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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Video Production Marketing Strategies for Ecommerce Success

| | Business 2 Community - Brad Jefferson
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If your business has an ecommerce component, you may want to consider video marketing as an effective tool for sales. Using videos will result in "higher average order value (AOV) and increased conversions". All good things, right? Business 2 Community has six ways to execute a successful ecommerce video marketing strategy for your business. Read the full article »

How to Speak Volumes in Your Online Video Production Without Words

| | ReelSEO - Andy Smith
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They say pictures are worth a 1000 words and videos are worth millions. But what if you don't use any words at all to convey your business's message? Silence can be golden and can lead to great returns. These video content marketing ideas from ReelSEO will give you an idea of how you too can turn a silent video into great ROI. Read the full article »

Seven Tips for a Great Web Video Production Process

| | Marketing Land - Michael Litt
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Starting an online video content marketing production can be a big hill to climb, especially for small-to-medium sized businesses. Although studies show that video content marketing is great for B2B businesses, many are hesitant to build campaigns because they don't know how to brainstorm, execute, and track the website video content. B2B sales videos, corporate videos, explainer videos, testimonial videos, product overview videos, these are all great video content marketing material. To start the video production process, you must dedicate resources to it. This can be as simple as finding an online video production company within your budget or experimenting with low-budget or low-cost video production styles. Simple online video marketing strategies do not have to cost a lot of money. Next you must develop compelling stories for your online video content. You can use comedy or micro-moments or emotional video content marketing to reach your users, but you must know who you are talking to before. Brands that use video content marketing know their clients well because they have to create compelling online video content for them. Showing more than just the product or service helps create a better online video content marketing campaign. How-to's, user testimonials, and entertaining online video content all contribute to great video content marketing campaigns. Keep the length of the online video content in mind for your consumers, as well as what they do after the video is over. Do you want them to shop the product after they have watched the online video content? Also be aware of where you put your online video marketing content. You don't want users to leave your website after watching video marketing content and not completing a process. Finally, be aware of what video content marketing metrics you want to keep track of. You may be surprised by what many video marketing managers consider the best metrics to analyze. Read the full article »

What You Need to Know About "Talking Head" Interview Video Production

| | Direction Group - Gary Wales
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Before you begin shooting video content, you need to figure out what kind of video you'd like to produce. For many B2B businesses, a "talking head" video is a great way to introduce new clients to your product or services. This type of video is generally an interview with an expert or speaker. This in-depth article will give you all the information you need to create a great "talking head" video piece. Read the full article »

Producing Video is Challenging But Here's Why It'll Make Web Visitors Fall in Love

| | Content Standard - Jonathan Crowl
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Video content was recently voted hardest to create in a report from Ascend2. 59% of marketers who were surveyed reported that it's difficult to create a good piece of video content. Challenges include a lack of resources, budgets, and a lack of video content marketing platform knowledge. But video is the second-most effective type of content, so to ignore it would be detrimental to your brand's marketing endeavors. Here's why you should get over these hurdles and start creating video content for your audience. Read the full article »

Whiteboard Online Video Productions Can Increase Memory Retention

| | Vidyard - Emily Ross
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Whiteboard videos can be an important part of your video marketing campaign. The nice thing about them is that they can be made inexpensively, they are highly customizable (e.g. a restaurant's whiteboard can be drawn up on a napkin) and they're proven to increase the memory retention and dopamine levels of video-watchers, according to psychologist Dr Richard Wiseman. We recently posted an article on how to create great explainer videos. Vidyard goes a bit further to describe the benefits of the whiteboard explainer video Read the full article »

Four Tips on Using Video for Business

| | Boston Business Journal - Terry Brock
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One thing you might not realize video can do for your business is build relationships when you can't physically be there. It extends your reach far beyond a face-to-face meeting. Follow these four tips to capitalize on business video production. Read the full article »

Maximizing Your Video Content

| | Business 2 Community - Steve Hamm
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There are easy ways to extend the life of your content beyond the production of a video. In fact, it's imperative that you maximize your content marketing strategy with these tried methods to get the best bang for your buck. Read the full article »

Five Ways to Make a Great Explainer Video

| | Brid - Nicholas Bodell
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How do you explain your business or product in a short and sweet, yet informative way? Have you considered creating an explainer video? They don't have to be long, but they can make a great impact when you're short on time and budget. Read the full article »

How to Create an Effective Video Case Study

| | Digital Accomplice - Dane
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Putting a "happy client" in front of your audience is one way to convince them that you're the right person to do the job. How do you create a compelling video case study, though? These tips and tricks will set you in the right direction towards creating the best video case studies for your audience. Read the full article »

Avoiding the Pitfalls of Video Marketing Strategy Mistakes

| | Business 2 Community - Linda Crowe
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Creating video content is nearly a given now. But how do you create web video marketing content that is relevant and interesting to your base but doesn't succumb to common pitfalls? This list of three major mistakes to avoid when crafting your video marketing plans will ensure that you start on the right track. Read the full article »

How to Make a Better Video - Production Tips and Tricks

| | Super User
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FLIMP Media's Jesse Albro is no stranger to online video production. As a project manager, she helps clients create the videos that they want for their businesses. There are countless ways to make a video. Jesse is on the FLIMP Blog to reveal her tips and tricks to creating quality web video content. These are essential for anyone who is considering the use of video in their digital marketing strategy. Read the full article »

5 Myths of Online Video Marketing

| | Online Video - Troy Dreier
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This past week Adobe held it's annual Adobe Summit in Salt Lake City, Utah. Principle product manager Cynthia Tillo revealed the five myths of online video marketing and how to avoid them. Read the full article »

Five Success Factors for B-to-B Online Video Marketing

| | Target Marketing - Wayne Wall
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The first twenty years of online content advertising was dominated by text and graphics. It's easy to understand why. The early days of Internet surfing were slow, tedious, and often interrupted by the dreaded crossed phone line. Most content that moved amounted to dancing baby GIFs. These days there's a video revolution happening. It's the fastest growing marketing segment on the Internet in 2014 and its impact is immense. According to Forrester Research, "one minute of video content has the same value as 1.8 million written words." If a picture says a thousand words, well... Now you know the equivalent. So how can B-to-B businesses create successful video content strategies? Follow these five key success factors to start planning. Read the full article »

Realistic Video Marketing Strategy Key to Consumer Engagement and Conversion

| | Digital Journal
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Creating a successful online video marketing strategy requires more than just following your competitors. Good video content ideally establishes a rapport with your consumers and converts them into happy and patronizing clients. Using the same content from two or three years back isn't going to cut it — you need regular production. Consumers will anticipate brand updates and enjoy watching your business improve. To create a realistic video marketing strategy certain steps must be taken. Read the full article »