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Articles about Web Video Production and Online Marketing Videos
Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies
Video case studies can play a pivotal role in a marketing communications program. Using audiovisual content is an effective way to show how an organization's goods or services align with the needs of the viewer. When producing content for video case studies, create video that is no longer than 30 seconds in length. Additionally, produce content that will pique a viewer's imagination.
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Organizations do not necessarily need to work with advertising agencies to create impactful videos. For $4,500.00 the Dollar Shave Club, an eCommerce retailer of razor blades, created a video that not only generated four million viral video views in a one week period, but helped the start-up attract funding from a number of Venture Capital firms.
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The quality of an audio track can be one of the most important ways to differentiate between professional and unprofessional video content. If conducting an interview on camera, the video should be shot within four feet of the person being videotaped. Also, it is important to show movement in a video. Animation and movement are two ways to differentiate from static content.
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After a video has been produced, web video marketers need to consider how to present the content in a way that entices viewers to spend the time watching the video. A quick synopsis, along with the video's run time, are two easy ways to engage viewers.
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With ten seconds to grab a viewer's attention, it is imperative to produce engaging video content. Since it can take up to seven touches to convert a prospect to a sale, video content should be developed to reach the viewer through a series of multiple touch points.
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Start-up ventures and small businesses can create video content by using programs including Apple's iMovie and Microsoft's Movie Maker.
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The most effective way to produce video content for web video marketing campaigns is to focus on creating a simple, short duration video shot in a modern video style.
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Video content creators should be more concerned about producing engaging marketing content versus obsessing over the run-time of a video.
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Some of the most successful web video marketing campaigns use video content that does not blatantly market a company's product or service.
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The maximize the potential of video content, the video needs to be produced for the specific primary platform it will be viewed on.
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