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Articles about Web Video Production and Online Marketing Videos
Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies
The Jun Group compiled data from more than 13 million user-initiated views of social video content and found that videos which convey a message within 15 seconds or less generate the highest level of engagement.
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A simple way to develop web video marketing content for global marketing campaigns is to determine in the pre-production stage if video content will be filmed for different languages or if dubbing or subtitles can be used.
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Four essential elements to producing more effective online video content include creating a storyboard prior to video production, incorporating customer influence, making the video content relevant, and creating engrossing content.
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Most eCommerce sites do not utilize "how-to" product videos to the fullest of their ability, missing the potential to convert visitors into buyers.
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Product videos represent one of the best web video marketing opportunities, offering the ability to reiterate key benefits and features.
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Video production should not be seen as a complicated, expensive or mysterious process and with today's technology marketers can easily create do-it-yourself videos for web video marketing campaigns.
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Web video marketers can improve how they produce videos via webcams by prepping before shooting video content, creating concise videos and watching the video to improve future videos.
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Ten percent of online video viewers are apt to click away from video content within ten seconds if the video content is not compelling, so web video marketers should consider creating content in a way that enables the viewer to watch in short bursts.
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Due in part to the screen size that most online video is viewed on, video content for web video marketing campaigns does not need to be of the same production quality as content used in traditional offline venues.
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The decision to use animation or live action video content should be strategically determined as part of a web video marketing campaign's ultimate goal.
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Marketers need to understand how to create content specifically for the online experience that increases audience discovery and viewer engagement.
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With 180 million American consumers viewing online video content on a daily basis, organizations need to produce video as a way to increase impact and retention.
Videos offer a low-cost, high-impact way to communicate with employees and customers and video content can be easily produced when following simple video production steps.
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