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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Video Content Planning for Events: 5 Hard-Won Lessons

| | Content Marketing Institute - Mark Sherbin
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Capturing video of corporate events and conference can be an excellent way for marketers to create web video content. It is important to determine how to frame the content. Time-stamping event content may make the videos more dated than just generic films that capture the event. Events are a good way for organizations to tell their story through first-person interviews. Consider developing videos for the event, including content that can be used in video emails to market the event. Read the full article »

Online video is a pain in the ass

| | PandoDaily - Bryan Goldberg
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Web video productions may seem like a insurmountable task, but the end result justifies the time and monetary investment. Video content can be more complicated to produce than static content, but the value of video to move viewers into action should not be discounted. Read the full article »

How to make videos people want to watch

| | iMedia Connection - Gary Lipkowitz
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A video's intended purpose should be defined before starting the web video production process. Ultimately, web video marketing content needs to align with the specific target audience. Determining the video's purpose will help to decide what type of video will be produced. Explainer videos are good if you're trying to answer a question, while value proposition pieces can be used to facilitate click-through to purchase. Read the full article »

Lights, camera, action, oh my?

| | PerkettPRsuasion
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Technology has simplified the web video production process. Marketers and communicators should know how to shoot and edit content for video communications. For online video content, avoid excessive movement. Panning or zooming can create a distraction. Shooting multiple takes can make the editing process easier by having more content to choose from. Read the full article »

Social Media and the Candidate Experience

| | Talent Management - Frank Kalman
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Atlanta-based Case-Mate uses video communications to enhance their company's careers web page. The smartphone case manufacturer produced a series of web videos focused on what it is like to work at the company. Video content included profiles of Case-Mate's key departments and the videos were distributed via social media as well as integrated into the website. ' Read the full article »

5 Ways Video Can Boost Your Online Customer Service

| | Imagination Media - Tim Danyo
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Producing web video for specific customer service scenarios can help organizations remain responsive to customer needs. FAQ videos not only serve as excellent customer service fodder, but they can be used in the sales cycle and, through simple naming conventions, can also help with video SEO. Product demos are a great way to showcase goods and services. These videos can also be shared through social video marketing. Read the full article »

Video Revived the Marketing Star

| | Business 2 Community - Dave Klawinski
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Digital marketing necessitates that organizations focus on web video production. Thanks to technological advances, video content can be created on a daily basis. Brand voice and brand identity are two factors which influence digital video content. A web video marketing strategy will determine the types of content that is needed. Read the full article »

How To Handle Marketing's New Video Challenge

| | MediaPost's Online Video Insider - Neil Perry
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The popularity of digital video content combined with the emergence of social video marketing can make complicate web video productions. Content creators need to balance the ability to create compelling content in an environment that causes for more video content. The ultimate goal should be unique messaging and varied communications. Read the full article »

Video Customer Testimonials: The Magic Bullet of Business Video

| | Digital Accomplice - Dane
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Authenticity is a key element to consider when producing web video testimonials. Viewers are more apt to engage with content when they are able to see examples of an organization's customers explaining the benefits of a product or service. Before creating beginning the testimonial web video production creation process, consider what story you are trying to tell. The story will help to set the visual and audio tone. Read the full article »

Are You Making This Fatal Video Content Mistake?

| | MediaPost's Online Video Insider - Barry Poltermann
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More than 90 percent of the web videos produced by corporations are created with a "pre-roll" mindset. The video content is created in a manner that forces an audience to view instead of being created to attract a willing audience. Organizations should produced web video marketing videos in a manner similar to a filmmaker's. Engaging and moving content will make viewers more apt to watch and share in a social video capacity. Read the full article »

An Easy Way to Capture Live Video of Your iPhone’s Screen

| | The New York Times - David Pogue
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Reflector, a Mac program, can transmit iPhone/iPad/iTouch video images to a Mac or PC for use in web video productions. Through Apple's AirPlay, Reflector can trick an iPhone to behave as an Apple TV. This trick enables content creators to make videos of an iPhone, ideal for product demos of mobile apps and other mobile content. Read the full article »

4 Steps to Creating Video Content as a Gift to Your Audience

| | Content Marketing Institute - Natasha Giraudie
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The target audience needs to be in the forefront of any web video production. The ultimate goal of web video marketing content is for the viewer to have a memorable impression of your organization. Once the target audience and the audience's needs have been determined, the audiovisual production must be created to appeal to the viewer. The most effective web video productions are those that can create a dialogue or discussion with the viewer. Read the full article »

What Your Video Can Learn from Twitter

| | Adelie Studios Blog - Eric Guerin
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Approximately 10 percent of viewers who watch video online or in a mobile capacity will click away from a video within ten seconds. It is critical, especially for web video productions, to make sure the most important messages are at the beginning of the video. Brevity - ensuring that you get to the point quickly - is essential. Read the full article »

How to Spend Your Video Production Budget (Wisely)

| | DigitalAccomplice - Dane
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The typical web video production process can be broken down into three stages. Stage one is the pre-production process, which includes everything from determining the web video marketing strategy through video concept and script. The next stages is the actual production of the video. Finally, post-production rounds out the process. Read the full article »

Do You Treat Your Video Marketing Like a First Date?

| | Adelie Studios Blog - Eric Guerin
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The most effective introductory video communications that cleverly whet the audience's appetite to learn more. Viewers need to identify with organizations and when an introductory video over shares, marketers run the risk of alienating the target audience. Short, "snackable" content may be the best approach when creating introductory web video productions. Read the full article »

6 Ways Low Quality Video Production Can Damage Your Business

| | Business 2 Community - Neil Davidson
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One of the most detrimental web video production issues involves video content that is excessively long for marketing effectiveness. Additionally, technological issues such as slow start-up times, video buffering and screen resolution can mitigate a web video marketing campaign's performance. Effective video content contains a clear call-to-action. Read the full article »

51.9% of Marketers Said Video Has the Best ROI

| | Flimp Video Solutions Blog - Jenn O'Meara
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Marketers who responded to a CopyPress survey said that video was the most complicated content format to create. Web video productions may be deemed difficult due to the combined factors of budget expense and lenghty timeline. However, marketers can create audiovisual content that is impactful and not a budget buster. Read the full article »

Video an ROI Leader, But is It Too Expensive and Hard to Find?

| | ReelSEO - Chris Atkinson
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According to the results of a CopyPress study, 50.4 percent of marketers felt that web video production was too costly. For web video, marketers should not be focused on creating video that can be viewed in a lean-in capacity. Creative approaches to producing video for the web may reduce budgets and production timelines. Read the full article »

Translating your Business Video to Increase Global Reach

| | Adelie Studios Blog - Eric Guerin
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Organizations that sell products and services to a global audience should consider translating video communications into native languages. For web video productions that may need to reach a global audience, consider creating animated or explainer videos. This content format makes it easy to produce multiple versions in different languages, as the videos do not contain spokesperson talent. Read the full article »

A Poor Host Will Compromise Your Massachusetts Video Production

| | Yes! MediaWorks The Video Marketing Blog - Eli Weiner
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Selecting the on-air talent that appears in the video is a critical component of web video production. First and foremost, it is important that the host appears natural and comfortable on camera. The talent's personality and demeanor can set the tone and mood of the video. Video producers can provide great recommendations on what works best for on-air talent. Read the full article »