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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Spend Less and Get Better Online Video Production Content

| | ReelSEO - Andy Smith
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ReelSEO recently entertained the notion that "cheap and cheerful" video productions may be a good thing. While more companies are upping the ante with high-quality video production styles or even experimenting with new technology like 360-degree virtual reality, lower video production costs set content apart by removing high expectations and delivering a higher level of authenticity. Both of these factors lead to better viewer engagement, which, ultimately, is the point of video content, right? Read the full article »

Introducing 360 Virtual Reality Online Video Production

| | OnlineVideo.net - Stepjan Alaupovic
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Video's success and popularity has made new forms of technology a reality. For instance, we reported a new form of 3-D advertising this past March, which marketers have used to advertise things like whiskey and cars. Now we are beginning to see the first inkling of virtual reality videos. OnlineVideo.net created a list of five things you need to know about virtual reality video production to determine whether this new technology is right for your company. It's a different kind of storytelling and it involves a much higher production budget, but this unique video marketing trend may be the key to quality sales leads. Read the full article »

Seven Ways to Improve Your Video Production Process

| | Government Video - Quantum
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Your online marketing video campaign can quickly get bogged down by bad workflow. These seven tips from Quantum can help you devise an efficient process for your business video productions. Although it's written with government videos primarily in mind, it's useful for corporate businesses as well. Read the full article »

Activate Your Video Production Campaigns With These Three Tips

| | Direct Marketing - Eric Krell
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Eventually video marketing is going to be more than just explainer or how-to videos. The best way to stay ahead of the curve is to learn from the trailblazers themselves. Take for instance this recent project that turned bus shelters in Chicago and Boston into a "complex activation campaign". Eric Krell shares three tips that helped make this unique video marketing campaign. His takeaways include building a team with diverse skills, thinking outside-the-box for delivering technology solutions, and combining old and new technology. Read the full article »

Pricing Strategies for Better Animated Explainer Online Video Productions

| | Flimp Media - Jesse Albro
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So you've decided you would like to make some explainer videos for your business. Great! Explainer videos are a great way to generate new leads, especially when you add a call to action at the end of the video. Now here's the question -- how much are these videos going to cost you? And are they worth the price? Flimp Media outlines the cost of explainer videos and the pros and cons of developing a custom explainer video marketing campaign. Read the full article »

How to Analyze Online Video Production Budgets

| | Business 2 Community - Robert Weiss
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Budgets. Budgets are hard to talk about. Start talking about the video marketing budget for your business and your higher-ups may do two things: balk at the idea of the production cost or pull out their iPhone and ask why you can't just make a video with it. Before you do a *headdesk* you do have to take a serious look at the numbers. A well examined budget can make or break you. These are the five areas where you should focus on when you're analyzing budget costs for video marketing production. Read the full article »

Video Production Marketing Strategies for Ecommerce Success

| | Business 2 Community - Brad Jefferson
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If your business has an ecommerce component, you may want to consider video marketing as an effective tool for sales. Using videos will result in "higher average order value (AOV) and increased conversions". All good things, right? Business 2 Community has six ways to execute a successful ecommerce video marketing strategy for your business. Read the full article »

How to Speak Volumes in Your Online Video Production Without Words

| | ReelSEO - Andy Smith
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They say pictures are worth a 1000 words and videos are worth millions. But what if you don't use any words at all to convey your business's message? Silence can be golden and can lead to great returns. These video content marketing ideas from ReelSEO will give you an idea of how you too can turn a silent video into great ROI. Read the full article »

Seven Tips for a Great Web Video Production Process

| | Marketing Land - Michael Litt
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Starting an online video content marketing production can be a big hill to climb, especially for small-to-medium sized businesses. Although studies show that video content marketing is great for B2B businesses, many are hesitant to build campaigns because they don't know how to brainstorm, execute, and track the website video content. B2B sales videos, corporate videos, explainer videos, testimonial videos, product overview videos, these are all great video content marketing material. To start the video production process, you must dedicate resources to it. This can be as simple as finding an online video production company within your budget or experimenting with low-budget or low-cost video production styles. Simple online video marketing strategies do not have to cost a lot of money. Next you must develop compelling stories for your online video content. You can use comedy or micro-moments or emotional video content marketing to reach your users, but you must know who you are talking to before. Brands that use video content marketing know their clients well because they have to create compelling online video content for them. Showing more than just the product or service helps create a better online video content marketing campaign. How-to's, user testimonials, and entertaining online video content all contribute to great video content marketing campaigns. Keep the length of the online video content in mind for your consumers, as well as what they do after the video is over. Do you want them to shop the product after they have watched the online video content? Also be aware of where you put your online video marketing content. You don't want users to leave your website after watching video marketing content and not completing a process. Finally, be aware of what video content marketing metrics you want to keep track of. You may be surprised by what many video marketing managers consider the best metrics to analyze. Read the full article »

What You Need to Know About "Talking Head" Interview Video Production

| | Direction Group - Gary Wales
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Before you begin shooting video content, you need to figure out what kind of video you'd like to produce. For many B2B businesses, a "talking head" video is a great way to introduce new clients to your product or services. This type of video is generally an interview with an expert or speaker. This in-depth article will give you all the information you need to create a great "talking head" video piece. Read the full article »

Producing Video is Challenging But Here's Why It'll Make Web Visitors Fall in Love

| | Content Standard - Jonathan Crowl
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Video content was recently voted hardest to create in a report from Ascend2. 59% of marketers who were surveyed reported that it's difficult to create a good piece of video content. Challenges include a lack of resources, budgets, and a lack of video content marketing platform knowledge. But video is the second-most effective type of content, so to ignore it would be detrimental to your brand's marketing endeavors. Here's why you should get over these hurdles and start creating video content for your audience. Read the full article »

Whiteboard Online Video Productions Can Increase Memory Retention

| | Vidyard - Emily Ross
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Whiteboard videos can be an important part of your video marketing campaign. The nice thing about them is that they can be made inexpensively, they are highly customizable (e.g. a restaurant's whiteboard can be drawn up on a napkin) and they're proven to increase the memory retention and dopamine levels of video-watchers, according to psychologist Dr Richard Wiseman. We recently posted an article on how to create great explainer videos. Vidyard goes a bit further to describe the benefits of the whiteboard explainer video Read the full article »

Four Tips on Using Video for Business

| | Boston Business Journal - Terry Brock
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One thing you might not realize video can do for your business is build relationships when you can't physically be there. It extends your reach far beyond a face-to-face meeting. Follow these four tips to capitalize on business video production. Read the full article »

Maximizing Your Video Content

| | Business 2 Community - Steve Hamm
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There are easy ways to extend the life of your content beyond the production of a video. In fact, it's imperative that you maximize your content marketing strategy with these tried methods to get the best bang for your buck. Read the full article »

Five Ways to Make a Great Explainer Video

| | Brid - Nicholas Bodell
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How do you explain your business or product in a short and sweet, yet informative way? Have you considered creating an explainer video? They don't have to be long, but they can make a great impact when you're short on time and budget. Read the full article »