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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

Making the Video: Tools and Tips for Killer Execution

| | Business.com
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So, you've decided to get a video for your business. That's a smart move. Here's why: 70 percent of marketing professionals report that video converts better than any other medium, the average internet user spends 88% more time on a website with video, and 68% of marketers feel video is essential for their business. But not all videos are equal. There are many different ways to make a video, and many different types of videos out there. In this article, we are going to give you all the tools and knowledge you need to make your first video awesome... Read the full article »

5 Tips for Selecting the Ideal Music for Your Marketing Video

| | Entrepreneur
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Videos are now, officially, the most popular form of content in our already content-saturated world. Studies (yes: studies) predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have to be good. Time and again, I see promising films ruined by bad music choices. It doesn’t have to be that way. Many of the same music-selection principles used by filmmakers can also be used by brands. This article gives five tips for picking the best music for your films.... Read the full article »

5 Biggest Mistakes Made by ‘In-House’ Video Creators

| | Business 2 Community
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As Video Marketing becomes ever more important to a business, the need to demonstrate products, explain processes and evidence case studies, will be paramount. To maintain a strong online presence, businesses must juggle various digital marketing balls, but also know which ones to drop and leave for the experts. Most importantly, video content which reflects your brand (such as your homepage video), should really be produced by professionals, ensuring your hard-earned reputation isn’t damaged by poor-quality content... Read the full article »

A Fun Way to Ramp up Employee Education and Training Using Explainer Videos

| | women2 - Brigg Patten
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Want to propel yourself far ahead of your competition? Then it is time to make use of new video production strategies that enhance training methods for employees. Here we cover some video production tips to create excellent explainer videos for education to ensure training programs are effective and engaging. Microlearning videos reorganizes training programs into several short courses that are bite-size lessons to help employees train for specific jobs, learn about your organization, and and implement skills to grow your... Read the full article »

How Home Depot is Winning with Video Content - Lessons For Your Business

| | reelseo - Andy Smith
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The Home Depot is an expert in home improvement how-to videos. The Home Depot’s YouTube channel is sitting at just under 100 thousand subscribers and used its know-how to leave a 45 million+ video view footprint on the how-to space. It focused heavily on the hygiene part of the “Hero, Hub, and Hygiene strategy" with solid results. Hero, Hub and Hygiene refer to a particularly successful online video strategy that focuses on constantly being in front of your intended audience. Some companies focus more on the Hero video content marketing, which is a more traditional video marketing approach. This generates a boost in both traffic and brand awareness. The significance of The Home Depot example is that it couples cost-effective and smart video production strategies with... Read the full article »

The Most Important Part Of Online Video Production Happens Before You Turn The Camera On

| | B2C - Robert Weiss
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Regardless if you are new to online b2b video production and video marketing or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the video production. Companies realize that video production for business is an important part of the marketing communication and sales mix because, one, decision makers more often watch sales and marketing videos than read text and two, marketing with video communicates better in a shorter amount of time than text. Here are 3 video production tips to help plan and prepare for quality video... Read the full article »

5 Facts You Didn’t Know About Explainer Videos

| | B2C - Andre Oentoro
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Explainer videos are one of the best marketing tools to use on your website, in video email, and via social media. Their effectiveness is underestimated by those who don’t use videos. Here are five facts about explainer videos and video productions trends that you probably didn’t know: 1. 80 percent of people watch an entire online video and prefer to watch online video than read blog text. Also, 75% of senior executives (decision makers) prefer online marketing videos to discover information and seek out business related videos at least once a week. Here are the other four facts about the importance of marketing with videos... Read the full article »

8 Essential Ways to Keep Your Video Production Content Relevant

| | reelseo - Anish Patel
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It’s not enough simply to create a video for your business; you need a strategy in place that will ensure you’re getting the most value as possible from your videos. Online video marketing is an investment and, whilst it can be done cost-effectively using quality video production company, it can be disappointing to watch video views decline if the production quality is not right. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Thankfully, there are actions you can take. Here are cost-effective video production tips to give your online marketing videos a boost and prolong their value... Read the full article »

The Truth About Web Video Production for YouTube Video Marketing

| | Slate and Main
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The truth about YouTube? The reason your competitor - or maybe even your sloppy, unprofessional uncle - got more views than your video that was just released on your company’s homepage WITH an associated blog post (PS: So frustrating) is because you think that producing any type of online video works; it doesn’t. If you want to use video as part of your online marketing strategy, you are going to have to learn about video production, options of making high-quality video with quality b2c and b2b video production companies and have a better understanding of how YouTube works. Web video marketing is something any business can do. So, what do you need to know? Here are three big-pro tips you need in your back pocket BEFORE you start producing video content and BEFORE you... Read the full article »

6 Ways to Get People to View Video From Your Website Homepage

| | Quora - Andre Oentoro
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The best ways depends to have people view video and on from your website and current homepage contents depends a lot on the quality of online video production that you are using on your website and the value-added messaging of what do you want to deliver to people when they are there. Remember that the landing page a viewer comes to view your online video is not always the home page, and that’s okay. The key thing to remember is that you always want viewers to act and I’ve found that people act and do click on calls-to-actions (one of them is watching your explainer video) when every this presented in a graphically pleasing and intriguing way. In my opinion, six best practices include: 1. Structure website properly, if you want them to watch the video - make sure that you put your video ... Read the full article »

How To Create Great Videos To Market Your Company

| | James G. Brooks - Founder and CEO of the video platform
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Many small and mid-sized companies hear that they should use video marketing solutions and post sales videos on YouTube or Facebook, and lots of them are following this advice. Among marketers and agency executives, 68% expect to increase their digital video ad spending in the next 12 months, according to a study released in April by the Interactive Advertising Bureau and conducted by research firm Advertiser Perceptions. So, if you want to create great online video for sales, lead generation, and/or brand awareness, and learn about works and what doesn’t work in online video marketing, it is best to take a look at videos communications that other marketers are using. Doing this will give you ideas to improve on your own video production marketing strategies before you start. Key takeaways for successful video marketing production and online video marketing include:
1. Make any video’s purpose clear from the start, as it gives your message and story more impact
2. Early use of captions to explain what is happening in a marketing video makes a world of difference
3. If a video is hard to watch because of poor video production quality then any benefit to marketing with video goes out the window
4. Investing in better video production services and quality will always result in a big improvements in viewer experience
5. Online video marketing experts see video as an essential tool to increase viewer engagement and sharing your message, brand, and value proposition with others Read the full article »

Avoid These Four Mistakes in Your Web Video Production

| | New Slate Films
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Although you can get a lot of mileage out of "cheap and cheerful" web video production styles, there are a few mistakes you want to avoid to get the best quality online video content. These are a few common video content marketing mistakes to avoid. Firstly, not communicating with the video production company hired to create your website video content is a big error. Make sure the video production company understands what your needs and wants for your online video content. Also avoid misleading your audience. If the video production company you have hired understands what needs to be communicated in your video content, they will not mislead the audience. Also avoid leaving the message to the very end in your video content. Most online video content is not watched completely anyway. Be sure to make your online video content appropriate for your audience. Avoid trying to make it overly generalized because you may miss out on making quality video content for your target audience. Finally don't allow your online video content to get too lengthy. Effective online video content should be between 2 and 3 minutes in length. Follow these best practices to improve your web video production. Read the full article »

Four Costs to Consider For Better Animated Explainer Online Video Production

| | Business 2 Community - Robert Weiss
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Animated explainer videos can be very good marketing content to produce because they can explain hard-to-understand concepts. If your business requires some explaining to its client about the service or product it offers, this is a great way to engage them. Plus, websites that host animated explainer videos convert leads at a higher rate. There are four costs to consider for better animated explainer video production: the graphics, how complex the animation needs to be, the length of the video, and the experience of the production team that you hire. Find out how these costs factor into your decision-making at the link. Read the full article »

Great Online Video Production Content: Start a Corporate Vlog

| | Videomaker.com - Marc Johnson
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It's not necessary to spend a lot of money to produce impactful online video content. Creating a corporate - or even a personal - vlog (aka a video log) is a great way to start building content with as little as a good quality smartphone and the basic editing tools on a Mac or a Windows PC. The key to creating quality content is persistence and consistence. Starting a vlog is a great way to reach consumers and answer questions or concerns in a real-time manner that speaks volumes beyond any kind of text-based communication. Would you consider starting a vlog if it meant you could directly communicate with your consumers? Consider these four tips before you begin filming. Read the full article »

Spend Less and Get Better Online Video Production Content

| | ReelSEO - Andy Smith
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ReelSEO recently entertained the notion that "cheap and cheerful" video productions may be a good thing. While more companies are upping the ante with high-quality video production styles or even experimenting with new technology like 360-degree virtual reality, lower video production costs set content apart by removing high expectations and delivering a higher level of authenticity. Both of these factors lead to better viewer engagement, which, ultimately, is the point of video content, right? Read the full article »

Introducing 360 Virtual Reality Online Video Production

| | OnlineVideo.net - Stepjan Alaupovic
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Video's success and popularity has made new forms of technology a reality. For instance, we reported a new form of 3-D advertising this past March, which marketers have used to advertise things like whiskey and cars. Now we are beginning to see the first inkling of virtual reality videos. OnlineVideo.net created a list of five things you need to know about virtual reality video production to determine whether this new technology is right for your company. It's a different kind of storytelling and it involves a much higher production budget, but this unique video marketing trend may be the key to quality sales leads. Read the full article »

Seven Ways to Improve Your Video Production Process

| | Government Video - Quantum
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Your online marketing video campaign can quickly get bogged down by bad workflow. These seven tips from Quantum can help you devise an efficient process for your business video productions. Although it's written with government videos primarily in mind, it's useful for corporate businesses as well. Read the full article »