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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Bringing the Language of Video to Your Brand

| | Forbes
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Weave storytelling into your videos. By doing so, you can leverage an emotional response that influences your audience and moves prospective customers toward consideration and purchase. How are you making your story relatable? What is evoking that emotion? When done right, video is easily consumable and relatively inexpensive, especially compared to the cost of conversion. The easier a message is received, the more likely it is for the recipient to take the desired action... Read the full article »

15 Easy Tips for Writing Video Marketing Scripts

| | Business 2 Community
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Few things in the world are as daunting as a blank page. Yes, you need a script for your marketing videos, but you don’t have to be a professional writer to pull it off. Even for those who write marketing copy all day, video scripts might be totally new (and scary) territory. Like any task, the key to writing a video marketing script is breaking it down into manageable, unintimidating pieces... Read the full article »

YouTube Video Equipment List: What You Need to Start Recording

| | Adorama
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If you’re considering becoming an official YouTuber, there are several things you’ll need to prepare, the most important being your video equipment. Creating quality videos isn’t as easy as it looks. Luckily, you don’t need to have a lot of technical knowhow to produce the kind of content people enjoy watching, you simply need the right equipment... Read the full article »

9 Types of Video to Help You Close Sales

| | Marketing Profs
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The digital landscape today is so vast and fast-paced that brands need to adapt quickly if they don't want to be left behind. Blogs used to be the way to create content on the internet, but now we’re living in a visual world, and videos are the prized jewels in the content crown. Video marketing evolved into one of the most important selling tools, not only because it's an effective way to deliver a message but also because it allows you to connect with your audience, all in a few seconds... Read the full article »

Stop Thinking of Video Content Like TV: Creating a Modern Video Experience

| | Sky Word
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Video is evolving in its form, with live video, 360-degree video, and virtual reality creating new and immersive ways to consume video. But the platforms and framework for these experiences are undergoing rapid change, and enterprise brands need to adapt. It’s no longer enough to be a video creator. Brands have a chance to take control of the data science and distribution behind their video content, creating a more comprehensive experience that offers more value to businesses and their customers... Read the full article »

7 Reasons to Opt for a Career in Video Marketing

| | TG Daily
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The video marketing industry has made it big in recent times because there are plenty of viewers. YouTube gets more than one billion views in a month, so even if you reach out to 10,000 people through a video, it has more scope than direct marketing. This scope is directly proportional to how you promote your company. Since the industry is increasing, you know that it will keep getting better. You just need to ace the online marketing skills... Read the full article »

How Long Should Your Next Video Be? [Infographic]

| | One Productions
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People have short attention spans and since the advent of the internet, it’s even harder to keep someone’s attention. Learn how to find the perfect length for your videos so they grab attention and have maximum impact. The length proven to hold attention is under 2 minutes... Read the full article »

3 Tools to Make Video Marketing Easy for Small Businesses

| | Mar Tech Advisor
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There has been a surge of videos in digital marketing. But why is everyone suddenly jumping onto the video bandwagon? The truth is that video isn’t new. Neither is video marketing. It’s just that, humans being visual creatures have become more video hungry, resulting in the need for creating compelling, high-quality ones... Read the full article »

360 Video vs Regular Video [Infographic]

| | Marketing Profs
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You've probably seen 360-degree videos during your internet use. Oreo has gotten on board, and Google and The New York Times both have pages dedicated to the medium. Making a 360-degree video takes more effort than a regular video, so are they worth the effort and cost for marketers?... Read the full article »

8 Beginner Tips for Making Professional Looking Videos [Infographic]

| | Social Media Today
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The average person now spends more time watching videos online than reading text or looking at images. In fact, video accounted for 73% of all online traffic in 2016Video content is less competitive to distribute than text and image-based material. This is because making videos can be an intimidating process even though it really shouldn’t be that scary... Read the full article »

The Single Thing You Must Do with Video in 2018

| | Business 2 Community
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By now you know video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is you have to ensure you stay ahead of the competition. So, what’s the one thing you can do to help yourself with video on social media platforms, such as Facebook, that will help improve your marketing metrics for 2018?... Read the full article »

30 Steps to Consider When Creating a Brand Video

| | Search Engine People
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Whilst there’s no doubt video is shaping up to become the dominant medium on the internet, creating a professional and slick marketing film is no easy task. Whether you opt to commission a video with a production agency or generate your video content strategy and productions in-house, this guide will give you an idea of the considerations and steps involved in the process, from planning to activation... Read the full article »

Three Simple Steps to Creating Your First Marketing Video

| | Marketing Profs
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Snapchat users watch nearly 10 billion videos per day and that's just one social media platform. Today, videos are part of our everyday routine, whether consumers are watching news updates on their local website or staying up-to-date with friends via Instagram stories. It's the ease of use and entertainment of social platforms, combined with quick access to recording technology on smartphones that encourages this fun and social video activity... Read the full article »

How to Create Marketing Videos in Minutes

| | Huffington Post
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Video has never been more important. At the start of 2017, the advertising industry expected spending on social video ads to reach more than $4 billion. Those videos, posted on Facebook, Instagram, YouTube, and Twitter, make up a third of all US digital video ad sales and a fifth of all social media ad sales. Ad money might be leaving television and heading straight to social media but it’s still being used to make video... Read the full article »

Why Animation Is the Video Marketer’s Secret Weapon

| | Customer Think
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Animation isn’t a new form for marketing but improvements in software, hardware, and the emergence of the internet as a marketing medium have certainly seen its popularity explode. And yet animation is still grossly underused as a marketing tactic by many businesses that would greatly benefit from it. But just why and how does animation differ from ‘live filming’ and what advantages does it hold over this more traditional form of video marketing? Well let’s start at the same place that every film production starts in and that’s the creative stage... Read the full article »

7 Ways to Create a Killer Marketing Video [Infographic]

| | Social Media Today
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Given the prevalence and popularity of online video content, it's no doubt something you've thought about, if not already tried, in your marketing process. And you should—data shows that video content is generating the most engagement across nearly all social platforms, including Facebook, Twitter and Pinterest. But knowing you should be creating video and actually doing it are two very different things. It's not always easy to just grab a phone, start filming, and create great, effective video content... Read the full article »

Video Marketing: A Beginner’s Guide

| | Marketing Week
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Devising an effective video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels, marketers must think carefully about the type of video content they produce, the audience it’s aimed at, and the platforms on which it’s shared. Marketers can create and publish videos with relative ease, but they should aim to take a scientific approach to their video strategy... Read the full article »