In this week's Creator's Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest video SEO factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating. We all want our videos to perform well in the rankings, but what actually makes a difference when it comes to strategy and optimization past the basic optimization tactics like a great, keyword rich title, and a good description? Read the full article »
Don’t forget that once you upload an internet marketing video, you should optimize it with keywords and phrases. Video SEO is often neglected, thus failing to attract organic traffic. Your videos represent your business, so if you want them to be their best, optimize them for search engines. Read the full article »
The internet gains active users every day, and they are churning out online video content at an unprecedented pace. This flood of web video content is making it harder for marketing videos to stand amongst the crowd, which is just one of many reasons that having an effective video marketing SEO strategy is an essential for success in web video marketing. The video email campaigns or landing pages you toil over are useless to someone who opens them on a mobile device only to encounter a poor experience, so in this post I’ll discuss the three things you can do to make sure your videos are good to go for those on the go. Read the full article »
Effective video marketing SEO is always a challenge, but addressing closed captions in your video SEO strategy could make a noticeable impact. The use of closed captions in video are largely thought of in relation to making your video more accessible. But did you know that captions are also a quick way of boosting your video SEO? Recent research conducted by Discovery Digital Networks, SafeNet, and radio show This American Life have shown that adding closed captions and transcripts to videos increases search traffic, page views, search rank, and engagement. Read the full article »
There is never going to be a silver bullet for SEO unfortunately. However, fresh content has always been an effective way to feed the Google machine and get customer eyes wandering to your site. SEO video marketing is an essential component of an effective online video marketing strategy.
Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. It’s by no means the end-all-be-all of SEO, but here are a few video SEO tips to make sure you are getting the most value out of your branded content to compete online. Read the full article »
You can trace video SEO back to May 16th, 2007 – the day Google introduced “Universal Search.”
Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric.
But what’s more shocking is that here we are, seven years after blended results changed the way people search, and most marketers still haven’t realized how important video SEO really is. Or how to use it. Read the full article »
When thinking about SEO, the big three search engines (Google, Yahoo, and Bing) immediately come to mind, but there is a fourth search engine that is oft forgotten about in the world of search engine optimization. YouTube is actually the world's second most popular search engine, second only to Google, and B2B marketers can't afford to allow video SEO to simmer on the back burner. Video SEO is an increasingly facet of search engine marketing, and B2B companies are beginning to pay closer attention.
But with all of that new video content hitting the web, how can you ensure that your material stands out? While the obvious first step is putting your video on YouTube, I’ve put together a list of six SEO video marketing tips that will help optimize your video content and better position your videos in front of your target audience: Read the full article »
Paying close attention to video SEO is no longer considered to be going the extra mile. Optimizing your online video content for search engines has become an integral part of web video marketing that brands cannot afford to approach lackadaisically.
If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.
Use the following 12 valuable video SEO tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer. Read the full article »
The use of video in digital marketing has reached a level of prevalence that it can no longer be dismissed. Web marketing videos bring more engagement and interest to your website than traditional, text-driven articles—they're easier to understand, more appealing to watch, and they provide an opportunity to showcase your brand's personality and creativity. However, for many marketers, video SEO is an entirely new animal to conquer.
Fortunately, video SEO doesn’t have to be a difficult new task. You’ll find that it isn’t too different from the optimizing you were doing with your content and your website in the past, and once you get it down pat the benefits are more than worth it. Read the full article »
Although it may not feel like a search engine at all, YouTube is second only to Google, and as with any search engine you can improve your video traffic and rankings through careful content optimization. The actual ranking factors for top video listings are not shared openly, however, there are reliable video SEO strategies that will help ensure that your web marketing videos can be easily found by searchers.
Here are eight ways you can make this happen. Read the full article »
Marketers already know that attracting attention for your web videos involves more work than simply posting them on a video sharing platform like YouTube and putting your feet up until they go viral. Your online marketing videos need to be timely, relevant, memorable, and most importantly, optimized if they're going to generate a proper return on your investment.
Just as you optimize landing pages and build full campaigns around a piece of written content to ensure it performs, you have to do the same with videos. In other words, you can’t bank on “going viral,” but you can add some leading-edge customization to video content to make sure it drives business.
Here are five video SEO tips to make sure every video you create is fully optimized for maximum performance once it’s released into the wild. Read the full article »
Whether your website is based on a magazine, blogs, entertainment or corporate processes, online videos have always served as the best means of communicating the message to website visitors.
Eighty-percent of marketers use video on their websites and their designers need to support these efforts. Regardless of how crisp your website's content is, if you haven't incorporated engaging videos, you are losing out on valuable performance metrics, like time on site and higher conversion rate, which is a reflection of how well a website is designed. Read the full article »
A high conversion video landing page can be the difference between your business thriving and, well, going out of business. To convert your target audience you will have to provide them with something of value to justify what you are asking of them. An explainer video, built to correspond with the overall objectives of your campaign and landing page, is a great way to provide value.
Simply having a video on your landing page makes it 53% more likely to show up on the first page of a Google search. In this article, we explore what things you'll need to keep in mind when incorporating an explainer video into your video landing pages in order to drive landing page conversions. Read the full article »
87% of online marketers are using video content. Are you?
There are a ton of benefits to having videos on your landing pages.
For starters, videos are an easy type of content for your potential leads to consume (and retain), plus most people actually want a video to explain the product or service to them. According to insivia, 90% of users say that seeing a video about a product is helpful in the decision process.
In this article I’ll give you an in depth critique of three landing pages that feature videos, giving you the things I like, and the things that could be done better. Read the full article »
So you’ve received your amazing new explainer video and you’re excited to show it to potential customers. Well you’re in luck! We’ve created a handy checklist of places your explainer video should call home in order to get the word out on your product or service.
1) On your website
One of the first places your new explainer video should go is your homepage. Having an explainer video on your web page makes it 53% more likely to show up on the first page of Google search results. But implementing an explainer video on your homepage can do more than just help your company’s SEO. As part of a well-executed landing page, an explainer video can significantly increase web conversions. Our clients have seen as much as a 100% increase in daily signups after implementing their explainer video.
Put it this way: not having your explainer video on your website can be harmful to your business. Read the full article »
What happens when a brand searches its own name on YouTube and none of its own videos come up? The brand knows it has a problem, that’s what.
Posting videos to YouTube is only the beginning. Brands need to use video SEO techniques to ensure their videos come up in the right search rankings. At the recent Ubertube Brand Summit, Andreas Goeldi, chief technology officer for YouTube marketing specialist Pixability explained why video SEO is important.
“YouTube is the world’s second-largest search engine, so you definitely want to be found for your product name and obviously your brand name,” Goeldi said. “The reason why that is is that many brands completely underestimate how important video SEO (search engine optimization) is on YouTube. There’s a whole science and art to video SEO; it’s quite a bit different from traditional SEO.” Read the full article »
Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time.
However, one type of content that still is underutilized in the world of SEO is online video. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.).
If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one. Read the full article »
Extending her approach, let's focus in on video SEO and talk about how you can truly make an impact on your ranking.
Many of the points articulated below have come from speaking with several marketers over the last few weeks who have been working at the intersection of video marketing and SEO for awhile. What impressed me most was that, like Virji, these folks were incredibly down-to-earth about video SEO, providing very clear best practices and ideas for taking a long-term, quality-driven approach to video SEO.
Let these 10 points be a checklist for you as you plan or review your video SEO strategy. Read the full article »
It's no secret that YouTube is a traffic source with almost limitless potential.
There's only one problem:
It's a very crowded place. In fact, according to YouTube, there are more than 100 hours of video uploaded to the site every minute.
Considering the deluge of content you have to compete with on YouTube, the obvious question is: "How do you get people to watch YOUR video instead of the millions of others?"
A couple weeks ago, I got a call from one of our portfolio company’s CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn’t get a straight answer. Each “expert” claimed to know the secret sauce and recommended different strategies, most of which they (eventually) admitted could result in Google penalizing the site.
I set up a meeting with a small group of highly experienced entrepreneurs who had built multiple Inc. 500 companies with SEO as a primary marketing strategy. Here’s what they explained: Read the full article »