YouTube Video Marketing News - Useful Articles and Information about YouTube Video Marketing and Viral Video Marketing
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Viral Video Marketing and Youtube Marketing News

The latest news articles, tips and trends related to viral video marketing and YouTube marketing and social media video marketing.
Chevrolet pairs with YouTube stars for Captiva viral buzz
From: MarketingWeek - Sebastian Joseph   
Friday, 14 June 2013 00:00
The "Captiva Life Test” is a video marketing campaign for Chevrolet's European Captiva SUV. The automaker features YouTube stars testing the Captiva SUV in a series of spots designed to engage web-savvy consumers between 30 to 50 years old. This is the first YouTube Marketing partnership between the video sharing site and the European division.
Fans Crush Brands When It Comes to YouTube
From: Adweek - Zach James   
Thursday, 13 June 2013 00:00
Brands are finding that passionate fans can help increase reach for YouTube Marketing initiatives. Video has rapidly become a dominant format within social media marketing. Fans are not only creating and uploading their own videos to YouTube, but they are using the site as a way to virally share video in a social media context.
Should YouTubers launch new platforms to compete with YouTube?
From: paidContent - Liz Shannon Miller   
Sunday, 09 June 2013 00:00
As YouTube's content strategies mature, video content creators and marketers ponder a Web environment that features video sites similar to YouTube. Companies including Maker Studios are rumored to be creating a new video sharing site that would directly compete with YouTube. From a marketing perspective, new video sharing sites would need to have a video player that is comparable to YouTube's industry standard.
How to Make the Most of YouTube's New Redesign
From: Entrepreneur - Zara Stone   
Wednesday, 05 June 2013 00:00
There are three different ways organizations can take advantage of YouTube's One Channel redesign. From a YouTube marketing perspective, One Channel enablers users to create a :30 second trailer to highlight a brand or organization. Also, the new banner design provides for a cohesive appearance across mobile, desktop and TV. Finally, customized playlists give channel creators an ability to optimize content for specific categories.
Social Gives SMBs Maximum Exposure
From: eMarketer   
Tuesday, 28 May 2013 09:25
A January 2013 survey conducted by Social Media Examiner found that nearly seven out of ten marketers said they planned to increase their YouTube Marketing efforts in 2013. Four percent of B2C and B2B organizations indicated in the survey that they relied on YouTube marketing as part of their social media / social video efforts.
INFOGRAPHIC: Top 1,000 YouTube Channels and Their Value to Marketers
From: Social Video - Larry Thomas   
Tuesday, 28 May 2013 00:00
According to data measured by OpenSlate, the Top 1,000 YouTube Channels generate 11.3 billion monthly views from 30,000 monthly videos. Twenty-five percent of YouTube Channels are for music-related content. Three-hundred and fifty social interactions are generated from 1 minute of content published to the Top 1,000 Channels.
5 Tips to Design the Best YouTube Channel Page
From: Mashable - Bob Al-Greene   
Monday, 27 May 2013 00:00
There are a number of features that communicators can leverage to increase the performance of YouTube marketing initiatives. First, consider creating a trailer video to introduce viewers to the goal and purpose of a YouTube channel. Next, the channel's name and description need to be optimized. Finally, it is important to curate the channel, including new videos that can engage viewers.
YouTube Paid Subscription Channels May Be One Plan Too Many
From: Variety - Andrew Wallenstein   
Thursday, 23 May 2013 00:00
The lack of high-profile partners for YouTube's new paid subscription channel model may indicate that Google is testing the waters to see if viewers subscribe. It is may also be evident that major media companies do not feel strongly enough about the business model to participate at the inaugural launch.
Facebook, LinkedIn Are Top Social Platforms for Marketers
From: MarketingProfs - Ayaz Nanji   
Wednesday, 22 May 2013 15:54
Sixty-nine percent of marketers plan to increase their use of YoutTube marketing according to the 2013 Social Media Marketing Industry Report published by the SocialMedia Examiner. Fifty-two percent of marketers want to learn more about the role YouTube can play in social video marketing communications programs.
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