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Articles about Web Video Production and Online Marketing Videos
Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies
For web video productions, it is better to create video content designed for the digital environment than it is to repurpose existing TV advertising. Online video communications are more personal than broadcast television spots. Once video content has been created, it is important to make sure it is distributed via different channels to reach appropriate audiences. Also, video communications should be the start - not the end - of the conversation. Design content that engages viewers.
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Different services, including Magisto and Animoto, can be used to facilitate web video productions. Web video marketers can create professional-looking video content by mixing photos and video clips with enhanced effects. Many web video production tools offer users either free options or subscription-based services.
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Corporate web video productions need not be dull or uninspiring. Marketers need to consider creating corporate video content that is the opposite of uninformative or uninspiring. Corporate culture, industry events, "about us," and product marketing are all content ideas that can be used to create impactful video content for corporate communications.
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One of the reasons many marketers do not embarce web video production is a belief that video content is expensive and complicated to create. Online tools make it easier and more affordable to create video content that can be used for web video marketing.
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Viewers are more apt to watch web video productions based on the video's title, the video's duration and the video thumbnail image. A short and simple title that piques a viewer's interest works better than wordy, lengthy titles. For web video marketing, shorter videos tend to perform better than longer videos. Finally, the video thumbnail image is critical.
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One approach to creating engaging web video productions is to take an approach to telling a story. Instead of focusing on a talking head, organizations should use audiovisual "b-roll" content in support of the story being told. Additionally, music and sound effects can enhance the video, while graphics can be integrated to assist with transitions.
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Web video productions should be created in an HD format. Computers and mobile devices readily play HD video content. Lower grade video formats make impede a web video marketing campaign's impact. Also, videos intended for digital marketing should be identified by an AD-ID/ISCI code.
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Branded web video series need to be more than just an advertising promo if the goal is to attract and retain viewers. From a video communications perspective, a video series can be a sound strategy for creating web video productions. Determine the goals and objectives before producing and distributing the video content.
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Marketers should consider creating explainer videos for web video marketing. The best explainer web video productions use motion and animation to inform and entertain viewers. Additionally, explainer videos can provoke an action or evoke emotion.
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The growth in technology has altered web video production. More marketers will be able to create web video productions due to the reduced cost of software and hardware. Astute video producers will specialize in a specific business vertical, becoming a subject matter expert and a go-to resource for video productions. Also, video quality will improve as video production costs decrease.
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Videos that showcase relevancy can be one approach that marketers can take when creating web video productions. Relevancy can be a difficult topic to showcase and it may necessitate the discussion of controversial topics within the context of the video. Testimonials are another strategic topic that should be considered as a web video production.
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Web video productions need not be innovative but they should be able to explain a story to engage viewers. It is equally important to produce quality video content to further legitimize an organization. Web videos are meant to be shared, so make sure social video is a part of the distribution strategy.
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Web video productions can extend the longevity of Infographic content. The visual nature of an Infographic can easily be converted to video content. A well produced video enablers marketers to expand on the Infographic's message and help to further engage audiences.
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There is a direct correlation to web video production and revenue ROI. Retailer Brookstone saw a 53 percent higher conversion rate for products that contained online video than products that were featured on their eCommerce site without video content. This correlates to a study conducted by Liveclicker which saw that visitors converted to buyers more often after viewing digital videos under 90 seconds in duration.
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Marketing communications professionals consistently rank video communications as one of the best tactics for generating a strong return on investment (ROI). However, many marketers find it a challenge to create web video productions. Companies such as FlimpAgency simplify the web video production process, enabling communicators to produce relevant video content that does not break budgets.
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MediaPosts Online Video Insider - Barry Poltermann
There are two common mistakes organizations make in regards to web video production. First, many marketers will develop video content designed to tell viewers about a brand or product. Viewers tend to avoid straight-marketing videos and instead migrate towards entertaining content. Unauthentic content is another mistaken approach taken when creating web video marketing content. Web video productions should aim to be as authentic as possible.
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Marketers will continue to create and distribute rich media content, especially video communications, because target audiences value interactive, multimedia messaging. Technology will make web video easy to produce and easier to share with viewers.
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Reportage, the act of reporting news in a factual, journalistic style, is a good way for organizations to create web video productions. Live events, product launches and behind-the-scenes stories all naturally fit the reportage style.
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Since audiovisual communications can be a valuable way to communicate, even a do-it-yourself web video production should try to avoid being a lackluster effort. Planning is one of the most essential steps in video production. Determine what will be filmed, along with who will need to appear on-camera and where the video will be shot are key elements. To make a video visually interesting, consider incorporating b-roll or other stock footage.
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One often overlooked element to web video production is guiding on-camera talent on how to dress for the video. Making sure the on-air talent is comfortable may be more important than having the person dress in business attire. Solid color clothing should be selected over stripes and patterns as the latter can be distracting to the viewer. Additionally, large accessories can also distract the viewer.
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