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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2)

| | Business 2 Community
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You’re convinced your business needs an explainer video to bolster your digital marketing strategy. You’ve seen the influence of b2b video content marketing and realize that it’s time to harness the power on online video marketing. Now you need to convince your fellow stakeholders that producing an explainer video is important to move forward. What’s the most efficient way to make a strong case? How can you persuade them about the importance of an explainer video? These are the types of questions we answer. First... Read the full article »

The Death of Adobe’s Flash for Video is Lingering, Not Sudden..But It’s Happening

| | c|net
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Widely used technologies take a long time to fade. Adobe's move to rename Flash Professional is only one nail in its coffin. You could be forgiven for thinking Adobe Systems just killed Flash, the software that for years delivered video, ads and games to Web browsers, and maybe you’d be right. So, let’s look at what’s really happening with Flash and why HTML5 is replacing Flash to play videos on any browser and operating system combination. Here’s how Flash is dying and why you need to take notice, if you want your videos to play on any... Read the full article »

Your Web Video Production Work is a Representation of Yourself, Not Your Client’s Budget

| | Fstoppers
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Are you proud of every commercial photo or corporate of business video production you’ve done? Have you ever found yourself explaining to someone, maybe even a client, about how a project you worked on could have been better, but you were held back by the lack budget and focus? Well I have some video production tips that will make both the video production company and client happy by... Read the full article »

Flimp Media Named Top 10 Global Web Video Production Company

| | 10BestProduction.com
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[sponsored] 10BestProduction names Flimp Media a 2016 top 10 video production company. Flimp is an expert in online video solutions for SMBs, nonprofits, and Fortune 1000 companies. Flimp creates online video content for business video marketing, testimonials, mobile video marketing, and HR and corporate professionals for year-round employee communications using video and video postcards. Flimp’s video production expertise includes: animation, motion graphics, live-action & on-location shoots, and whiteboard videos. Explainer videos also are examples of Flimp’s expertise, which can be distributed on YouTube, Facebook, LinkedIn, Instagram, websites and in intranet portals. Flimp’s case studies and client portfolio demonstrate video marketing prowess that set trends. Pricing inquiries are made by filling out a simple online form... Read the full article »

Adobe Stock Adds 100,000+ 4K Video Assets That Are Available Now

| | Imaging Resource
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Adobe announced that it has added over 100,000 native 4K online video assets to its Adobe Stock collection. All 4K Adobe Stock video assets are native 4K, which means that they were either recorded in 4K or were rendered in 4K. Joining the large collection, which already contains over a million video assets and 45 million images and graphics, the new 4K video assets are available for free at... Read the full article »

OnlineVideo.net Announces Video Marketing Campaigns of the Year Contest

| | Broadway World
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OnlineVideo.net announces its first annual online video content marketing campaigns of the year contest. The “Video Campaigns of the Year” contest is free to enter, and an online entry form is available here. Video marketing experts enter their work in multiple categories. Entrants send a URL of the nominated video marketing campaign, and detail how the campaign was run and delivered results. The nomination period starts today and runs until March 4th, and after that... Read the full article »

Step-by-Step Tutorial: Enhance Black & White Footage with Adobe Photoshop CC

| | streaming media producer
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In this free, available 24/7, online web video production tutorial we explore how using Adobe Photoshop to enhance black and white footage. I'm going to show you how to use Photoshop to really fine-tune your black-and-white effects. Although Photoshop isn't a video-first tool, it does offer nice features that aren't available in Premiere Pro or After Effects. So let’s get started... Read the full article »

UPDATE: NEW & Free Form 1095 Overview Video and FAQ document to Match IRS Deadlines

| | LinkedIn-Chip Arndt
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Our team updated the free IRS Form 1095 overview video and FAQ document related to employer and employee mandatory healthcare reporting. The video and FAQs document answers employees' questions about the extended deadline of March 31, 2016 for employers to send Form 1095-C to employees, and more. Access all here and create custom options to match your branding by... Read the full article »

3 Ways To Make Video Work Better - With Less Risk

| | MediaPost
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Video production is still perceived as a challenge- it costs too much, it takes too long to produce, the finished product lacks flexibility. But these opinions aren’t based in present reality and possibility. You can get ahead of the trend and position your marketing with video efforts succeed by taking these three steps... Read the full article »

Making the Video: Tools and Tips for Killer Execution

| | Business.com
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So, you've decided to get a video for your business. That's a smart move. Here's why: 70 percent of marketing professionals report that video converts better than any other medium, the average internet user spends 88% more time on a website with video, and 68% of marketers feel video is essential for their business. But not all videos are equal. There are many different ways to make a video, and many different types of videos out there. In this article, we are going to give you all the tools and knowledge you need to make your first video awesome... Read the full article »

5 Tips for Selecting the Ideal Music for Your Marketing Video

| | Entrepreneur
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Videos are now, officially, the most popular form of content in our already content-saturated world. Studies (yes: studies) predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have to be good. Time and again, I see promising films ruined by bad music choices. It doesn’t have to be that way. Many of the same music-selection principles used by filmmakers can also be used by brands. This article gives five tips for picking the best music for your films.... Read the full article »

5 Biggest Mistakes Made by ‘In-House’ Video Creators

| | Business 2 Community
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As Video Marketing becomes ever more important to a business, the need to demonstrate products, explain processes and evidence case studies, will be paramount. To maintain a strong online presence, businesses must juggle various digital marketing balls, but also know which ones to drop and leave for the experts. Most importantly, video content which reflects your brand (such as your homepage video), should really be produced by professionals, ensuring your hard-earned reputation isn’t damaged by poor-quality content... Read the full article »

A Fun Way to Ramp up Employee Education and Training Using Explainer Videos

| | women2 - Brigg Patten
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Want to propel yourself far ahead of your competition? Then it is time to make use of new video production strategies that enhance training methods for employees. Here we cover some video production tips to create excellent explainer videos for education to ensure training programs are effective and engaging. Microlearning videos reorganizes training programs into several short courses that are bite-size lessons to help employees train for specific jobs, learn about your organization, and and implement skills to grow your... Read the full article »

How Home Depot is Winning with Video Content - Lessons For Your Business

| | reelseo - Andy Smith
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The Home Depot is an expert in home improvement how-to videos. The Home Depot’s YouTube channel is sitting at just under 100 thousand subscribers and used its know-how to leave a 45 million+ video view footprint on the how-to space. It focused heavily on the hygiene part of the “Hero, Hub, and Hygiene strategy" with solid results. Hero, Hub and Hygiene refer to a particularly successful online video strategy that focuses on constantly being in front of your intended audience. Some companies focus more on the Hero video content marketing, which is a more traditional video marketing approach. This generates a boost in both traffic and brand awareness. The significance of The Home Depot example is that it couples cost-effective and smart video production strategies with... Read the full article »

The Most Important Part Of Online Video Production Happens Before You Turn The Camera On

| | B2C - Robert Weiss
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Regardless if you are new to online b2b video production and video marketing or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the video production. Companies realize that video production for business is an important part of the marketing communication and sales mix because, one, decision makers more often watch sales and marketing videos than read text and two, marketing with video communicates better in a shorter amount of time than text. Here are 3 video production tips to help plan and prepare for quality video... Read the full article »

5 Facts You Didn’t Know About Explainer Videos

| | B2C - Andre Oentoro
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Explainer videos are one of the best marketing tools to use on your website, in video email, and via social media. Their effectiveness is underestimated by those who don’t use videos. Here are five facts about explainer videos and video productions trends that you probably didn’t know: 1. 80 percent of people watch an entire online video and prefer to watch online video than read blog text. Also, 75% of senior executives (decision makers) prefer online marketing videos to discover information and seek out business related videos at least once a week. Here are the other four facts about the importance of marketing with videos... Read the full article »

8 Essential Ways to Keep Your Video Production Content Relevant

| | reelseo - Anish Patel
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It’s not enough simply to create a video for your business; you need a strategy in place that will ensure you’re getting the most value as possible from your videos. Online video marketing is an investment and, whilst it can be done cost-effectively using quality video production company, it can be disappointing to watch video views decline if the production quality is not right. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Thankfully, there are actions you can take. Here are cost-effective video production tips to give your online marketing videos a boost and prolong their value... Read the full article »