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Video SEO and Video Marketing SEO Articles, Tips and Best Practices
The latest news, articles, tips and trends for Video SEO and Video SEO Marketing, including video search optimization best practices, tips for optimizing your videos for SEO and YouTube, trends in Video SEO, optimization of video landing pages, and articles on improving your Video SEO results.
The distinction between traditional TV and streaming digital is becoming more blurry. Video aggregators pull in content from multiple sources and present new opportunities for marketers to place relevant ads for target audiences.
The challenge aggregators seek to solve is where to put content. There are literally thousands of online video providers. Marketers and consumers alike don't know where to start looking. Often if they can't find a TV show or movie they want to see on their video provider they will turn to Google and search for the content there, only to be met with junk content that has nothing to do with the show or film. Aggregators aim to find content for consumers from more than one online video provider and present it in such a way that only the media is brought up in search, not the junk content. In this way, aggregators can be called the modern day TV guide.
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drew Wallace, who prefers to have his name spelled with a lowercase d, organizes SEO "boot camps". He shared three tips on how to improve your business's SEO and specifically mentioned adding metadata content to YouTube videos. According to drew, "Google is like a 4-year-old watching a movie. More often than not, they can remember one song from the film, but the rest of those 90 minutes are completely gone."
What drew means is that Google can understand the content around a video, but it cannot understand the content inside of the video itself. So what isn't included in the video's description is lost completely in search. Optimize your video with a robust description - even the comments can help SEO - and you will have much better luck with content discovery.
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Video keywords are essential to getting your content in front of the right eyes, especially on YouTube, which is owned by Google. This infographic from Gryffin School of SEOcraft and Social Wizardry (not to be mistaken with that other school!) gives you some insight into what SEO techniques to keep in mind when uploading content, plus a few hacks that will help your search engine page results improve too.
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You've been saying for months now you need a mobile-friendly website. Well, now Google is giving you further incentive to make that change. Google has announced that starting on April 21st websites that are not mobile-friendly will begin getting penalized on search engine result pages (SERPs). For video content marketers that means making sure that video players are built using HTML5 instead of the older model flash players or a migration of content to third-party platforms like YouTube that are also mobile friendly.
This may be a short-term financial burden, but the long-term benefit of making your website mobile-friendly is invaluable. There are more reasons to build a mobile website, too.
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A video's travel can be one of the most important elements to video SEO. Relevant video titles will help video content appear in search results and it will also entice searchers to click to watch the videos. Basic knowledge of both relevant keywords and the keywords and search terms used by competitors can be used to boost the performance of video content.
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Video SEO will continue to be an important web video marketing trend in 2015. Video content marketing naturally lends itself to Video SEO efforts. Also, embedded video content will continue to play an important role in website design. Organizations that feature video content on the homepage increase visitor conversions by 20 percent.
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Rich snippets, such as video previews, are a great way to extend your Video SEO marketing reach. Video content is more compelling to search engines than static content. Video consistently appears in search listings, generating clicks from web users. Extend the results of SEO by incorporating video content into social media marketing efforts.
Video SEO marketing needs to be an important part of an organization's digital marketing strategy. As the second biggest search engine, YouTube is an integral component of video SEO. Customizing content such as thumbnails, title, keywords, and metadata will enable video content to receive valuable placement within YouTube's search algorithms.
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Optimize video SEO marketing by creating describer terms for search engines to find. Clear, descriptive names and title help to maximize video SEO benefits. Descriptive names are not only more readily discovered by search engine spiders, but they can help content appear above, below or by the image, improving the user experience. Descriptive text should also be added to the "alt" attribute in the file's tag.
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By 2018, 79 percent of consumer web traffic will be attributed to video views, making Video SEO a necessary component of every digital marketing plan. To ensure that online videos drive strong search results, marketers need to develop a variety of video content. Videos that focus on the brand or corporate culture can be used along with web video production styles including explainer and case study videos.
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Video content is considered to be a high-performing search asset. There are dozens of search singles that contribute to a page's SEO value. Video SEO is one way to influence search results, enabling content to connect with target audiences.
Embedding video directly into websites or utilizing the YouTube video sharing site can help improve Video SEO. Video content is an effective way to engage with users. The leverage the benefits of Video SEO, videos should be optimized to be searchable.
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Much to the dismay of many video marketers, one of the most used video SEO tools available has been struck down. The YouTube Ads Keyword Tool was disabled on September 1st. Google and YouTube now recommend using “the Display Planner in AdWords for AdWords for video keyword suggestions.” The sudden loss of one of YouTube’s keyword tools – which followed a similar loss last year of one of Google’s keyword tools – has produced the usual gnashing of teeth among those in the chattering classes. However, I’d like to request equal time for an opposing view: “Good riddance to bad rubbish.”
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In this week's Creator's Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest video SEO factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating. We all want our videos to perform well in the rankings, but what actually makes a difference when it comes to strategy and optimization past the basic optimization tactics like a great, keyword rich title, and a good description?
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Don’t forget that once you upload an internet marketing video, you should optimize it with keywords and phrases. Video SEO is often neglected, thus failing to attract organic traffic. Your videos represent your business, so if you want them to be their best, optimize them for search engines.
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The internet gains active users every day, and they are churning out online video content at an unprecedented pace. This flood of web video content is making it harder for marketing videos to stand amongst the crowd, which is just one of many reasons that having an effective video marketing SEO strategy is an essential for success in web video marketing. The video email campaigns or landing pages you toil over are useless to someone who opens them on a mobile device only to encounter a poor experience, so in this post I’ll discuss the three things you can do to make sure your videos are good to go for those on the go.
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Effective video marketing SEO is always a challenge, but addressing closed captions in your video SEO strategy could make a noticeable impact. The use of closed captions in video are largely thought of in relation to making your video more accessible. But did you know that captions are also a quick way of boosting your video SEO? Recent research conducted by Discovery Digital Networks, SafeNet, and radio show This American Life have shown that adding closed captions and transcripts to videos increases search traffic, page views, search rank, and engagement.
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There is never going to be a silver bullet for SEO unfortunately. However, fresh content has always been an effective way to feed the Google machine and get customer eyes wandering to your site. SEO video marketing is an essential component of an effective online video marketing strategy.
Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. It’s by no means the end-all-be-all of SEO, but here are a few video SEO tips to make sure you are getting the most value out of your branded content to compete online.
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You can trace video SEO back to May 16th, 2007 – the day Google introduced “Universal Search.”
Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric.
But what’s more shocking is that here we are, seven years after blended results changed the way people search, and most marketers still haven’t realized how important video SEO really is. Or how to use it.
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When thinking about SEO, the big three search engines (Google, Yahoo, and Bing) immediately come to mind, but there is a fourth search engine that is oft forgotten about in the world of search engine optimization. YouTube is actually the world's second most popular search engine, second only to Google, and B2B marketers can't afford to allow video SEO to simmer on the back burner. Video SEO is an increasingly facet of search engine marketing, and B2B companies are beginning to pay closer attention.
But with all of that new video content hitting the web, how can you ensure that your material stands out? While the obvious first step is putting your video on YouTube, I’ve put together a list of six SEO video marketing tips that will help optimize your video content and better position your videos in front of your target audience:
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