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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Eight Steps to Better Video Content

| | Training Journal
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Online video has become the world’s favorite means of learning. Video beats every other form of learning content because it’s naturally engaging and, importantly in an age of information overload, it’s easy to digest. Video can tell a story (with a beginning, middle and end) that takes learners on a journey and makes learning memorable... Read the full article »

Why Brands and Agencies Are Preparing for the Era of 6 Second Ads

| | Ad Week
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Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, it’s go time. The format has built up buzz since Google threw its stake in the ground when the best examples of its six-second hackathon were highlighted at Sundance in January. Then in June, Fox announced it too was on board with six-second video ads... Read the full article »

Shorter Videos More Common, but Longer Content Drives Engagement

| | Marketing Tech News
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Videos are a tool many marketers count among the most effective in their arsenal. But, there are certain rules to follow to drive engagement. One of those rules is that shorter, sharper bursts of video content tend to be more effective. While 80% of the videos produced on social media are under 5 minutes, they account for less than a third of video engagement... Read the full article »

VR Marketing for Dummies

| | Omnivert
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Unlike traditional 2D video, 360º content immerses the audience in the experience making them part of the film. The result is better engagement, increased brand recognition, and a more intimate connection to the viewer. When working with Virtual Reality, you should consider owned, paid, and earned media. Don’t simply create 360° VR video content and hope the world will see it. Promote it!... Read the full article »

5 Best Practices for Effective Vertical Video

| | Mobile Marketer
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As platforms like Snapchat, Instagram, and Musical.ly have grown in popularity, so has the public’s appetite for video in new formats. Vertical video has gone from being the butt of internet jokes to the new “it” medium as advertisers scramble to create content for these platforms. Industry research shows that mobile phones are used vertically 98% of the time, which highlights the value of having video content aligned to... Read the full article »

How Video Impacts Mobile Web Performance

| | Search Engine Watch
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Video is an important tool in the marketers’ toolbox. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and... Read the full article »

3 Top Tips For Shooting Marketing Videos On Your Smartphone

| | Web Video Marketing Council
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When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos  is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »

5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

| | The Draw Shop
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What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »