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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Infographic: Creating Compelling Video Content

| | The Healthcare Marketer - Dan Dunlop
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Healthcare organizations should consider becoming involved creating web video productions. Video communications helps hospitals and health care systems connect with consumers. The best web video productions feature a story arc that is able to unfold in under four minutes and has a clear call-to-action. Read the full article »

How Google Used Emotion in Video to Sell a Web Browser

| | Adelie Studios Blog - Eric Guerin
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Direct messages conveyed via emotion make web video productions impactful and help organizations connect with audiences. Using the "dear.sophie.lee" video that Google created to introduce the Chrome web browser as an example, brands and services can create video content for even the most granular product that delivers a clear marketing message and resonates with viewers. Read the full article »

Video for Small Business: You Can Do It With a Smartphone

| | Swipely Loyalty Blog - Chris Sturk
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Organizations can utilize tools such as smartphones to create inexpensive web video productions. Smartphones and tablets offer apps that make it easy to produce and share video content. Basic video production standards, including lightening and audio quality, should be ahered to. Read the full article »

How to Create a Video Script for Your About Page

| | Business 2 Community - Krista Magidson
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When producing video communications for an organization's "About Us" web page, create content that tells a story. The ideal "About Us" web video production would be a video that is a maximum of 90-seconds that appropriately presents an organization. Read the full article »

How a Little Stock Footage Can Brighten Up Your Video Ads

| | Flimp Blog - Danny Groner
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Stock video footage can be incorporated into web video productions as a way to improve the quality of video content without increasing production budgets. Video communications and online video ads can be enhanced through the use of stock footage. It is most effective to use stock video footage that coordinates with the video's style. Read the full article »

Customizing Your Video to Optimize Results

| | Adelie Studios Blog - Eric Guerin
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Determining how a web video production will be distributed may impact the call to action incorporated into the video. Video content integrated into a website may differ in the call to action compared to video communications created for YouTube marketing, social video or video email campaigns. Read the full article »

Video Powers Fuel Up to Play 60

| | Flimp Blog- Jesse Albro
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Instead of capturing an event through still photographs, organizations should consider producing event marketing video content. Audiovisual content is an ideal format for event marketing. Event web video productions do not need to be expensive or time consuming to create. Once produced, event video content can be used for video email or social video marketing. Read the full article »

Using What You’ve Got: Video Marketing on a Budget

| | Marketo Blog - Kristen Craft
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Web video productions do not need to be marketing budget breakers. Organizations can inexpensively produce video content for digital marketing initiatives. For do-it-yourself video productions, it is important to pay attention to the lightening and audio-quality. Once the video content has been created, it can be used for video email and other online video marketing promotions. Read the full article »

Produce a Motion Graphics Video with Creativity

| | Flimp Blog - Liz Greenwood
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Motion graphics videos, also referred to as "explainer videos" are a web video production that utilizes the audiovisual format to tell a story. Motion graphics videos are an excellent video content format for traditional or dry topics, allowing marketers to use graphics, animated text, music, and voice overs to convey emotion. Read the full article »

Explainer Video Case Study: MyVR

| | Adelie Studios - Eric Guerin
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MyVR, a vacation website builder and marketing software provider, created an explainer web video production that generated a 34 percent increase in trial sign-ups. Explainer videos are a simple way to use animation and graphics to tell a story. Both video duration and design aesthetics can be factors that contribute to an explainer video's success. Read the full article »

Five Ways Stock Video Has Advanced In Recent Years

| | MediaPost's Online Video Insider - Danny Groner
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Stock video footage can be incorporated into web video productions to seamlessly shape and frame a narrative. Due in part to technological advances, stock footage can be purchased at varying price points. As video communications continue to grow, stock footage can help marketers increase video production quality. Read the full article »

Tunefruit is Going Bananas: Getting Noticed With An Explainer Video

| | Tunefruit - Eric Guerin
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From a web video production standpoint, explainer video content can be a good way to entertain and educate viewers. Explainer videos enable video producers to incorporate audio and visual content in a way that makes the message memorable to the viewer. When scripted correctly, an explainer video can increase viewer engagement. Read the full article »

10 Ways to Ruin a Marketing Video

| | Business 2 Community - Jessica Anderson
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It is imperative that marketers take a professional approach to web video productions. Quality videos are far more meaningful than a quantity of video communications. Each video produced for web video marketing should start with a script. Do-it-yourself videographers should pay attention to both lighting and audio - both elements have a huge impact on the video content. Read the full article »

4 Low-Cost Ways To Use Video Marketing

| | Open Forum - Angela Stringfellow
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Web video productions do not need to be budget breakers. Small businesses should consider creating video communications for digital marketing using smartphone or tablet cameras. It is important to produce video content that contains a compelling message. Read the full article »

Tell Your Brand’s Story…Without Words

| | Adelie Studios Blog - Huckleberry Tunefruit
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The new Chipotle "The Scarecrow" video is an excellent example of a web video production that tells a story through visual content. Video communications can be created using visual cues and music, enabling viewers to engage with a story. Read the full article »

Chipotle Returns to Animation to Support Sustainable Farming

| | The New York Times - Stuart Elliott
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Chipotle Mexican Grill's new "The Scarecrow" web video production has garnered over four million views one-week after its debut on the YouTube video sharing site. The video was created through a partnership between Chipotle, the CAA Marketing division of Creative Artists Agency and Moonbot Studios. Read the full article »

DollarShaveClub.com CEO Sees A Fifty-Fifty Future In Paid Media, Viral Video

| | AdExchanger - Kelly Liyakasa
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The original web video production used to introduce Dollar Shave Club cost $4,500.00 and helped to grow the eCommerce retailer to 300,000 active members. Michael Dublin, the Dollar Shave Club's CEO believes that successful web video marketing campaigns will consist of 50 percent paid media placement plus 50 percent organic traffic due to viral video shares and social media mentions. Read the full article »