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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

2015 Will Be the Year of Video Marketing

| | MarketingProfs - Tyler Lessard
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The primary reason marketers are increasing their web video production output is because video is the perfect format to grab a viewer's attention. Web video marketing content can cut through the noise by engaging audiences through storytelling. Video is the perfect format to entertain and inspire. Additionally, digital video powers sales lead-gen efforts by converting prospects into customers. Read the full article »

Op-ed: Why brands should use more UGC in 2015

| | Digiday - Aliza Freud
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The launch of in-house web video production facilities has been an emerging corporate communications trend. The ability to produce video content is a key factor in the develop of content studios. Along with creating video content for marketing, organizations should consider utilizing user generated content (UGC). UGC can be leveraged for a number of web video marketing initiatives, including social video and mobile video marketing. Read the full article »

How To Sell Your Boss on Video in 3 Easy Steps

| | Business 2 Community - Nathan Wilson
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Web video production should always start with a creative brief. The creative brief allows communicators to determine the most important elements for each web video marketing initiative. Video content is created to engage viewers and the creative brief will help ensure that the web video production process is efficient and cost effective. Read the full article »

Brands Opt For Web Video Shops And Skip Creative Agencies

| | Adweek - Michelle Castillo
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Increasingly brands are working directly with web video production companies to produce video content instead of working with traditional ad agencies. Online video producers have an expertise in creating video specific for the digital experience. There is an increase demand to produce web video marketing content that can be created quickly. Additionally, man web video production companies are adept at developing an online distribution strategy. Read the full article »

HSBC Leads Hong Kong Bankvertising Sector With Animated Video Campaign

| | ClickZ - Sophie Loras
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Animation can be a very effective web video production style. HSBC, which recently launched an interactive web video marketing campaign, is the latest example of a business benefiting from using animated video content. Two videos promoting the bank's relationship manager services and eBanking platform have garnered over 100,000 YouTube views since being launched on November 25th. Along with YouTube, HSBC distributed the video content via mobile video and social video channels. Read the full article »

3 Surprising Myths About Video Production and the Enterprise

| | Ramp Blog - Hannah Brenzel
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Perceived hurdles to web video production hamper many organizations from developing video content. Due to technological advances, enterprise web video production costs do not need to be exorbitant. Raw video production costs can be as low as $100 per video. A captivating story delivered via a simply produced video can engage viewers. Read the full article »

Holiday Video Marketing Tips: It’s Better to Give Than to Receive

| | ReelSEO - Tyler Lessard
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Consider incorporating the holiday season into your web video production calendar. Holiday-specific video content is a great way to showcase an organization in a different light. Holiday videos work the best when they are fun and lighthearted and do not contain a hard sell. However, following web video marketing best practices and make sure holiday videos contain a direct call-to-action. Read the full article »

CEO videos boost internal engagement

| | Ragan.com - Rachel Farrell
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Employee communicators should develop a web video production program to produce beneficial content for employees. Videos allow companies to create communications that are personal and engaging. Organizations with a large geographic footprint may ultimately discover that video content allows employees to feel connected. Seventy-four percent of employees surveyed by Wells Fargo said that internal video content was an effective way to communicate. Read the full article »

5 Ways Marketers Get Digital Video Wrong

| | Business Daily News - Nicole Fallon
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Some organizations have been hampered by web video production constraints and haven't been able to leverage the power of web video marketing. The most important element to good web video marketing content is to ensure the video engages viewers with a clear message. It is better to produce video specifically for digital marketing situations than to re-purpose off-line video content. Read the full article »

A Checklist of 8 Best Practices for Successful Video Campaigns

| | Entrepreneur - Rocco Baldassarre
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Simplify web video production by identifying the target audience before filming. Once an audience has been determined, then the video content can be created to capture the viewer's attention. It is imperative to get to the point quickly and make content being used for web video marketing short and to the point. Read the full article »

12 tips for presenting on camera

| | Ragan.com - Stephanie Scotti
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Appearance does matter when presenting on camera. A key element to web video production is to make sure the color and pattern of fabric being worn by on-air talent represents well on video. Also, keep in mind that both men and women may to wear make-up to avoid having a shiny face. Practice makes perfect, so rehearse talent before filming begins. Read the full article »

The Five Dollar Creative Deficit

| | Adelie Studios Blog - Eric Guerin
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Inexpensive web video production options can contribute to a final video that is low on quality. Especially for business to business marketers, higher video productions values will result in a video that represents a product or service in the best manner. Video content is often the first point of contact between a prospective lead and a business. Ensure that the first impression is a lasting one. Read the full article »

Why publishers are flocking to explainer videos

| | Digiday - Eric Blattberg
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The "explainer" web video production style is a great approach for communicating complicated information. Explainer videos are typically focus on a single topic, making it easier for a viewer to understand. Viewers gain information on a subject without investing a lot of time or effort. The explainer video format is engaging due in part to visuals that are used to enhance topics. Additionally, this video style is not typically an expensive one to produce. Read the full article »

Video Creation: A Publisher's Dilemma

| | Online Video Insider - Tim Mahlman
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The cost of web video production may be more expensive than developing other marketing communications collateral, but video is a necessary tool in the marketing arsenal. Video content can convey complex information in a way that holds viewer attention spans. Additionally, audiences are more apt to share video content compared to static messaging. Read the full article »

How to Create an Engaging Employee Training Video: Do’s and Don’ts (Infographic)

| | Business 2 Community - Agu de Marco
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Video content can be one of the most effective employee training tools. However, many training videos do not engage employees. Follow web video production best practices when creating training videos. A visual style and background music track can enhance the message being delivered in the videos. Natural presentations make for the most compelling training content. Read the full article »

5 Ways To Prep Your Video Interviewee

| | Business 2 Community - Braden Worrell
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To make the interview style of web video productions effective, a number of steps need to be taken to make sure the interviewee appears comfortable on-air. It is the video producer's job to make the person comfortable. In most cases, live interviews are not aired, offering the opportunity to edit out mistakes or lengthy answers. Explaining how the interview will be filmed is a great way to ensure that the final video is professional and viewable.

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In A Digital World, Authenticity Can Make Or Break Your Brand

| | CMO.by Adobe - Michele Meyer
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Transparency and authenticity are two story styles to consider for web video production. In a media world filled with reality programming, truthful content has a bigger impact on audiences than faux stories. Also, with consumers easily able to create user generated video content, a brand is no longer able to control the message that they want to tell consumers. Consumers can deliver the message through transparent word of mouth messaging. Read the full article »

Tips For Designing With Video Backgrounds

| | Sitepoint - Simone Sala
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An interesting web video production treatment is to integrate video backgrounds into a web page. The visual nature of video makes this a digital design treatment heavy on emotion and feeling. Video backgrounds should be used to further deliver a website's core message. When producing video content for a webpage background, create a video that is :15-25 seconds in duration. Read the full article »

Five Steps to Creating a Video Marketing Strategy

| | MarketingProfs - Michael Lift
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Determining the types of videos that will be produced is the first step of any web video marketing initiative. Once the content focus has been identified, the next step is to decide if web video production efforts will be managed in-house or by an external videographer. Regardless of how web video productions are managed, it may make strategic sense to establish an editorial board for content development discussions. Read the full article »