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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

How to broaden your video's reach

| | iMedia Connection - Christian Arno
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A simple way to develop web video marketing content for global marketing campaigns is to determine in the pre-production stage if video content will be filmed for different languages or if dubbing or subtitles can be used. Read the full article »

The 4 basics for creating engaging videos

| | iMedia Connection - Neil Perry
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Four essential elements to producing more effective online video content include creating a storyboard prior to video production, incorporating customer influence, making the video content relevant, and creating engrossing content. Read the full article »

Making Your Video Content “Snackable”

| | Adele Studios - Eric Guerin
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Ten percent of online video viewers are apt to click away from video content within ten seconds if the video content is not compelling, so web video marketers should consider creating content in a way that enables the viewer to watch in short bursts. Read the full article »

Four Common Mistakes When Using Video Online

| | MediaPost's Online Video Insider - Neil Perry
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Due in part to the screen size that most online video is viewed on, video content for web video marketing campaigns does not need to be of the same production quality as content used in traditional offline venues. Read the full article »