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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

How Long Should a Video Be? Long Enough to Reach a Point

| | ReelSEO - Greg Jarboe
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Web video marketers need to focus on creating video content that is long enough to allow the audience to reach a point. The most effective web video production techniques could involve content as short as six-seconds up to 30 minutes, but marketers need to determine what duration works best for the message. Read the full article »

Dos and Don’ts for Successful Web Videos

| | The New York Times
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Web video marketers can improve the quality of their digital video content by following simple production tips. First and foremost, it is essential to create an intimate environment with viewers. Second, personality will encourage an audience to watch and share content. Finally, camera techniques that focus on the visual help ensure that the video is interesting. Read the full article »

Blogging With Video, Hoping to Go Viral

| | The New York Times - Kate Murphy
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The production values for digital video content are different from broadcast TV, due in part to how viewers engage with the video. Communicators can successfully create video content for the web by keeping the video's short and concise. Read the full article »

How to Turn Your Office Into a Video Studio

| | MarketingProfs - Dmitry Dragilev
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Organizations can easily produce video on-site. The best place to produce video is in a quiet area, such as a conference room or an unused office. Shooting against a backdrop mimics professionally produced video content. Lighting and audio quality are other features that can help video appear professional. Read the full article »

Why Do Video Production Costs Vary?

| | Three Motion Blog
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Video production costs vary due to a number of different factors. A production cost estimate will be based on the production style, the video's duration and staffing costs. More detailed budgets are usually available after producers have a better understanding about the project's specifics. Read the full article »

How to Use a Promotional Video Correctly

| | Business 2 Community - Drew Hendricks
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Some key elements to video production include developing a script, creating a storyboard and utilizing production tools. Professional video production services should be considered if you are not sure how to create a video message. Read the full article »

Creative Inspirations: Interactive Videos

| | Business 2 Community Ryan W. Neal
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Some web video marketers create interactive video experiences which let viewers select the way a story is told. This strategy works particularly well for campaigns in which marketers want viewers to watch and share content. Read the full article »

What the Heck is an ‘Explainer Video’?

| | Adelie Studios Blog - Eric Guerin
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Explainer videos quickly and easily explain products or services. This is one of the most popular forms of content produced for web video marketing. Viewers who watch explainer videos are more apt to engage with an organization, as the videos are able to quickly and easily validate a product or service. Read the full article »

Video Duration in the Marketing Funnel

| | Adelie Studios Blog - Eric Guerin
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The target audience should dictate the duration of video content produced. For new viewers or prospects, the ideal video length should be no longer than :60 to :90 seconds. Viewers who are familiar with your brand or organization can endure watching content that is between two to ten minutes in length. Customers and brand advocates are a more captive audience and can watch in-depth content that is ten minutes or longer. Read the full article »

How To Make A Kickass Kickstarter Video

| | Fast Company - Kerrin Sheldon
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The most successful Kickstarter campaigns tend to have an emotionally driven video. It is important to quickly engage viewers. The video's first ten seconds are critical. Also, production quality can help to make a strong first impression. Read the full article »

How to create visual content on a shoestring budget

| | Ragan's PR Daily - Garrett Heath
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Audivisual content incorporated into websites, videoemails and press releases can increase viewer engagement. Since video plays an important role in social media, creating video content should be a goal of any marketing department. Video content can be created by using inexpensive resources, including video producers listed on Craigslist. Read the full article »

Avoiding the Top Five Amateur Video Production Mistakes

| | Video Production Charlotte Blog - Lou Amico
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Amateurs can create professional-quality video by avoiding common mistakes. First and foremost, the audio quality of a video is extremely important. Wiring on-camera talents with mics is a simple way to produce a clear sounding audio track. Also, minimizing the camera movement will eliminate a jumpy camera style. Read the full article »

Video for Business: Messaging and Storyboarding

| | Adelie Studios Blog - Eric Guerin
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Creating a video storyboard helps to streamline the video production process. Storyboards offer the opportunity to pair what needs to be conveyed visually on screen with the audio script. This helps to streamline the script, creating a tighter, more cohesive video. Read the full article »

4 Ways to Ruin Homepage Videos

| | Native Tongue - Hunter Koerner
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For website homepage videos and other critical content, professional video producers may be the best way to articulate and convey a message. Video producers can take an idea and translate it into a scripted story that is communicated via audiovisual content. Read the full article »