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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

You Can’t Stop Stop-Motion: Early Cinema Tech Still Going Strong for Marketing Videos

| | The Web Video Marketing Council
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Stop-motion, moving images and objects in small increments to create an illusion of movement is as old as cinema itself and important to consider for your online marketing videos. One of the first animation techniques discovered by filmmakers, stop-motion, helped instill viewers with a sense of awe for early cinema. It was all about the magic of movement and stop-motion video production techniques has evolved over the years, but it hasn’t lost its magic for online video marketing because... Read the full article »

5 B2B Video Marketing Mistakes Businesses Need to Stop Making

| | business.com
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With 91 percent of businesses citing that they plan to increase or maintain their spending on video marketing in 2016, it’s clear that internet video marketing is not just a passing trend, but one of the very best ways to connect with your audience. Everywhere you look, people are sharing marketing videos, or even making purchases after they've watched a video. But what happens when your video doesn’t get shared, or does not produce sales? It could be that you’re making one of these classic video marketing mistakes... Read the full article »

A Study in ROI-Driven Video Marketing: Humor & Human Touch Win New Business

| | Business 2 Community
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B2B video marketing professionals should adapt their thinking – and even revisit their language – to move away from ‘business to business’ marketing towards ‘Business to Person’ (B2P) marketing. In our hyper-connected, globally-networked, digitally-converged world, there are no lines drawn between people and businesses; every business decision maker is a person first and you can appeal to them in emotional and human ways that speak to their personal needs and desires. Adobe’s 2016 State of Content report found that humorous content is the most... Read the full article »

The Importance of Video Testimonials in Content Marketing

| | Business 2 Community
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Video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video content marketing, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials. In order to fully understand the value of video testimonials, you must look at the two things to be successful with you web video production processes... Read the full article »

Police Departments Hope Professionally Produced Explainer Videos Will Solve Crimes

| | The Charlotte Observer
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Charlotte-Mecklenburg police are making a direct appeal to the public to try to solve open homicide cases by crafting professional-looking explainer videos to motivate people with information to contact investigators. The department produced two explainer videos overviewing crimes so far. The videos feature pictures of victims moving across the screen and images of candles on his grave marker. These professionally made videos help to educate people on... Read the full article »

7 Keys to Producing High-Converting ‘Explainer' Videos

| | Entrepreneur
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“Explainer Videos” are a great marketing tool that can leverage consumers’ ability to easily digest visual content, and convert those consumers into leads, sales and revenue for your business. Considering that most explainer videos range in length between 60 and 90 seconds, you have only a small window of time to capture the your viewer’s attention and drive home your message in a convincing fashion. So, what makes one explainer video perform well and another fail miserably? Here are the seven web video production keys and processes to excellent explainer videos... Read the full article »

Visual Web Video Production: A Case For Beautiful

| | Forbes – CMO Network
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In The Content Game Of Thrones, video content Is King. Within the array of visual formats, there are winners—and, well, champions. Studies consistently show not only the growth, but the effectiveness of formats such as photography, illustration and my favorite, video. Effectiveness is often measured by consumption (video viewership is up – in fact, Cisco now predicts 80% of all Internet traffic will be streaming video by 2019) and sometimes by memorability or persuasion. Our brains, after all, process visual information faster than text-based content. 74% of B2B marketers now report that online video marketing converts better than other content types because... Read the full article »

7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2)

| | Business 2 Community
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You’re convinced your business needs an explainer video to bolster your digital marketing strategy. You’ve seen the influence of b2b video content marketing and realize that it’s time to harness the power on online video marketing. Now you need to convince your fellow stakeholders that producing an explainer video is important to move forward. What’s the most efficient way to make a strong case? How can you persuade them about the importance of an explainer video? These are the types of questions we answer. First... Read the full article »

The Death of Adobe’s Flash for Video is Lingering, Not Sudden..But It’s Happening

| | c|net
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Widely used technologies take a long time to fade. Adobe's move to rename Flash Professional is only one nail in its coffin. You could be forgiven for thinking Adobe Systems just killed Flash, the software that for years delivered video, ads and games to Web browsers, and maybe you’d be right. So, let’s look at what’s really happening with Flash and why HTML5 is replacing Flash to play videos on any browser and operating system combination. Here’s how Flash is dying and why you need to take notice, if you want your videos to play on any... Read the full article »

Your Web Video Production Work is a Representation of Yourself, Not Your Client’s Budget

| | Fstoppers
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Are you proud of every commercial photo or corporate of business video production you’ve done? Have you ever found yourself explaining to someone, maybe even a client, about how a project you worked on could have been better, but you were held back by the lack budget and focus? Well I have some video production tips that will make both the video production company and client happy by... Read the full article »

Flimp Media Named Top 10 Global Web Video Production Company

| | 10BestProduction.com
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[sponsored] 10BestProduction names Flimp Media a 2016 top 10 video production company. Flimp is an expert in online video solutions for SMBs, nonprofits, and Fortune 1000 companies. Flimp creates online video content for business video marketing, testimonials, mobile video marketing, and HR and corporate professionals for year-round employee communications using video and video postcards. Flimp’s video production expertise includes: animation, motion graphics, live-action & on-location shoots, and whiteboard videos. Explainer videos also are examples of Flimp’s expertise, which can be distributed on YouTube, Facebook, LinkedIn, Instagram, websites and in intranet portals. Flimp’s case studies and client portfolio demonstrate video marketing prowess that set trends. Pricing inquiries are made by filling out a simple online form... Read the full article »

Adobe Stock Adds 100,000+ 4K Video Assets That Are Available Now

| | Imaging Resource
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Adobe announced that it has added over 100,000 native 4K online video assets to its Adobe Stock collection. All 4K Adobe Stock video assets are native 4K, which means that they were either recorded in 4K or were rendered in 4K. Joining the large collection, which already contains over a million video assets and 45 million images and graphics, the new 4K video assets are available for free at... Read the full article »

OnlineVideo.net Announces Video Marketing Campaigns of the Year Contest

| | Broadway World
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OnlineVideo.net announces its first annual online video content marketing campaigns of the year contest. The “Video Campaigns of the Year” contest is free to enter, and an online entry form is available here. Video marketing experts enter their work in multiple categories. Entrants send a URL of the nominated video marketing campaign, and detail how the campaign was run and delivered results. The nomination period starts today and runs until March 4th, and after that... Read the full article »

Step-by-Step Tutorial: Enhance Black & White Footage with Adobe Photoshop CC

| | streaming media producer
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In this free, available 24/7, online web video production tutorial we explore how using Adobe Photoshop to enhance black and white footage. I'm going to show you how to use Photoshop to really fine-tune your black-and-white effects. Although Photoshop isn't a video-first tool, it does offer nice features that aren't available in Premiere Pro or After Effects. So let’s get started... Read the full article »

UPDATE: NEW & Free Form 1095 Overview Video and FAQ document to Match IRS Deadlines

| | LinkedIn-Chip Arndt
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Our team updated the free IRS Form 1095 overview video and FAQ document related to employer and employee mandatory healthcare reporting. The video and FAQs document answers employees' questions about the extended deadline of March 31, 2016 for employers to send Form 1095-C to employees, and more. Access all here and create custom options to match your branding by... Read the full article »

3 Ways To Make Video Work Better - With Less Risk

| | MediaPost
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Video production is still perceived as a challenge- it costs too much, it takes too long to produce, the finished product lacks flexibility. But these opinions aren’t based in present reality and possibility. You can get ahead of the trend and position your marketing with video efforts succeed by taking these three steps... Read the full article »

Making the Video: Tools and Tips for Killer Execution

| | Business.com
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So, you've decided to get a video for your business. That's a smart move. Here's why: 70 percent of marketing professionals report that video converts better than any other medium, the average internet user spends 88% more time on a website with video, and 68% of marketers feel video is essential for their business. But not all videos are equal. There are many different ways to make a video, and many different types of videos out there. In this article, we are going to give you all the tools and knowledge you need to make your first video awesome... Read the full article »

5 Tips for Selecting the Ideal Music for Your Marketing Video

| | Entrepreneur
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Videos are now, officially, the most popular form of content in our already content-saturated world. Studies (yes: studies) predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have to be good. Time and again, I see promising films ruined by bad music choices. It doesn’t have to be that way. Many of the same music-selection principles used by filmmakers can also be used by brands. This article gives five tips for picking the best music for your films.... Read the full article »

5 Biggest Mistakes Made by ‘In-House’ Video Creators

| | Business 2 Community
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As Video Marketing becomes ever more important to a business, the need to demonstrate products, explain processes and evidence case studies, will be paramount. To maintain a strong online presence, businesses must juggle various digital marketing balls, but also know which ones to drop and leave for the experts. Most importantly, video content which reflects your brand (such as your homepage video), should really be produced by professionals, ensuring your hard-earned reputation isn’t damaged by poor-quality content... Read the full article »