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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

5 Tips to Hire the Right Video Production Company

| | Filmoria
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Whether you’re producing a short film or an advertisement, the people you hire to produce your video are the biggest factor in determining its style, feel and quality. As with any professional service, not all video production companies deliver equal results. Some specialize in a certain type of video and may not be a good choice for a corporate video, for example, while others may excel at producing short films and narrative pieces... Read the full article »

5 Low-Cost Ways to Get Started with Video Marketing

| | Entrepreneur
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In case you weren't aware, video marketing is a pretty big deal right now. 92 percent of smartphone users actively share videos with their friends, while over 60 percent of marketers and small-business owners said they'd be investing more money in video marketing in 2017. Video content works especially well on product pages since you can convey the attributes of the product in a way that immediately resonates. Unsurprisingly, four times as many consumers would rather watch a video about a product than read sales copy explaining it. ... Read the full article »

The Value of Video for Your Business

| | Fstoppers
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The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video too. The point is, you don’t need a ton of fancy new gear to start shooting video. Chances are, the camera you already own will do an amazing job ... Read the full article »

Eight Steps to Better Video Content

| | Training Journal
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Online video has become the world’s favorite means of learning. Video beats every other form of learning content because it’s naturally engaging and, importantly in an age of information overload, it’s easy to digest. Video can tell a story (with a beginning, middle and end) that takes learners on a journey and makes learning memorable... Read the full article »

Why Brands and Agencies Are Preparing for the Era of 6 Second Ads

| | Ad Week
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Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, it’s go time. The format has built up buzz since Google threw its stake in the ground when the best examples of its six-second hackathon were highlighted at Sundance in January. Then in June, Fox announced it too was on board with six-second video ads... Read the full article »

Shorter Videos More Common, but Longer Content Drives Engagement

| | Marketing Tech News
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Videos are a tool many marketers count among the most effective in their arsenal. But, there are certain rules to follow to drive engagement. One of those rules is that shorter, sharper bursts of video content tend to be more effective. While 80% of the videos produced on social media are under 5 minutes, they account for less than a third of video engagement... Read the full article »

VR Marketing for Dummies

| | Omnivert
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Unlike traditional 2D video, 360º content immerses the audience in the experience making them part of the film. The result is better engagement, increased brand recognition, and a more intimate connection to the viewer. When working with Virtual Reality, you should consider owned, paid, and earned media. Don’t simply create 360° VR video content and hope the world will see it. Promote it!... Read the full article »

5 Best Practices for Effective Vertical Video

| | Mobile Marketer
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As platforms like Snapchat, Instagram, and Musical.ly have grown in popularity, so has the public’s appetite for video in new formats. Vertical video has gone from being the butt of internet jokes to the new “it” medium as advertisers scramble to create content for these platforms. Industry research shows that mobile phones are used vertically 98% of the time, which highlights the value of having video content aligned to... Read the full article »

How Video Impacts Mobile Web Performance

| | Search Engine Watch
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Video is an important tool in the marketers’ toolbox. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and... Read the full article »