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Articles about Web Video Production and Online Marketing Videos
Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies
Snapchat users watch nearly 10 billion videos per day and that's just one social media platform. Today, videos are part of our everyday routine, whether consumers are watching news updates on their local website or staying up-to-date with friends via Instagram stories. It's the ease of use and entertainment of social platforms, combined with quick access to recording technology on smartphones that encourages this fun and social video activity...
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Video has never been more important. At the start of 2017, the advertising industry expected spending on social video ads to reach more than $4 billion. Those videos, posted on Facebook, Instagram, YouTube, and Twitter, make up a third of all US digital video ad sales and a fifth of all social media ad sales. Ad money might be leaving television and heading straight to social media but it’s still being used to make video...
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Animation isn’t a new form for marketing but improvements in software, hardware, and the emergence of the internet as a marketing medium have certainly seen its popularity explode. And yet animation is still grossly underused as a marketing tactic by many businesses that would greatly benefit from it. But just why and how does animation differ from ‘live filming’ and what advantages does it hold over this more traditional form of video marketing? Well let’s start at the same place that every film production starts in and that’s the creative stage...
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Given the prevalence and popularity of online video content, it's no doubt something you've thought about, if not already tried, in your marketing process. And you should—data shows that video content is generating the most engagement across nearly all social platforms, including Facebook, Twitter and Pinterest. But knowing you should be creating video and actually doing it are two very different things. It's not always easy to just grab a phone, start filming, and create great, effective video content...
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Devising an effective video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels, marketers must think carefully about the type of video content they produce, the audience it’s aimed at, and the platforms on which it’s shared. Marketers can create and publish videos with relative ease, but they should aim to take a scientific approach to their video strategy...
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Video is dominating marketing these days. Every social channel is clamoring to get your video content. Video, when done properly, can capture and convert a user better than static content or images. Explainer videos are just that, video that explains a concept, product, function, process, etc. Where 1,000 words might be necessary to explain a concept, a 30 second video can do it quicker and with better engagement...
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Whether you’re producing a short film or an advertisement, the people you hire to produce your video are the biggest factor in determining its style, feel and quality. As with any professional service, not all video production companies deliver equal results. Some specialize in a certain type of video and may not be a good choice for a corporate video, for example, while others may excel at producing short films and narrative pieces...
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With a huge potential to boost engagement and brand visibility, video is set to maintain its place as the most powerful brand-marketing tool out there. With new technologies and platforms pushing digital video into consumers’ lives in more intriguing and immersive ways, video as a marketing platform grows more diverse...
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In case you weren't aware, video marketing is a pretty big deal right now. 92 percent of smartphoneusers actively share videos with their friends, while over 60 percent of marketers and small-business owners said they'd be investing more money in video marketing in 2017. Video content works especially well on product pages since you can convey the attributes of the product in a way that immediately resonates. Unsurprisingly, four times as many consumers would rather watch a video about a product than read sales copy explaining it.
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The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video too. The point is, you don’t need a ton of fancy new gear to start shooting video. Chances are, the camera you already own will do an amazing job ...
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Social media platforms such as Snapchat and Instagram have boosted video content’s popularity to incredible heights. Since these apps are used on mobile devices, videos designed for social media must adapt to the vertical format. Just as any content shared on these apps must be vertical, video advertising has followed suit...
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Online video has become the world’s favorite means of learning. Video beats every other form of learning content because it’s naturally engaging and, importantly in an age of information overload, it’s easy to digest. Video can tell a story (with a beginning, middle and end) that takes learners on a journey and makes learning memorable...
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Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in recent days. Next year, it’s go time. The format has built up buzz since Google threw its stake in the ground when the best examples of its six-second hackathon were highlighted at Sundance in January. Then in June, Fox announced it too was on board with six-second video ads...
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The use of video in social media has exploded in recent years, but the one element that not many saw coming was that square video would come to be preferred.No matter the screen orientation, square video fills a lot of precious screen real estate. In fact, Facebook and Instagram both recommend square video for use in video ads...
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It seems impossible to hold people's attention nowadays. Phones buzz with distracting notifications and the promise of instant gratification, tempting people to check their screens every five minutes. This has diminished the human attention span. Video marketers know we lack patience, so they're tailoring content for our dwindling attention spans....
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Marketers wanting to place ads on Snapchat have had to spend extra time and money reformatting their materials for the platform’s vertical video format, which addresses the fact that smartphones are most often used in portrait mode. Snap Publisher aims to make it easier to create ads and addresses working directly with digital marketing platforms...
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Videos are a tool many marketers count among the most effective in their arsenal. But, there are certain rules to follow to drive engagement. One of those rules is that shorter, sharper bursts of video content tend to be more effective. While 80% of the videos produced on social media are under 5 minutes, they account for less than a third of video engagement...
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These days, everyone seems to be using video advertising — and for good reason. Video ads are a great way to get people paying attention to your business and attracting new customers. In fact, Outbrain reports up to 87 percent of online marketers are using video! For many businesses looking to get into video advertising...
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Unlike traditional 2D video, 360º content immerses the audience in the experience making them part of the film. The result is better engagement, increased brand recognition, and a more intimate connection to the viewer. When working with Virtual Reality, you should consider owned, paid, and earned media. Don’t simply create 360° VR video content and hope the world will see it. Promote it!...
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As platforms like Snapchat, Instagram, and Musical.ly have grown in popularity, so has the public’s appetite for video in new formats. Vertical video has gone from being the butt of internet jokes to the new “it” medium as advertisers scramble to create content for these platforms. Industry research shows that mobile phones are used vertically 98% of the time, which highlights the value of having video content aligned to...
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