YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

BBC Radio 1's "Head of Visualization" on How to Get to a Million YouTube Followers

Monday, 27 January 2014 | Fast Company - David Zax   
One of the key ways to grow an audience on YouTube is to produce video content specifically for the digital experience. YouTube and other video sharing sites should not be venues for "dumping" video content. Shareable video that engages viewers will generate better results than just random video communications.
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How Google Gets Its Piece of the Super Bowl Ad Blitz

Monday, 27 January 2014 | BloombergBusinessweek - Kyle Stock   
Ahead of the 2013 Super Bowl, seventeen companies have taken advantage of YouTube marketing by airing "teaser ads" on the video sharing site. While Google is permitting companies to upload Super Bowl spots for free, many of the brands using YouTube to tease TV ads are paying for additional promotional exposure. Last year 265 million Super Bowl ads were watched on YouTube. With a :30-second Super Bowl spot costing $4 million, companies are looking to increase exposure through web video marketing.
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The YouTube Whisperer to Brands: You’re Doing It Wrong

Friday, 24 January 2014 | Digiday - Haniya Rae   
Finding your brand's voice is the most essential component for developing successful YouTube marketing initiatives. Copying the video content used for osuccessful web video marketing campaigns will not ensure that a video will reach a mass audience. YouTube is a community - brands that have found success in reaching viewers via the YouTube platform are active participants in the community.
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YouTube Courts Sundance For Indie Filmmakers, Advertisers

Friday, 17 January 2014 | Advertising Age - Tim Peterson   
YouTube has produced three, two-minute trailers that will only air during the Sundance Film Festival. The trailers were designed to draw attention to the video sharing site's short-film library. YouTube would like to have indie filmakers distribute their video content on the site instead of competitor Vimeo. Vimeo is considered more of a video hub for independent filmmakers.
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Video Strategy: Life Beyond YouTube

Thursday, 16 January 2014 | MediaPost's Online Video Insider - Jen Sargent   
Successful web video marketers cannot rely on YouTube marketing alone. Multiplatform strategies - grabbing audience attention across mobile devices - need to be the foundation to any consumer-facing web video marketing strategy. Video content can help brands increase audience trust and engagement. Social video distribution should be an element of each web video marketing campaign.
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Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

Tuesday, 07 January 2014 | ClickZ - Mary Lisbeth D'Amico   
The Virgin Group's UK-based health chain Virgin Active has launched a multi-faceted web video marketing campaign. The video communications were first launched on YouTube supported by social media outreach via Facebook and Twitter. A video ad was released at the beginning of 2014 featuring the tagline "Don't just live, live happily ever after." The campaign will be supported by offline marketing efforts.
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12 Strategies for Promoting Your YouTube Videos

Thursday, 02 January 2014 | Entrepreneur - Jason R. Rich   
Successful YouTube marketing initiatives include videos that contain a clear and direct call-to-action. Marketers who have used YouTube for video marketing also take advantage of the tools offered by the video sharing site. External social media sharing via sites including Google+, Facebook and Twitter can also increase YouTube channel engagement.
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How to Advertise Your YouTube Videos

Thursday, 12 December 2013 | Entrepreneur - Jason R. Rich   
Paid advertising can support YouTube Marketing efforts. Online video advertising campaigns can link directly to YouTube videos even if the advertising inventory appears on sites such as Yahoo! or Facebook. A pay-per-click (PPC) model affords marketers an opportunity to only pay for ads that are clicked on. A paid video component can help increase the YouTube channel's audience.
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Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide

Wednesday, 11 December 2013 | eMarketer   
According to a first-ever analysis, eMarketer predicts that YouTube marketing will generating $5.60 billion in ad revenue this year. Google will net roughly $1.96 billion, representing 1.7 percent of all global digital ad revenues. YouTube video advertising will contribute 6.3 percent of all Google's net ad revenues, representing a 51 percent over the previous year. Viewer demand to view video across devices has contributed to the revenue growth.
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The 10 Most Watched Ads on YouTube in 2013

Wednesday, 11 December 2013 | Adweek - Tim Nudd   
The ten most frequently viewed video ads that ran on YouTube feature a mix of creative themes and brands. These videos, identified on Adweek's Ads Leaderbord, not only were part of paid advertising campaigns, but they generated a high amount of organic traffic.
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1 in 2 Consumers Say That YouTube Videos Have Influenced A Purchase Decision

Tuesday, 10 December 2013 | Marketing Charts   
Fifty-three percent of consumers have been influenced to make a purchase after watching a YouTube video according to the "2014 Future of Retail Study" report authored by Walker Sands. Consumers appear to trust videos posted to YouTube and other video sharing sites.
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How to Create Your Own YouTube Channel

Thursday, 05 December 2013 | Entrepreneur - Jason R. Rich   
Businesses should customize their YouTube channel to best cater to target audiences. This is an effective way to make YouTube marketing deliver optimal results. A YouTube channel can be created in a matter of minutes. YouTube can help increase video SEO and engage viewers.
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Why 5 Million YouTube Views Are Not What They Used to Be

Thursday, 05 December 2013 | The Agency Post - Richard Spalding   
Marketers focused on generating a large number of views on YouTube can now pay-to-play and use TruView to purchase pre-roll video ads. To really leverage YouTube marketing, a web video marketing strategy that is not solely focused on paid ads needs to be established. Once paid advertising inventory has stopped running, most videos do not generate more views on YouTube.
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YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan

Wednesday, 04 December 2013 | Adweek - Christopher Heine   
Retailers targeting 18-to-24 year-olds are ramping up YouTube Marketing efforts for the 2013 holiday season. Streetwear fashion retailer Karmaloop creates YouTube videos that brings in hefty return of investment (ROI). Karmaloop can earn up to two times the profit as what it costs to produce a video communication.
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72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

Monday, 02 December 2013 | ReelSEO - Christophor Rick   
YouTube and Google are the most popular venues for video ads according to the results of the 2013 Online Video Marketing Survey and Business Trends Report. Only half of the survey's 600+ respondents indicated that they purchase in-stream video ads. Less than 38 percent of survey respondents even purchase online video ads, yet 94.1 percent utilize YouTube Marketing as part of their web video marketing campaigns.
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Hollister Teases Black Friday Deals on YouTube

Friday, 22 November 2013 | ClickZ - Matt Kapko   
YouTube marketing is the cornerstone of retailer Hollister's 2013 "Black Friday" strategy. The apparel brand has created a video campaign using a "party with lifeguards" theme. The videos represent Hollisters first online video advertising promotion on the YouTube site. Hollister has been an active YouTube marketer over the past year, with a channel that has over 100 videos published.
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YouTube Is Now Much Safer for Brands

Sunday, 17 November 2013 | Adweek - Garett Sloane   
In an attempt to eliminate offensive comments, Google now requires anyone interested in posting comments to a YouTube video to post with a Google+ account. This new policy may make brands and advertisers more comfortable with running video ads and YouTube marketing campaigns since derogatory comments will be less likely.
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Viral video documents homeless veteran’s makeover

Tuesday, 12 November 2013 | Ragans's PR Daily - Kevin Allen   
A video created by Dégagé Ministries that showcased the transformation of a US Army veteran reached a viral audience. Dégagé Ministries is an organization that assists homeless and disadvantaged individuals. The video, posted to YouTube, has been viewed over 10.5 million times.
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Regal Cinemas Uses Vine to Get People into Theaters

Tuesday, 05 November 2013 | Digiday - Haniya Rae   
First, brands featured YouTube content creators in advertising. Now, companies are using Vine video creators. Regal Cinemas has launched "Date Night Fails," a YouTube Marketing campaign featuring Vine video creators. The two-minute videos were designed to remind viewers how uncomfortable dates can be in a home setting. The theater chain tapped Vine content creators for creativity and to increase exposure.
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ZEFR Wrote An E-Book Teaching Brands How To Engage Fans On YouTube

Monday, 28 October 2013 | Tubefilter - Sam Gutelle   
ZEFR, a company that has been effective at engaging YouTube viewers, recently published a YouTube Marketing primer Anatomy of a Fan. This ebook, available for download on ZEFR's website, helps YouTube content creators learn how to build fan communities.
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