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Video SEO and Video Marketing SEO Articles, Tips and Best Practices

The latest news, articles, tips and trends for Video SEO and Video SEO Marketing, including video search optimization best practices, tips for optimizing your videos for SEO and YouTube, trends in Video SEO, optimization of video landing pages, and articles on improving your Video SEO results.

Video SEO Marketing Tips for YouTube Marketing [Free Video Tutorial]

| | IdealSEO Tutorials
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In this 10-minute+, free, on-line video tutorial we will cover your the answers to the question: Why SEO video marketing? With video, you’re going to get much higher conversions than other content out there. 32% of all internet traffic is on YouTube and 54% of internet traffic is video. For every 1 keyword you’re trying to rank for, you will be competing against 4.6 million other articles. But, for every 1 keyword you’re only competing against 16,000 videos. So your chances with video are far greater than articles. Also, it’s easier to rank your content on YouTube because it’s an authority site. Furthermore, it’s much easier to churn out 2-3 minute videos than it is to write out a few articles. So let’s get started: Video SEO Marketing tip #1... Read the full article »

7 E-Commerce SEO Trends in 2016 [#4 – Video Marketing]

| | Search Engine Land
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Few types of online business can benefit from video SEO marketing more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general) is always evolving. Below, I’ve compiled a list of seven important video SEO marketing trends you should be paying attention to... Read the full article »

Video SEO Marketing: How Transcripts Help Rank Your Videos

| | orange vine
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With video becoming more and more important for search engine visibility these days, the use of transcripts on video pages helps in a big way. Search engines robots can’t read or understand the video content itself which is why text needs to be placed on the page where the video player is placed. If you think you’ll be able to score high in search engines without providing any extra content then you’ll be sorely mistaken! To start with, it’s the page, in which the video is placed, that offers search engines the juice and not... Read the full article »

10 Tips For Video SEO Marketing

| | Premium SEO Tutorials
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Are you leveraging social media marketing and video marketing to its full potential? If you don’t make videos for your internet marketing strategy, here are some things to make sure that you implement in your efforts. It’s the newest video in our Fresno SEO Company series. If you are already developing some video content for your website, you’re on the right path. If you don’t make videos for your internet marketing strategy, here are some things to make sure that you implement in your efforts. Take a look at these top 10 video marketing tricks... Read the full article »

4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site

| | Dealer Marketing
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In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your business doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your website’s search engine rankings may suffer. An effective video marketing strategy requires a comprehensive, four-step approach: 1. Produce videos; 2. Distribute videos; 3. Ad automated; and Optimize online videos with video SEO marketing by taking the easy steps... Read the full article »

Online Video SEO Marketing Course Helps Brands Crush YouTube

| | OnlineVideo.net
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According to the crushyoutube, the course includes 28 videos broken into five sections: SEO basics, keyword research, surrounding content (such as titles and descriptions), linking and embedding, and YouTube rank tracking. At any time during the course you can send a private note to the teacher for clarification and more information. So, what does it mean to “crush YouTube”?... Read the full article »

How To Get It Right The First Time When Choosing A Web Host [for video too]

| | Click Intelligence
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Choosing a web host for your website or blog is vitally important because the right company will ensure your site is always up and running, especially if you are hosting video content, and fully functional, but the wrong provider will cause your site to be down for far too long, frustrating both you and your visitors. To avoid problems, you should do a thorough amount of research into your options. By signing on with the right web host from the start, you can avoid having to make an inconvenient switch later on. How can you get it right the first time when you are choosing a web host for your site? Continue reading for a few helpful tips... Read the full article »

Video SEO or How to Get Your Business Found on Google

| | dex media
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We’re not talking viral video. We’re talking about: 1. getting your business in front of the billion users who visit and search on YouTube and 2. increasing your chances of appearing in searches on Google, which owns YouTube and favors its videos on Google search-return pages. Just as you do search engine optimization (SEO) to help your website get found, you can improve your shot at video views with these five video SEO marketing tips. Here’s #1 —> Start with... Read the full article »

Playing Catch-Up: How Facebook and Google Approach Video Advertising

| | Business 2 Community
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Facebook and Google have for some time been posturing for advantage in a battle for video advertising supremacy. Now that online video advertising is here to stay it;’s importune to understand the best ways to use video advertising for your B2B video marketing campaigns. In this article we cover how both companies are working to help businesses with their online video marketing by introducing... Read the full article »

SEO and Video Marketing Take User Intent up a Level

| | BizCommunity.com
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This article looks at the four most important "user intent" considerations when planning your video SEO strategy and micro moments you can bank on. User intent is the most important part of creating anything online, if you don't know the intent behind it, you'll likely not see any favourable results.... Read the full article »

5 Ways to Hack the YouTube Description Box for Better Video SEO Ranking

| | ReelSEO
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The YouTube description box might be the most undervalued player on your video marketing team. Many brands, vloggers, business channels, and other less-formally produced channels will skip the description box as unnecessary or simply not worth the energy to optimize for every video. This could be killing your channel. This article presents 5 strategies to craft a killer YouTube video​ ​SEOdescription... Read the full article »

Does Video Marketing SEO Enhance Predictive Search?

| | Search Engine Watch - Mike O'Brien
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Ryan Johnson, director of search at Chicago content agency Imagination Publishing, believes online video content marketing enhances predictive search. He thinks online video is beneficial because it gives rankings boost and Google prioritizes websites sites with rich media and video content. Furthermore, the popularity of voice search and explainer videos intersect at predictive search. Most people are more likely to ask Siri or Cortana a question, rather than make a statement. That query increases the likelihood of a how-to video or sales video being at the top of the SERP. Moving forward, you’re going to see more online video content used because the search advantages are dramatically... Read the full article »

Online Video: How Consumers Use Video Marketing Resources to Research and Buy

| | reelseo - Greg Jarboe
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I’ve recently started using Google’s Consumer Barometer to see how online video marketing affects consumer behavior. The data is interesting and was updated recently with new data about using online video marketing in over 10 product categories in more than 45 different countries. The Consumer Barometer tool lets you see what role online sources play in a person’s journey from consideration to actual purchase. For example, when watching online videos, 66% of Internet users in the US say they are fully focused on the content, 27% say they are split between activities, and 2% say they use video as background. It’s worth noting that 66% of people watch online video alone and, thus, using video web marketing as part of your... Read the full article »

Video SEO: How to Get Your Online Videos Found on YouTube

| | Amazeemetrics - Christina Meyer
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YouTube video optimization is not as hard as one might think. YouTube released a detailed recommendations about optimization possibilities in a Youtube Marketing Creator Playbook. In summary the following ranking factors are relevant for successful YouTube marketing: 1. Relevance of the video: For instance based on the number of views and the keyword relevance of the title, the description, the annotations and the transcription; 2. Authority of the YouTube channel: Determined for example by the number of subscribers and the number of channel views; 3. Shares of the video on other social networks; and 4. User action such as... Read the full article »

JJ Watt (NFL) and Gatorade Teach Us 8 Lessons in Video SEO Marketing

| | reelseo - Andy Smith
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Gatorade and the NFL must have people sweating in their marketing departments because they both get it. They understand what it takes to launch on successful online video marketing strategies for social media based around live-action video and good sales video. The premise of the campaign is “Sweat It to Get It” and these are the eight takeaways for their highly successful online video marketing campaigns: 1. Create a Playlist; 2. Time it Right and Collaborate; 3. Keep Your Videos Short and Sweet; 4. Optimize Custom Video Thumbnails; 5. End With a Killer.. Read the full article »

The Rise of Video: 8 Tips to Boost Website SEO With Video Marketing Solutions

| | Search Engine Land - Wesley Young
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Columnist Wesley Young analyzes Local Search Association's research on how consumers respond to online video marketing and video ads and how businesses take advantage of effective internet video marketing solutions. It wasn't long ago that we talked about how mobile was growing and the impact it would have in changing the marketing landscape. Been there, done that. So what's the next thing to revolutionize the marketplace? Good chance it is online video marketing. Online video already makes up 64 percent of all internet traffic, according to Cisco's 2014 Visual Networking Index, and it's forecast to grow to 80 percent of all traffic by 2019. The popularity of video has spread to online advertising and online marketing, as well, with eMarketer estimating that $7.77 billion will be spent on online video advertising, website video marketing, video marketing and... Read the full article »

Video Marketing SEO Tips to Help Content Rankings with Google's Latest Update

| | msbusiness.com - Todd Smith
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Google's latest algorithm rollout, which began last week, continues the search giant's commitment to rewarding high-quality, user-focused video content with higher rankings. Here are three easy tips for optimizing your PR content for better online marketing and communications results, including using video communications and video marketing solutions. We recommend these three tips to optimize your PR content: 1. Get Visual (video works too and Google is loving video); 2. Use Synonyms; and 3. Go Long To... Read the full article »

How to Measure Landing Page Videos Metrics

| | Wideo
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There are few things that can make or break a sales lead than a poorly optimized landing page -- and that includes any videos you want to add to that landing page. Adding video can help improve conversion rates, but only if you properly measure the metrics so that you're converting the most leads possible. These three tips will help you navigate the delicate waters of adding video to landing pages. Read the full article »