YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

8 YouTube Marketing Tips for B2B Marketing

Wednesday, 23 July 2014 | Business2Community - Adam Rowles   

A successful online presence for a business includes more than just Facebook, LinkedIn and Twitter. YouTube marketing has evolved to become an extremely important marketing tool as video sharing now provides a great opportunity for advertising. The best part of it all is that uploading YouTube marketing videos is free!

These eight simple YouTube marketing tips will help your B2B video campaigns soar to new heights.

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GoPro's Viral Video Marketing Campaign Turns It Into Top YouTube Brand In The World

Wednesday, 23 July 2014 | NY Daily News - Joel Landau   

The San Francisco-based company launched its YouTube channel four years ago and started producing web marketing videos as a way to promote its cameras. But the popularity of the online video marketing campaign took a life of its own, and now GoPro is taking a cue from its customers and producing many of its own internet videos as well. The change has tripled their amount of YouTube video views so far this year.

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YouTube Goes Hollywood: Online Video Service to Produce Original Premium Content

Monday, 14 July 2014 | Raw Story - Ronald Grover & Lisa Richwine   

Big changes are in store for the world of YouTube marketing. YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund premium content, two sources with knowledge of the talks told Reuters, a move that could bolster a three-year-old multimillion-dollar effort that has had mixed success so far.

The talks underscore Google Inc’s desire to complete YouTube’s transition from a repository for grainy home videos to a site sporting the more polished content crucial to securing higher-priced advertising. Either way, YouTube marketing will never be the same.

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68% of U.S. Viewers Choose YouTube to Watch Online Video

Monday, 07 July 2014 | Reel SEO - Carla Marshall   

When it comes to online video consumption, YouTube remains the go-to site for the majority of US viewers, with live TV broadcasts, and video-on-demand site Netflix coming in way behind. According to a recent report on internet video consumption, 68% of respondents said it was the Google-owned video streaming portal that fulfilled most of their web video viewing needs, and 28% of respondents confirmed that they consumed 15 or more hours of streaming digital video content (including YouTube) through a game console or web TV device per week.

Certainly, YouTube marketing is still an indispensable tool for online video marketers.

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5 Tips To Increase Watch Time for Better YouTube Rankings

Tuesday, 01 July 2014 | Reel SEO - Carla Marshall   

Watch Time for YouTube videos is one of the most heavily weighted metrics in the video search engine's ranking algorithm, but increasing Watch Time can often be incredibly frustrating, even for YouTube marketing professionals.

YouTube marketing begins with increasing your video's SEO value, but how do you do that? This video will show you several ways to increase the watch time for your internet marketing videos to increase their visibility in search results and drive ROI.

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YouTube Announces 60fps Video, Fan Funding And New Music Show

Tuesday, 01 July 2014 | Forbes - Jay McGregor   

Two new revelations from Google have made for an exciting week in YouTube marketing. The social video sharing giant has announced that it will be introducing crowd-funding for their favorite YouTube channels, which will allow popular YouTubers to raise money through donations from fans and subscribers.

YouTube will also be introducing support for videos that run at 60 frames per second, a significant improvement to video content quality that will afford web video viewers the same quality they have come to expect from traditional TV and video gaming platforms.

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7 Steps to Success on YouTube from Those That Know

Tuesday, 01 July 2014 | Reel SEO - Andy Smith   

YouTube marketing can be a powerful tool for increasing awareness of your brand and connecting with your audience in a fresh and entertaining way, but developing a social video marketing strategy that works for your brand is challenging. If you want to find YouTube marketing success, you need to take the extra step and go the extra mile with your content. These 7 steps will help bring you closer to achieving all of your social video marketing goals.

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What Brands Can Learn From a YouTube Artist Like Lindsey Stirling

Wednesday, 25 June 2014 | Ad Week - John Tejada   

YouTube marketing isn't as easy as uploading a video and waiting for internet fame to descend upon you. Driving views, shares, and engagement is a skill that takes years to hone, but Lindsey Stirling is proving that it can be incredibly rewarding if you have the patience to master it.

Stirling first ventured into viral video marketing in 2007 with the hopes of getting on The Ellen Degeneres Show, and although she hasn't made it yet, she has grown an audience of nearly 5 million subscribers and boasts more than 670 million online video views.

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YouTube Will Be The Dominant Media Platform in Five Years According to Dreamworks CEO

Tuesday, 24 June 2014 | The Drum - John McCarthy   

YouTube is the second largest search engine in the world, and YouTube marketing is becoming a staple of digital marketing strategy. According to Jeffrey Katzenberg, CEO of DreamWorks Animation, YouTube will be the dominant platform in which we consume media in half a decade. Katzenberg described YouTube as a fantastic platform for studios to discover new talent and said that companies should be looking to invest in it as soon as possible.

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5 Essential Steps to Boost Your Viral Video Marketing Strategy

Wednesday, 18 June 2014 | Reel SEO - Alexander Debelov   

Viral video marketing and YouTube marketing can often be very hit or miss, but the process of making a branded video go viral doesn't have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your soon-to-be viral video. To start with, try these five essential steps.

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Honda Spending 'Millions' on YouTube Music Channel

Tuesday, 17 June 2014 | USA Today - Chris Woodyard   

Honda announced they will spend millions to create its own YouTube music channel. The YouTube marketing project will be called Honda Stage, and will feature recorded performances from live events and concerts. For this ambitious viral video marketing initiative aimed at selling cars to younger drivers, Honda will team up with an impressive roster of partners Vevo, YouTube, Sean “Diddy” Combs Revolt, Clear Channel Media and Entertainment, and Live Nation.

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Comcast To Test Its YouTube Competitor By The End Of The Year

Tuesday, 17 June 2014 | Gigaom - Janko Roettgers   

Comcast’s’ SVP of Video, Matt Strauss, confirmed that the company is looking to test a new online video platform for distributing video content through its new X1 cable set top boxes by the end of the year. As with you YouTube, content creators will be able to upload videos directly to a server. Then, these videos will become available via an app running on Comcast’s X1 box.

YouTube marketing is highly competitive, will Comcast's viral video marketing platform be able to hold it's own against the video sharing giant?

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Starz: Why Creating Original Online Videos Is a Smart Move

Thursday, 05 June 2014 | Streaming Media - Troy Dreier   

YouTube is unique in that it can be, both, a marketing platform and a monetization platform. YouTube is also unique in that it has, both, ad supported and transactional and subscription capabilities for users to interact with content.

At the recent Streaming Media East conference in New York City, David Katz, vice president of digital media for Starz, sat down for a sit-down interview to discuss YouTube marketing and explain why a premium pay TV service is putting videos online. According to Katz, Starz is using YouTube in a number of different ways.

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YouTube Is 20 Times More Engaging Than Facebook

Wednesday, 28 May 2014 | Tube Filter - Joshua Cohen   

YouTube marketing is more effective than ever. More than 187 million Americans watch some form of online video programming every month and advertising dollars are continuing their rapid trend towards the medium that’s now getting these massive numbers of eyeballs. U.S. online video ad spending is expected to reach upwards of $8.04 billion by 2016. But it’s not only online video’s scale that’s exciting marketers, it’s online video’s engagement, too. According to recent data YouTube subscribers are driving 20x engagement over Facebook likes for brands.

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18-34 Year-olds LOVE YouTube But Demand Much More From Brands

Tuesday, 20 May 2014 | ReelSEO - Carla Marshall   

18-34 year-olds are in love with YouTube. Well, that's no big surprise, but it doesn't mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how does YouTube marketing reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to viral video marketing and connecting with their target market. The big takeaway is that to be successful you have to understand how that age group treats online video content, because failure to do so could mean you fail to connect with a whole generation of consumers.

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How to Make YouTube Collaborations Actually Work for Brands

Tuesday, 20 May 2014 | ReelSEO - George Aliferis   

YouTube marketers love collaborations. They are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. "Collabs", as they are more commonly known, is a cross-over appearance on someone else's YouTube channel, which is exposure enough, but may also come with added social media coverage which is always a bonus. And while some of us (aged over 18) may wonder what is so exciting about PewDiePie playing videogames with Zoella and Alfie, it is unquestionably an effective tool for viral video marketing.

We talked with two experts on Youtube Marketing and video collaboration who tell us why collabs often don't work for businesses, even though they are a great opportunity for them, and explain how to overcome the challenges. John Quilter is an online video personality known as 'The Food Busker', often seen on Jamie Oliver's FoodTube channel, and LondonLive. Tom Martin of FaqTube has managed the YouTube channels of some of TV's biggest brands.

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Looking For New Ways To Reach Customers? Try YouTube Advertising

Tuesday, 13 May 2014 | Forbes - Eric Siu   

Did you know that there are over 1 billion unique visits to YouTube each month? YouTube is one of the largest web properties and continues to grow today. ComScore reports that over 89 million people in the United States alone are going to watch 1.2 billion online videos today — a number that continues to grow.

That leaves a lot of opportunity for business growth.

Business owners already know that when it comes to online marketing, they should use channels like Google AdWords, Facebook, LinkedIn and Twitter. But not as many are talking about YouTube advertising.

In my position as a marketing executive at a startup, I personally saw the benefit of YouTube ads. In fact, it was our No. 1 customer acquisition channel. It beat out SEO, other paid channels and email. Here are a few reasons you should give YouTube ads a try immediately:

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Digital NewFronts 2014: BrandCast - All Roads Lead To And From YouTube

Tuesday, 06 May 2014 | Forbes - Diane Gordon   

As the various Digital NewFront presenters promised advertisers they will lure millennial eyes to online ads, the through line for every single presentation has been YouTube. YouTube is the destination for young minds who want to find information, learn how to do things, and see things that aren’t in their immediate reach. YouTube is the vehicle for discovery and the factory for next generation stars who are quickly being snatched up by digital outlets. This is the contemporary version of the talent bidding wars we used to see in network television.

The Google YouTube BrandCast at Madison Square Garden Theatre had a lot of powerhouse talent fueling their presentation with the biggest names being Janelle Monae and Pharrell. Pharrell closed the presentation with “Happy” which has over 292 million YouTube views, so far. Sal Masekela hosted a large portion of the show and he was an excellent choice as he easily shifted from segment to segment and emphasized YouTube’s fan communities for various channels.

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4 Companies Getting Video Right

Wednesday, 30 April 2014 | Bplans - Luke Clum   

The traditional process of video production costs companies serious money, with heavy equipment, expensive studio fees and a result that wasn’t always worth the massive amount of time and energy put into the project. But the times they are a-changing. We now live in a world that thrives on immediate visual interaction, and with companies like Vimeo and Vine dominating the social scene, we’re seeing a steep rise in video engagement once more.

Taking advantage of video’s popularity can seriously help your business reach its target audience and boost your bottom line. However, you can’t just throw a haphazardly edited video on YouTube and expect it to go viral; you need a video marketing strategy. Follow these video tips and the examples set by four companies—Dove, Logitech, Columbia Sportswear and Chipotle—that are acing the viral video game.

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Create, Develop, Share: Four Strategies for Becoming a YouTube Sensation

Friday, 21 March 2014 | Lisa Patterson   

You love watching videos on YouTube. Some of the stuff you see is hilarious. Other videos are touching, like the “Buckle Up” PSA commercial. If you want to be a star, though, you need a recipe for success that's also repeatable. No one wants to be a one-hit wonder, especially on YouTube.

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