Web Video Marketing

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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Five Tips for Case-Study Videos That Get Results

| | MarketingSherpa
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Video case studies can play a pivotal role in a marketing communications program. Using audiovisual content is an effective way to show how an organization's goods or services align with the needs of the viewer. When producing content for video case studies, create video that is no longer than 30 seconds in length. Additionally, produce content that will pique a viewer's imagination. Read the full article »

A Great Shave Creates a Great Video Campaign

| | Flimp Video Solutions Blog - Jenn O'Meara
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Organizations do not necessarily need to work with advertising agencies to create impactful videos. For $4,500.00 the Dollar Shave Club, an eCommerce retailer of razor blades, created a video that not only generated four million viral video views in a one week period, but helped the start-up attract funding from a number of Venture Capital firms. Read the full article »

25 guidelines for great visual communication

| | Ragan.com - Matt Wilson
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The quality of an audio track can be one of the most important ways to differentiate between professional and unprofessional video content. If conducting an interview on camera, the video should be shot within four feet of the person being videotaped. Also, it is important to show movement in a video. Animation and movement are two ways to differentiate from static content. Read the full article »

Video for Your Business: Where to Start

| | Adelie Studios Blog - Eric Guerin
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With ten seconds to grab a viewer's attention, it is imperative to produce engaging video content. Since it can take up to seven touches to convert a prospect to a sale, video content should be developed to reach the viewer through a series of multiple touch points. Read the full article »