The "explainer" web video production style is a great approach for communicating complicated information. Explainer videos are typically focus on a single topic, making it easier for a viewer to understand. Viewers gain information on a subject without investing a lot of time or effort. The explainer video format is engaging due in part to visuals that are used to enhance topics. Additionally, this video style is not typically an expensive one to produce. Read the full article »
The cost of web video production may be more expensive than developing other marketing communications collateral, but video is a necessary tool in the marketing arsenal. Video content can convey complex information in a way that holds viewer attention spans. Additionally, audiences are more apt to share video content compared to static messaging. Read the full article »
Video content can be one of the most effective employee training tools. However, many training videos do not engage employees. Follow web video production best practices when creating training videos. A visual style and background music track can enhance the message being delivered in the videos. Natural presentations make for the most compelling training content. Read the full article »
To make the interview style of web video productions effective, a number of steps need to be taken to make sure the interviewee appears comfortable on-air. It is the video producer's job to make the person comfortable. In most cases, live interviews are not aired, offering the opportunity to edit out mistakes or lengthy answers. Explaining how the interview will be filmed is a great way to ensure that the final video is professional and viewable.Read the full article »
Transparency and authenticity are two story styles to consider for web video production. In a media world filled with reality programming, truthful content has a bigger impact on audiences than faux stories. Also, with consumers easily able to create user generated video content, a brand is no longer able to control the message that they want to tell consumers. Consumers can deliver the message through transparent word of mouth messaging. Read the full article »
An interesting web video production treatment is to integrate video backgrounds into a web page. The visual nature of video makes this a digital design treatment heavy on emotion and feeling. Video backgrounds should be used to further deliver a website's core message. When producing video content for a webpage background, create a video that is :15-25 seconds in duration. Read the full article »
Determining the types of videos that will be produced is the first step of any web video marketing initiative. Once the content focus has been identified, the next step is to decide if web video production efforts will be managed in-house or by an external videographer. Regardless of how web video productions are managed, it may make strategic sense to establish an editorial board for content development discussions. Read the full article »
Marriott International announced it will develop an internal web video production studio in order to develop, produce and distribute video marketing content. The world's largest hotel company's goal is to be the largest publisher of life style web video marketing content. Video communications will become a key component of Marriott's global marketing strategy. Read the full article »
The "Brands Not Meeting Consumer Desire for Video" survey published by Levels Beyond found that 75 percent of organizations rarely create web video productions. Even though 59 percent of consumers would prefer to watch video content, most brands are not actively producing videos for marketing. While it can be more complicated to produce video, the effectiveness of web video marketing campaigns exceeds other digital marketing formats. Read the full article »
Business professionals should watch themselves on videos to apply some common missteps to avoid. The best "talking head" web video productions feature on-air talent that does not use "ums" or other audio tics. Also, video content can be more compelling when the spokesperson visual features and expressions fit the words being spoken. For example, it isn't compelling if the speaker looks sad when discussing something exciting. Read the full article »
Web video production and online video marketing can be intrinsically intimidating. We’re all so familiar with still imagery, but how is it exactly that we start and finish making a video?
If you’re new to internet video production, shake away your anxious predisposition and follow my lead with the following insight. I’ll start with a few general pointers and move on to a handful of video concepts for you to consider and build on. Read the full article »
You want your company to stand out. Problem is your company is not alone. Whether you sell REITs or SUVs, the challenge is the same. So how do you get your message out, define who you are and hold your customers’ attention? Your best marketing tool right now is web video production.
Let’s look at why. A survey last year found that Americans attention span when browsing online is on average just eight seconds. Are you still paying attention? There’s a time and place for other advertising, but video advertising works differently. An engaging video production can keep your audience rapt from start to finish. It can also help shorten your sales cycle by delivering better informed and more confident prospects to your point of sale. Read the full article »
Online video production has become a must-have for digital marketing departments around the world, but one of the most challenging aspects of web video production is measuring their success. Facebook could help businesses address this problem. Facebook has now seen the benefits of online videos and has launched video metrics to help businesses leverage on video as a viable sales and online video marketing platform. Read the full article »
Creating great online video marketing content is important. One way to help keep your viewers engaged while they are watching your video is to use B-Roll in your online video production. When I started producing videos, I understood the concept of B-Roll, but I really didn’t grasp the importance of it or how to shoot valuable B-Roll. There have been plenty of situations where I finished a shoot, started editing the video and regretted not shooting the B-Roll I needed.
These video marketing tips will teach you how to use B-Roll to maximum effect in your video marketing campaigns. Read the full article »
Reelmedia, a leading online video production company in Singapore, has embarked on educating business owners on the importance of corporate video production and marketing web video productions to grow their business. The company has relied heavily on the studies which have been done in the past to show that online marketing video production is a powerful tool for delivering tangible results to brands. Read the full article »
Not all web video production companies are created equal. Whilst an effective Online Video can be a hugely powerful communication tool, choosing the right internet video production company to reflect your brand or organizational values can be a difficult decision. Here are some import points to consider, as you research and search through the myriad of online video production companies. Read the full article »
Web video production is challenging enough when there is time to polish your project, but live streaming video is another beast entirely. Even when all the content, talent, cameras, lighting, and audio are worked out, live streaming event production is far from over. The workflow to get the signal from the camera to the viewing audience can make or break the production.
There’s no single solution for streaming live digital video content that fits all budgets and types of events. But in this article I will review some of the best practices and tips to make sure your live event streams go off without a hitch. I’ll cover some information that should be useful to beginners but hopefully more advanced video producers will learn something new as well. Read the full article »
Corporate video marketing has become essential to the success of a business every day. An integral aspect of a successful marketing strategy, corporate web video production helps businesses promote their brand, communicate important messages in a fresh and engaging way, and improve their relations with clients and other businesses.
So, how can you create a successful corporate internet video production that will drive your video marketing campaigns' success? They key is to have a strong script. Read the full article »
Online video production can be expensive, labor intensive and time consuming, but Emily Forbes is looking to change that with her new video app, Seenit. Seenit allows brands to mobilize their fan bases to contribute to the web video production process. Brands can direct and collect video from anywhere in the world, make quick edits and share straight to social media platforms. Content can even be pushed out to social media while events are happening.
Read what Emily has to say about online video production trends and how she and others are changing the way brands produce video content. Read the full article »
Crafting a clear, strong call-to-action is a challenging step of the web video production process, but not one that digital video marketers can afford to overlook. Your call-to-action is one of the most important – and neglected – parts of your branding and video marketing strategies. Be mindful of what you ask and how you ask it, and you’ll get the conversions that drive your business forward.
These online video production tips will help guide you to creating effective content that will drive conversions. Read the full article »