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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
Read more...

News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

9 Ways to Reach Customers on YouTube

Friday, 27 September 2013 | Entrepreneur - Jason R. Rich   
Organizations can leverage YouTube Marketing to introduce new products or services. The video sharing site is also an effective way to educate audiences on how to best use products. Customer testimonials and highlights from events can be interesting video content that is easy to create.
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YouTube adds advanced moderation, Google+ to comments to get rid of the trolls

Tuesday, 24 September 2013 | GigaOM - Janko Roettgers   
Aggressive and mean-spirited comments posted to YouTube have been the bane of marketers and content creators. Consequently, the video sharing site is introducing advanced moderation features that will blacklist users who frequently make negative comments. YouTube's comment system will now be closely integrated with Google+. The new commenting features will be rolled out in phases.
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Go Ahead and Blink; You Won't Miss the Message in Virgin Mobile Ad

Tuesday, 17 September 2013 | Advertising Age - Ann-Christine Diaz   
Virgin Mobile's new "Blinkwashing" YouTube marketing campaign asks users to opt-in to participate in an unique online video advertisement via a computer webcam. Viewers may then see one of 2,042,975 versions of twenty-five different videos. By participating, the viewer's webcam will track blinks which will then lead the viewer to a different video experience.
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Macy's Millennial Push Hits YouTube

Friday, 13 September 2013 | WWD - Rachel Brown   
In conjunction with the StyleHaul network of YouTube channels, Macy's has launched a series of online videos featuring YouTube personalities in an attempt to reach the Millennial audience. This YouTube Marketing strategy spotlights apparel, accessories and beauty products sold at the national department store. Macy's is granting the four video bloggers creative latitude to develop video content.
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Video Marketing: Coworking space grows Facebook views from 5,000 to 20,000 per day

Thursday, 05 September 2013 | MarketingSherpa - Courtney Eckerle   
Dallas-based Common Desk created a YouTube marketing campaign that directly impacted the organization's bottom line. The coworking space generated a 30 percent increase in membership due to video communications. Additionally, the video content helped improved Common Desk's SEO results.
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An Incredible New Guinness Ad Breaks The Industry Stereotype

Thursday, 05 September 2013 | Business Insider - Aaron Taube   
Diago's Guiness brand, in conjunction with BBDO New York, created :40 second online video that presents the beer brand in a different light. From a YouTube marketing perspective, the new video generated over 117,000 views inside of a 48-hour period.
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Forget Amazon. YouTube Is Where Shoppers Do Research

Wednesday, 28 August 2013 | Adweek - Zach James   
Another reason why video communications and creating YouTube Marketing content are critical marketing tactics for organizations. According to data collected by Zefr, noted that YouTube is now the primary place consumers start their research before purchasing products and services.
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Going Places with DoubleTree by Hilton: Digital Engagement in the Travel Market

Tuesday, 27 August 2013 | Google | Think Insights - Jonathan Crocker   
With 61 percent of business travelers and 41 percent of leisure travelers using video communications as part of the trip planning process, Doubletree by Hilton created the DTour YouTube channel. For YouTube Marketing, DTour represented the first-of-its-kind channel for the hotel and hospitality industry.
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Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Thursday, 15 August 2013 | ClickZ - Greg Jarboe   
The Oklahoma Tourism and Recreation Department (OTRD) utilizes YouTube marketing due in part to a shift in how people are using tools to plan and execute travel itineraries. Consequently, OTRD allocated 20 percent of their "Come See For Yourself" summer 2013 marketing campaign towards YouTube TrueView video ads. This helped OTRD reach a broader audience at a lower cost, while also increasing website visitors.
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YouTube Hijacked by Notorious Adware Company

Tuesday, 13 August 2013 | Adweek - Mike Shields   
Sambreel, an ad fraud/spam perpetrator, has hijacked the YouTube video sharing site. When users go to download video to their desktops, something that is against YouTube's terms of services, Sambreel places plug-ins that are activated upon the user's next visit to YouTube. These plug-ins then start serving ads in place of paid YouTube ads.
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Where the Real Money Is Going in Online Advertising

Thursday, 08 August 2013 | Ad Age Digital - Tim Peterson   
Advertisers are moving budget to digital ad placements that can attract large audiences while also validating the monetary ROI. The ability for the YouTube video sharing site to attract large numbers of monthly unique visitors justifies the $500,000+ investment needed to secure a prime home page ad.
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Study Reveals Significant Adoption of YouTube by Global Brands

Wednesday, 07 August 2013 | ClickZ - Greg Jarboe   
According to "The Top 100 Global Brands: Key Lessons for Success on YouTube" report, to be successful utilizing YouTube marketing, organizations need to create content to engage viewers. Fifty percent of videos posted to the YouTube video sharing site garner fewer than 1,000 viewers. The best YouTube marketers publish a high volume of video content. Additionally, this content is optimized to take advantage of video SEO.
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Report: Social Media, SEO, Integrated Marketing Key to YouTube Success

Tuesday, 06 August 2013 | MediaPost's Online Video Insider - Daisy Whitney   
Branded video content created specifically for the YouTube video sharing site grew 73 percent over the past year. Successful YouTube marketing campaigns require the use of a number of different digital marketing tactics. Social video marketing and video SEO optimization are crucial, as is the need to produce a range of videos.
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YouTube Releases Enhanced Tools for Video Creators Including Live Streams

Sunday, 04 August 2013 | DashBurst - Daniel Zeevi   
A number of new features will enhance the YouTube marketing experience. Custom video thumbnails can now be made, increasing the impact of embedded and shared video content. Links to external websites can now be added within annotations.
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Four Agri-Marketing Campaigns Any Marketer Can Learn From

Thursday, 01 August 2013 | MarketingProfs - Doug Astin   
The John Deere Company uses a branded YouTube channel to engage customers. In addition to over 375 videos uploaded to the channel, John Deere takes advantage of YouTube's marketing offerings through category-relevant video playlists. Instead of relying solely on John Deere marketing messages, the company provides content that would be relevant to the channel's target audiences.
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Google To Open YouTube Space NY Content Production Studio

Thursday, 01 August 2013 | Online Media Daily - Laurie Sullivan   
YouTube Space NY, located in the Chelsea Marketplace district, is scheduled to open by October 2014. The 20,000 to 25,000 square foot facility is being established by YouTube to help with video content creation. This studio will serve as an East Coast counterpart to YouTube's Los Angeles facility.
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YouTube Is Worth Up To $21.3 Billion

Monday, 29 July 2013 | Tubefilter - Joshua Cohen   
The current valuation of the YouTube video sharing site is estimated to be approximately $3.6 billion. London-based Barclays believes YouTube's operating margins are between 30 to 35 percent. They expect the site to generate $4.3 billion in revenue during 2014.
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For the future of YouTube, check out Video Game High School

Friday, 26 July 2013 | GigaOM - Janko Roettgers   
One of the reasons YouTube has been focused on hosting professionally produced video content is so the video sharing site can attract real advertising dollars. Professionally produced videos are more apt to be sponsored by major advertisers.
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YouTube subscription channels off to slow start – but is that a problem?

Friday, 19 July 2013 | The Guardian - Stuart Dredge   
Twenty-nine channels were part of YouTube's subscription-based channel pilot program which launched in May 2013. Many of the pilot participants have indicated that subscription sign-ups have been slow. The channels are charging $.99 or more for a monthly subscription.
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Google invests in YouTube studio in LA

Friday, 12 July 2013 | FT Magazine - Matthew Garrahan   
Since last year, Google has leased space in a studio complex in Playa Vista, CA solely for YouTube marketing video content creators. Known as YouTube Space LA, the studios provide online video content creators the opportunity to produce professional-quality video content.
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