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Video SEO and Video Marketing SEO Articles, Tips and Best Practices

The latest news, articles, tips and trends for Video SEO and Video SEO Marketing, including video search optimization best practices, tips for optimizing your videos for SEO and YouTube, trends in Video SEO, optimization of video landing pages, and articles on improving your Video SEO results.

3 Things You Need to Know About Making a Marketing Video Convert

| | TheNextWeb - Daniel Glickman
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In this brilliant digital era, consumers are watching more videos now than ever – in fact by 2016, the number of people who watch online videos is expected to reach 1.5 billion.

Standing out in the crowd is remarkably difficult and growing harder by the minute. Analyzing data of 2 million videos created in a well-known platform, here are 3 facts that you need to know about using Videos to generate conversions in your landing page. Read the full article »

A Tale of Two Cookies

| | clickz.com - Kevin Lee
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Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Read the full article »

The Five Most Popular Practices for Optimizing Video Content for Video SEO Marketing

| | Flimp Blog - Wayne Wall
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Optimizing video content for SEO has become a natural complement to traditional organic search optimization tactics. Video SEO can be a simple way to increase search results. One important way to take advantage of Video SEO is to create a video sitemap to help search engines locate video content. Also, marketers should consider re-encoding the .XML file and video related HTML and repurpose the video content for blogs or press releases. Read the full article »

Hey Google, That's a Big Video

| | Website Magazine - Pete Prestipino
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When Google users conduct a search that triggers video content, the search results pages now show video embedded at the top of the results. The larger-format video appears to be pulled directly from YouTube, which is another reason for organizations to follow Video SEO best practices. The video content can be played directly within the Google search results pages. Read the full article »

Video marketing is no longer an option in 2014

| | Turnover Blog - The Gossip - Franz Israel
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Online video continues to play a major role in SEO strategies. The growth of mobile devices, coupled with new tools for creating short-form video content has contributed to this trend. With YouTube serving as the second largest search engine, video SEO generates better search results. Additionally, video communications are a powerful way to connect with viewers. Read the full article »

Video Sharing Sites Provide Businesses New Video Marketing Opportunities

| | Flimp Blog - Chip Arndt
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Distributing video content across different video sharing sites can help improve video SEO. While a vast majority of marketers use YouTube for video sharings, sites including Vimeo, Daily Motion and Viddler are used for business video distributions. For social video content, Vine and Instagram are popular venues to create and share video communications. Read the full article »

How Video Accessibility Intersects with Engagement, SEO and User Experience

| | 3 Play Media Blog - Shannon K. Murphy
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Organizations limit the impact of video SEO when video content is not easily accessible to the 20 percent of Americans with visual or hearing disabilities. Elements including alternative (alt) text for images or transcripts not only increase video SEO, but make video content more accessible to visually or hearing impaired visitors. Read the full article »

Making Video Work: Improving YouTube SEO

| | Business 2 Community - Bird Pilatsky
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Strategic video SEO can help content appear at the top of search engine results. Consider using HD video instead of SD video, as HD videos consistently rank higher than standard video formats. Keywords should be used to label video files. Also, incorporate all relevant tags to help increase viewer click-through. Read the full article »

Google's Hummingbird Update And The Implications For Video SEO

| | ReelSEO - Carla Marshall
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Hummingbird, a brand new search algorithm from Google, has been developed to help Google understand a user's intent behind a search query instead of just relying on rote keyword data. Hummingbird is focused on "conversational search results," which relies on the phrases a user selects in a search query. From a Video SEO standpoint, content creators should consider how video communications is integrated into a website to help a user. Read the full article »

10 Tips For Using YouTube To Kill At Local SEO

| | Search Engine Land - Chris Silver Smith
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Creating a series of videos will produce better video SEO results than just publishing one video. When video content is published to the YouTube video sharing site, incorporating a link to a website within the description area will ultimately improve search engine results. The description field is an effective way to also describe a business or organization. Read the full article »

7 YouTube SEO Tactics for Film Marketing

| | Business 2 Community - Bob Hutchins
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The single most critical component to video SEO is creating a relevant title for video content. A video's title should contain as many keyword and keyword phrases as possible. The video's description is also important; keywords should be worked into every video description. Finally, video thumbnails are a visual way to increase SEO. Read the full article »

The Bare Bones of a Video Marketing Strategy

| | Business 2 Community - Neil Davidson
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Dan Safkow from Video Marketing Minute defines Video SEO through the simple HAC acronym. HAC stands for "How to," "Answer," "Call to Action" and it can be applied to video SEO. How to pertains to keywords that should be used to describe the video. Answer ensures that the video's content is informative and useful. The ultimate goal of web video marketing is to make sure viewers engage; the call to action directs the audience towards an outcome. Read the full article »

Third Thursday Tip: 9 Golden Rules of Video Integration [video]

| | Brafton Blog - Kevin Elliott
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There are a number of ways organizations can leverage video content to gain video SEO advantages. Video thumbnails integrated into a website's homepage increase video content exposure. Also, creating a dedicated area to multimedia content on either a blog or website is a way to attract viewers. Finally relevant calls to action can increase visitor conversions. Read the full article »

Video SEO: Using Transcripts for Online Video Excellence [Video Part I]

| | 3 Play Media Blog - Shannon K. Murphy
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Preliminary results from the 2013 Online Video Marketing Survey, conducted by the Web Video Marketing Council, ReelSEO and Flimp Media found that 77 percent of marketers are tagging video content with keywords to take advantage of Video SEO. However, only 27 percent of marketers are integrating transcripts with their digital video content. Read the full article »

Online Video Powering Inbound Marketing

| | Vzaar Blog - Jon Whiting
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Inbound web video marketing communications typically include content, video SEO and social video marketing. A study conducted by aimClear found that video content that appears in search results has a 41 percent higher click through rate than static content. Read the full article »

Video SEO: optimising video for search is the trick most brands are missing

| | Econsultancy - Steffan Aquarone
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Organizations are missing out on improved search engine results by not incorporating video SEO into their search strategies. It is 50 times easier to appear on the first page of search results if video content is used. Videos posted to YouTube and to websites can appear in Google's SERPs (search engine result pages) if a video sitemap is used. Read the full article »

Video SEO and What it Means for Your Business

| | In Focus Studios - Jeff Philips
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The essence of Video SEO is the optimization of video content to help a website organically rank in search results for specific keywords. Since search engines, including Google, prefer video content over static content, video optimized websites are 53 times more likely to appear on the first page of search results. Additionally, Video SEO can help increase audience engagement. Read the full article »