Marriott International announced it will develop an internal web video production studio in order to develop, produce and distribute video marketing content. The world's largest hotel company's goal is to be the largest publisher of life style web video marketing content. Video communications will become a key component of Marriott's global marketing strategy. Read the full article »
The "Brands Not Meeting Consumer Desire for Video" survey published by Levels Beyond found that 75 percent of organizations rarely create web video productions. Even though 59 percent of consumers would prefer to watch video content, most brands are not actively producing videos for marketing. While it can be more complicated to produce video, the effectiveness of web video marketing campaigns exceeds other digital marketing formats. Read the full article »
Business professionals should watch themselves on videos to apply some common missteps to avoid. The best "talking head" web video productions feature on-air talent that does not use "ums" or other audio tics. Also, video content can be more compelling when the spokesperson visual features and expressions fit the words being spoken. For example, it isn't compelling if the speaker looks sad when discussing something exciting. Read the full article »
Web video production and online video marketing can be intrinsically intimidating. We’re all so familiar with still imagery, but how is it exactly that we start and finish making a video?
If you’re new to internet video production, shake away your anxious predisposition and follow my lead with the following insight. I’ll start with a few general pointers and move on to a handful of video concepts for you to consider and build on. Read the full article »
You want your company to stand out. Problem is your company is not alone. Whether you sell REITs or SUVs, the challenge is the same. So how do you get your message out, define who you are and hold your customers’ attention? Your best marketing tool right now is web video production.
Let’s look at why. A survey last year found that Americans attention span when browsing online is on average just eight seconds. Are you still paying attention? There’s a time and place for other advertising, but video advertising works differently. An engaging video production can keep your audience rapt from start to finish. It can also help shorten your sales cycle by delivering better informed and more confident prospects to your point of sale. Read the full article »
Online video production has become a must-have for digital marketing departments around the world, but one of the most challenging aspects of web video production is measuring their success. Facebook could help businesses address this problem. Facebook has now seen the benefits of online videos and has launched video metrics to help businesses leverage on video as a viable sales and online video marketing platform. Read the full article »
Creating great online video marketing content is important. One way to help keep your viewers engaged while they are watching your video is to use B-Roll in your online video production. When I started producing videos, I understood the concept of B-Roll, but I really didn’t grasp the importance of it or how to shoot valuable B-Roll. There have been plenty of situations where I finished a shoot, started editing the video and regretted not shooting the B-Roll I needed.
These video marketing tips will teach you how to use B-Roll to maximum effect in your video marketing campaigns. Read the full article »
Reelmedia, a leading online video production company in Singapore, has embarked on educating business owners on the importance of corporate video production and marketing web video productions to grow their business. The company has relied heavily on the studies which have been done in the past to show that online marketing video production is a powerful tool for delivering tangible results to brands. Read the full article »
Not all web video production companies are created equal. Whilst an effective Online Video can be a hugely powerful communication tool, choosing the right internet video production company to reflect your brand or organizational values can be a difficult decision. Here are some import points to consider, as you research and search through the myriad of online video production companies. Read the full article »
Web video production is challenging enough when there is time to polish your project, but live streaming video is another beast entirely. Even when all the content, talent, cameras, lighting, and audio are worked out, live streaming event production is far from over. The workflow to get the signal from the camera to the viewing audience can make or break the production.
There’s no single solution for streaming live digital video content that fits all budgets and types of events. But in this article I will review some of the best practices and tips to make sure your live event streams go off without a hitch. I’ll cover some information that should be useful to beginners but hopefully more advanced video producers will learn something new as well. Read the full article »
Corporate video marketing has become essential to the success of a business every day. An integral aspect of a successful marketing strategy, corporate web video production helps businesses promote their brand, communicate important messages in a fresh and engaging way, and improve their relations with clients and other businesses.
So, how can you create a successful corporate internet video production that will drive your video marketing campaigns' success? They key is to have a strong script. Read the full article »
Online video production can be expensive, labor intensive and time consuming, but Emily Forbes is looking to change that with her new video app, Seenit. Seenit allows brands to mobilize their fan bases to contribute to the web video production process. Brands can direct and collect video from anywhere in the world, make quick edits and share straight to social media platforms. Content can even be pushed out to social media while events are happening.
Read what Emily has to say about online video production trends and how she and others are changing the way brands produce video content. Read the full article »
Crafting a clear, strong call-to-action is a challenging step of the web video production process, but not one that digital video marketers can afford to overlook. Your call-to-action is one of the most important – and neglected – parts of your branding and video marketing strategies. Be mindful of what you ask and how you ask it, and you’ll get the conversions that drive your business forward.
These online video production tips will help guide you to creating effective content that will drive conversions. Read the full article »
Web video production is an invaluable tool for marketing your business online, but getting started can be a daunting endeavor.
If fear and uncertainty are holding your company back from jumping into online video marketing, these dozen tips will guide you every step of the way, so you can create and market useful content. Read the full article »
Internet video production is compelling, engaging, and its effectiveness has made it an increasingly popular tool for corporate communications. But while its value is clear, producing quality corporate online videos that will stand out amongst thousands of amateur efforts can be challenging.
These 5 golden rules for b2b online video production will guide you at every step of the way, so you can create and market entertaining internet video productions. Read the full article »
Marketers are no stranger to digital video advertising. They’ve been integrating clips and YouTube videos into their campaigns for years now. However, few marketers really understand how to use digital video production in a way that drives engagement and conversions.
There are endless ways digital marketing videos can be used creatively in the enterprise apart from the traditional method of show and tell. They just require marketers to think outside the box and strive to answer a new set of questions.
It’s time to embrace the possibilities of the technology and recognize digital video marketing as an amazing tool that can drive change and improve the overall experience for customers. Make sure to ask yourself the following questions before getting started on your next online video production. Read the full article »
At the recent Streaming Media East conference, we sat down with Jamison Tilsner, a strategic accounts lead for YouTube marketing specialist Pixability, to learn how companies can succeed with branded web video productions. First off, Tilsner offered a definition of what branded entertainment is, and what it means for online video marketing.
"Branded entertainment, I think, is sort of a catch-all term that refers to any time a brand engages in the process of developing content," Tilsner said. "It could be a brand’s own YouTube channel; it could be brand’s integration with an existing TV show or TV channel. We’re focused on the types of content that brands can create to engage with other audiences on YouTube in an organic way. So, creating the content that the core audience on YouTube really wants to see and wants to engage with." Read the full article »
Users don't want to sit and read through reams and reams of text on the internet, and with attention spans shorter than ever, you need to work hard to keep visitors engaged when they land on your site. A video is a great way of doing this. In this post, I explain how our company went about creating an animated explainer video for our site, with the help of animation studio Chog Zoo, and the web video production processes we went through. Read the full article »
It has been an exciting and busy week for everyone here at the Flimp offices in Boston with the release of the Online Video Production Survey and Industry Trends Report. Arriving right on the heels of the 2014 digital NewFront presentations, the survey of more than three-hundred video production professionals offers some surprising insights about the evolving ways in which businesses are approaching web video production. Read the full article »
A well-executed explainer video is a powerful thing. Using professional voiceover and eye-catching visuals set to music, your company has the power to showcase its products and services using this fun and exciting medium. For your explainer to be really effective, the visual and auditory elements within have to be congruent; they all have to work in harmony to deliver your message. That’s why choosing the right song is so important.
With music, we have the power to make emotional connections that aren’t possible with voiceover and video alone. A voiceover that simply and plainly explains the purpose of your product or service is a tool to appeal to a viewer’s mind- and that’s certainly an important tool. But shouldn’t we also try to make a play for the viewer’s heart?
Still don’t believe in the power of music? Why don’t we play a little game? First, watch the video we’ve posted below, then listen to three potential musical underscores. I’ll show you three songs, and together, we’ll try and decide which one best fits the video below. The correct choice will be a piece of music that sounds like the video looks: relaxed, friendly and sweet. It should also serve to enhance the voiceover, and support its message. When we listen to these tracks, let’s pay attention to any images that are conjured in our minds. The way we feel when we listen to these songs should be similar to the way we feel when we watch the video. Read the full article »