Understanding the Science and Art of YouTube Video SEO Success

What happens when a brand searches its own name on YouTube and none of its own videos come up? The brand knows it has a problem, that’s what.

Posting videos to YouTube is only the beginning. Brands need to use video SEO techniques to ensure their videos come up in the right search rankings. At the recent Ubertube Brand Summit, Andreas Goeldi, chief technology officer for YouTube marketing specialist Pixability explained why video SEO is important.

“YouTube is the world’s second-largest search engine, so you definitely want to be found for your product name and obviously your brand name,” Goeldi said. “The reason why that is is that many brands completely underestimate how important video SEO (search engine optimization) is on YouTube. There’s a whole science and art to video SEO; it’s quite a bit different from traditional SEO.” Read the full article »

The Secret Guide to Video and SEO

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time.

However, one type of content that still is underutilized in the world of SEO is online video. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.).

If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one. Read the full article »

10 Video SEO Tips That Can Truly Impact Your Rankings

Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality.

Extending her approach, let's focus in on video SEO and talk about how you can truly make an impact on your ranking.

Many of the points articulated below have come from speaking with several marketers over the last few weeks who have been working at the intersection of video marketing and SEO for awhile. What impressed me most was that, like Virji, these folks were incredibly down-to-earth about video SEO, providing very clear best practices and ideas for taking a long-term, quality-driven approach to video SEO.

Let these 10 points be a checklist for you as you plan or review your video SEO strategy. Read the full article »

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

It's no secret that YouTube is a traffic source with almost limitless potential.

There's only one problem:

It's a very crowded place. In fact, according to YouTube, there are more than 100 hours of video uploaded to the site every minute.

Considering the deluge of content you have to compete with on YouTube, the obvious question is: "How do you get people to watch YOUR video instead of the millions of others?"

The answer? Video SEO. Read the full article »

The Simple Truth About SEO

A couple weeks ago, I got a call from one of our portfolio company’s CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn’t get a straight answer. Each “expert” claimed to know the secret sauce and recommended different strategies, most of which they (eventually) admitted could result in Google penalizing the site.

I set up a meeting with a small group of highly experienced entrepreneurs who had built multiple Inc. 500 companies with SEO as a primary marketing strategy. Here’s what they explained: Read the full article »

3 Things You Need to Know About Making a Marketing Video Convert

In this brilliant digital era, consumers are watching more videos now than ever – in fact by 2016, the number of people who watch online videos is expected to reach 1.5 billion.

Standing out in the crowd is remarkably difficult and growing harder by the minute. Analyzing data of 2 million videos created in a well-known platform, here are 3 facts that you need to know about using Videos to generate conversions in your landing page. Read the full article »

A Tale of Two Cookies

Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Read the full article »

Video Marketing Insights Detailed in YouTube Creator Playbook

Brands that create video content may want to take a look at The YouTube Creator Playbook for Brands, a new Google report that highlights best practices for content and video marketing. An update from Google’s 2011 report on the topic, the new version aims to help brands better engage their target audiences. Read the full article »

The Five Most Popular Practices for Optimizing Video Content for Video SEO Marketing

Optimizing video content for SEO has become a natural complement to traditional organic search optimization tactics. Video SEO can be a simple way to increase search results. One important way to take advantage of Video SEO is to create a video sitemap to help search engines locate video content. Also, marketers should consider re-encoding the .XML file and video related HTML and repurpose the video content for blogs or press releases. Read the full article »

Hey Google, That's a Big Video

When Google users conduct a search that triggers video content, the search results pages now show video embedded at the top of the results. The larger-format video appears to be pulled directly from YouTube, which is another reason for organizations to follow Video SEO best practices. The video content can be played directly within the Google search results pages. Read the full article »

Video marketing is no longer an option in 2014

Online video continues to play a major role in SEO strategies. The growth of mobile devices, coupled with new tools for creating short-form video content has contributed to this trend. With YouTube serving as the second largest search engine, video SEO generates better search results. Additionally, video communications are a powerful way to connect with viewers. Read the full article »

Video Sharing Sites Provide Businesses New Video Marketing Opportunities

Distributing video content across different video sharing sites can help improve video SEO. While a vast majority of marketers use YouTube for video sharings, sites including Vimeo, Daily Motion and Viddler are used for business video distributions. For social video content, Vine and Instagram are popular venues to create and share video communications. Read the full article »

4 Tips for Using Video to Increase Conversion Rates on Your Website

Video content integrated into websites is one of the best SEO tactics. Video SEO increases search engine rakings, generates a higher click-through rate and extends the amount of time visitors spend with a website. Google's latest algorithm change places an emphasis on video content and video communications. Read the full article »

Why The Future Of Google, Bing, Yahoo Search Ads Should Combine PLAs, Text, Video

According to research from Google and Millward Brown Digital, viewers are more apt to engage with brands and retailers that display Product Listing Ads (PLAs) than traditional keyword ads. Presently, PLAs can incorporate images, but industry analysts believe that video PLAs will be the future of search ads. Read the full article »

How Video Accessibility Intersects with Engagement, SEO and User Experience

Organizations limit the impact of video SEO when video content is not easily accessible to the 20 percent of Americans with visual or hearing disabilities. Elements including alternative (alt) text for images or transcripts not only increase video SEO, but make video content more accessible to visually or hearing impaired visitors. Read the full article »

Making Video Work: Improving YouTube SEO

Strategic video SEO can help content appear at the top of search engine results. Consider using HD video instead of SD video, as HD videos consistently rank higher than standard video formats. Keywords should be used to label video files. Also, incorporate all relevant tags to help increase viewer click-through. Read the full article »

Google's Hummingbird Update And The Implications For Video SEO

Hummingbird, a brand new search algorithm from Google, has been developed to help Google understand a user's intent behind a search query instead of just relying on rote keyword data. Hummingbird is focused on "conversational search results," which relies on the phrases a user selects in a search query. From a Video SEO standpoint, content creators should consider how video communications is integrated into a website to help a user. Read the full article »

10 Tips For Using YouTube To Kill At Local SEO

Creating a series of videos will produce better video SEO results than just publishing one video. When video content is published to the YouTube video sharing site, incorporating a link to a website within the description area will ultimately improve search engine results. The description field is an effective way to also describe a business or organization. Read the full article »

7 YouTube SEO Tactics for Film Marketing

The single most critical component to video SEO is creating a relevant title for video content. A video's title should contain as many keyword and keyword phrases as possible. The video's description is also important; keywords should be worked into every video description. Finally, video thumbnails are a visual way to increase SEO. Read the full article »

The Bare Bones of a Video Marketing Strategy

Dan Safkow from Video Marketing Minute defines Video SEO through the simple HAC acronym. HAC stands for "How to," "Answer," "Call to Action" and it can be applied to video SEO. How to pertains to keywords that should be used to describe the video. Answer ensures that the video's content is informative and useful. The ultimate goal of web video marketing is to make sure viewers engage; the call to action directs the audience towards an outcome. Read the full article »