YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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Viral Video Marketing and Youtube Marketing News

The latest news articles, tips and trends related to viral video marketing and YouTube marketing and social media video marketing.
ZEFR Wrote An E-Book Teaching Brands How To Engage Fans On YouTube
From: Tubefilter - Sam Gutelle   
Monday, 28 October 2013 00:00
ZEFR, a company that has been effective at engaging YouTube viewers, recently published a YouTube Marketing primer Anatomy of a Fan. This ebook, available for download on ZEFR's website, helps YouTube content creators learn how to build fan communities.
Why Brands Suck at YouTube
From: Adweek - Mike Shields   
Wednesday, 23 October 2013 00:00
Touchstorm, a video distribution company, found that only 74 of the top 5,000 YouTube Channels belong to advertisers. Many organizations do not take full advantage of YouTube marketing. To be successful at using YouTube for web video marketing, organizations need to create video content that engages viewers and encourages them to turn into subscribers. YouTube marketers need to determine if video communications will be used to entertain or inform viewers.
YouTube Partner: We Are ‘Not Happy’ With Money From Subscription Channels
From: The Wrap - Lucas Shaw   
Monday, 14 October 2013 00:00
YouTube Channel partners are not satisfied with the revenue-share generated from subscription channels. YouTube channel subscriptions can only be accessed via a computer. For Alchemy Networks, 70 percent of their YouTube channels' video content is accessed via mobile devices.
Amazon Is Courting YouTube Networks for Short-Video Push
From: Ad Age | Digital - Tim Peterson   
Friday, 11 October 2013 00:00
Amazon's a-la-carte Instant Video service could prove to be a viable threat to the YouTube video sharing site. Amazon would like to enter the short-form video content arena. The eCommerce retailer has approached a number of YouTube networks in an attempt to serve as a distribution channel for video content. Separately, Amazon has also approached media companies in a quest for editorial videos on product search results pages for a revenue-split.
YouTube Helps Drive Online Video, Usage Doubles
From: Online Media Daily - Gavin O'Malley   
Thursday, 10 October 2013 00:00
The number of American adults who have posted video to sites including YouTube has grown from 14 percent in 2009 to 31 percent in 2013. Video posting is being fueled by the growth of digital devices and social media networks. Seventy-two percent of adults have engaged with a video sharing site.
Throw-It-Up-Against-The-Wall Video Lifts 'Carrie'
From: MediaPost's MarketingDaily Top of the News - Thom Forbes   
Wednesday, 09 October 2013 13:47
A YouTube Marketing video in support of Sony Picture's remake of "Carrie" has generated almost 15 million views since its release on October 7th. "A Telekinetic Surprise in a Coffee Shop" is a promotional video that shows how the movie's producers created some of the film's action-packed sequences.
AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television'
From: The Guardian - Stuart Dredge   
Sunday, 06 October 2013 00:00
The founder and chief executie of AwesomenessTV, a YouTube multi-channel network targeting tweens and teenagers, believes that marketers looking to engage this audience cannot focus solely on broadcast TV. Younger video viewers are watching content via smartphones and tablets. From a content perspective, YouTube is viewed as a short-form content forum.
9 Ways to Reach Customers on YouTube
From: Entrepreneur - Jason R. Rich   
Friday, 27 September 2013 00:00
Organizations can leverage YouTube Marketing to introduce new products or services. The video sharing site is also an effective way to educate audiences on how to best use products. Customer testimonials and highlights from events can be interesting video content that is easy to create.
YouTube adds advanced moderation, Google+ to comments to get rid of the trolls
From: GigaOM - Janko Roettgers   
Tuesday, 24 September 2013 00:00
Aggressive and mean-spirited comments posted to YouTube have been the bane of marketers and content creators. Consequently, the video sharing site is introducing advanced moderation features that will blacklist users who frequently make negative comments. YouTube's comment system will now be closely integrated with Google+. The new commenting features will be rolled out in phases.
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