This how-to guide on using Google Adwords for video is easy to follow and important to learn for those marketers who have decided to build video content marketing strategies. And as video content becomes more important for the user, the need for good strategy also increases. This guide will show you six things you must watch out for when building a strategy, including, ad rotation, analytics, calls-to-action (CTAs), targeting options and more. Read the full article »
Search engine optimization is not difficult to master, but it takes time and creativity. Often marketers overlook the value of video marketing to improve an SEO score. These four reasons will show you why it's important to include video marketing content in your SEO build-up strategy so that your business is as visible as possible. Read the full article »
Creating compelling content is only half the battle when it comes to video marketing campaign success, the other part is creating measurable goals for each and every video that match your business's needs. Business 2 Community shares some of the metrics you should measure beyond views. Read the full article »
We've talked about the importance of optimizing your video content for SEO before, but we have another great list for you of six simple ways to optimize your video for SEO. Take ten minutes out of your workday to make sure you're using these ideas and you won't have any problems with your video content. Read the full article »
You may not think video marketing requires any special SEO configuration, but that's untrue. To optimize your content, you should definitely spend some time on the metadata, as well as the content you can create around the video itself. This guide from Business 2 Community shows you the best way to optimize your videos for SEO. Read the full article »
Understanding your video's analytics is half the battle when it comes to building a successful video marketing campaign. SEO is one of the most important parts of that -- even video has metadata. Read through this list of video analytic tools and practices to gain a better understanding of your video's success rate. Read the full article »
There's no denying it. Video content is engaging. There is a swell of survey and study data that supports that idea and the arguments for how it engages the buyer make it impossible to not make videos. For one thing. email marketing is more engaging with video. Furthermore, you can create new lead generations with video and nurture those leads through the marketing funnel. Finally, you can tell whether a buyer interacted with video content. You can measure how much of a video was watched, whether it was re-watched, whether it was abandoned within a few seconds. So why haven't you started your video marketing campaign yet? Read the full article »
The distinction between traditional TV and streaming digital is becoming more blurry. Video aggregators pull in content from multiple sources and present new opportunities for marketers to place relevant ads for target audiences.
The challenge aggregators seek to solve is where to put content. There are literally thousands of online video providers. Marketers and consumers alike don't know where to start looking. Often if they can't find a TV show or movie they want to see on their video provider they will turn to Google and search for the content there, only to be met with junk content that has nothing to do with the show or film. Aggregators aim to find content for consumers from more than one online video provider and present it in such a way that only the media is brought up in search, not the junk content. In this way, aggregators can be called the modern day TV guide. Read the full article »
drew Wallace, who prefers to have his name spelled with a lowercase d, organizes SEO "boot camps". He shared three tips on how to improve your business's SEO and specifically mentioned adding metadata content to YouTube videos. According to drew, "Google is like a 4-year-old watching a movie. More often than not, they can remember one song from the film, but the rest of those 90 minutes are completely gone."
What drew means is that Google can understand the content around a video, but it cannot understand the content inside of the video itself. So what isn't included in the video's description is lost completely in search. Optimize your video with a robust description - even the comments can help SEO - and you will have much better luck with content discovery. Read the full article »
Video keywords are essential to getting your content in front of the right eyes, especially on YouTube, which is owned by Google. This infographic from Gryffin School of SEOcraft and Social Wizardry (not to be mistaken with that other school!) gives you some insight into what SEO techniques to keep in mind when uploading content, plus a few hacks that will help your search engine page results improve too. Read the full article »
You've been saying for months now you need a mobile-friendly website. Well, now Google is giving you further incentive to make that change. Google has announced that starting on April 21st websites that are not mobile-friendly will begin getting penalized on search engine result pages (SERPs). For video content marketers that means making sure that video players are built using HTML5 instead of the older model flash players or a migration of content to third-party platforms like YouTube that are also mobile friendly.
This may be a short-term financial burden, but the long-term benefit of making your website mobile-friendly is invaluable. There are more reasons to build a mobile website, too. Read the full article »
A video's travel can be one of the most important elements to video SEO. Relevant video titles will help video content appear in search results and it will also entice searchers to click to watch the videos. Basic knowledge of both relevant keywords and the keywords and search terms used by competitors can be used to boost the performance of video content. Read the full article »
Video SEO will continue to be an important web video marketing trend in 2015. Video content marketing naturally lends itself to Video SEO efforts. Also, embedded video content will continue to play an important role in website design. Organizations that feature video content on the homepage increase visitor conversions by 20 percent. Read the full article »
Rich snippets, such as video previews, are a great way to extend your Video SEO marketing reach. Video content is more compelling to search engines than static content. Video consistently appears in search listings, generating clicks from web users. Extend the results of SEO by incorporating video content into social media marketing efforts.Read the full article »
Video SEO marketing needs to be an important part of an organization's digital marketing strategy. As the second biggest search engine, YouTube is an integral component of video SEO. Customizing content such as thumbnails, title, keywords, and metadata will enable video content to receive valuable placement within YouTube's search algorithms. Read the full article »
Optimize video SEO marketing by creating describer terms for search engines to find. Clear, descriptive names and title help to maximize video SEO benefits. Descriptive names are not only more readily discovered by search engine spiders, but they can help content appear above, below or by the image, improving the user experience. Descriptive text should also be added to the "alt" attribute in the file's tag. Read the full article »
By 2018, 79 percent of consumer web traffic will be attributed to video views, making Video SEO a necessary component of every digital marketing plan. To ensure that online videos drive strong search results, marketers need to develop a variety of video content. Videos that focus on the brand or corporate culture can be used along with web video production styles including explainer and case study videos. Read the full article »
Video content is considered to be a high-performing search asset. There are dozens of search singles that contribute to a page's SEO value. Video SEO is one way to influence search results, enabling content to connect with target audiences.Read the full article »
Embedding video directly into websites or utilizing the YouTube video sharing site can help improve Video SEO. Video content is an effective way to engage with users. The leverage the benefits of Video SEO, videos should be optimized to be searchable. Read the full article »
Much to the dismay of many video marketers, one of the most used video SEO tools available has been struck down. The YouTube Ads Keyword Tool was disabled on September 1st. Google and YouTube now recommend using “the Display Planner in AdWords for AdWords for video keyword suggestions.” The sudden loss of one of YouTube’s keyword tools – which followed a similar loss last year of one of Google’s keyword tools – has produced the usual gnashing of teeth among those in the chattering classes. However, I’d like to request equal time for an opposing view: “Good riddance to bad rubbish.” Read the full article »