Ryan Johnson, director of search at Chicago content agency Imagination Publishing, believes online video content marketing enhances predictive search. He thinks online video is beneficial because it gives rankings boost and Google prioritizes websites sites with rich media and video content. Furthermore, the popularity of voice search and explainer videos intersect at predictive search. Most people are more likely to ask Siri or Cortana a question, rather than make a statement. That query increases the likelihood of a how-to video or sales video being at the top of the SERP. Moving forward, you’re going to see more online video content used because the search advantages are dramatically... Read the full article »
I’ve recently started using Google’s Consumer Barometer to see how online video marketing affects consumer behavior. The data is interesting and was updated recently with new data about using online video marketing in over 10 product categories in more than 45 different countries. The Consumer Barometer tool lets you see what role online sources play in a person’s journey from consideration to actual purchase. For example, when watching online videos, 66% of Internet users in the US say they are fully focused on the content, 27% say they are split between activities, and 2% say they use video as background. It’s worth noting that 66% of people watch online video alone and, thus, using video web marketing as part of your... Read the full article »
YouTube video optimization is not as hard as one might think. YouTube released a detailed recommendations about optimization possibilities in a Youtube Marketing Creator Playbook. In summary the following ranking factors are relevant for successful YouTube marketing: 1. Relevance of the video: For instance based on the number of views and the keyword relevance of the title, the description, the annotations and the transcription; 2. Authority of the YouTube channel: Determined for example by the number of subscribers and the number of channel views; 3. Shares of the video on other social networks; and 4. User action such as... Read the full article »
Gatorade and the NFL must have people sweating in their marketing departments because they both get it. They understand what it takes to launch on successful online video marketing strategies for social media based around live-action video and good sales video. The premise of the campaign is “Sweat It to Get It” and these are the eight takeaways for their highly successful online video marketing campaigns: 1. Create a Playlist; 2. Time it Right and Collaborate; 3. Keep Your Videos Short and Sweet; 4. Optimize Custom Video Thumbnails; 5. End With a Killer.. Read the full article »
Columnist Wesley Young analyzes Local Search Association's research on how consumers respond to online video marketing and video ads and how businesses take advantage of effective internet video marketing solutions. It wasn't long ago that we talked about how mobile was growing and the impact it would have in changing the marketing landscape. Been there, done that. So what's the next thing to revolutionize the marketplace? Good chance it is online video marketing. Online video already makes up 64 percent of all internet traffic, according to Cisco's 2014 Visual Networking Index, and it's forecast to grow to 80 percent of all traffic by 2019. The popularity of video has spread to online advertising and online marketing, as well, with eMarketer estimating that $7.77 billion will be spent on online video advertising, website video marketing, video marketing and... Read the full article »
Google's latest algorithm rollout, which began last week, continues the search giant's commitment to rewarding high-quality, user-focused video content with higher rankings. Here are three easy tips for optimizing your PR content for better online marketing and communications results, including using video communications and video marketing solutions. We recommend these three tips to optimize your PR content: 1. Get Visual (video works too and Google is loving video); 2. Use Synonyms; and 3. Go Long To... Read the full article »
There are few things that can make or break a sales lead than a poorly optimized landing page -- and that includes any videos you want to add to that landing page. Adding video can help improve conversion rates, but only if you properly measure the metrics so that you're converting the most leads possible. These three tips will help you navigate the delicate waters of adding video to landing pages. Read the full article »
This how-to guide on using Google Adwords for video is easy to follow and important to learn for those marketers who have decided to build video content marketing strategies. And as video content becomes more important for the user, the need for good strategy also increases. This guide will show you six things you must watch out for when building a strategy, including, ad rotation, analytics, calls-to-action (CTAs), targeting options and more. Read the full article »
Search engine optimization is not difficult to master, but it takes time and creativity. Often marketers overlook the value of video marketing to improve an SEO score. These four reasons will show you why it's important to include video marketing content in your SEO build-up strategy so that your business is as visible as possible. Read the full article »
Creating compelling content is only half the battle when it comes to video marketing campaign success, the other part is creating measurable goals for each and every video that match your business's needs. Business 2 Community shares some of the metrics you should measure beyond views. Read the full article »
We've talked about the importance of optimizing your video content for SEO before, but we have another great list for you of six simple ways to optimize your video for SEO. Take ten minutes out of your workday to make sure you're using these ideas and you won't have any problems with your video content. Read the full article »
You may not think video marketing requires any special SEO configuration, but that's untrue. To optimize your content, you should definitely spend some time on the metadata, as well as the content you can create around the video itself. This guide from Business 2 Community shows you the best way to optimize your videos for SEO. Read the full article »
Understanding your video's analytics is half the battle when it comes to building a successful video marketing campaign. SEO is one of the most important parts of that -- even video has metadata. Read through this list of video analytic tools and practices to gain a better understanding of your video's success rate. Read the full article »
There's no denying it. Video content is engaging. There is a swell of survey and study data that supports that idea and the arguments for how it engages the buyer make it impossible to not make videos. For one thing. email marketing is more engaging with video. Furthermore, you can create new lead generations with video and nurture those leads through the marketing funnel. Finally, you can tell whether a buyer interacted with video content. You can measure how much of a video was watched, whether it was re-watched, whether it was abandoned within a few seconds. So why haven't you started your video marketing campaign yet? Read the full article »
The distinction between traditional TV and streaming digital is becoming more blurry. Video aggregators pull in content from multiple sources and present new opportunities for marketers to place relevant ads for target audiences.
The challenge aggregators seek to solve is where to put content. There are literally thousands of online video providers. Marketers and consumers alike don't know where to start looking. Often if they can't find a TV show or movie they want to see on their video provider they will turn to Google and search for the content there, only to be met with junk content that has nothing to do with the show or film. Aggregators aim to find content for consumers from more than one online video provider and present it in such a way that only the media is brought up in search, not the junk content. In this way, aggregators can be called the modern day TV guide. Read the full article »
drew Wallace, who prefers to have his name spelled with a lowercase d, organizes SEO "boot camps". He shared three tips on how to improve your business's SEO and specifically mentioned adding metadata content to YouTube videos. According to drew, "Google is like a 4-year-old watching a movie. More often than not, they can remember one song from the film, but the rest of those 90 minutes are completely gone."
What drew means is that Google can understand the content around a video, but it cannot understand the content inside of the video itself. So what isn't included in the video's description is lost completely in search. Optimize your video with a robust description - even the comments can help SEO - and you will have much better luck with content discovery. Read the full article »
Video keywords are essential to getting your content in front of the right eyes, especially on YouTube, which is owned by Google. This infographic from Gryffin School of SEOcraft and Social Wizardry (not to be mistaken with that other school!) gives you some insight into what SEO techniques to keep in mind when uploading content, plus a few hacks that will help your search engine page results improve too. Read the full article »
You've been saying for months now you need a mobile-friendly website. Well, now Google is giving you further incentive to make that change. Google has announced that starting on April 21st websites that are not mobile-friendly will begin getting penalized on search engine result pages (SERPs). For video content marketers that means making sure that video players are built using HTML5 instead of the older model flash players or a migration of content to third-party platforms like YouTube that are also mobile friendly.
This may be a short-term financial burden, but the long-term benefit of making your website mobile-friendly is invaluable. There are more reasons to build a mobile website, too. Read the full article »
A video's travel can be one of the most important elements to video SEO. Relevant video titles will help video content appear in search results and it will also entice searchers to click to watch the videos. Basic knowledge of both relevant keywords and the keywords and search terms used by competitors can be used to boost the performance of video content. Read the full article »
Video SEO will continue to be an important web video marketing trend in 2015. Video content marketing naturally lends itself to Video SEO efforts. Also, embedded video content will continue to play an important role in website design. Organizations that feature video content on the homepage increase visitor conversions by 20 percent. Read the full article »