Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Whiteboard Online Video Productions Can Increase Memory Retention

| | Vidyard - Emily Ross
facebook
twitter
linkedin

Whiteboard videos can be an important part of your video marketing campaign. The nice thing about them is that they can be made inexpensively, they are highly customizable (e.g. a restaurant's whiteboard can be drawn up on a napkin) and they're proven to increase the memory retention and dopamine levels of video-watchers, according to psychologist Dr Richard Wiseman. We recently posted an article on how to create great explainer videos. Vidyard goes a bit further to describe the benefits of the whiteboard explainer video Read the full article »

Four Tips on Using Video for Business

| | Boston Business Journal - Terry Brock
facebook
twitter
linkedin

One thing you might not realize video can do for your business is build relationships when you can't physically be there. It extends your reach far beyond a face-to-face meeting. Follow these four tips to capitalize on business video production. Read the full article »

Maximizing Your Video Content

| | Business 2 Community - Steve Hamm
facebook
twitter
linkedin

There are easy ways to extend the life of your content beyond the production of a video. In fact, it's imperative that you maximize your content marketing strategy with these tried methods to get the best bang for your buck. Read the full article »

Five Ways to Make a Great Explainer Video

| | Brid - Nicholas Bodell
facebook
twitter
linkedin

How do you explain your business or product in a short and sweet, yet informative way? Have you considered creating an explainer video? They don't have to be long, but they can make a great impact when you're short on time and budget. Read the full article »

How to Create an Effective Video Case Study

| | Digital Accomplice - Dane
facebook
twitter
linkedin

Putting a "happy client" in front of your audience is one way to convince them that you're the right person to do the job. How do you create a compelling video case study, though? These tips and tricks will set you in the right direction towards creating the best video case studies for your audience. Read the full article »

Avoiding the Pitfalls of Video Marketing Strategy Mistakes

| | Business 2 Community - Linda Crowe
facebook
twitter
linkedin

Creating video content is nearly a given now. But how do you create web video marketing content that is relevant and interesting to your base but doesn't succumb to common pitfalls? This list of three major mistakes to avoid when crafting your video marketing plans will ensure that you start on the right track. Read the full article »

How to Make a Better Video - Production Tips and Tricks

| | Super User
facebook
twitter
linkedin

FLIMP Media's Jesse Albro is no stranger to online video production. As a project manager, she helps clients create the videos that they want for their businesses. There are countless ways to make a video. Jesse is on the FLIMP Blog to reveal her tips and tricks to creating quality web video content. These are essential for anyone who is considering the use of video in their digital marketing strategy. Read the full article »

5 Myths of Online Video Marketing

| | Online Video - Troy Dreier
facebook
twitter
linkedin

This past week Adobe held it's annual Adobe Summit in Salt Lake City, Utah. Principle product manager Cynthia Tillo revealed the five myths of online video marketing and how to avoid them. Read the full article »

Five Success Factors for B-to-B Online Video Marketing

| | Target Marketing - Wayne Wall
facebook
twitter
linkedin

The first twenty years of online content advertising was dominated by text and graphics. It's easy to understand why. The early days of Internet surfing were slow, tedious, and often interrupted by the dreaded crossed phone line. Most content that moved amounted to dancing baby GIFs. These days there's a video revolution happening. It's the fastest growing marketing segment on the Internet in 2014 and its impact is immense. According to Forrester Research, "one minute of video content has the same value as 1.8 million written words." If a picture says a thousand words, well... Now you know the equivalent. So how can B-to-B businesses create successful video content strategies? Follow these five key success factors to start planning. Read the full article »

Realistic Video Marketing Strategy Key to Consumer Engagement and Conversion

| | Digital Journal
facebook
twitter
linkedin

Creating a successful online video marketing strategy requires more than just following your competitors. Good video content ideally establishes a rapport with your consumers and converts them into happy and patronizing clients. Using the same content from two or three years back isn't going to cut it — you need regular production. Consumers will anticipate brand updates and enjoy watching your business improve. To create a realistic video marketing strategy certain steps must be taken. Read the full article »

2015 Will Be the Year of Video Marketing

| | MarketingProfs - Tyler Lessard
facebook
twitter
linkedin

The primary reason marketers are increasing their web video production output is because video is the perfect format to grab a viewer's attention. Web video marketing content can cut through the noise by engaging audiences through storytelling. Video is the perfect format to entertain and inspire. Additionally, digital video powers sales lead-gen efforts by converting prospects into customers. Read the full article »

Op-ed: Why brands should use more UGC in 2015

| | Digiday - Aliza Freud
facebook
twitter
linkedin

The launch of in-house web video production facilities has been an emerging corporate communications trend. The ability to produce video content is a key factor in the develop of content studios. Along with creating video content for marketing, organizations should consider utilizing user generated content (UGC). UGC can be leveraged for a number of web video marketing initiatives, including social video and mobile video marketing. Read the full article »

How To Sell Your Boss on Video in 3 Easy Steps

| | Business 2 Community - Nathan Wilson
facebook
twitter
linkedin

Web video production should always start with a creative brief. The creative brief allows communicators to determine the most important elements for each web video marketing initiative. Video content is created to engage viewers and the creative brief will help ensure that the web video production process is efficient and cost effective. Read the full article »

Brands Opt For Web Video Shops And Skip Creative Agencies

| | Adweek - Michelle Castillo
facebook
twitter
linkedin

Increasingly brands are working directly with web video production companies to produce video content instead of working with traditional ad agencies. Online video producers have an expertise in creating video specific for the digital experience. There is an increase demand to produce web video marketing content that can be created quickly. Additionally, man web video production companies are adept at developing an online distribution strategy. Read the full article »

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

| | ClickZ - Sophie Loras
facebook
twitter
linkedin

Animation can be a very effective web video production style. HSBC, which recently launched an interactive web video marketing campaign, is the latest example of a business benefiting from using animated video content. Two videos promoting the bank's relationship manager services and eBanking platform have garnered over 100,000 YouTube views since being launched on November 25th. Along with YouTube, HSBC distributed the video content via mobile video and social video channels. Read the full article »

3 Surprising Myths About Video Production and the Enterprise

| | Ramp Blog - Hannah Brenzel
facebook
twitter
linkedin

Perceived hurdles to web video production hamper many organizations from developing video content. Due to technological advances, enterprise web video production costs do not need to be exorbitant. Raw video production costs can be as low as $100 per video. A captivating story delivered via a simply produced video can engage viewers. Read the full article »

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

| | ReelSEO - Tyler Lessard
facebook
twitter
linkedin

Consider incorporating the holiday season into your web video production calendar. Holiday-specific video content is a great way to showcase an organization in a different light. Holiday videos work the best when they are fun and lighthearted and do not contain a hard sell. However, following web video marketing best practices and make sure holiday videos contain a direct call-to-action. Read the full article »