There are easy ways to extend the life of your content beyond the production of a video. In fact, it's imperative that you maximize your content marketing strategy with these tried methods to get the best bang for your buck. Read the full article »
Web video production can come with a large price tag if you're not careful about your budget. There are a few areas where you can save money and still come out with a stellar looking video for your business. Read the full article »
How do you explain your business or product in a short and sweet, yet informative way? Have you considered creating an explainer video? They don't have to be long, but they can make a great impact when you're short on time and budget. Read the full article »
Download the Hero's Guide to Video Marketing from Brightcove to learn what it takes to become a video marketing superhero for your business. Every superhero needs a set of tools to succeed and Brightcove's guide helps identify the right ones for you. Read the full article »
Putting a "happy client" in front of your audience is one way to convince them that you're the right person to do the job. How do you create a compelling video case study, though? These tips and tricks will set you in the right direction towards creating the best video case studies for your audience. Read the full article »
Creating video content is nearly a given now. But how do you create web video marketing content that is relevant and interesting to your base but doesn't succumb to common pitfalls? This list of three major mistakes to avoid when crafting your video marketing plans will ensure that you start on the right track. Read the full article »
FLIMP Media's Jesse Albro is no stranger to online video production. As a project manager, she helps clients create the videos that they want for their businesses. There are countless ways to make a video. Jesse is on the FLIMP Blog to reveal her tips and tricks to creating quality web video content. These are essential for anyone who is considering the use of video in their digital marketing strategy. Read the full article »
This past week Adobe held it's annual Adobe Summit in Salt Lake City, Utah. Principle product manager Cynthia Tillo revealed the five myths of online video marketing and how to avoid them. Read the full article »
The first twenty years of online content advertising was dominated by text and graphics. It's easy to understand why. The early days of Internet surfing were slow, tedious, and often interrupted by the dreaded crossed phone line. Most content that moved amounted to dancing baby GIFs. These days there's a video revolution happening. It's the fastest growing marketing segment on the Internet in 2014 and its impact is immense. According to Forrester Research, "one minute of video content has the same value as 1.8 million written words." If a picture says a thousand words, well... Now you know the equivalent. So how can B-to-B businesses create successful video content strategies? Follow these five key success factors to start planning. Read the full article »
Creating a successful online video marketing strategy requires more than just following your competitors. Good video content ideally establishes a rapport with your consumers and converts them into happy and patronizing clients. Using the same content from two or three years back isn't going to cut it — you need regular production. Consumers will anticipate brand updates and enjoy watching your business improve. To create a realistic video marketing strategy certain steps must be taken. Read the full article »
The primary reason marketers are increasing their web video production output is because video is the perfect format to grab a viewer's attention. Web video marketing content can cut through the noise by engaging audiences through storytelling. Video is the perfect format to entertain and inspire. Additionally, digital video powers sales lead-gen efforts by converting prospects into customers. Read the full article »
The launch of in-house web video production facilities has been an emerging corporate communications trend. The ability to produce video content is a key factor in the develop of content studios. Along with creating video content for marketing, organizations should consider utilizing user generated content (UGC). UGC can be leveraged for a number of web video marketing initiatives, including social video and mobile video marketing. Read the full article »
Web video production should always start with a creative brief. The creative brief allows communicators to determine the most important elements for each web video marketing initiative. Video content is created to engage viewers and the creative brief will help ensure that the web video production process is efficient and cost effective. Read the full article »
Increasingly brands are working directly with web video production companies to produce video content instead of working with traditional ad agencies. Online video producers have an expertise in creating video specific for the digital experience. There is an increase demand to produce web video marketing content that can be created quickly. Additionally, man web video production companies are adept at developing an online distribution strategy. Read the full article »
Animation can be a very effective web video production style. HSBC, which recently launched an interactive web video marketing campaign, is the latest example of a business benefiting from using animated video content. Two videos promoting the bank's relationship manager services and eBanking platform have garnered over 100,000 YouTube views since being launched on November 25th. Along with YouTube, HSBC distributed the video content via mobile video and social video channels. Read the full article »
Perceived hurdles to web video production hamper many organizations from developing video content. Due to technological advances, enterprise web video production costs do not need to be exorbitant. Raw video production costs can be as low as $100 per video. A captivating story delivered via a simply produced video can engage viewers. Read the full article »
Consider incorporating the holiday season into your web video production calendar. Holiday-specific video content is a great way to showcase an organization in a different light. Holiday videos work the best when they are fun and lighthearted and do not contain a hard sell. However, following web video marketing best practices and make sure holiday videos contain a direct call-to-action. Read the full article »
Employee communicators should develop a web video production program to produce beneficial content for employees. Videos allow companies to create communications that are personal and engaging. Organizations with a large geographic footprint may ultimately discover that video content allows employees to feel connected. Seventy-four percent of employees surveyed by Wells Fargo said that internal video content was an effective way to communicate. Read the full article »
Samsung is embarking on a significant web video production strategy. The electronics company will be producing short-form video content. The initiative, code-named "Volt," seeks to produce content similiar to Netflix in-house offerings, but at a lower-budget. Read the full article »