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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

3 Top Tips For Shooting Marketing Videos On Your Smartphone

| | Web Video Marketing Council
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When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos  is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »

5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

| | The Draw Shop
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What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »

Aspect Ratios Are Critical for Video Production - What it is and Why it Matters

| | Digital Photography School
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Why does aspect ratio matter for web video production? It’s all to do with the relationship of the main subject to the sides of the frame, and the amount of empty space you end up with around the subject. An awareness of the characteristics of the aspect ratio of your particular camera can help you compose better images. It also helps you recognise when... Read the full article »

6 Important Elements To Implement When You Produce A Marketing Video

| | Web Video Marketing Council
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The way businesses market online has changed dramatically in recent years and online video marketing is one of the main reasons this has happened. It’s one of the most effective ways to reach a huge audience and inform them about your business, your products and your services. Below are six important factors you should consider when you create a web video production and publish marketing videos online and through social media channels. 1. Provide... Read the full article »

How to Create Better Video Production for Your Marketing Campaign

| | Business 2 Community
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Videos are always a hit. Almost every social media platform allows for the upload or sharing of online marketing video content, because users love watching it. It’s a great idea to use video content in your marketing and web video advertising campaigns, provided the video delivers its message. A well created social video offers excellent return on investment, so it may be worth utilizing a few more bells and whistles to make your video awesome by following these five simple steps... Read the full article »

How to Create Compelling Web Videos for E-commerce Marketing

| | The Huffington Post
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According to a study led by Animoto, a web video production and online video creation service, 73 percent of survey respondents said that they were more likely to buy a product or sign up for a service if they watch a branded video content that explains the product or service. What does this mean for business owners? It means that you need to look into incorporating different kinds of marketing videos on and off your website to stay connected to your consumer. Product Videos, Behind the Scenes, Feature Showcase, and How It’s Made Videos, About Us Videos, Customer Testimonial Videos, Educational Videos, How-to and Solve-it Videos, New Product Promotion, Sales and Specials Videos, and Entertaining Videos... Read the full article »

6 Tips When Assembling a Video Production Rig

| | Fstoppers
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Today, video is everywhere. Whether it be an iPhone shooting super-slow-motion footage, or a RED Weapon eating away at hard drive space in 8K resolution, capable cameras are available to almost everyone who wants them. And while we can’t all shoot on RED, it’s possible to get amazing production quality out of consumer-level cameras. Here are a few things to look out for and keep in mind when purchasing gear. Almost every camera in production compresses video in one codec or another. Most cameras like iPhones or point-and-shoots will use MPEG or AVCHD at best. These codecs throw away a lot of information like color and dynamic range. There is a workaround, however, and that is the use of... Read the full article »

Web Video Production is Red Hot. Is it worth the investment?

| | RipMediaGroup
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Ok, online video production continues to explode in popularity. Companies of all shapes and sizes are turning to video to share their story with the world. So, why aren’t you? It’s all about the proof, right? Here are some KPI’s that might help inform you as to why web video production is a vital component of marketing.  If you want to watch a video and learn all this in 49 seconds, see below... Read the full article »

5 Reasons Why Using Web Video Production is the Best Method of Advertising

| | The Sequiter
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Online video production is one of the newer advertising methods available today. Web video production for online advertising started to gain popularity in 2010 where there was a 40% rise in online digital productions. According to Bright Roll, 94% of advertising executives at the time were planning to invest more in online video production to be used for ads. When you look at the benefits of online video production, it is not hard to see why. It is cost effective and leads to an increase in... Read the full article »

In Web Video Advertising, Is Longer Video Production Stronger?

| | Think with Google
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How long does it take to change someone’s mind about your brand in a web video ad?  Should you rush to tell your story to avoid getting tuned out, or should you embrace a longer video production format to build a more captivating story? Think with Google partnered with Mondelez International to find out the impact of the length of product marketing videos and how a video production’s length affected viewer engagement and... Read the full article »

Things To Consider Before Setting Up A Video Marketing Company

| | Web Video Marketing Council
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Are you thinking about putting your video creation skills to good use by setting up your own video marketing company? If you are, there are certain things you should consider, so that this type of venture has the best chance of succeeding. Below are four of the most important factors you should be aware of as you launch into the video marketing vertical... Read the full article »

Tips For Immersing Audiences Using 360° Web Video Production

| | ijnet
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This month, we made the leap into 360° video, I worked in collaboration with The Express Tribune to produce this groundbreaking video. Much has already been said about virtual reality and 360° video. Instead of covering the same ground, I will explain how we did it and what you should consider if you’re about to shoot your own 360° video because 360° video is a visual storytelling tool with massive potential — both for business lead generation and... Read the full article »

Video Marketing Tips for Great Video Content Marketing: Getting Started

| | AddThis Academy
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Online marketing videos are a major focus for brands looking for new ways to capture audience’s attention. An Animoto report showed 84% of consumers have ‘liked’ a branded video in their social media news feed, which is fantastic news for anyone looking to boost their engagement on social media. Additionally, 51.9% of marketers worldwide named video as the type of content with the best ROI. So, how should you get started making great web video and increasing... Read the full article »

How Landing Page Videos Create Massive Value and Drive Conversions

| | Business 2 Community
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When used correctly, marketing videos are a powerful tool that have become an ever more accessible vehicle for promoting your business. Studies have shown that a B2B videos and explainer videos on your landing page can increase your rate of conversion by up to 86%. Marketing with video is effective for a few reasons and this article explains how you can make effective videos for your landing landing pages, websites, and online video marketing campaigns... Read the full article »

4 Inexpensive Ways to Add Video to Your Marketing Toolbox

| | business.com
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Online video content marketing is an awesome tool that can help you at every stage of the sales cycle. For example, you can create fun, marketing videos on social that attracts people to your brand, explainer videos to convert prospects into customers, and educational videos to help customers use your product. Video production has many uses, but with that comes cost. Creating a video can be expensive, especially when you don’t have a huge budget. So this week, I’m going to show you four inexpensive ways to add video to your marketing toolbox... Read the full article »