Just 10 years ago, online video marketing was almost too difficult to warrant the investment. Consumers didn’t have the internet speeds or mobile devices to handle full-time video browsing, which meant brands didn’t benefit as much from a presence on video platforms. Today, the opposite is true. Videos are everywhere, and consumers are eating them up. Brands benefit greatly from putting out high-quality video content, but creating that content is both expensive and time consuming...
An Insider’s Guide to Keeping Your Video Budget in the Black
- Written by CT Post