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Articles about Web Video Production and Online Marketing Videos
Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies
AI and automation processes have suddenly become the most desired technologies for video creation. It is now capable of filming, editing, selecting and sharing videos online which results in making the ready product faster and engaging more customers. By cutting production time, the team can focus more on the creative part and what leads to the high-quality content...
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HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54% of respondents wanted to see video from brands they support. In research reported this month, the company found video was showing up in coveted “Featured Snippet” locations in Google search results...
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The rapid growth of social media platforms that encourage vertical content, such as Instagram, Facebook, and Snapchat, are the main reason brands are flipping their cameras and creating vertical videos to add to their content libraries. Even YouTube is gradually making changes to their mobile apps and website to cater to vertical videos...
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Have a video marketing strategy ready to launch? It’s time to build a bench of skilled talent to start creating your content. Whether you have a few video experts in-house and need extra talent to supplement or you’re looking for video experts to help with the entire process, freelance talent might be a good option because you can find the skills needed for each step of the process...
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Just 10 years ago, online video marketing was almost too difficult to warrant the investment. Consumers didn’t have the internet speeds or mobile devices to handle full-time video browsing, which meant brands didn’t benefit as much from a presence on video platforms. Today, the opposite is true. Videos are everywhere, and consumers are eating them up. Brands benefit greatly from putting out high-quality video content, but creating that content is both expensive and time consuming...
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If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, the quality of the video and your interest in the product were probably factors as well, but the basis of a great explainer video is its script...
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Weave storytelling into your videos. By doing so, you can leverage an emotional response that influences your audience and moves prospective customers toward consideration and purchase. How are you making your story relatable? What is evoking that emotion? When done right, video is easily consumable and relatively inexpensive, especially compared to the cost of conversion. The easier a message is received, the more likely it is for the recipient to take the desired action...
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Few things in the world are as daunting as a blank page. Yes, you need a script for your marketing videos, but you don’t have to be a professional writer to pull it off. Even for those who write marketing copy all day, video scripts might be totally new (and scary) territory. Like any task, the key to writing a video marketing script is breaking it down into manageable, unintimidating pieces...
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If you’re considering becoming an official YouTuber, there are several things you’ll need to prepare, the most important being your video equipment. Creating quality videos isn’t as easy as it looks. Luckily, you don’t need to have a lot of technical knowhow to produce the kind of content people enjoy watching, you simply need the right equipment...
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For most people, animated explainer video has a pretty narrow definition. It’s a video that lives on your home page and tells attention-deficient visitors all about your product or service in 1to 2 minutes. But in reality, like the little engine that could, the trusty explainer video is capable of so much more...
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The digital landscape today is so vast and fast-paced that brands need to adapt quickly if they don't want to be left behind. Blogs used to be the way to create content on the internet, but now we’re living in a visual world, and videos are the prized jewels in the content crown. Video marketing evolved into one of the most important selling tools, not only because it's an effective way to deliver a message but also because it allows you to connect with your audience, all in a few seconds...
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Video is evolving in its form, with live video, 360-degree video, and virtual reality creating new and immersive ways to consume video. But the platforms and framework for these experiences are undergoing rapid change, and enterprise brands need to adapt. It’s no longer enough to be a video creator. Brands have a chance to take control of the data science and distribution behind their video content, creating a more comprehensive experience that offers more value to businesses and their customers...
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The video marketing industry has made it big in recent times because there are plenty of viewers. YouTube gets more than one billion views in a month, so even if you reach out to 10,000 people through a video, it has more scope than direct marketing. This scope is directly proportional to how you promote your company. Since the industry is increasing, you know that it will keep getting better. You just need to ace the online marketing skills...
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People have short attention spans and since the advent of the internet, it’s even harder to keep someone’s attention. Learn how to find the perfect length for your videos so they grab attention and have maximum impact. The length proven to hold attention is under 2 minutes...
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There has been a surge of videos in digital marketing. But why is everyone suddenly jumping onto the video bandwagon? The truth is that video isn’t new. Neither is video marketing. It’s just that, humans being visual creatures have become more video hungry, resulting in the need for creating compelling, high-quality ones...
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You've probably seen 360-degree videos during your internet use. Oreo has gotten on board, and Google and The New York Times both have pages dedicated to the medium. Making a 360-degree video takes more effort than a regular video, so are they worth the effort and cost for marketers?...
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The average person now spends more time watching videos online than reading text or looking at images. In fact, video accounted for 73% of all online traffic in 2016. Video content is less competitive to distribute than text and image-based material. This is because making videos can be an intimidating process even though it really shouldn’t be that scary...
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It's no surprise that video marketing is a huge trend. Just glance through social media feeds to see evidence of video marketing's popularity and growth. It's a proven digital content format that engages customers and prospects. Plus, video marketing is easily accessible and user-friendly, thanks to the proliferation of mobile devices and faster internet...
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By now you know video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is you have to ensure you stay ahead of the competition. So, what’s the one thing you can do to help yourself with video on social media platforms, such as Facebook, that will help improve your marketing metrics for 2018?...
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Whilst there’s no doubt video is shaping up to become the dominant medium on the internet, creating a professional and slick marketing film is no easy task. Whether you opt to commission a video with a production agency or generate your video content strategy and productions in-house, this guide will give you an idea of the considerations and steps involved in the process, from planning to activation...
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