YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

In India, Hindustan Unilever tries YouTube content initiative

Thursday, 16 October 2014 | CampaignUS - Byravee Iyer   

Hindustan Unilver has creating beauty content for an experimental YouTube Marketing test. The "Be Beautiful" campaign features a number of Unilver brands being used by well-known India-based fashion, lifestyle and beauty bloggers. The YouTube initiative was designed as a way to connect with consumers in a changing marketplace. The video content was designed to engage audiences who are looking to be entertained and educated.

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YouTube Says Google Preferred Has Sold Out, But Buyers Aren’t So Sure

Monday, 13 October 2014 | The Wall Street Journal's CMO Today Blog - Mike Shields   

Google announced that Google Preferred for YouTube is sold out for 2014. As a YouTube Marketing offering, Google Preferred is a direct competitor to traditional broadcast TV commercials. YouTube lets advertisers negotiate online video ad buys using audience guarantees that are equivalent to demographic targeting available when purchasing TV spots. Launched in April 2014, Google Preferred is a different way to purchase video ad inventory.

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YouTube, Speaking the Language of TV, Wins Big Brands Like Kia

Friday, 10 October 2014 | eMarketer   

this year YouTube made a major paradigm shift in how the video site marketers online video advertising. Instead of presenting video ads in a digital language, focused on cost-per-click and impressions, YouTube presented video ad inventory in a style similar to how broadcast TV merchandises ads. As a result, many big brands have discovered that YouTube is an ideal way to reach target audiences.

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Nike’s Secret To Success On YouTube: It’s Not The Viral Video

Monday, 06 October 2014 | BetaBeat - Brendan Gahan   

The most successful YouTube Marketing campaigns follow a pragmatic strategy. These videos take a "hero, hub, hygiene" appraoch. Hero videos reach a wide audience, while hub videos tend to be tailored to the viewer. Hygiene video content is optimized to the audience.

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YouTube For The People! But Now, It's Wooing Governments, Politicians, Too

Friday, 03 October 2014 | Online Video Daily VidBlog - P.J. Bednarski   

Politicians and government organizations are being encouraged to establish a presence on YouTube. The YouTube for Government page is a YouTube marketing initiative designed to engage prospective voters. Industry analysts also believe that Google may have created this niche opportunity as a way to gain politically-related advertising revenues.

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YouTube Cooking Stars Drive 133K Views For Truvia

Tuesday, 30 September 2014 | Marketing Daily - Karlene Lukovitz   

The Truvia Baking Star Video Contest has generated nearly 133,000 video views since its launch on September 16th. The YouTube marketing campaign features prominent cooking mavens who have created cooking videos using Truvia's new brown sugar blend. Consumers are invited to submit videos of themselves baking new recipes using a Truvia product The promotion was designed to organically connect with consumers.

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YouTube U.S. Video Ad Revenue To Grow Nearly 40% In 2014 As It Promotes 'Stars'

Wednesday, 17 September 2014 | International Business Times - Jeff Stone   

YouTube will earn $1.13 billion in net video advertising revenue in the U.S. this year, up nearly 40 percent accounting for 18.9 percent of the of the online video ad market, according to new research from eMarketer. The company, a unit of Google, has spent big over the past year to promote stars like Bethany Mota, Michelle Phan and shows like "Epic Rap Battles Of History" to better compete with TV for ad dollars.

Overall revenue, including international and display ads, is up 56 percent to $5.96 billion according to the firm, but YouTube's take of the market is expected to slide as the web video ad market grows and alternatives proliferate. Amazon is investing big in original content and just purchased online gaming network Twitch for $1 billion.

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6 Viral Video Marketing Lessons to Learn From the Ice Bucket Challenge

Monday, 01 September 2014 | Entrepreneur - Gabrielle Boko   

Social feeds from across the country are chock-full of videos and photos of celebrities, inventors, CEOs, athletes and politicians all taking part in the most recent viral video marketing sensation: the Ice Bucket Challenge.

Startups, established firms and viral video marketers of all types can learn from the success of the Ice Bucket Challenge. Those trying to develop a viral video marketing campaign can take the following steps…

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Tubular Offers 5 Secrets for YouTube Marketing Success

Wednesday, 06 August 2014 | Online Video - Troy Dreier   

Want to get ahead on YouTube? Of course you do. Well, it’s not complicated. Allison Stern, co-founder of YouTube marketing specialist Tubular presented the 5 secrets to succeeding on YouTube today at the Reel Video Summit in San Francisco, California, and it only took her 15 minutes.

All 5 of her YouTube marketing tips fall into the areas of content, influencers, engagement, promotion, and optimization.

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8 YouTube Marketing Tips for B2B Marketing

Wednesday, 23 July 2014 | Business2Community - Adam Rowles   

A successful online presence for a business includes more than just Facebook, LinkedIn and Twitter. YouTube marketing has evolved to become an extremely important marketing tool as video sharing now provides a great opportunity for advertising. The best part of it all is that uploading YouTube marketing videos is free!

These eight simple YouTube marketing tips will help your B2B video campaigns soar to new heights.

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GoPro's Viral Video Marketing Campaign Turns It Into Top YouTube Brand In The World

Wednesday, 23 July 2014 | NY Daily News - Joel Landau   

The San Francisco-based company launched its YouTube channel four years ago and started producing web marketing videos as a way to promote its cameras. But the popularity of the online video marketing campaign took a life of its own, and now GoPro is taking a cue from its customers and producing many of its own internet videos as well. The change has tripled their amount of YouTube video views so far this year.

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YouTube Goes Hollywood: Online Video Service to Produce Original Premium Content

Monday, 14 July 2014 | Raw Story - Ronald Grover & Lisa Richwine   

Big changes are in store for the world of YouTube marketing. YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund premium content, two sources with knowledge of the talks told Reuters, a move that could bolster a three-year-old multimillion-dollar effort that has had mixed success so far.

The talks underscore Google Inc’s desire to complete YouTube’s transition from a repository for grainy home videos to a site sporting the more polished content crucial to securing higher-priced advertising. Either way, YouTube marketing will never be the same.

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68% of U.S. Viewers Choose YouTube to Watch Online Video

Monday, 07 July 2014 | Reel SEO - Carla Marshall   

When it comes to online video consumption, YouTube remains the go-to site for the majority of US viewers, with live TV broadcasts, and video-on-demand site Netflix coming in way behind. According to a recent report on internet video consumption, 68% of respondents said it was the Google-owned video streaming portal that fulfilled most of their web video viewing needs, and 28% of respondents confirmed that they consumed 15 or more hours of streaming digital video content (including YouTube) through a game console or web TV device per week.

Certainly, YouTube marketing is still an indispensable tool for online video marketers.

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5 Tips To Increase Watch Time for Better YouTube Rankings

Tuesday, 01 July 2014 | Reel SEO - Carla Marshall   

Watch Time for YouTube videos is one of the most heavily weighted metrics in the video search engine's ranking algorithm, but increasing Watch Time can often be incredibly frustrating, even for YouTube marketing professionals.

YouTube marketing begins with increasing your video's SEO value, but how do you do that? This video will show you several ways to increase the watch time for your internet marketing videos to increase their visibility in search results and drive ROI.

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YouTube Announces 60fps Video, Fan Funding And New Music Show

Tuesday, 01 July 2014 | Forbes - Jay McGregor   

Two new revelations from Google have made for an exciting week in YouTube marketing. The social video sharing giant has announced that it will be introducing crowd-funding for their favorite YouTube channels, which will allow popular YouTubers to raise money through donations from fans and subscribers.

YouTube will also be introducing support for videos that run at 60 frames per second, a significant improvement to video content quality that will afford web video viewers the same quality they have come to expect from traditional TV and video gaming platforms.

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7 Steps to Success on YouTube from Those That Know

Tuesday, 01 July 2014 | Reel SEO - Andy Smith   

YouTube marketing can be a powerful tool for increasing awareness of your brand and connecting with your audience in a fresh and entertaining way, but developing a social video marketing strategy that works for your brand is challenging. If you want to find YouTube marketing success, you need to take the extra step and go the extra mile with your content. These 7 steps will help bring you closer to achieving all of your social video marketing goals.

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What Brands Can Learn From a YouTube Artist Like Lindsey Stirling

Wednesday, 25 June 2014 | Ad Week - John Tejada   

YouTube marketing isn't as easy as uploading a video and waiting for internet fame to descend upon you. Driving views, shares, and engagement is a skill that takes years to hone, but Lindsey Stirling is proving that it can be incredibly rewarding if you have the patience to master it.

Stirling first ventured into viral video marketing in 2007 with the hopes of getting on The Ellen Degeneres Show, and although she hasn't made it yet, she has grown an audience of nearly 5 million subscribers and boasts more than 670 million online video views.

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YouTube Will Be The Dominant Media Platform in Five Years According to Dreamworks CEO

Tuesday, 24 June 2014 | The Drum - John McCarthy   

YouTube is the second largest search engine in the world, and YouTube marketing is becoming a staple of digital marketing strategy. According to Jeffrey Katzenberg, CEO of DreamWorks Animation, YouTube will be the dominant platform in which we consume media in half a decade. Katzenberg described YouTube as a fantastic platform for studios to discover new talent and said that companies should be looking to invest in it as soon as possible.

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5 Essential Steps to Boost Your Viral Video Marketing Strategy

Wednesday, 18 June 2014 | Reel SEO - Alexander Debelov   

Viral video marketing and YouTube marketing can often be very hit or miss, but the process of making a branded video go viral doesn't have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your soon-to-be viral video. To start with, try these five essential steps.

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Honda Spending 'Millions' on YouTube Music Channel

Tuesday, 17 June 2014 | USA Today - Chris Woodyard   

Honda announced they will spend millions to create its own YouTube music channel. The YouTube marketing project will be called Honda Stage, and will feature recorded performances from live events and concerts. For this ambitious viral video marketing initiative aimed at selling cars to younger drivers, Honda will team up with an impressive roster of partners Vevo, YouTube, Sean “Diddy” Combs Revolt, Clear Channel Media and Entertainment, and Live Nation.

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