At the recent Streaming Media East conference, we sat down with Jamison Tilsner, a strategic accounts lead for YouTube marketing specialist Pixability, to learn how companies can succeed with branded web video productions. First off, Tilsner offered a definition of what branded entertainment is, and what it means for online video marketing.
"Branded entertainment, I think, is sort of a catch-all term that refers to any time a brand engages in the process of developing content," Tilsner said. "It could be a brand’s own YouTube channel; it could be brand’s integration with an existing TV show or TV channel. We’re focused on the types of content that brands can create to engage with other audiences on YouTube in an organic way. So, creating the content that the core audience on YouTube really wants to see and wants to engage with." Read the full article »