Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

VR Marketing for Dummies

| | Omnivert
facebook
twitter
linkedin

Unlike traditional 2D video, 360º content immerses the audience in the experience making them part of the film. The result is better engagement, increased brand recognition, and a more intimate connection to the viewer. When working with Virtual Reality, you should consider owned, paid, and earned media. Don’t simply create 360° VR video content and hope the world will see it. Promote it!... Read the full article »

5 Best Practices for Effective Vertical Video

| | Mobile Marketer
facebook
twitter
linkedin

As platforms like Snapchat, Instagram, and Musical.ly have grown in popularity, so has the public’s appetite for video in new formats. Vertical video has gone from being the butt of internet jokes to the new “it” medium as advertisers scramble to create content for these platforms. Industry research shows that mobile phones are used vertically 98% of the time, which highlights the value of having video content aligned to... Read the full article »

How Video Impacts Mobile Web Performance

| | Search Engine Watch
facebook
twitter
linkedin

Video is an important tool in the marketers’ toolbox. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and... Read the full article »

3 Top Tips For Shooting Marketing Videos On Your Smartphone

| | Web Video Marketing Council
facebook
twitter
linkedin

When it comes to increasing brand awareness and accessing viewers for companies and any organization or non-profit, serving up quality online marketing videos  is one of the most popular ways to reach millennials and most everyone else, young and old, who love their smart phone. We’ve put together these top three tips to help you understand how to use your smartphones for video creative and improve your web video production skills... Read the full article »

5 Simple Ways to Level Up Your Marketing Automation with Interactive Video

| | The Draw Shop
facebook
twitter
linkedin

What if your customers told you what they wanted… in real time? Thanks to the power of interactivity you can turn your marketing into a “choose-your-own-adventure” experience that segments customers, personalize your sales messages, and engage your target market. All this is possible with interactive video. The question is, how do you actually use this insane potential in a way that grows your business?... Read the full article »

Aspect Ratios Are Critical for Video Production - What it is and Why it Matters

| | Digital Photography School
facebook
twitter
linkedin

Why does aspect ratio matter for web video production? It’s all to do with the relationship of the main subject to the sides of the frame, and the amount of empty space you end up with around the subject. An awareness of the characteristics of the aspect ratio of your particular camera can help you compose better images. It also helps you recognise when... Read the full article »

6 Important Elements To Implement When You Produce A Marketing Video

| | Web Video Marketing Council
facebook
twitter
linkedin

The way businesses market online has changed dramatically in recent years and online video marketing is one of the main reasons this has happened. It’s one of the most effective ways to reach a huge audience and inform them about your business, your products and your services. Below are six important factors you should consider when you create a web video production and publish marketing videos online and through social media channels. 1. Provide... Read the full article »

How to Create Better Video Production for Your Marketing Campaign

| | Business 2 Community
facebook
twitter
linkedin

Videos are always a hit. Almost every social media platform allows for the upload or sharing of online marketing video content, because users love watching it. It’s a great idea to use video content in your marketing and web video advertising campaigns, provided the video delivers its message. A well created social video offers excellent return on investment, so it may be worth utilizing a few more bells and whistles to make your video awesome by following these five simple steps... Read the full article »

How to Create Compelling Web Videos for E-commerce Marketing

| | The Huffington Post
facebook
twitter
linkedin

According to a study led by Animoto, a web video production and online video creation service, 73 percent of survey respondents said that they were more likely to buy a product or sign up for a service if they watch a branded video content that explains the product or service. What does this mean for business owners? It means that you need to look into incorporating different kinds of marketing videos on and off your website to stay connected to your consumer. Product Videos, Behind the Scenes, Feature Showcase, and How It’s Made Videos, About Us Videos, Customer Testimonial Videos, Educational Videos, How-to and Solve-it Videos, New Product Promotion, Sales and Specials Videos, and Entertaining Videos... Read the full article »