8 Ways to Optimize Your Video Content and Improve Your SEO

Although it may not feel like a search engine at all, YouTube is second only to Google, and as with any search engine you can improve your video traffic and rankings through careful content optimization. The actual ranking factors for top video listings are not shared openly, however, there are reliable video SEO strategies that will help ensure that your web marketing videos can be easily found by searchers.

Here are eight ways you can make this happen. Read the full article »

Optimize Your Video Content: A Simple 5-Step Process

Marketers already know that attracting attention for your web videos involves more work than simply posting them on a video sharing platform like YouTube and putting your feet up until they go viral. Your online marketing videos need to be timely, relevant, memorable, and most importantly, optimized if they're going to generate a proper return on your investment.

Just as you optimize landing pages and build full campaigns around a piece of written content to ensure it performs, you have to do the same with videos. In other words, you can’t bank on “going viral,” but you can add some leading-edge customization to video content to make sure it drives business.

Here are five video SEO tips to make sure every video you create is fully optimized for maximum performance once it’s released into the wild. Read the full article »

Can Videos Improve the Performance of Your Web Design?

Whether your website is based on a magazine, blogs, entertainment or corporate processes, online videos have always served as the best means of communicating the message to website visitors.

Eighty-percent of marketers use video on their websites and their designers need to support these efforts. Regardless of how crisp your website's content is, if you haven't incorporated engaging videos, you are losing out on valuable performance metrics, like time on site and higher conversion rate, which is a reflection of how well a website is designed. Read the full article »

How to Use Your Explainer Video to Increase Landing Page Conversions

A high conversion video landing page can be the difference between your business thriving and, well, going out of business. To convert your target audience you will have to provide them with something of value to justify what you are asking of them. An explainer video, built to correspond with the overall objectives of your campaign and landing page, is a great way to provide value.

Simply having a video on your landing page makes it 53% more likely to show up on the first page of a Google search. In this article, we explore what things you'll need to keep in mind when incorporating an explainer video into your video landing pages in order to drive landing page conversions. Read the full article »

3 Video Landing Page Examples Critiqued

87% of online marketers are using video content. Are you?

There are a ton of benefits to having videos on your landing pages.

For starters, videos are an easy type of content for your potential leads to consume (and retain), plus most people actually want a video to explain the product or service to them. According to insivia, 90% of users say that seeing a video about a product is helpful in the decision process.

In this article I’ll give you an in depth critique of three landing pages that feature videos, giving you the things I like, and the things that could be done better. Read the full article »

7 Places You Should Be Using Your Explainer Videos

So you’ve received your amazing new explainer video and you’re excited to show it to potential customers. Well you’re in luck! We’ve created a handy checklist of places your explainer video should call home in order to get the word out on your product or service.

1) On your website

One of the first places your new explainer video should go is your homepage. Having an explainer video on your web page makes it 53% more likely to show up on the first page of Google search results. But implementing an explainer video on your homepage can do more than just help your company’s SEO. As part of a well-executed landing page, an explainer video can significantly increase web conversions. Our clients have seen as much as a 100% increase in daily signups after implementing their explainer video.

Put it this way: not having your explainer video on your website can be harmful to your business. Read the full article »

Understanding the Science and Art of YouTube Video SEO Success

What happens when a brand searches its own name on YouTube and none of its own videos come up? The brand knows it has a problem, that’s what.

Posting videos to YouTube is only the beginning. Brands need to use video SEO techniques to ensure their videos come up in the right search rankings. At the recent Ubertube Brand Summit, Andreas Goeldi, chief technology officer for YouTube marketing specialist Pixability explained why video SEO is important.

“YouTube is the world’s second-largest search engine, so you definitely want to be found for your product name and obviously your brand name,” Goeldi said. “The reason why that is is that many brands completely underestimate how important video SEO (search engine optimization) is on YouTube. There’s a whole science and art to video SEO; it’s quite a bit different from traditional SEO.” Read the full article »

The Secret Guide to Video and SEO

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time.

However, one type of content that still is underutilized in the world of SEO is online video. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.).

If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one. Read the full article »

10 Video SEO Tips That Can Truly Impact Your Rankings

Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality.

Extending her approach, let's focus in on video SEO and talk about how you can truly make an impact on your ranking.

Many of the points articulated below have come from speaking with several marketers over the last few weeks who have been working at the intersection of video marketing and SEO for awhile. What impressed me most was that, like Virji, these folks were incredibly down-to-earth about video SEO, providing very clear best practices and ideas for taking a long-term, quality-driven approach to video SEO.

Let these 10 points be a checklist for you as you plan or review your video SEO strategy. Read the full article »

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

It's no secret that YouTube is a traffic source with almost limitless potential.

There's only one problem:

It's a very crowded place. In fact, according to YouTube, there are more than 100 hours of video uploaded to the site every minute.

Considering the deluge of content you have to compete with on YouTube, the obvious question is: "How do you get people to watch YOUR video instead of the millions of others?"

The answer? Video SEO. Read the full article »

The Simple Truth About SEO

A couple weeks ago, I got a call from one of our portfolio company’s CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn’t get a straight answer. Each “expert” claimed to know the secret sauce and recommended different strategies, most of which they (eventually) admitted could result in Google penalizing the site.

I set up a meeting with a small group of highly experienced entrepreneurs who had built multiple Inc. 500 companies with SEO as a primary marketing strategy. Here’s what they explained: Read the full article »

3 Things You Need to Know About Making a Marketing Video Convert

In this brilliant digital era, consumers are watching more videos now than ever – in fact by 2016, the number of people who watch online videos is expected to reach 1.5 billion.

Standing out in the crowd is remarkably difficult and growing harder by the minute. Analyzing data of 2 million videos created in a well-known platform, here are 3 facts that you need to know about using Videos to generate conversions in your landing page. Read the full article »

A Tale of Two Cookies

Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Read the full article »

Video Marketing Insights Detailed in YouTube Creator Playbook

Brands that create video content may want to take a look at The YouTube Creator Playbook for Brands, a new Google report that highlights best practices for content and video marketing. An update from Google’s 2011 report on the topic, the new version aims to help brands better engage their target audiences. Read the full article »

The Five Most Popular Practices for Optimizing Video Content for Video SEO Marketing

Optimizing video content for SEO has become a natural complement to traditional organic search optimization tactics. Video SEO can be a simple way to increase search results. One important way to take advantage of Video SEO is to create a video sitemap to help search engines locate video content. Also, marketers should consider re-encoding the .XML file and video related HTML and repurpose the video content for blogs or press releases. Read the full article »

Hey Google, That's a Big Video

When Google users conduct a search that triggers video content, the search results pages now show video embedded at the top of the results. The larger-format video appears to be pulled directly from YouTube, which is another reason for organizations to follow Video SEO best practices. The video content can be played directly within the Google search results pages. Read the full article »

Video marketing is no longer an option in 2014

Online video continues to play a major role in SEO strategies. The growth of mobile devices, coupled with new tools for creating short-form video content has contributed to this trend. With YouTube serving as the second largest search engine, video SEO generates better search results. Additionally, video communications are a powerful way to connect with viewers. Read the full article »

Video Sharing Sites Provide Businesses New Video Marketing Opportunities

Distributing video content across different video sharing sites can help improve video SEO. While a vast majority of marketers use YouTube for video sharings, sites including Vimeo, Daily Motion and Viddler are used for business video distributions. For social video content, Vine and Instagram are popular venues to create and share video communications. Read the full article »

4 Tips for Using Video to Increase Conversion Rates on Your Website

Video content integrated into websites is one of the best SEO tactics. Video SEO increases search engine rakings, generates a higher click-through rate and extends the amount of time visitors spend with a website. Google's latest algorithm change places an emphasis on video content and video communications. Read the full article »

Why The Future Of Google, Bing, Yahoo Search Ads Should Combine PLAs, Text, Video

According to research from Google and Millward Brown Digital, viewers are more apt to engage with brands and retailers that display Product Listing Ads (PLAs) than traditional keyword ads. Presently, PLAs can incorporate images, but industry analysts believe that video PLAs will be the future of search ads. Read the full article »