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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

| | The New Yorker - Maria Konnikova
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If the ultimate goal of your video communications is to reach an audience through viral distribution, the web video production should be created with a positive message that excites viewers. Video content that emotionally resonates with a viewer, especially if the content is humorous, will be shared with other viewers. Also, do not neglect the story. Storytelling needs to be an essential part of any web video production. Read the full article »

What A Professional Online Video Production Company Does For You

| | Flimp Blog - Chip Arndt
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Professionally produced web video productions can ultimately help organizations save time and money. Video producers are able to create video content that increases audience engagement. Professional video producers pay attention to a myriad of details often overlooked by inexperienced content creators or do-it-yourself communicators. Read the full article »

How an Online Video Production Should Begin

| | Business 2 Community - Neil Davidson
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For video communications content, before beginning a web video production watch the video content for organizations that are successfully marketing with video. The style of the video - whether it is an explainer video, animated content, 2D, 3D, live action, etc. - will direct the web video production process. Read the full article »

5 reasons your video content stinks

| | Ragan.com - Justin Allen
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The most effective web video productions engage viewers. Web video marketers need to develop content that stands out and is viewed by target audiences. A script needs to be developed before video production commences. Video editing and post-production can be equally important. Finally, video content needs to have a relevant context. Videos that are shorter in duration with a simple message will generate a higher engagement rate. Read the full article »

Producing Animated Explainer Videos Using Live Action Content Can Be Very Effective for Business Video Marketing Campaigns

| | Flimp Blog - Tunde Aideyan and Wayne Wall
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Animated explainer videos have become a popular B2B web video production format. Animated explainer videos can be an effective way to demonstrate products and services. Motion graphics combined with live action video make this type of video content ideal for B2B sales and lead generation. Plus, animated explainer videos can be cost effective to produce. Read the full article »

Who's Going To Shoot Your Corporate Video?

| | MediaPost's Online Video Insider - John Fitzgerald
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In corporate video communications there tend to be three key web video production formats: social media videos, videos for blogs and website marketing videos. Determining how to produce the video content - whether to create the video in-house or contract professional videographers - is dependent on the video content's purpose. Social media videos tend to have a shorter life-span, making in-house productions feasible. Blog and website content will have a longer shelf-life than social video, making professional video producers a more appropriate choice. Read the full article »

Explainer Video Production Process, Styles and Costs

| | Flimp Blog - Wayne Wall
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Explainer videos continue to be a top web video production for corporate video communications. Explainer videos are a broad term used to describe a number of different video production styles, including motion graphics, animation and live action. For marketing communications, explainer videos should be a maximum of 2 minutes in duration and they can cost between $1,000 - $2,000 to produce. Read the full article »

What Are The Top Trends In Online Video For 2014

| | ReelSEO - Patrick Lor
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Slow motion, referred to as slo-mo, is slated to be an emerging web video production trend in 2014. Slow motion video allows video communications to establish an emotional tone for the video content. Other web video production trends include aerial footage, steadicams, 4K video, and color correction. Read the full article »

Getting Started In Video Production

| | MediaPost's Online Video Insider - Danny Groner
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It can be more expensive to produce video in-house versus hiring a professional web video production team. Professional video producers know how to effectively shoot video content and work with video editing software. Also, video producers can provide guidance on how to market with video content. Read the full article »

Reaping Profits From Soundtracks

| | The Wall Street Journal - Hannah Karp
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Audio is an important component to web video production. The growth of digital video content has made background music an important element. A number of companies, including Epidemic Sound, have been established to enable video producers to access music for video soundtracks through a monthly subscription fee instead of the traditional royalty-based payment model. This process is akin to clip art, except producers are purchasing the rights to music instead of art. Read the full article »

2013 Video Trends Report, 93% of Marketing Pros Are Using Online Video

| | Business 2 Community - Bryan Bolan
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Survey reports, such as the 2013 Online Video Marketing Survey and Business Video Trends Report, can help organizations improve their web video productions. Any type of video - from a how-to to FAQs and explainer videos - can be effective when properly produced. Video content affords a tremendous opportunity to tell a story and engage audiences. Read the full article »

How to Use Video to Promote Your Crowdfunding Campaign

| | Entrepreneur - Sally Outlaw
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Web video productions make it easy to create a video for crowdfunding. Between mobile appliances with built-in video cameras and digital editing apps, producing a crowfunding video is not overly complicated. Video content for crowdfunding should contain a pitch that makes visitors want to invest in the project. It is essential to hook viewers within the first :30 to :60 seconds. The audio quality is as important as the visual quality. Developing a video script will simplify the production process. Read the full article »

10 Video Production Tips for Brands

| | Ragan.com - David Murdico
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Regardless of a video's ultimate communications purpose, each web video production should have a pre-determined set of goals and objectives before the video content is created. Along with establishing what needs to be included in the production, video produced for web video marketing needs to contain a clear call-to-action. It can be beneficial to dedicate resources to producing high-quality video content. A distribution program is key, as are the metrics that will be used to analyze the campaign's success. Read the full article »

8 videos your company should never make again

| | Ragan.com - Steve Lubetkin
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If the goal of a web video production is to create eye-catching video content, organizations should consider not recreating video styles that have been overused. These styles include lip dubs of popular songs, white board drawings, flash mobs, and time lapse videos. Instead, focus on producing video communications that tell a story. Read the full article »

Infographic: Creating Compelling Video Content

| | The Healthcare Marketer - Dan Dunlop
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Healthcare organizations should consider becoming involved creating web video productions. Video communications helps hospitals and health care systems connect with consumers. The best web video productions feature a story arc that is able to unfold in under four minutes and has a clear call-to-action. Read the full article »

How Google Used Emotion in Video to Sell a Web Browser

| | Adelie Studios Blog - Eric Guerin
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Direct messages conveyed via emotion make web video productions impactful and help organizations connect with audiences. Using the "dear.sophie.lee" video that Google created to introduce the Chrome web browser as an example, brands and services can create video content for even the most granular product that delivers a clear marketing message and resonates with viewers. Read the full article »

Video for Small Business: You Can Do It With a Smartphone

| | Swipely Loyalty Blog - Chris Sturk
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Organizations can utilize tools such as smartphones to create inexpensive web video productions. Smartphones and tablets offer apps that make it easy to produce and share video content. Basic video production standards, including lightening and audio quality, should be ahered to. Read the full article »

How to Create a Video Script for Your About Page

| | Business 2 Community - Krista Magidson
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When producing video communications for an organization's "About Us" web page, create content that tells a story. The ideal "About Us" web video production would be a video that is a maximum of 90-seconds that appropriately presents an organization. Read the full article »

How a Little Stock Footage Can Brighten Up Your Video Ads

| | Flimp Blog - Danny Groner
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Stock video footage can be incorporated into web video productions as a way to improve the quality of video content without increasing production budgets. Video communications and online video ads can be enhanced through the use of stock footage. It is most effective to use stock video footage that coordinates with the video's style. Read the full article »

Customizing Your Video to Optimize Results

| | Adelie Studios Blog - Eric Guerin
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Determining how a web video production will be distributed may impact the call to action incorporated into the video. Video content integrated into a website may differ in the call to action compared to video communications created for YouTube marketing, social video or video email campaigns. Read the full article »