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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

How to Create Branded Videos That Get Watched and Shared

| | OnlineVideo - Troy Dreier
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At the recent Streaming Media East conference, we sat down with Jamison Tilsner, a strategic accounts lead for YouTube marketing specialist Pixability, to learn how companies can succeed with branded web video productions. First off, Tilsner offered a definition of what branded entertainment is, and what it means for online video marketing.

"Branded entertainment, I think, is sort of a catch-all term that refers to any time a brand engages in the process of developing content," Tilsner said. "It could be a brand’s own YouTube channel; it could be brand’s integration with an existing TV show or TV channel. We’re focused on the types of content that brands can create to engage with other audiences on YouTube in an organic way. So, creating the content that the core audience on YouTube really wants to see and wants to engage with." Read the full article »

6 Crucial Steps To Creating The Most Effective Animated Video For Your Website

| | Reel SEO - Martin Harrison
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Users don't want to sit and read through reams and reams of text on the internet, and with attention spans shorter than ever, you need to work hard to keep visitors engaged when they land on your site. A video is a great way of doing this. In this post, I explain how our company went about creating an animated explainer video for our site, with the help of animation studio Chog Zoo, and the web video production processes we went through. Read the full article »

Overcoming the No. 1 Challenge to Online Video Production and Deployment

| | Flimp Media - Kendall Farabaugh
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It has been an exciting and busy week for everyone here at the Flimp offices in Boston with the release of the Online Video Production Survey and Industry Trends Report. Arriving right on the heels of the 2014 digital NewFront presentations, the survey of more than three-hundred video production professionals offers some surprising insights about the evolving ways in which businesses are approaching web video production. Read the full article »

Picking the Right Song: Why Music Matters

| | Adelie Studios - Peach Tunefruit
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A well-executed explainer video is a powerful thing. Using professional voiceover and eye-catching visuals set to music, your company has the power to showcase its products and services using this fun and exciting medium. For your explainer to be really effective, the visual and auditory elements within have to be congruent; they all have to work in harmony to deliver your message. That’s why choosing the right song is so important.

With music, we have the power to make emotional connections that aren’t possible with voiceover and video alone. A voiceover that simply and plainly explains the purpose of your product or service is a tool to appeal to a viewer’s mind- and that’s certainly an important tool. But shouldn’t we also try to make a play for the viewer’s heart?

Still don’t believe in the power of music? Why don’t we play a little game? First, watch the video we’ve posted below, then listen to three potential musical underscores. I’ll show you three songs, and together, we’ll try and decide which one best fits the video below. The correct choice will be a piece of music that sounds like the video looks: relaxed, friendly and sweet. It should also serve to enhance the voiceover, and support its message. When we listen to these tracks, let’s pay attention to any images that are conjured in our minds. The way we feel when we listen to these songs should be similar to the way we feel when we watch the video. Read the full article »

Accountants Using Website Video Production for Building Relationships

| | Business2Community - Robert Weiss
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If your business thinks that online video marketing is the future…think again. Industries like accounting and law firms, that have traditionally driven their revenue with face-to-face relationships, are starting to use website video content marketing for building relationships towards new business opportunities.

We have noticed that more and more people, even though they may be referred, go to the Internet to look for information.” Proclaims Amedeo Luongo, Sr. Partner at CPA firm Mendonca Partners LLP in New Jersey. With hyper-connected consumers in a hyper-competitive marketplace, it is essential that accounting firms quickly build trust and make personal connections in order to win over referrals. One of THE best ways accounting firms can ensure a high referral conversion rate is by putting in place a sound professional website video production and online video marketing strategy.

While videos can’t replace face-to-face interactions, it can help to build trust even before those all-important first meetings with potential clients. Berdon LLP, a CPA firm in New York City, reason for corporate online video production was based on an ever increasing number of clients doing more research way before reaching out to them. “People assume that with a firm of our size, we have the brainpower. But [our clients] need the confidence of seeing the people that are actually doing the work. By using video we are establishing rapport even before they meet with us.” States Jim Termniello, marketing manager at Berdon LLP. Read the full article »

7 Items to Include in Your Video Brand Guidelines

| | SmallBusinessTrends - Pawel Grabowski
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Brand guidelines are essential to ensure the consistency of you brand. But do you update them to new media?

According to a study by B2B Marketing, video is the best content type to make you stand out from your competitors. Interestingly enough, it is also the one that helps you resonate with your audience. This means that you can’t ignore it any longer. And judging by the data collected by B2B Marketing – less and less marketers do.

Seventy eight percent of survey respondents said they are likely to use video in the next 12 months. And experiences of those who already started using video to promote their companies are encouraging – 58% of respondents have found it to be a successful marketing channel.

At the same time, 68% of those who responded admitted to not having any video brand guidelines. This means that even if they create video content, there is a strong chance that it will only confuse their customers. Read the full article »

5 Ways to Make Your Video Marketing Stick Out

| | Business2Community - Patrick DePuy
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One of the most challenging parts of successful video marketing is sticking out from the crowd. With today’s technology becoming more and more sophisticated and user-friendly, video production has become accessible to the everyman. And as we’ve seen with smartphones, photography and the advent of Instagram, when a medium becomes more accessible, it also becomes more saturated.

So for those of us attempting to market ourselves with video, the question is this: how can you make your content unique and stick out in the sea of new media? Read the full article »

Why You Shouldn’t Buy a “Cheap” Marketing Video

| | B2C - Eric Hinson
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You know the commercials. The TV ads that are so bad – so poorly scripted, shot, and acted – that you don’t know whether to laugh or cry. So you do a little bit of both. You wonder why anyone would have paid money to have this ad made. And, after watching one of these commercials, actually purchasing the product or service advertised is probably the furthest thing from your mind. Read the full article »

Animated Videos Used to Simplify Complex Ideas

| | Business 2 Community - Emily Wilson
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Animated web video productions can be an ideal format for web video marketing content. Animated videos, also known as explainer videos, offer a way to communicate complex ideas and concepts. Instead of relying on rote methods, the animated video can make the message being communicated more appealing, grabbing viewer attention. Read the full article »

Getting Started With Video as Content

| | Business 2 Community - Leah Ruehlicke
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Video communications consistently rank as one of the top performing digital content formats. Yet, many marketers find web video production to be a challenge. Simplify the production of business video content by determining your audience, honing in on a direct point the video will convey and develop a compelling story that enables you to extend the conversation with prospects and clients. Read the full article »

8 Tips for Writing Effective Video Marketing Scripts [Creator's Tip 130]

| | ReelSEO - Carla Marshall
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A well-written script is a key component of web video production. Simple scripts that can hook the viewer through audio and visual content are most effective. Take a "conversational" approach to script development. Read your script out loud before you begin to film your video to ensure that you are speaking directly to the audience. Compelling content and a clear call-to-action are must-haves for web video marketing content. Read the full article »

‘Branded Video Has Five Seconds To Impress’: Group M’s Rob Norman

| | Beet.TV - Robert Andrews
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The most critical part of branded web video productions are the first five to six seconds. Web video marketing content only has a few seconds to grab the attention of viewers. One benchmark for successful web video productions is being able to retain viewers after the video starts. Videos that are able to retain an audience will reap secondary benefits, including viral video sharing. Read the full article »

What Is It about That Voice?

| | Adelie Studios - Kendra Hoffman
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Voice over talent should not be overlooked during the web video production process. Marketers should select voice over talent based on the individual's ability to confidently deliver the message. How a voice over talent conveys emotion and is able to deliver the message in a voice that sounds natural, not scripted, are important elements to the video's audio track. Read the full article »

Optimize Your Video Content: A Simple 5-Step Process

| | Content Marketing Institute - Michael Litt
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Web video productions can be fully optimized for maximum web video marketing performance. Video content needs to be created with the marketing goal in mind. The video needs direct calls-to-action, especially if the video is being used for sales lead-generation. Finally, utilize video analytical information to ensure that future video communications deliver against goals and objectives. Read the full article »

Explainer Video Pricing & Process Guide

| | Flimp Blog - Jesse Albro
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A number of factors can impact the final cost for a web video production. High-quality animated video content that is professionally produced and under 2-minutes in duration will likely cost between $4,000.00 to $20,000.00. Organizations that work with agencies to produce web video content should make sure that they own the rights to the finished video. Read the full article »

13 Essential Tips to Help You Create Better Videos in 2014

| | Business 2 Community - Adam Hayes
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Professional video producers simplify the web video production process by creating engaging business video content while adhering to a budget. The most effective videos for marketing succinctly tell a story. Visual effects, including animation, combined with voice overs ensure that the video's quality is not compromised. Video communications should have a clear call-to-action. Read the full article »

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

| | The New Yorker - Maria Konnikova
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If the ultimate goal of your video communications is to reach an audience through viral distribution, the web video production should be created with a positive message that excites viewers. Video content that emotionally resonates with a viewer, especially if the content is humorous, will be shared with other viewers. Also, do not neglect the story. Storytelling needs to be an essential part of any web video production. Read the full article »

What A Professional Online Video Production Company Does For You

| | Flimp Blog - Chip Arndt
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Professionally produced web video productions can ultimately help organizations save time and money. Video producers are able to create video content that increases audience engagement. Professional video producers pay attention to a myriad of details often overlooked by inexperienced content creators or do-it-yourself communicators. Read the full article »

How an Online Video Production Should Begin

| | Business 2 Community - Neil Davidson
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For video communications content, before beginning a web video production watch the video content for organizations that are successfully marketing with video. The style of the video - whether it is an explainer video, animated content, 2D, 3D, live action, etc. - will direct the web video production process. Read the full article »