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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Web Video Production is Red Hot. Is it worth the investment?

| | RipMediaGroup
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Ok, online video production continues to explode in popularity. Companies of all shapes and sizes are turning to video to share their story with the world. So, why aren’t you? It’s all about the proof, right? Here are some KPI’s that might help inform you as to why web video production is a vital component of marketing.  If you want to watch a video and learn all this in 49 seconds, see below... Read the full article »

5 Reasons Why Using Web Video Production is the Best Method of Advertising

| | The Sequiter
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Online video production is one of the newer advertising methods available today. Web video production for online advertising started to gain popularity in 2010 where there was a 40% rise in online digital productions. According to Bright Roll, 94% of advertising executives at the time were planning to invest more in online video production to be used for ads. When you look at the benefits of online video production, it is not hard to see why. It is cost effective and leads to an increase in... Read the full article »

In Web Video Advertising, Is Longer Video Production Stronger?

| | Think with Google
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How long does it take to change someone’s mind about your brand in a web video ad?  Should you rush to tell your story to avoid getting tuned out, or should you embrace a longer video production format to build a more captivating story? Think with Google partnered with Mondelez International to find out the impact of the length of product marketing videos and how a video production’s length affected viewer engagement and... Read the full article »

Things To Consider Before Setting Up A Video Marketing Company

| | Web Video Marketing Council
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Are you thinking about putting your video creation skills to good use by setting up your own video marketing company? If you are, there are certain things you should consider, so that this type of venture has the best chance of succeeding. Below are four of the most important factors you should be aware of as you launch into the video marketing vertical... Read the full article »

Tips For Immersing Audiences Using 360° Web Video Production

| | ijnet
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This month, we made the leap into 360° video, I worked in collaboration with The Express Tribune to produce this groundbreaking video. Much has already been said about virtual reality and 360° video. Instead of covering the same ground, I will explain how we did it and what you should consider if you’re about to shoot your own 360° video because 360° video is a visual storytelling tool with massive potential — both for business lead generation and... Read the full article »

Video Marketing Tips for Great Video Content Marketing: Getting Started

| | AddThis Academy
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Online marketing videos are a major focus for brands looking for new ways to capture audience’s attention. An Animoto report showed 84% of consumers have ‘liked’ a branded video in their social media news feed, which is fantastic news for anyone looking to boost their engagement on social media. Additionally, 51.9% of marketers worldwide named video as the type of content with the best ROI. So, how should you get started making great web video and increasing... Read the full article »

How Landing Page Videos Create Massive Value and Drive Conversions

| | Business 2 Community
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When used correctly, marketing videos are a powerful tool that have become an ever more accessible vehicle for promoting your business. Studies have shown that a B2B videos and explainer videos on your landing page can increase your rate of conversion by up to 86%. Marketing with video is effective for a few reasons and this article explains how you can make effective videos for your landing landing pages, websites, and online video marketing campaigns... Read the full article »

4 Inexpensive Ways to Add Video to Your Marketing Toolbox

| | business.com
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Online video content marketing is an awesome tool that can help you at every stage of the sales cycle. For example, you can create fun, marketing videos on social that attracts people to your brand, explainer videos to convert prospects into customers, and educational videos to help customers use your product. Video production has many uses, but with that comes cost. Creating a video can be expensive, especially when you don’t have a huge budget. So this week, I’m going to show you four inexpensive ways to add video to your marketing toolbox... Read the full article »

GoPro Release Two Web Video Production Mobile Editing Apps

| | Stashed
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GoPro finally equipped consumers to carry out the full spectrum of web video production on the go. GoPro officially launched a pair of new mobile video editing apps that should greatly enhance the filmmaking experience for owners of the popular action cameras. GoPro users can now to edit videos cleanly and quickly without the need for a laptop or stationary editing bay and do it with relative easy even when using their web video production tool on mobile devices to create ... Read the full article »

The Beginner’s Guide to Producing Video Content

| | Tech.Co
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It’s longer news that video content marketing gets you customers. At least 64 percent of consumers admitted that they are likely to purchase a product after watching an explainer video about it. Users tend to spend more time on a website when there’s video content available, and YouTube has been reporting steady growth in video consumption year after year. Feel like jumping on the bandwagon, but don’t know where to start? Here’s a simple 5-step blueprint to help you to produce great web video production content... Read the full article »

How to Create Social Media Videos on a Budget

| | SocialMedia Examiner
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Do you want to add video to your social media content mix? Looking for ways to keep web video production costs low? Creating a marketing video or explainer video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings. Discover how to create and promote social media video on a budget... Read the full article »

How To Create a Quality Product Demo and Explainer Videos

| | Tech.Co
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Companies invest in video marketing. According to a recent report by Social Media Today, 64% of customers feel compelled to make a purchase after watching a product tutorial/demo or explainer video. Unbounce reports that featuring a video on a landing page can boost conversions by 80% on average. In fact, users tend to spend 88% more time on site when there’s video content available. When it comes to SaaS and IT products, a whooping 96% of decision-makers admitted to watching product videos before making a purchase. The attraction of video marketing is undeniable, however, when it comes to development costs, the average price tag for demo video production rounds up to... Read the full article »

8 Tips for Freelance Video Production Editors Dealing With the Business Side of Post-Production

| | Fstoppers
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Skilled videos production editors have started to see the value in being hired for contract work. It’s a great supplement income, you can be picky about projects, and most of us enjoy the work. But what about negotiating rates, estimating time, and dealing with files after the job? Here are some tips for the business-side of being a freelance video editor. Everyone’s situation will be a bit different, but I hope that some of the methods and reasoning help you increase... Read the full article »

You Can’t Stop Stop-Motion: Early Cinema Tech Still Going Strong for Marketing Videos

| | The Web Video Marketing Council
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Stop-motion, moving images and objects in small increments to create an illusion of movement is as old as cinema itself and important to consider for your online marketing videos. One of the first animation techniques discovered by filmmakers, stop-motion, helped instill viewers with a sense of awe for early cinema. It was all about the magic of movement and stop-motion video production techniques has evolved over the years, but it hasn’t lost its magic for online video marketing because... Read the full article »

5 B2B Video Marketing Mistakes Businesses Need to Stop Making

| | business.com
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With 91 percent of businesses citing that they plan to increase or maintain their spending on video marketing in 2016, it’s clear that internet video marketing is not just a passing trend, but one of the very best ways to connect with your audience. Everywhere you look, people are sharing marketing videos, or even making purchases after they've watched a video. But what happens when your video doesn’t get shared, or does not produce sales? It could be that you’re making one of these classic video marketing mistakes... Read the full article »

A Study in ROI-Driven Video Marketing: Humor & Human Touch Win New Business

| | Business 2 Community
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B2B video marketing professionals should adapt their thinking – and even revisit their language – to move away from ‘business to business’ marketing towards ‘Business to Person’ (B2P) marketing. In our hyper-connected, globally-networked, digitally-converged world, there are no lines drawn between people and businesses; every business decision maker is a person first and you can appeal to them in emotional and human ways that speak to their personal needs and desires. Adobe’s 2016 State of Content report found that humorous content is the most... Read the full article »

The Importance of Video Testimonials in Content Marketing

| | Business 2 Community
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Video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video content marketing, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials. In order to fully understand the value of video testimonials, you must look at the two things to be successful with you web video production processes... Read the full article »

Police Departments Hope Professionally Produced Explainer Videos Will Solve Crimes

| | The Charlotte Observer
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Charlotte-Mecklenburg police are making a direct appeal to the public to try to solve open homicide cases by crafting professional-looking explainer videos to motivate people with information to contact investigators. The department produced two explainer videos overviewing crimes so far. The videos feature pictures of victims moving across the screen and images of candles on his grave marker. These professionally made videos help to educate people on... Read the full article »

7 Keys to Producing High-Converting ‘Explainer' Videos

| | Entrepreneur
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“Explainer Videos” are a great marketing tool that can leverage consumers’ ability to easily digest visual content, and convert those consumers into leads, sales and revenue for your business. Considering that most explainer videos range in length between 60 and 90 seconds, you have only a small window of time to capture the your viewer’s attention and drive home your message in a convincing fashion. So, what makes one explainer video perform well and another fail miserably? Here are the seven web video production keys and processes to excellent explainer videos... Read the full article »

Visual Web Video Production: A Case For Beautiful

| | Forbes – CMO Network
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In The Content Game Of Thrones, video content Is King. Within the array of visual formats, there are winners—and, well, champions. Studies consistently show not only the growth, but the effectiveness of formats such as photography, illustration and my favorite, video. Effectiveness is often measured by consumption (video viewership is up – in fact, Cisco now predicts 80% of all Internet traffic will be streaming video by 2019) and sometimes by memorability or persuasion. Our brains, after all, process visual information faster than text-based content. 74% of B2B marketers now report that online video marketing converts better than other content types because... Read the full article »