Weave storytelling into your videos. By doing so, you can leverage an emotional response that influences your audience and moves prospective customers toward consideration and purchase. How are you making your story relatable? What is evoking that emotion? When done right, video is easily consumable and relatively inexpensive, especially compared to the cost of conversion. The easier a message is received, the more likely it is for the recipient to take the desired action...
Bringing the Language of Video to Your Brand
- Written by Forbes