YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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2014 Video Production Survey Report 2014 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

How to Make YouTube Collaborations Actually Work for Brands

Tuesday, 20 May 2014 | ReelSEO - George Aliferis   

YouTube marketers love collaborations. They are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. "Collabs", as they are more commonly known, is a cross-over appearance on someone else's YouTube channel, which is exposure enough, but may also come with added social media coverage which is always a bonus. And while some of us (aged over 18) may wonder what is so exciting about PewDiePie playing videogames with Zoella and Alfie, it is unquestionably an effective tool for viral video marketing.

We talked with two experts on Youtube Marketing and video collaboration who tell us why collabs often don't work for businesses, even though they are a great opportunity for them, and explain how to overcome the challenges. John Quilter is an online video personality known as 'The Food Busker', often seen on Jamie Oliver's FoodTube channel, and LondonLive. Tom Martin of FaqTube has managed the YouTube channels of some of TV's biggest brands.


Looking For New Ways To Reach Customers? Try YouTube Advertising

Tuesday, 13 May 2014 | Forbes - Eric Siu   

Did you know that there are over 1 billion unique visits to YouTube each month? YouTube is one of the largest web properties and continues to grow today. ComScore reports that over 89 million people in the United States alone are going to watch 1.2 billion online videos today — a number that continues to grow.

That leaves a lot of opportunity for business growth.

Business owners already know that when it comes to online marketing, they should use channels like Google AdWords, Facebook, LinkedIn and Twitter. But not as many are talking about YouTube advertising.

In my position as a marketing executive at a startup, I personally saw the benefit of YouTube ads. In fact, it was our No. 1 customer acquisition channel. It beat out SEO, other paid channels and email. Here are a few reasons you should give YouTube ads a try immediately:


Digital NewFronts 2014: BrandCast - All Roads Lead To And From YouTube

Tuesday, 06 May 2014 | Forbes - Diane Gordon   

As the various Digital NewFront presenters promised advertisers they will lure millennial eyes to online ads, the through line for every single presentation has been YouTube. YouTube is the destination for young minds who want to find information, learn how to do things, and see things that aren’t in their immediate reach. YouTube is the vehicle for discovery and the factory for next generation stars who are quickly being snatched up by digital outlets. This is the contemporary version of the talent bidding wars we used to see in network television.

The Google YouTube BrandCast at Madison Square Garden Theatre had a lot of powerhouse talent fueling their presentation with the biggest names being Janelle Monae and Pharrell. Pharrell closed the presentation with “Happy” which has over 292 million YouTube views, so far. Sal Masekela hosted a large portion of the show and he was an excellent choice as he easily shifted from segment to segment and emphasized YouTube’s fan communities for various channels.


4 Companies Getting Video Right

Wednesday, 30 April 2014 | Bplans - Luke Clum   

The traditional process of video production costs companies serious money, with heavy equipment, expensive studio fees and a result that wasn’t always worth the massive amount of time and energy put into the project. But the times they are a-changing. We now live in a world that thrives on immediate visual interaction, and with companies like Vimeo and Vine dominating the social scene, we’re seeing a steep rise in video engagement once more.

Taking advantage of video’s popularity can seriously help your business reach its target audience and boost your bottom line. However, you can’t just throw a haphazardly edited video on YouTube and expect it to go viral; you need a video marketing strategy. Follow these video tips and the examples set by four companies—Dove, Logitech, Columbia Sportswear and Chipotle—that are acing the viral video game.


Create, Develop, Share: Four Strategies for Becoming a YouTube Sensation

Friday, 21 March 2014 | Lisa Patterson   

You love watching videos on YouTube. Some of the stuff you see is hilarious. Other videos are touching, like the “Buckle Up” PSA commercial. If you want to be a star, though, you need a recipe for success that's also repeatable. No one wants to be a one-hit wonder, especially on YouTube.


YouTube Content: 4 Tips for Brands That Want to Activate Customers

Thursday, 06 March 2014 | DM News - Jessica Thorpe   
There are a number of simple tips that can be used to increase an organization's YouTube marketing efforts. The first step is to create a video content style. YouTube viewers are more attracted to videos that genuinely provide authenticity and credibility in a user-generate format instead of slick, professionally produced video content. Build an audience through video content that is informative.

The YouTube of the Future: Simpler, Less Tacky, More Beautiful

Tuesday, 04 March 2014 | Fast Company - Rebecca Greenfield   
Google has been experimenting with a design "facelift" for the YouTube video sharing site. From an engineering perspective, YouTube is a functional video hub. However, for end-users, YouTube's cluttered design can make the site cumbersome for users. The ultimate design goal for YouTube would be a simple design that replicates for both desktop and mobile users.

How to convert YouTube viewers into subscribers

Thursday, 27 February 2014 | iMedia Connection - Teresa Caro   
Maximize YouTube marketing efforts by turning video viewers into YouTube Channel subscribers. A key step is to produce video content designed to reinforce a brand instead of being a one-hit viral video wonder. Incorporate a call-to-action that encourages viewers to subscribe to the channel. Consider in-video programming to cross-promote video content.

Teens Press Play on YouTube

Monday, 24 February 2014 | eMarketer   
A recent study conducted by The Intelligence Group about teens online habits found that nearly 75 percent of 14- to 18-year olds use YouTube "frequently." The video sharing site may be the best way for organizations targeting this audience to reach and connect with viewers.

3 keys to success on YouTube

Monday, 24 February 2014 | iMedia Connection - Lewis Ball   
Many organizations do not take advantage of the various YouTube marketing opportunities available to Channel creators. Channels enable organizations to build an audience of viewers interested in your video content. Optimizing YouTube Channel video content with relevant keywords will help new viewers discover the content. It is also important to select an appropriate video thumbnail image to increase viewer click-through and watch rates.

YouTube Redesigns Website with Center-Aligned Look to Match Mobile Apps

Thursday, 20 February 2014 | Variety - Todd Spangler   
The latest site redesign for YouTube makes user-created playlists a prominent feature. Playlists will now feature all the playlists a user has created, along with playlists from Channels a user frequents. The "center-aligned" design to YouTube's web pages was selected because it is closely aligned with the video sharing site's mobile apps.

How to grow your YouTube subscriber base

Wednesday, 19 February 2014 | iMedia Connection - Yale Wang   
Organizations should consider developing a strategy for building YouTube Channels as a key component to YouTube marketing efforts. Channel subscribers offer a number of inherent benefits, including being a key audience for social video sharing and general word of mouth (WOM) marketing. Beyond general engagement, Channel subscribers give you a direct relationship to viewers.

53% of Shoppers are Influenced by YouTube… Here are the Videos They’re Watching

Wednesday, 19 February 2014 | The Social Media Monthly - Tony Sheng   
Video can influence the buying decision of consumers, making YouTube marketing a necessary component of digital retail marketing initiatives. Consumers turn to YouTube for product reviews and recommendations, using keyword search terms that may not directly correlate with products or services. Twelve categories, including makeup, fashion, home goods, and office supplies, directly influence consumers who use retail as part of their purchase decision cycle.

How the Top Ad Agencies Win on YouTube: Great Creative, Lots of Ads

Friday, 14 February 2014 | Advertising Age - Tim Peterson   
According to YouTube's agency rankings, determined by the number of time's an ad agency's video ad appeared on the YouTube monthly ad board, OMD and Wieden & Kennedy are among the best ad agencies using YouTube marketing. A combination of video produced for YouTube along with paid video views helped propel agencies to the top of the YouTube ad rankings.

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

Wednesday, 05 February 2014 | Adweek - Mike Shields   
Brands that waited to debut their Super Bowl ad during Sunday's game are not generating as many online video views as advertisers who pre-released teaser ad content. According to Touchstorm's Video Scoreboard, fifteen of the worst eighteen performing Super Bowl ads did not have YouTube marketing plan in place, meaning the ads were not distributed on YouTube ahead of the Super Bowl.

YouTube Begins Major Crack Down on Fake Views

Wednesday, 05 February 2014 | ReelSEO - Christophor Rick   
As a way to position itself as an advertising alternative to traditional broadcast TV, YouTube has initiated a project to eliminate fake online video views. This is a necessary step for the video sharing site in order to be a viable advertising platform. Google aims to prove that the number of video views were generated by real human viewers instead of bots, scripts and purchased video views.

YouTube Identifies Cooking And Food As Fastest-Growing Channels

Wednesday, 05 February 2014 | MediaPost's SearchBlog - Laurie Sullivan   
Video content tied to cooking and food was the fastest-growing genre on YouTube during 2013. Over 370 million video views were generated by the top 20 cooking and food channels, drawing both male and female viewers. These channels netted a subscription of 2.4 times compared to 2012.

YouTube Marketing And Analytics: A Primer For Magnificent Success

Tuesday, 04 February 2014 | Occam's Razor - Avinash Kaushik   
Most brands do not leverage YouTube Marketing enough to increase audience engagement. YouTube offers a social video marketing network, plus pure video ads and a place to host video content. Yet, most organizations do not have a fully fleshed-out YouTube Marketing strategy. One of the best ways to use YouTube for marketing is to produce video content that emotionally resonates with target audiences.

YouTube Beauty Vloggers Crush Big Industry Brands

Tuesday, 04 February 2014 | ClickZ - Greg Jarboe   
Major cosmetic and beauty brands are not taking advantage of YouTube Marketing opportunities. Based on Google research, 50 percent of all beauty shoppers turn to YouTube to search for video content prior to purchasing a beauty product. However, most major brands are not leveraging YouTube to reach potential customers. Only 3 percent of the 14.9 billion beauty-related video content posted to YouTube was created by a major brand.

Entrepreneur Stitches Together a Quilting Business

Friday, 31 January 2014 | The Wall Street Journal - Jim Carlton   
Small businesses can utilize YouTube marketing to reach potential customers. Missouri Star Quilt Co. has generated as many as 30,000 orders per month, due in part to YouTube video content posted. Over the past few years the business' founder, Jenny Doan, has produced quilting-related how-to videos that have generated up to a million viewers.
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