Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Why Should Marketers Care About Creating Videos?

| | MarketingProfs - Gary Lipkowitz
facebook
twitter
linkedin
Three essential web video production steps include idea conception, script development and the ultimate production of the video content. It is important to create videos that immediately engage viewers. Producing video content and digital video communications does not need to be a budget-breaking task. Read the full article »

Charity Video Production – The Why and How

| | Business 2 Community - Neil Davidson
facebook
twitter
linkedin
Web video production can be a cost-effective way for nonprofit organizations to engage prospective donors and volunteers. Video communications can be affordable to create. Additionally, video email campaigns and social video marketing programs may be more budget-friendly than traditional marketing efforts. Read the full article »

GoAnimate: Design, Create and Distribute Animated Videos

| | Marketing Tech Blog - Douglas Karr
facebook
twitter
linkedin
There are benefits to creating an animated web video production. Animated video content affords the opportunity for a video communication to bring a product or organization to life through animation and an audio track. Additionally, animation can make it easier to change backgrounds and add props compared to a traditional live-action video. Read the full article »

4 Video Production Myths and their Solutions

| | The Marketing Technology Blog - Douglas Karr
facebook
twitter
linkedin
One of the biggest misconceptions about web video production is that a professional video is expensive to produce. Professional video content can be created in a cost-effective manner that saves time and conserves resources. Read the full article »

How Much Did That Video Cost?

| | Latergy Social Video - Sean Robertson
facebook
twitter
linkedin
There are a number of different factors to consider when allocating budget towards web video productions. Associated web video production costs may include hiring a professional cast, location fees, production design, and set operations in addition to a myriad of post-production costs. Read the full article »

How to Use Video to Strengthen Brand Identity

| | Streaming Media Europe
facebook
twitter
linkedin
For corporate web video production, marketers and communicators should create content that helps to strengthen an organization's identity. Oftentimes, companies want to use their CEO to demonstrate expertise on key issues and trends. Before initiating the video's production, it is recommended that CEOs receive media training with guidance about best "on camera" practices. Read the full article »

Presenting Online Videos to Get More Views

| | Business 2 Community - Courtney Gordner
facebook
twitter
linkedin
When producing video content, consider ways to construct the video to increase audience engagement. From a web video production perspective, develop video content that either conveys emotion, curiosity and succinctly communicates a message. Read the full article »

Why an Intro or Explainer Video Is Your Next, Best “Smart” Investment

| | RIPMedia Group - RMG
facebook
twitter
linkedin
Explainer videos are a good way to use audiovisual content to support customer requests and improve audience relations and retention. From a web video production perspective, an explainer video can be developed to personalize the customer experience. During the production phase, the most important step is to determine the goal and purpose of the explainer video. Read the full article »

The Video Production Process: A Client Overview

| | Digital Accomplice - Dane
facebook
twitter
linkedin
The web video production process can be scoped out based on answers to simple questions. Once the initial project scope questions have been determined, the video production process can commence. Typically there are three phases to the web video production cycle: pre-production, production and post-production. Read the full article »

5 Tips for Making a High Quality Video for Your Website

| | TechSmith Blog - David Bakke
facebook
twitter
linkedin
Creating the perfect web video production can be a simple task. It is important to create video content that is concise, yet engaging. Production details, including lightening and the audio quality, can differentiate between amateur and professionally-produced content. High-definition cameras with zoom capabilities also help to ensure the final video renders as professional quality. Read the full article »

Is YouTube’s Business Model Broken? What about Vine or Instagram?

| | ReelSEO - Greg Jarboe
facebook
twitter
linkedin
Video communications, regardless of the video's duration, need to engage viewers. Marketers need to bring their "A Game" whether they're creating a six-second Vine video, using Instagram's :15-second video feature or developing longer-form video content. Web video productions need to be crafted for the video's duration and application. Read the full article »

‘Doggone’ Good Video Storytelling

| | Latergy-CommPRO.biz Social Video Blog - Larry Thomas
facebook
twitter
linkedin
Storytelling is the foundation for successful web video productions. In order to effectively use video communications, marketers need to engage viewers. Develop a script before producing video content. A good script will include what will be said and shown. Read the full article »

8 ways to make internal (and external) video a hit

| | Ragan.com - Russell Working
facebook
twitter
linkedin
Videography and lightening can make the difference between amateur-looking web video productions and professional-appearing video content. Video content creators can take advantage of tools, including smartphone cameras, to film video content. Standard production values should be applied regardless how the video content is created. Read the full article »

Seven Deadly Web Video Sins

| | Web. Search. Social. - Linda Rastelli
facebook
twitter
linkedin
Many video content producers make basic web video production mistakes. Make amateur content seem professionally produced by focusing on production details including the quality of the audio track and the lighting, writing a tight script and telling a story visually. Read the full article »

B-roll Production: Why Supporting Footage Means More Engagement

| | Digital Accomplice - Dane
facebook
twitter
linkedin
B-roll, supporting footage used to enhance video stories, can be very effective when integrated into web video productions. Videos become more engaging with supporting content that can visually tell a story. Instead of just filming a talking head, organizations should consider incorporating content such as PowerPoint slides, product visuals or even logos to visually enhance content. Read the full article »

Top 10 Military Strategies for Video Production

| | Digital Accomplice - Dane
facebook
twitter
linkedin
One of the most critical components of web video production is to establish a plan before shooting begins. Determine the video's objectives, aggregate the appropriate team members and establish the shoot's logitstics. Pre-production planning lets video content creators maximize efficiencies before the camera starts rolling. Read the full article »

Los Angeles Sees 63% Increase In Online Video Productions

| | Tubefilter - Joshua Cohen
facebook
twitter
linkedin
According to FilmL.A., a 501 (c)4 nonprofit organization, there was a 63.1 percent increase in the number of web video productions filmed in the Los Angeles metropolitan area between Q2 2012 and Q3 2013. Web-based TV and web video marketing videos are driving the increase in productions focused on creating digital video content. Read the full article »