YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

5 Essential Steps to Boost Your Viral Video Marketing Strategy

Wednesday, 18 June 2014 | Reel SEO - Alexander Debelov   

Viral video marketing and YouTube marketing can often be very hit or miss, but the process of making a branded video go viral doesn't have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your soon-to-be viral video. To start with, try these five essential steps.

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Honda Spending 'Millions' on YouTube Music Channel

Tuesday, 17 June 2014 | USA Today - Chris Woodyard   

Honda announced they will spend millions to create its own YouTube music channel. The YouTube marketing project will be called Honda Stage, and will feature recorded performances from live events and concerts. For this ambitious viral video marketing initiative aimed at selling cars to younger drivers, Honda will team up with an impressive roster of partners Vevo, YouTube, Sean “Diddy” Combs Revolt, Clear Channel Media and Entertainment, and Live Nation.

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Comcast To Test Its YouTube Competitor By The End Of The Year

Tuesday, 17 June 2014 | Gigaom - Janko Roettgers   

Comcast’s’ SVP of Video, Matt Strauss, confirmed that the company is looking to test a new online video platform for distributing video content through its new X1 cable set top boxes by the end of the year. As with you YouTube, content creators will be able to upload videos directly to a server. Then, these videos will become available via an app running on Comcast’s X1 box.

YouTube marketing is highly competitive, will Comcast's viral video marketing platform be able to hold it's own against the video sharing giant?

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Starz: Why Creating Original Online Videos Is a Smart Move

Thursday, 05 June 2014 | Streaming Media - Troy Dreier   

YouTube is unique in that it can be, both, a marketing platform and a monetization platform. YouTube is also unique in that it has, both, ad supported and transactional and subscription capabilities for users to interact with content.

At the recent Streaming Media East conference in New York City, David Katz, vice president of digital media for Starz, sat down for a sit-down interview to discuss YouTube marketing and explain why a premium pay TV service is putting videos online. According to Katz, Starz is using YouTube in a number of different ways.

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YouTube Is 20 Times More Engaging Than Facebook

Wednesday, 28 May 2014 | Tube Filter - Joshua Cohen   

YouTube marketing is more effective than ever. More than 187 million Americans watch some form of online video programming every month and advertising dollars are continuing their rapid trend towards the medium that’s now getting these massive numbers of eyeballs. U.S. online video ad spending is expected to reach upwards of $8.04 billion by 2016. But it’s not only online video’s scale that’s exciting marketers, it’s online video’s engagement, too. According to recent data YouTube subscribers are driving 20x engagement over Facebook likes for brands.

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18-34 Year-olds LOVE YouTube But Demand Much More From Brands

Tuesday, 20 May 2014 | ReelSEO - Carla Marshall   

18-34 year-olds are in love with YouTube. Well, that's no big surprise, but it doesn't mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how does YouTube marketing reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to viral video marketing and connecting with their target market. The big takeaway is that to be successful you have to understand how that age group treats online video content, because failure to do so could mean you fail to connect with a whole generation of consumers.

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How to Make YouTube Collaborations Actually Work for Brands

Tuesday, 20 May 2014 | ReelSEO - George Aliferis   

YouTube marketers love collaborations. They are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. "Collabs", as they are more commonly known, is a cross-over appearance on someone else's YouTube channel, which is exposure enough, but may also come with added social media coverage which is always a bonus. And while some of us (aged over 18) may wonder what is so exciting about PewDiePie playing videogames with Zoella and Alfie, it is unquestionably an effective tool for viral video marketing.

We talked with two experts on Youtube Marketing and video collaboration who tell us why collabs often don't work for businesses, even though they are a great opportunity for them, and explain how to overcome the challenges. John Quilter is an online video personality known as 'The Food Busker', often seen on Jamie Oliver's FoodTube channel, and LondonLive. Tom Martin of FaqTube has managed the YouTube channels of some of TV's biggest brands.

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Looking For New Ways To Reach Customers? Try YouTube Advertising

Tuesday, 13 May 2014 | Forbes - Eric Siu   

Did you know that there are over 1 billion unique visits to YouTube each month? YouTube is one of the largest web properties and continues to grow today. ComScore reports that over 89 million people in the United States alone are going to watch 1.2 billion online videos today — a number that continues to grow.

That leaves a lot of opportunity for business growth.

Business owners already know that when it comes to online marketing, they should use channels like Google AdWords, Facebook, LinkedIn and Twitter. But not as many are talking about YouTube advertising.

In my position as a marketing executive at a startup, I personally saw the benefit of YouTube ads. In fact, it was our No. 1 customer acquisition channel. It beat out SEO, other paid channels and email. Here are a few reasons you should give YouTube ads a try immediately:

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Digital NewFronts 2014: BrandCast - All Roads Lead To And From YouTube

Tuesday, 06 May 2014 | Forbes - Diane Gordon   

As the various Digital NewFront presenters promised advertisers they will lure millennial eyes to online ads, the through line for every single presentation has been YouTube. YouTube is the destination for young minds who want to find information, learn how to do things, and see things that aren’t in their immediate reach. YouTube is the vehicle for discovery and the factory for next generation stars who are quickly being snatched up by digital outlets. This is the contemporary version of the talent bidding wars we used to see in network television.

The Google YouTube BrandCast at Madison Square Garden Theatre had a lot of powerhouse talent fueling their presentation with the biggest names being Janelle Monae and Pharrell. Pharrell closed the presentation with “Happy” which has over 292 million YouTube views, so far. Sal Masekela hosted a large portion of the show and he was an excellent choice as he easily shifted from segment to segment and emphasized YouTube’s fan communities for various channels.

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4 Companies Getting Video Right

Wednesday, 30 April 2014 | Bplans - Luke Clum   

The traditional process of video production costs companies serious money, with heavy equipment, expensive studio fees and a result that wasn’t always worth the massive amount of time and energy put into the project. But the times they are a-changing. We now live in a world that thrives on immediate visual interaction, and with companies like Vimeo and Vine dominating the social scene, we’re seeing a steep rise in video engagement once more.

Taking advantage of video’s popularity can seriously help your business reach its target audience and boost your bottom line. However, you can’t just throw a haphazardly edited video on YouTube and expect it to go viral; you need a video marketing strategy. Follow these video tips and the examples set by four companies—Dove, Logitech, Columbia Sportswear and Chipotle—that are acing the viral video game.

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Create, Develop, Share: Four Strategies for Becoming a YouTube Sensation

Friday, 21 March 2014 | Lisa Patterson   

You love watching videos on YouTube. Some of the stuff you see is hilarious. Other videos are touching, like the “Buckle Up” PSA commercial. If you want to be a star, though, you need a recipe for success that's also repeatable. No one wants to be a one-hit wonder, especially on YouTube.

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YouTube Content: 4 Tips for Brands That Want to Activate Customers

Thursday, 06 March 2014 | DM News - Jessica Thorpe   
There are a number of simple tips that can be used to increase an organization's YouTube marketing efforts. The first step is to create a video content style. YouTube viewers are more attracted to videos that genuinely provide authenticity and credibility in a user-generate format instead of slick, professionally produced video content. Build an audience through video content that is informative.
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The YouTube of the Future: Simpler, Less Tacky, More Beautiful

Tuesday, 04 March 2014 | Fast Company - Rebecca Greenfield   
Google has been experimenting with a design "facelift" for the YouTube video sharing site. From an engineering perspective, YouTube is a functional video hub. However, for end-users, YouTube's cluttered design can make the site cumbersome for users. The ultimate design goal for YouTube would be a simple design that replicates for both desktop and mobile users.
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How to convert YouTube viewers into subscribers

Thursday, 27 February 2014 | iMedia Connection - Teresa Caro   
Maximize YouTube marketing efforts by turning video viewers into YouTube Channel subscribers. A key step is to produce video content designed to reinforce a brand instead of being a one-hit viral video wonder. Incorporate a call-to-action that encourages viewers to subscribe to the channel. Consider in-video programming to cross-promote video content.
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Teens Press Play on YouTube

Monday, 24 February 2014 | eMarketer   
A recent study conducted by The Intelligence Group about teens online habits found that nearly 75 percent of 14- to 18-year olds use YouTube "frequently." The video sharing site may be the best way for organizations targeting this audience to reach and connect with viewers.
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3 keys to success on YouTube

Monday, 24 February 2014 | iMedia Connection - Lewis Ball   
Many organizations do not take advantage of the various YouTube marketing opportunities available to Channel creators. Channels enable organizations to build an audience of viewers interested in your video content. Optimizing YouTube Channel video content with relevant keywords will help new viewers discover the content. It is also important to select an appropriate video thumbnail image to increase viewer click-through and watch rates.
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YouTube Redesigns Website with Center-Aligned Look to Match Mobile Apps

Thursday, 20 February 2014 | Variety - Todd Spangler   
The latest site redesign for YouTube makes user-created playlists a prominent feature. Playlists will now feature all the playlists a user has created, along with playlists from Channels a user frequents. The "center-aligned" design to YouTube's web pages was selected because it is closely aligned with the video sharing site's mobile apps.
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How to grow your YouTube subscriber base

Wednesday, 19 February 2014 | iMedia Connection - Yale Wang   
Organizations should consider developing a strategy for building YouTube Channels as a key component to YouTube marketing efforts. Channel subscribers offer a number of inherent benefits, including being a key audience for social video sharing and general word of mouth (WOM) marketing. Beyond general engagement, Channel subscribers give you a direct relationship to viewers.
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53% of Shoppers are Influenced by YouTube… Here are the Videos They’re Watching

Wednesday, 19 February 2014 | The Social Media Monthly - Tony Sheng   
Video can influence the buying decision of consumers, making YouTube marketing a necessary component of digital retail marketing initiatives. Consumers turn to YouTube for product reviews and recommendations, using keyword search terms that may not directly correlate with products or services. Twelve categories, including makeup, fashion, home goods, and office supplies, directly influence consumers who use retail as part of their purchase decision cycle.
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How the Top Ad Agencies Win on YouTube: Great Creative, Lots of Ads

Friday, 14 February 2014 | Advertising Age - Tim Peterson   
According to YouTube's agency rankings, determined by the number of time's an ad agency's video ad appeared on the YouTube monthly ad board, OMD and Wieden & Kennedy are among the best ad agencies using YouTube marketing. A combination of video produced for YouTube along with paid video views helped propel agencies to the top of the YouTube ad rankings.
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