YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

Forget Amazon. YouTube Is Where Shoppers Do Research

Wednesday, 28 August 2013 | Adweek - Zach James   
Another reason why video communications and creating YouTube Marketing content are critical marketing tactics for organizations. According to data collected by Zefr, noted that YouTube is now the primary place consumers start their research before purchasing products and services.

Going Places with DoubleTree by Hilton: Digital Engagement in the Travel Market

Tuesday, 27 August 2013 | Google | Think Insights - Jonathan Crocker   
With 61 percent of business travelers and 41 percent of leisure travelers using video communications as part of the trip planning process, Doubletree by Hilton created the DTour YouTube channel. For YouTube Marketing, DTour represented the first-of-its-kind channel for the hotel and hospitality industry.

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Thursday, 15 August 2013 | ClickZ - Greg Jarboe   
The Oklahoma Tourism and Recreation Department (OTRD) utilizes YouTube marketing due in part to a shift in how people are using tools to plan and execute travel itineraries. Consequently, OTRD allocated 20 percent of their "Come See For Yourself" summer 2013 marketing campaign towards YouTube TrueView video ads. This helped OTRD reach a broader audience at a lower cost, while also increasing website visitors.

YouTube Hijacked by Notorious Adware Company

Tuesday, 13 August 2013 | Adweek - Mike Shields   
Sambreel, an ad fraud/spam perpetrator, has hijacked the YouTube video sharing site. When users go to download video to their desktops, something that is against YouTube's terms of services, Sambreel places plug-ins that are activated upon the user's next visit to YouTube. These plug-ins then start serving ads in place of paid YouTube ads.

Where the Real Money Is Going in Online Advertising

Thursday, 08 August 2013 | Ad Age Digital - Tim Peterson   
Advertisers are moving budget to digital ad placements that can attract large audiences while also validating the monetary ROI. The ability for the YouTube video sharing site to attract large numbers of monthly unique visitors justifies the $500,000+ investment needed to secure a prime home page ad.

Study Reveals Significant Adoption of YouTube by Global Brands

Wednesday, 07 August 2013 | ClickZ - Greg Jarboe   
According to "The Top 100 Global Brands: Key Lessons for Success on YouTube" report, to be successful utilizing YouTube marketing, organizations need to create content to engage viewers. Fifty percent of videos posted to the YouTube video sharing site garner fewer than 1,000 viewers. The best YouTube marketers publish a high volume of video content. Additionally, this content is optimized to take advantage of video SEO.

Report: Social Media, SEO, Integrated Marketing Key to YouTube Success

Tuesday, 06 August 2013 | MediaPost's Online Video Insider - Daisy Whitney   
Branded video content created specifically for the YouTube video sharing site grew 73 percent over the past year. Successful YouTube marketing campaigns require the use of a number of different digital marketing tactics. Social video marketing and video SEO optimization are crucial, as is the need to produce a range of videos.

YouTube Releases Enhanced Tools for Video Creators Including Live Streams

Sunday, 04 August 2013 | DashBurst - Daniel Zeevi   
A number of new features will enhance the YouTube marketing experience. Custom video thumbnails can now be made, increasing the impact of embedded and shared video content. Links to external websites can now be added within annotations.

Four Agri-Marketing Campaigns Any Marketer Can Learn From

Thursday, 01 August 2013 | MarketingProfs - Doug Astin   
The John Deere Company uses a branded YouTube channel to engage customers. In addition to over 375 videos uploaded to the channel, John Deere takes advantage of YouTube's marketing offerings through category-relevant video playlists. Instead of relying solely on John Deere marketing messages, the company provides content that would be relevant to the channel's target audiences.

Google To Open YouTube Space NY Content Production Studio

Thursday, 01 August 2013 | Online Media Daily - Laurie Sullivan   
YouTube Space NY, located in the Chelsea Marketplace district, is scheduled to open by October 2014. The 20,000 to 25,000 square foot facility is being established by YouTube to help with video content creation. This studio will serve as an East Coast counterpart to YouTube's Los Angeles facility.

YouTube Is Worth Up To $21.3 Billion

Monday, 29 July 2013 | Tubefilter - Joshua Cohen   
The current valuation of the YouTube video sharing site is estimated to be approximately $3.6 billion. London-based Barclays believes YouTube's operating margins are between 30 to 35 percent. They expect the site to generate $4.3 billion in revenue during 2014.

For the future of YouTube, check out Video Game High School

Friday, 26 July 2013 | GigaOM - Janko Roettgers   
One of the reasons YouTube has been focused on hosting professionally produced video content is so the video sharing site can attract real advertising dollars. Professionally produced videos are more apt to be sponsored by major advertisers.

YouTube subscription channels off to slow start – but is that a problem?

Friday, 19 July 2013 | The Guardian - Stuart Dredge   
Twenty-nine channels were part of YouTube's subscription-based channel pilot program which launched in May 2013. Many of the pilot participants have indicated that subscription sign-ups have been slow. The channels are charging $.99 or more for a monthly subscription.

Google invests in YouTube studio in LA

Friday, 12 July 2013 | FT Magazine - Matthew Garrahan   
Since last year, Google has leased space in a studio complex in Playa Vista, CA solely for YouTube marketing video content creators. Known as YouTube Space LA, the studios provide online video content creators the opportunity to produce professional-quality video content.

How to Make Money on YouTube: 'Elementary'

Monday, 08 July 2013 | ClickZ - Greg Jarboe   
A number of advertisers, including American Express, General Electric and PepsiCo, have been invited to participate in YouTube's Partner Program. The Partner Program provides video content creators with resources to improve video content posted to the video sharing site.

Downloads Or Subscribers? Evaluating YouTube's Place In Viewer Conversion Funnel

Monday, 08 July 2013 | MediaPost's Online Video Insider - Frank Sinton   
YouTube Channel subscriber counts should be viewed as "vanity metrics" for organizations focused on YouTube marketing. Instead, web video marketers should be focusing on engaging viewers. While YouTube can serve as a funnel to build an audience, mobile apps and video players can afford greater opportunities to connect with audiences.

How YouTube Plays Into Activision's Marketing

Monday, 01 July 2013 | Advertising Age - Tim Peterson   
Gaming videos, including trailers, in-game walkthroughs, and parody content, is among the most popular video content viewed on YouTube. Activision views YouTube Marketing as one of the most communication channels the video game company users. The gamer's YouTube Channel generates on average a 50 percent view rate when video is posted prior to a game's release.

Free and Paid Ways to Promote Your Brand on YouTube

Wednesday, 26 June 2013 | MarketingProfs - Alesia Krush   
There are a number of free YouTube Marketing options organizations can take advantage of. The YouTube AdWords Keyword Tool can be used to find right keywords for video optimization. Relevant keywords should be included in video titles, video descriptions and tags.

Inside YouTube's Master Plan to Kill Lag Dead

Tuesday, 25 June 2013 | Gizmodo - Brent Rose   
Video lag time can make the difference between a viewer watching a video and clicking away. YouTube uses an integrated solution called Sliced Bread to copy different video resolutions. This enables the video sharing site to serve video content that can dynamically change based on a viewer's internet connection.

The Importance of Video Marketing [Infographic]

Friday, 21 June 2013 | Business 2 Community - Teddy Lyngaas   
An Infographic published by MDG Advertising quantifies the impact YouTube Marketing has for brands and organizations. Viewers visiting the 1,000 top channels on the YouTube video sharing site make 25 million comments and favorite videos on average 7.5 million times each month. Over 27 percent of web users visit YouTube a few times each week, spending 397.1 minutes per month.
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