YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
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News and Tips about YouTube Marketing and Viral Video

Access the latest news, articles, tips and trends related to YouTube video marketing, viral video marketing and YouTube advertising including best practices, successful viral video marketing campaigns, YouTube marketing tips, and stories about how businesses are incorporating YouTube video into their online video marketing strategies and campaigns

53% of Shoppers are Influenced by YouTube… Here are the Videos They’re Watching

Wednesday, 19 February 2014 | The Social Media Monthly - Tony Sheng   
Video can influence the buying decision of consumers, making YouTube marketing a necessary component of digital retail marketing initiatives. Consumers turn to YouTube for product reviews and recommendations, using keyword search terms that may not directly correlate with products or services. Twelve categories, including makeup, fashion, home goods, and office supplies, directly influence consumers who use retail as part of their purchase decision cycle.
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How the Top Ad Agencies Win on YouTube: Great Creative, Lots of Ads

Friday, 14 February 2014 | Advertising Age - Tim Peterson   
According to YouTube's agency rankings, determined by the number of time's an ad agency's video ad appeared on the YouTube monthly ad board, OMD and Wieden & Kennedy are among the best ad agencies using YouTube marketing. A combination of video produced for YouTube along with paid video views helped propel agencies to the top of the YouTube ad rankings.
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Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

Wednesday, 05 February 2014 | Adweek - Mike Shields   
Brands that waited to debut their Super Bowl ad during Sunday's game are not generating as many online video views as advertisers who pre-released teaser ad content. According to Touchstorm's Video Scoreboard, fifteen of the worst eighteen performing Super Bowl ads did not have YouTube marketing plan in place, meaning the ads were not distributed on YouTube ahead of the Super Bowl.
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YouTube Begins Major Crack Down on Fake Views

Wednesday, 05 February 2014 | ReelSEO - Christophor Rick   
As a way to position itself as an advertising alternative to traditional broadcast TV, YouTube has initiated a project to eliminate fake online video views. This is a necessary step for the video sharing site in order to be a viable advertising platform. Google aims to prove that the number of video views were generated by real human viewers instead of bots, scripts and purchased video views.
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YouTube Identifies Cooking And Food As Fastest-Growing Channels

Wednesday, 05 February 2014 | MediaPost's SearchBlog - Laurie Sullivan   
Video content tied to cooking and food was the fastest-growing genre on YouTube during 2013. Over 370 million video views were generated by the top 20 cooking and food channels, drawing both male and female viewers. These channels netted a subscription of 2.4 times compared to 2012.
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Tuesday, 04 February 2014 | Occam's Razor - Avinash Kaushik   
Most brands do not leverage YouTube Marketing enough to increase audience engagement. YouTube offers a social video marketing network, plus pure video ads and a place to host video content. Yet, most organizations do not have a fully fleshed-out YouTube Marketing strategy. One of the best ways to use YouTube for marketing is to produce video content that emotionally resonates with target audiences.
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YouTube Beauty Vloggers Crush Big Industry Brands

Tuesday, 04 February 2014 | ClickZ - Greg Jarboe   
Major cosmetic and beauty brands are not taking advantage of YouTube Marketing opportunities. Based on Google research, 50 percent of all beauty shoppers turn to YouTube to search for video content prior to purchasing a beauty product. However, most major brands are not leveraging YouTube to reach potential customers. Only 3 percent of the 14.9 billion beauty-related video content posted to YouTube was created by a major brand.
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Entrepreneur Stitches Together a Quilting Business

Friday, 31 January 2014 | The Wall Street Journal - Jim Carlton   
Small businesses can utilize YouTube marketing to reach potential customers. Missouri Star Quilt Co. has generated as many as 30,000 orders per month, due in part to YouTube video content posted. Over the past few years the business' founder, Jenny Doan, has produced quilting-related how-to videos that have generated up to a million viewers.
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Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game

Wednesday, 29 January 2014 | Online Video Daily - Laurie Sullivan   
Ahead of Sunday's Super Bowl, more than 55 ads have been uploaded to YouTube for marketing. Many brands have created "teaser" spots specifically to promote the Super Bowl ad. The teaser video content has been viewed 44 million times to date. During the same period in 2013, only 20 million views occurred. Viewers are specifically going to YouTube to search for Super Bowl-related video content.
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BBC Radio 1's "Head of Visualization" on How to Get to a Million YouTube Followers

Monday, 27 January 2014 | Fast Company - David Zax   
One of the key ways to grow an audience on YouTube is to produce video content specifically for the digital experience. YouTube and other video sharing sites should not be venues for "dumping" video content. Shareable video that engages viewers will generate better results than just random video communications.
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How Google Gets Its Piece of the Super Bowl Ad Blitz

Monday, 27 January 2014 | BloombergBusinessweek - Kyle Stock   
Ahead of the 2013 Super Bowl, seventeen companies have taken advantage of YouTube marketing by airing "teaser ads" on the video sharing site. While Google is permitting companies to upload Super Bowl spots for free, many of the brands using YouTube to tease TV ads are paying for additional promotional exposure. Last year 265 million Super Bowl ads were watched on YouTube. With a :30-second Super Bowl spot costing $4 million, companies are looking to increase exposure through web video marketing.
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The YouTube Whisperer to Brands: You’re Doing It Wrong

Friday, 24 January 2014 | Digiday - Haniya Rae   
Finding your brand's voice is the most essential component for developing successful YouTube marketing initiatives. Copying the video content used for osuccessful web video marketing campaigns will not ensure that a video will reach a mass audience. YouTube is a community - brands that have found success in reaching viewers via the YouTube platform are active participants in the community.
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YouTube Courts Sundance For Indie Filmmakers, Advertisers

Friday, 17 January 2014 | Advertising Age - Tim Peterson   
YouTube has produced three, two-minute trailers that will only air during the Sundance Film Festival. The trailers were designed to draw attention to the video sharing site's short-film library. YouTube would like to have indie filmakers distribute their video content on the site instead of competitor Vimeo. Vimeo is considered more of a video hub for independent filmmakers.
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Video Strategy: Life Beyond YouTube

Thursday, 16 January 2014 | MediaPost's Online Video Insider - Jen Sargent   
Successful web video marketers cannot rely on YouTube marketing alone. Multiplatform strategies - grabbing audience attention across mobile devices - need to be the foundation to any consumer-facing web video marketing strategy. Video content can help brands increase audience trust and engagement. Social video distribution should be an element of each web video marketing campaign.
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Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

Tuesday, 07 January 2014 | ClickZ - Mary Lisbeth D'Amico   
The Virgin Group's UK-based health chain Virgin Active has launched a multi-faceted web video marketing campaign. The video communications were first launched on YouTube supported by social media outreach via Facebook and Twitter. A video ad was released at the beginning of 2014 featuring the tagline "Don't just live, live happily ever after." The campaign will be supported by offline marketing efforts.
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12 Strategies for Promoting Your YouTube Videos

Thursday, 02 January 2014 | Entrepreneur - Jason R. Rich   
Successful YouTube marketing initiatives include videos that contain a clear and direct call-to-action. Marketers who have used YouTube for video marketing also take advantage of the tools offered by the video sharing site. External social media sharing via sites including Google+, Facebook and Twitter can also increase YouTube channel engagement.
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How to Advertise Your YouTube Videos

Thursday, 12 December 2013 | Entrepreneur - Jason R. Rich   
Paid advertising can support YouTube Marketing efforts. Online video advertising campaigns can link directly to YouTube videos even if the advertising inventory appears on sites such as Yahoo! or Facebook. A pay-per-click (PPC) model affords marketers an opportunity to only pay for ads that are clicked on. A paid video component can help increase the YouTube channel's audience.
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Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide

Wednesday, 11 December 2013 | eMarketer   
According to a first-ever analysis, eMarketer predicts that YouTube marketing will generating $5.60 billion in ad revenue this year. Google will net roughly $1.96 billion, representing 1.7 percent of all global digital ad revenues. YouTube video advertising will contribute 6.3 percent of all Google's net ad revenues, representing a 51 percent over the previous year. Viewer demand to view video across devices has contributed to the revenue growth.
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The 10 Most Watched Ads on YouTube in 2013

Wednesday, 11 December 2013 | Adweek - Tim Nudd   
The ten most frequently viewed video ads that ran on YouTube feature a mix of creative themes and brands. These videos, identified on Adweek's Ads Leaderbord, not only were part of paid advertising campaigns, but they generated a high amount of organic traffic.
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1 in 2 Consumers Say That YouTube Videos Have Influenced A Purchase Decision

Tuesday, 10 December 2013 | Marketing Charts   
Fifty-three percent of consumers have been influenced to make a purchase after watching a YouTube video according to the "2014 Future of Retail Study" report authored by Walker Sands. Consumers appear to trust videos posted to YouTube and other video sharing sites.
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