YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

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News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

The 10 Most Watched Ads on YouTube in 2013

Wednesday, 11 December 2013 | Adweek - Tim Nudd   
The ten most frequently viewed video ads that ran on YouTube feature a mix of creative themes and brands. These videos, identified on Adweek's Ads Leaderbord, not only were part of paid advertising campaigns, but they generated a high amount of organic traffic.
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1 in 2 Consumers Say That YouTube Videos Have Influenced A Purchase Decision

Tuesday, 10 December 2013 | Marketing Charts   
Fifty-three percent of consumers have been influenced to make a purchase after watching a YouTube video according to the "2014 Future of Retail Study" report authored by Walker Sands. Consumers appear to trust videos posted to YouTube and other video sharing sites.
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How to Create Your Own YouTube Channel

Thursday, 05 December 2013 | Entrepreneur - Jason R. Rich   
Businesses should customize their YouTube channel to best cater to target audiences. This is an effective way to make YouTube marketing deliver optimal results. A YouTube channel can be created in a matter of minutes. YouTube can help increase video SEO and engage viewers.
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Why 5 Million YouTube Views Are Not What They Used to Be

Thursday, 05 December 2013 | The Agency Post - Richard Spalding   
Marketers focused on generating a large number of views on YouTube can now pay-to-play and use TruView to purchase pre-roll video ads. To really leverage YouTube marketing, a web video marketing strategy that is not solely focused on paid ads needs to be established. Once paid advertising inventory has stopped running, most videos do not generate more views on YouTube.
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YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan

Wednesday, 04 December 2013 | Adweek - Christopher Heine   
Retailers targeting 18-to-24 year-olds are ramping up YouTube Marketing efforts for the 2013 holiday season. Streetwear fashion retailer Karmaloop creates YouTube videos that brings in hefty return of investment (ROI). Karmaloop can earn up to two times the profit as what it costs to produce a video communication.
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72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

Monday, 02 December 2013 | ReelSEO - Christophor Rick   
YouTube and Google are the most popular venues for video ads according to the results of the 2013 Online Video Marketing Survey and Business Trends Report. Only half of the survey's 600+ respondents indicated that they purchase in-stream video ads. Less than 38 percent of survey respondents even purchase online video ads, yet 94.1 percent utilize YouTube Marketing as part of their web video marketing campaigns.
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Hollister Teases Black Friday Deals on YouTube

Friday, 22 November 2013 | ClickZ - Matt Kapko   
YouTube marketing is the cornerstone of retailer Hollister's 2013 "Black Friday" strategy. The apparel brand has created a video campaign using a "party with lifeguards" theme. The videos represent Hollisters first online video advertising promotion on the YouTube site. Hollister has been an active YouTube marketer over the past year, with a channel that has over 100 videos published.
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YouTube Is Now Much Safer for Brands

Sunday, 17 November 2013 | Adweek - Garett Sloane   
In an attempt to eliminate offensive comments, Google now requires anyone interested in posting comments to a YouTube video to post with a Google+ account. This new policy may make brands and advertisers more comfortable with running video ads and YouTube marketing campaigns since derogatory comments will be less likely.
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Viral video documents homeless veteran’s makeover

Tuesday, 12 November 2013 | Ragans's PR Daily - Kevin Allen   
A video created by Dégagé Ministries that showcased the transformation of a US Army veteran reached a viral audience. Dégagé Ministries is an organization that assists homeless and disadvantaged individuals. The video, posted to YouTube, has been viewed over 10.5 million times.
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Regal Cinemas Uses Vine to Get People into Theaters

Tuesday, 05 November 2013 | Digiday - Haniya Rae   
First, brands featured YouTube content creators in advertising. Now, companies are using Vine video creators. Regal Cinemas has launched "Date Night Fails," a YouTube Marketing campaign featuring Vine video creators. The two-minute videos were designed to remind viewers how uncomfortable dates can be in a home setting. The theater chain tapped Vine content creators for creativity and to increase exposure.
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ZEFR Wrote An E-Book Teaching Brands How To Engage Fans On YouTube

Monday, 28 October 2013 | Tubefilter - Sam Gutelle   
ZEFR, a company that has been effective at engaging YouTube viewers, recently published a YouTube Marketing primer Anatomy of a Fan. This ebook, available for download on ZEFR's website, helps YouTube content creators learn how to build fan communities.
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Why Brands Suck at YouTube

Wednesday, 23 October 2013 | Adweek - Mike Shields   
Touchstorm, a video distribution company, found that only 74 of the top 5,000 YouTube Channels belong to advertisers. Many organizations do not take full advantage of YouTube marketing. To be successful at using YouTube for web video marketing, organizations need to create video content that engages viewers and encourages them to turn into subscribers. YouTube marketers need to determine if video communications will be used to entertain or inform viewers.
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YouTube Partner: We Are ‘Not Happy’ With Money From Subscription Channels

Monday, 14 October 2013 | The Wrap - Lucas Shaw   
YouTube Channel partners are not satisfied with the revenue-share generated from subscription channels. YouTube channel subscriptions can only be accessed via a computer. For Alchemy Networks, 70 percent of their YouTube channels' video content is accessed via mobile devices.
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Amazon Is Courting YouTube Networks for Short-Video Push

Friday, 11 October 2013 | Ad Age | Digital - Tim Peterson   
Amazon's a-la-carte Instant Video service could prove to be a viable threat to the YouTube video sharing site. Amazon would like to enter the short-form video content arena. The eCommerce retailer has approached a number of YouTube networks in an attempt to serve as a distribution channel for video content. Separately, Amazon has also approached media companies in a quest for editorial videos on product search results pages for a revenue-split.
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YouTube Helps Drive Online Video, Usage Doubles

Thursday, 10 October 2013 | Online Media Daily - Gavin O'Malley   
The number of American adults who have posted video to sites including YouTube has grown from 14 percent in 2009 to 31 percent in 2013. Video posting is being fueled by the growth of digital devices and social media networks. Seventy-two percent of adults have engaged with a video sharing site.
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Throw-It-Up-Against-The-Wall Video Lifts 'Carrie'

Wednesday, 09 October 2013 | MediaPost's MarketingDaily Top of the News - Thom Forbes   
A YouTube Marketing video in support of Sony Picture's remake of "Carrie" has generated almost 15 million views since its release on October 7th. "A Telekinetic Surprise in a Coffee Shop" is a promotional video that shows how the movie's producers created some of the film's action-packed sequences.
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AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television'

Sunday, 06 October 2013 | The Guardian - Stuart Dredge   
The founder and chief executie of AwesomenessTV, a YouTube multi-channel network targeting tweens and teenagers, believes that marketers looking to engage this audience cannot focus solely on broadcast TV. Younger video viewers are watching content via smartphones and tablets. From a content perspective, YouTube is viewed as a short-form content forum.
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9 Ways to Reach Customers on YouTube

Friday, 27 September 2013 | Entrepreneur - Jason R. Rich   
Organizations can leverage YouTube Marketing to introduce new products or services. The video sharing site is also an effective way to educate audiences on how to best use products. Customer testimonials and highlights from events can be interesting video content that is easy to create.
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YouTube adds advanced moderation, Google+ to comments to get rid of the trolls

Tuesday, 24 September 2013 | GigaOM - Janko Roettgers   
Aggressive and mean-spirited comments posted to YouTube have been the bane of marketers and content creators. Consequently, the video sharing site is introducing advanced moderation features that will blacklist users who frequently make negative comments. YouTube's comment system will now be closely integrated with Google+. The new commenting features will be rolled out in phases.
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Go Ahead and Blink; You Won't Miss the Message in Virgin Mobile Ad

Tuesday, 17 September 2013 | Advertising Age - Ann-Christine Diaz   
Virgin Mobile's new "Blinkwashing" YouTube marketing campaign asks users to opt-in to participate in an unique online video advertisement via a computer webcam. Viewers may then see one of 2,042,975 versions of twenty-five different videos. By participating, the viewer's webcam will track blinks which will then lead the viewer to a different video experience.
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