YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
Read more...

News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

Viral video documents homeless veteran’s makeover

Tuesday, 12 November 2013 | Ragans's PR Daily - Kevin Allen   
A video created by Dégagé Ministries that showcased the transformation of a US Army veteran reached a viral audience. Dégagé Ministries is an organization that assists homeless and disadvantaged individuals. The video, posted to YouTube, has been viewed over 10.5 million times.
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Regal Cinemas Uses Vine to Get People into Theaters

Tuesday, 05 November 2013 | Digiday - Haniya Rae   
First, brands featured YouTube content creators in advertising. Now, companies are using Vine video creators. Regal Cinemas has launched "Date Night Fails," a YouTube Marketing campaign featuring Vine video creators. The two-minute videos were designed to remind viewers how uncomfortable dates can be in a home setting. The theater chain tapped Vine content creators for creativity and to increase exposure.
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ZEFR Wrote An E-Book Teaching Brands How To Engage Fans On YouTube

Monday, 28 October 2013 | Tubefilter - Sam Gutelle   
ZEFR, a company that has been effective at engaging YouTube viewers, recently published a YouTube Marketing primer Anatomy of a Fan. This ebook, available for download on ZEFR's website, helps YouTube content creators learn how to build fan communities.
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Why Brands Suck at YouTube

Wednesday, 23 October 2013 | Adweek - Mike Shields   
Touchstorm, a video distribution company, found that only 74 of the top 5,000 YouTube Channels belong to advertisers. Many organizations do not take full advantage of YouTube marketing. To be successful at using YouTube for web video marketing, organizations need to create video content that engages viewers and encourages them to turn into subscribers. YouTube marketers need to determine if video communications will be used to entertain or inform viewers.
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YouTube Partner: We Are ‘Not Happy’ With Money From Subscription Channels

Monday, 14 October 2013 | The Wrap - Lucas Shaw   
YouTube Channel partners are not satisfied with the revenue-share generated from subscription channels. YouTube channel subscriptions can only be accessed via a computer. For Alchemy Networks, 70 percent of their YouTube channels' video content is accessed via mobile devices.
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Amazon Is Courting YouTube Networks for Short-Video Push

Friday, 11 October 2013 | Ad Age | Digital - Tim Peterson   
Amazon's a-la-carte Instant Video service could prove to be a viable threat to the YouTube video sharing site. Amazon would like to enter the short-form video content arena. The eCommerce retailer has approached a number of YouTube networks in an attempt to serve as a distribution channel for video content. Separately, Amazon has also approached media companies in a quest for editorial videos on product search results pages for a revenue-split.
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YouTube Helps Drive Online Video, Usage Doubles

Thursday, 10 October 2013 | Online Media Daily - Gavin O'Malley   
The number of American adults who have posted video to sites including YouTube has grown from 14 percent in 2009 to 31 percent in 2013. Video posting is being fueled by the growth of digital devices and social media networks. Seventy-two percent of adults have engaged with a video sharing site.
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Throw-It-Up-Against-The-Wall Video Lifts 'Carrie'

Wednesday, 09 October 2013 | MediaPost's MarketingDaily Top of the News - Thom Forbes   
A YouTube Marketing video in support of Sony Picture's remake of "Carrie" has generated almost 15 million views since its release on October 7th. "A Telekinetic Surprise in a Coffee Shop" is a promotional video that shows how the movie's producers created some of the film's action-packed sequences.
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AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television'

Sunday, 06 October 2013 | The Guardian - Stuart Dredge   
The founder and chief executie of AwesomenessTV, a YouTube multi-channel network targeting tweens and teenagers, believes that marketers looking to engage this audience cannot focus solely on broadcast TV. Younger video viewers are watching content via smartphones and tablets. From a content perspective, YouTube is viewed as a short-form content forum.
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9 Ways to Reach Customers on YouTube

Friday, 27 September 2013 | Entrepreneur - Jason R. Rich   
Organizations can leverage YouTube Marketing to introduce new products or services. The video sharing site is also an effective way to educate audiences on how to best use products. Customer testimonials and highlights from events can be interesting video content that is easy to create.
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YouTube adds advanced moderation, Google+ to comments to get rid of the trolls

Tuesday, 24 September 2013 | GigaOM - Janko Roettgers   
Aggressive and mean-spirited comments posted to YouTube have been the bane of marketers and content creators. Consequently, the video sharing site is introducing advanced moderation features that will blacklist users who frequently make negative comments. YouTube's comment system will now be closely integrated with Google+. The new commenting features will be rolled out in phases.
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Go Ahead and Blink; You Won't Miss the Message in Virgin Mobile Ad

Tuesday, 17 September 2013 | Advertising Age - Ann-Christine Diaz   
Virgin Mobile's new "Blinkwashing" YouTube marketing campaign asks users to opt-in to participate in an unique online video advertisement via a computer webcam. Viewers may then see one of 2,042,975 versions of twenty-five different videos. By participating, the viewer's webcam will track blinks which will then lead the viewer to a different video experience.
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Macy's Millennial Push Hits YouTube

Friday, 13 September 2013 | WWD - Rachel Brown   
In conjunction with the StyleHaul network of YouTube channels, Macy's has launched a series of online videos featuring YouTube personalities in an attempt to reach the Millennial audience. This YouTube Marketing strategy spotlights apparel, accessories and beauty products sold at the national department store. Macy's is granting the four video bloggers creative latitude to develop video content.
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Video Marketing: Coworking space grows Facebook views from 5,000 to 20,000 per day

Thursday, 05 September 2013 | MarketingSherpa - Courtney Eckerle   
Dallas-based Common Desk created a YouTube marketing campaign that directly impacted the organization's bottom line. The coworking space generated a 30 percent increase in membership due to video communications. Additionally, the video content helped improved Common Desk's SEO results.
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An Incredible New Guinness Ad Breaks The Industry Stereotype

Thursday, 05 September 2013 | Business Insider - Aaron Taube   
Diago's Guiness brand, in conjunction with BBDO New York, created :40 second online video that presents the beer brand in a different light. From a YouTube marketing perspective, the new video generated over 117,000 views inside of a 48-hour period.
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Forget Amazon. YouTube Is Where Shoppers Do Research

Wednesday, 28 August 2013 | Adweek - Zach James   
Another reason why video communications and creating YouTube Marketing content are critical marketing tactics for organizations. According to data collected by Zefr, noted that YouTube is now the primary place consumers start their research before purchasing products and services.
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Going Places with DoubleTree by Hilton: Digital Engagement in the Travel Market

Tuesday, 27 August 2013 | Google | Think Insights - Jonathan Crocker   
With 61 percent of business travelers and 41 percent of leisure travelers using video communications as part of the trip planning process, Doubletree by Hilton created the DTour YouTube channel. For YouTube Marketing, DTour represented the first-of-its-kind channel for the hotel and hospitality industry.
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Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Thursday, 15 August 2013 | ClickZ - Greg Jarboe   
The Oklahoma Tourism and Recreation Department (OTRD) utilizes YouTube marketing due in part to a shift in how people are using tools to plan and execute travel itineraries. Consequently, OTRD allocated 20 percent of their "Come See For Yourself" summer 2013 marketing campaign towards YouTube TrueView video ads. This helped OTRD reach a broader audience at a lower cost, while also increasing website visitors.
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YouTube Hijacked by Notorious Adware Company

Tuesday, 13 August 2013 | Adweek - Mike Shields   
Sambreel, an ad fraud/spam perpetrator, has hijacked the YouTube video sharing site. When users go to download video to their desktops, something that is against YouTube's terms of services, Sambreel places plug-ins that are activated upon the user's next visit to YouTube. These plug-ins then start serving ads in place of paid YouTube ads.
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Where the Real Money Is Going in Online Advertising

Thursday, 08 August 2013 | Ad Age Digital - Tim Peterson   
Advertisers are moving budget to digital ad placements that can attract large audiences while also validating the monetary ROI. The ability for the YouTube video sharing site to attract large numbers of monthly unique visitors justifies the $500,000+ investment needed to secure a prime home page ad.
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