YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
flimp media
The Web Video Marketing Council
2013 Video Marketing Trends Report

WVMC News Categories

The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.

Flimp
YouTube trends manager explains the 3 reasons videos go viral
From: Ragan's PR Daily - Michael Sebastian | Tuesday, 06 March 2012 13:21   
The great secrets of humanity: What is the meaning of life? Why doesn’t Waldo want to be found? Why do some videos go viral?

We can’t help with the first two questions, but we can consult one of YouTube’s inside men about the viral video question. Kevin Allocca is YouTube’s trends manager (he says he professionally watches YouTube videos), and recently he gave a talk at TEDYouth about the reasons videos go viral.

Alloca said three things are behind viral videos:

Tastemakers. The people with large social media followings—a celebrity or so-called influencer, for example—who share a YouTube video and make it go viral. Late-night host Jimmy Kimmel did this with the now-famous “Double Rainbow” video.

Communities of participation. This refers to when a group of tastemakers take a point of view and share it, which is kind of like steroids for a YouTube video. Soon, they’ve created a community around an inside joke, of sorts. For instance, the Rebecca Black YouTube sensation “Friday” became so popular because a community of tastemakers rallied around it, poking fun of it, parodying it, and so on.

Unexpectedness. As Alloca says, “In a world where two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way these [viral videos] have.”

View original article here