Employee communicators should develop a web video production program to produce beneficial content for employees. Videos allow companies to create communications that are personal and engaging. Organizations with a large geographic footprint may ultimately discover that video content allows employees to feel connected. Seventy-four percent of employees surveyed by Wells Fargo said that internal video content was an effective way to communicate. Read the full article »
Samsung is embarking on a significant web video production strategy. The electronics company will be producing short-form video content. The initiative, code-named "Volt," seeks to produce content similiar to Netflix in-house offerings, but at a lower-budget. Read the full article »
Some organizations have been hampered by web video production constraints and haven't been able to leverage the power of web video marketing. The most important element to good web video marketing content is to ensure the video engages viewers with a clear message. It is better to produce video specifically for digital marketing situations than to re-purpose off-line video content. Read the full article »
Simplify web video production by identifying the target audience before filming. Once an audience has been determined, then the video content can be created to capture the viewer's attention. It is imperative to get to the point quickly and make content being used for web video marketing short and to the point. Read the full article »
Appearance does matter when presenting on camera. A key element to web video production is to make sure the color and pattern of fabric being worn by on-air talent represents well on video. Also, keep in mind that both men and women may to wear make-up to avoid having a shiny face. Practice makes perfect, so rehearse talent before filming begins. Read the full article »
Inexpensive web video production options can contribute to a final video that is low on quality. Especially for business to business marketers, higher video productions values will result in a video that represents a product or service in the best manner. Video content is often the first point of contact between a prospective lead and a business. Ensure that the first impression is a lasting one. Read the full article »
The "explainer" web video production style is a great approach for communicating complicated information. Explainer videos are typically focus on a single topic, making it easier for a viewer to understand. Viewers gain information on a subject without investing a lot of time or effort. The explainer video format is engaging due in part to visuals that are used to enhance topics. Additionally, this video style is not typically an expensive one to produce. Read the full article »
The cost of web video production may be more expensive than developing other marketing communications collateral, but video is a necessary tool in the marketing arsenal. Video content can convey complex information in a way that holds viewer attention spans. Additionally, audiences are more apt to share video content compared to static messaging. Read the full article »
Video content can be one of the most effective employee training tools. However, many training videos do not engage employees. Follow web video production best practices when creating training videos. A visual style and background music track can enhance the message being delivered in the videos. Natural presentations make for the most compelling training content. Read the full article »
To make the interview style of web video productions effective, a number of steps need to be taken to make sure the interviewee appears comfortable on-air. It is the video producer's job to make the person comfortable. In most cases, live interviews are not aired, offering the opportunity to edit out mistakes or lengthy answers. Explaining how the interview will be filmed is a great way to ensure that the final video is professional and viewable.Read the full article »
Transparency and authenticity are two story styles to consider for web video production. In a media world filled with reality programming, truthful content has a bigger impact on audiences than faux stories. Also, with consumers easily able to create user generated video content, a brand is no longer able to control the message that they want to tell consumers. Consumers can deliver the message through transparent word of mouth messaging. Read the full article »
An interesting web video production treatment is to integrate video backgrounds into a web page. The visual nature of video makes this a digital design treatment heavy on emotion and feeling. Video backgrounds should be used to further deliver a website's core message. When producing video content for a webpage background, create a video that is :15-25 seconds in duration. Read the full article »
Determining the types of videos that will be produced is the first step of any web video marketing initiative. Once the content focus has been identified, the next step is to decide if web video production efforts will be managed in-house or by an external videographer. Regardless of how web video productions are managed, it may make strategic sense to establish an editorial board for content development discussions. Read the full article »
Marriott International announced it will develop an internal web video production studio in order to develop, produce and distribute video marketing content. The world's largest hotel company's goal is to be the largest publisher of life style web video marketing content. Video communications will become a key component of Marriott's global marketing strategy. Read the full article »
The "Brands Not Meeting Consumer Desire for Video" survey published by Levels Beyond found that 75 percent of organizations rarely create web video productions. Even though 59 percent of consumers would prefer to watch video content, most brands are not actively producing videos for marketing. While it can be more complicated to produce video, the effectiveness of web video marketing campaigns exceeds other digital marketing formats. Read the full article »
Business professionals should watch themselves on videos to apply some common missteps to avoid. The best "talking head" web video productions feature on-air talent that does not use "ums" or other audio tics. Also, video content can be more compelling when the spokesperson visual features and expressions fit the words being spoken. For example, it isn't compelling if the speaker looks sad when discussing something exciting. Read the full article »
Web video production and online video marketing can be intrinsically intimidating. We’re all so familiar with still imagery, but how is it exactly that we start and finish making a video?
If you’re new to internet video production, shake away your anxious predisposition and follow my lead with the following insight. I’ll start with a few general pointers and move on to a handful of video concepts for you to consider and build on. Read the full article »
You want your company to stand out. Problem is your company is not alone. Whether you sell REITs or SUVs, the challenge is the same. So how do you get your message out, define who you are and hold your customers’ attention? Your best marketing tool right now is web video production.
Let’s look at why. A survey last year found that Americans attention span when browsing online is on average just eight seconds. Are you still paying attention? There’s a time and place for other advertising, but video advertising works differently. An engaging video production can keep your audience rapt from start to finish. It can also help shorten your sales cycle by delivering better informed and more confident prospects to your point of sale. Read the full article »
Online video production has become a must-have for digital marketing departments around the world, but one of the most challenging aspects of web video production is measuring their success. Facebook could help businesses address this problem. Facebook has now seen the benefits of online videos and has launched video metrics to help businesses leverage on video as a viable sales and online video marketing platform. Read the full article »
Creating great online video marketing content is important. One way to help keep your viewers engaged while they are watching your video is to use B-Roll in your online video production. When I started producing videos, I understood the concept of B-Roll, but I really didn’t grasp the importance of it or how to shoot valuable B-Roll. There have been plenty of situations where I finished a shoot, started editing the video and regretted not shooting the B-Roll I needed.
These video marketing tips will teach you how to use B-Roll to maximum effect in your video marketing campaigns. Read the full article »