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Articles about Web Video Production and Online Marketing Videos

Search articles and information about web video production and online marketing videos including tips and trends related to explainer videos, website video content, corporate videos, animated videos, B2B sales videos, video production styles, and video production best practices. Find articles about streamlining the web video production process, best ways to produce impactful online video content for marketing, website video content strategies, and lessons learned from successful online video production companies

The Truth About Web Video Production for YouTube Video Marketing

| | Slate and Main
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The truth about YouTube? The reason your competitor - or maybe even your sloppy, unprofessional uncle - got more views than your video that was just released on your company’s homepage WITH an associated blog post (PS: So frustrating) is because you think that producing any type of online video works; it doesn’t. If you want to use video as part of your online marketing strategy, you are going to have to learn about video production, options of making high-quality video with quality b2c and b2b video production companies and have a better understanding of how YouTube works. Web video marketing is something any business can do. So, what do you need to know? Here are three big-pro tips you need in your back pocket BEFORE you start producing video content and BEFORE you... Read the full article »

6 Ways to Get People to View Video From Your Website Homepage

| | Quora - Andre Oentoro
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The best ways depends to have people view video and on from your website and current homepage contents depends a lot on the quality of online video production that you are using on your website and the value-added messaging of what do you want to deliver to people when they are there. Remember that the landing page a viewer comes to view your online video is not always the home page, and that’s okay. The key thing to remember is that you always want viewers to act and I’ve found that people act and do click on calls-to-actions (one of them is watching your explainer video) when every this presented in a graphically pleasing and intriguing way. In my opinion, six best practices include: 1. Structure website properly, if you want them to watch the video - make sure that you put your video ... Read the full article »

How To Create Great Videos To Market Your Company

| | James G. Brooks - Founder and CEO of the video platform
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Many small and mid-sized companies hear that they should use video marketing solutions and post sales videos on YouTube or Facebook, and lots of them are following this advice. Among marketers and agency executives, 68% expect to increase their digital video ad spending in the next 12 months, according to a study released in April by the Interactive Advertising Bureau and conducted by research firm Advertiser Perceptions. So, if you want to create great online video for sales, lead generation, and/or brand awareness, and learn about works and what doesn’t work in online video marketing, it is best to take a look at videos communications that other marketers are using. Doing this will give you ideas to improve on your own video production marketing strategies before you start. Key takeaways for successful video marketing production and online video marketing include:
1. Make any video’s purpose clear from the start, as it gives your message and story more impact
2. Early use of captions to explain what is happening in a marketing video makes a world of difference
3. If a video is hard to watch because of poor video production quality then any benefit to marketing with video goes out the window
4. Investing in better video production services and quality will always result in a big improvements in viewer experience
5. Online video marketing experts see video as an essential tool to increase viewer engagement and sharing your message, brand, and value proposition with others Read the full article »

Avoid These Four Mistakes in Your Web Video Production

| | New Slate Films
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Although you can get a lot of mileage out of "cheap and cheerful" web video production styles, there are a few mistakes you want to avoid to get the best quality online video content. These are a few common video content marketing mistakes to avoid. Firstly, not communicating with the video production company hired to create your website video content is a big error. Make sure the video production company understands what your needs and wants for your online video content. Also avoid misleading your audience. If the video production company you have hired understands what needs to be communicated in your video content, they will not mislead the audience. Also avoid leaving the message to the very end in your video content. Most online video content is not watched completely anyway. Be sure to make your online video content appropriate for your audience. Avoid trying to make it overly generalized because you may miss out on making quality video content for your target audience. Finally don't allow your online video content to get too lengthy. Effective online video content should be between 2 and 3 minutes in length. Follow these best practices to improve your web video production. Read the full article »

Four Costs to Consider For Better Animated Explainer Online Video Production

| | Business 2 Community - Robert Weiss
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Animated explainer videos can be very good marketing content to produce because they can explain hard-to-understand concepts. If your business requires some explaining to its client about the service or product it offers, this is a great way to engage them. Plus, websites that host animated explainer videos convert leads at a higher rate. There are four costs to consider for better animated explainer video production: the graphics, how complex the animation needs to be, the length of the video, and the experience of the production team that you hire. Find out how these costs factor into your decision-making at the link. Read the full article »

Great Online Video Production Content: Start a Corporate Vlog

| | Videomaker.com - Marc Johnson
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It's not necessary to spend a lot of money to produce impactful online video content. Creating a corporate - or even a personal - vlog (aka a video log) is a great way to start building content with as little as a good quality smartphone and the basic editing tools on a Mac or a Windows PC. The key to creating quality content is persistence and consistence. Starting a vlog is a great way to reach consumers and answer questions or concerns in a real-time manner that speaks volumes beyond any kind of text-based communication. Would you consider starting a vlog if it meant you could directly communicate with your consumers? Consider these four tips before you begin filming. Read the full article »

Spend Less and Get Better Online Video Production Content

| | ReelSEO - Andy Smith
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ReelSEO recently entertained the notion that "cheap and cheerful" video productions may be a good thing. While more companies are upping the ante with high-quality video production styles or even experimenting with new technology like 360-degree virtual reality, lower video production costs set content apart by removing high expectations and delivering a higher level of authenticity. Both of these factors lead to better viewer engagement, which, ultimately, is the point of video content, right? Read the full article »

Introducing 360 Virtual Reality Online Video Production

| | OnlineVideo.net - Stepjan Alaupovic
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Video's success and popularity has made new forms of technology a reality. For instance, we reported a new form of 3-D advertising this past March, which marketers have used to advertise things like whiskey and cars. Now we are beginning to see the first inkling of virtual reality videos. OnlineVideo.net created a list of five things you need to know about virtual reality video production to determine whether this new technology is right for your company. It's a different kind of storytelling and it involves a much higher production budget, but this unique video marketing trend may be the key to quality sales leads. Read the full article »

Seven Ways to Improve Your Video Production Process

| | Government Video - Quantum
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Your online marketing video campaign can quickly get bogged down by bad workflow. These seven tips from Quantum can help you devise an efficient process for your business video productions. Although it's written with government videos primarily in mind, it's useful for corporate businesses as well. Read the full article »

Activate Your Video Production Campaigns With These Three Tips

| | Direct Marketing - Eric Krell
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Eventually video marketing is going to be more than just explainer or how-to videos. The best way to stay ahead of the curve is to learn from the trailblazers themselves. Take for instance this recent project that turned bus shelters in Chicago and Boston into a "complex activation campaign". Eric Krell shares three tips that helped make this unique video marketing campaign. His takeaways include building a team with diverse skills, thinking outside-the-box for delivering technology solutions, and combining old and new technology. Read the full article »

Pricing Strategies for Better Animated Explainer Online Video Productions

| | Flimp Media - Jesse Albro
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So you've decided you would like to make some explainer videos for your business. Great! Explainer videos are a great way to generate new leads, especially when you add a call to action at the end of the video. Now here's the question -- how much are these videos going to cost you? And are they worth the price? Flimp Media outlines the cost of explainer videos and the pros and cons of developing a custom explainer video marketing campaign. Read the full article »

How to Analyze Online Video Production Budgets

| | Business 2 Community - Robert Weiss
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Budgets. Budgets are hard to talk about. Start talking about the video marketing budget for your business and your higher-ups may do two things: balk at the idea of the production cost or pull out their iPhone and ask why you can't just make a video with it. Before you do a *headdesk* you do have to take a serious look at the numbers. A well examined budget can make or break you. These are the five areas where you should focus on when you're analyzing budget costs for video marketing production. Read the full article »

Video Production Marketing Strategies for Ecommerce Success

| | Business 2 Community - Brad Jefferson
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If your business has an ecommerce component, you may want to consider video marketing as an effective tool for sales. Using videos will result in "higher average order value (AOV) and increased conversions". All good things, right? Business 2 Community has six ways to execute a successful ecommerce video marketing strategy for your business. Read the full article »

How to Speak Volumes in Your Online Video Production Without Words

| | ReelSEO - Andy Smith
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They say pictures are worth a 1000 words and videos are worth millions. But what if you don't use any words at all to convey your business's message? Silence can be golden and can lead to great returns. These video content marketing ideas from ReelSEO will give you an idea of how you too can turn a silent video into great ROI. Read the full article »

Seven Tips for a Great Web Video Production Process

| | Marketing Land - Michael Litt
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Starting an online video content marketing production can be a big hill to climb, especially for small-to-medium sized businesses. Although studies show that video content marketing is great for B2B businesses, many are hesitant to build campaigns because they don't know how to brainstorm, execute, and track the website video content. B2B sales videos, corporate videos, explainer videos, testimonial videos, product overview videos, these are all great video content marketing material. To start the video production process, you must dedicate resources to it. This can be as simple as finding an online video production company within your budget or experimenting with low-budget or low-cost video production styles. Simple online video marketing strategies do not have to cost a lot of money. Next you must develop compelling stories for your online video content. You can use comedy or micro-moments or emotional video content marketing to reach your users, but you must know who you are talking to before. Brands that use video content marketing know their clients well because they have to create compelling online video content for them. Showing more than just the product or service helps create a better online video content marketing campaign. How-to's, user testimonials, and entertaining online video content all contribute to great video content marketing campaigns. Keep the length of the online video content in mind for your consumers, as well as what they do after the video is over. Do you want them to shop the product after they have watched the online video content? Also be aware of where you put your online video marketing content. You don't want users to leave your website after watching video marketing content and not completing a process. Finally, be aware of what video content marketing metrics you want to keep track of. You may be surprised by what many video marketing managers consider the best metrics to analyze. Read the full article »

What You Need to Know About "Talking Head" Interview Video Production

| | Direction Group - Gary Wales
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Before you begin shooting video content, you need to figure out what kind of video you'd like to produce. For many B2B businesses, a "talking head" video is a great way to introduce new clients to your product or services. This type of video is generally an interview with an expert or speaker. This in-depth article will give you all the information you need to create a great "talking head" video piece. Read the full article »

Producing Video is Challenging But Here's Why It'll Make Web Visitors Fall in Love

| | Content Standard - Jonathan Crowl
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Video content was recently voted hardest to create in a report from Ascend2. 59% of marketers who were surveyed reported that it's difficult to create a good piece of video content. Challenges include a lack of resources, budgets, and a lack of video content marketing platform knowledge. But video is the second-most effective type of content, so to ignore it would be detrimental to your brand's marketing endeavors. Here's why you should get over these hurdles and start creating video content for your audience. Read the full article »