Your Global Video Marketing, Production, Advertising and Communications Weekly News -
Articles about Web Video Production and Online Marketing Videos
Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies
Video production specialists need to understand not only how to produce video but how online video can be used in web video marketing situations.
Read the full article »
A marketing background may not only be a competitive advantage, but an actual job requirement, for video production professionals in order for online video content to be effective in web video marketing campaigns.
Read the full article »
Video producers need to understand delivery and encoding, creating content for the Web, how to best present video content, and engagement and metrics in order to effectively master web video marketing.
Read the full article »
One powerful form of content for web video marketing purposes is "behind the scenes" scenarios, where viewers are given an insider's view of a topic.
Read the full article »
Online shoe retailer Zappos.com produced 58,000 videos during 2010 by using mostly Zappos employees to showcase items for sale, resulting in a 10 percent sales increase for products featuring video content.
Read the full article »
Developing video content of product demos is a good way to visually illustrate products and services. This can be powerful content for web video marketing initiatives.
Read the full article »
Effective web video marketing production tips including ensuring that the video content is less than three-minutes in length while also demonstrating the primary features of a product or service.
Read the full article »
GoPro produces inexpensive video cameras that are part of the pocket camcorder category that can be attached to things in order for videographers to shoot content in action situations.
Read the full article »
Partly due to the proliferation of smart appliances, Cisco has announced intentions to shut down its Flip video camera business.
Read the full article »
To produce effective online video content to market a business, make sure the video is short and looks visually appealing and has a high quality audio soundtrack.
Read the full article »
Web video marketers can improve their video productions by incorporating a product's practical value versus root cost while displaying relevant items and paying close attention to how the voice over sounds.
Read the full article »
Brand marketers may be able to build more engaging and long-lasting relationships with their customers by creating "sexy" video content.
Read the full article »
