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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

The Single Thing You Must Do with Video in 2018

| | Business 2 Community
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By now you know video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is you have to ensure you stay ahead of the competition. So, what’s the one thing you can do to help yourself with video on social media platforms, such as Facebook, that will help improve your marketing metrics for 2018?... Read the full article »

30 Steps to Consider When Creating a Brand Video

| | Search Engine People
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Whilst there’s no doubt video is shaping up to become the dominant medium on the internet, creating a professional and slick marketing film is no easy task. Whether you opt to commission a video with a production agency or generate your video content strategy and productions in-house, this guide will give you an idea of the considerations and steps involved in the process, from planning to activation... Read the full article »

Three Simple Steps to Creating Your First Marketing Video

| | Marketing Profs
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Snapchat users watch nearly 10 billion videos per day and that's just one social media platform. Today, videos are part of our everyday routine, whether consumers are watching news updates on their local website or staying up-to-date with friends via Instagram stories. It's the ease of use and entertainment of social platforms, combined with quick access to recording technology on smartphones that encourages this fun and social video activity... Read the full article »

How to Create Marketing Videos in Minutes

| | Huffington Post
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Video has never been more important. At the start of 2017, the advertising industry expected spending on social video ads to reach more than $4 billion. Those videos, posted on Facebook, Instagram, YouTube, and Twitter, make up a third of all US digital video ad sales and a fifth of all social media ad sales. Ad money might be leaving television and heading straight to social media but it’s still being used to make video... Read the full article »

Why Animation Is the Video Marketer’s Secret Weapon

| | Customer Think
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Animation isn’t a new form for marketing but improvements in software, hardware, and the emergence of the internet as a marketing medium have certainly seen its popularity explode. And yet animation is still grossly underused as a marketing tactic by many businesses that would greatly benefit from it. But just why and how does animation differ from ‘live filming’ and what advantages does it hold over this more traditional form of video marketing? Well let’s start at the same place that every film production starts in and that’s the creative stage... Read the full article »

7 Ways to Create a Killer Marketing Video [Infographic]

| | Social Media Today
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Given the prevalence and popularity of online video content, it's no doubt something you've thought about, if not already tried, in your marketing process. And you should—data shows that video content is generating the most engagement across nearly all social platforms, including Facebook, Twitter and Pinterest. But knowing you should be creating video and actually doing it are two very different things. It's not always easy to just grab a phone, start filming, and create great, effective video content... Read the full article »

Video Marketing: A Beginner’s Guide

| | Marketing Week
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Devising an effective video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels, marketers must think carefully about the type of video content they produce, the audience it’s aimed at, and the platforms on which it’s shared. Marketers can create and publish videos with relative ease, but they should aim to take a scientific approach to their video strategy... Read the full article »

5 Steps to a Better Explainer Video

| | Business 2 Community
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Video is dominating marketing these days. Every social channel is clamoring to get your video content. Video, when done properly, can capture and convert a user better than static content or images. Explainer videos are just that, video that explains a concept, product, function, process, etc. Where 1,000 words might be necessary to explain a concept, a 30 second video can do it quicker and with better engagement... Read the full article »

5 Tips to Hire the Right Video Production Company

| | Filmoria
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Whether you’re producing a short film or an advertisement, the people you hire to produce your video are the biggest factor in determining its style, feel and quality. As with any professional service, not all video production companies deliver equal results. Some specialize in a certain type of video and may not be a good choice for a corporate video, for example, while others may excel at producing short films and narrative pieces... Read the full article »

5 Low-Cost Ways to Get Started with Video Marketing

| | Entrepreneur
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In case you weren't aware, video marketing is a pretty big deal right now. 92 percent of smartphone users actively share videos with their friends, while over 60 percent of marketers and small-business owners said they'd be investing more money in video marketing in 2017. Video content works especially well on product pages since you can convey the attributes of the product in a way that immediately resonates. Unsurprisingly, four times as many consumers would rather watch a video about a product than read sales copy explaining it. ... Read the full article »

The Value of Video for Your Business

| | Fstoppers
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The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video too. The point is, you don’t need a ton of fancy new gear to start shooting video. Chances are, the camera you already own will do an amazing job ... Read the full article »

Eight Steps to Better Video Content

| | Training Journal
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Online video has become the world’s favorite means of learning. Video beats every other form of learning content because it’s naturally engaging and, importantly in an age of information overload, it’s easy to digest. Video can tell a story (with a beginning, middle and end) that takes learners on a journey and makes learning memorable... Read the full article »

Why Brands and Agencies Are Preparing for the Era of 6 Second Ads

| | Ad Week
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Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, it’s go time. The format has built up buzz since Google threw its stake in the ground when the best examples of its six-second hackathon were highlighted at Sundance in January. Then in June, Fox announced it too was on board with six-second video ads... Read the full article »

Shorter Videos More Common, but Longer Content Drives Engagement

| | Marketing Tech News
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Videos are a tool many marketers count among the most effective in their arsenal. But, there are certain rules to follow to drive engagement. One of those rules is that shorter, sharper bursts of video content tend to be more effective. While 80% of the videos produced on social media are under 5 minutes, they account for less than a third of video engagement... Read the full article »