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Whitepapers about Online Video Marketing and Video Communications

Download these free whitepapers and case study reports with valuable information on topics such as Video Direct Marketing, Using Video for Lead Generation, Video Email Marketing and Employee Video Communications.

NEW Cisco Video & Visual Networking Index: Forecast and Methodology, 2015–2020

August 2016 | Cisco

This 22-page Cisco report covers forecast and methodology insights into video usage and growth from 2015–2020 across all viewing devices, including mobile. Every second, nearly a million minutes of video content will cross the network by 2020. Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015. Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26 percent. Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent. Learn how video content marketing matters and why to execute your B2C and B2B video marketing strategies now to leverage this explosive marketplace

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Instagram Video Ads: The Rise and Success of Marketing Videos – Q1 2016 Report

May 2016 | Brand Networks

This 8-page report from Brand Networks is for social media marketers and agency creatives who want to use online video more effectively, more efficiently, and at a lower cost for Instagram. This report forecasts spending trends for the major digital ad formats — including search, display, and video — and mobile vs. desktop. We also examine trajectories for social ad spending and programmatic ad buying, which cut across digital formats. Finally, we look at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises. What follows are the results of a study examining more than 3.8 billion Instagram ad impressions over a nine-month period

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Why B2B Video Marketing is So Powerful

May 2016 | Jules Blundell

This ebook is written by Jules Blundell from Australia for marketers, communications directors, business leaders, and agency creatives who understand the importance of B2B video marketing. Jules walks you through video marketing trends, video marketing statistics for success, and provides whys and hows to successful marketing with video. Web Video Marketing Council is honored to provide this E-BOOK to you compliments of VideoBuzz and Jules Blundell.

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Video Content Marketing – How To Make BingeWatchable Marketing Videos

April 2016 | Ludlow Media

Ludlow Media - This 42-page ebook, by San Francisco video production company, Ludlow Media, is for marketers, communications directors, business leaders, and agency creatives who want to use online video more effectively, more efficiently, and at a lower cost. Developing a strategy to get the most out of your video content relies on planning as much as possible from the start. From the subject of your video and the proper genre, to where you will use it and how people will consume it. Video is the king of content formats and the most power communications tool. If you don’t know all the superpowers of video, you’re likely missing an opportunity and this ebook helps you know all the ways video can help you fly.

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Video Statistics – The Marketer’s Summary 2016

March 2016 | invodo

The 29-page report covers topics related to online video content marketing as: millennials & video; video in digital marketing; social video marketing; mobile video marketing video; how video marketing helps you sell more; why shoppers love video; video industry statistics; and more. Lean how video content marketing matters and use these tips on the report to execute your B2C and B2B video marketing.

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Quarterly Digital Intelligence Briefing: 2016 Digital Trends

March 2016 | Econsultancy & Adobe

The 40-page report covers various angles of the use of digital media content. Ninety-four percent say that improving the process behind content creation and delivery will be important in delivering a great customer experience. Further, 91% say the same about the importance of improving collaboration between creative and marketing teams. When asked to identify their strategic priorities for 2016, more organizations (53%) chose data-driven marketing with their top vote and using video content to increase engagement also was important.

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The State of Video Marketing 2016

March 2016 | Wyzowl

When it comes to video marketing, there’s an accepted belief that using video is growing quickly. Statistics abound regarding online marketing video’s effectiveness, but many of these video marketing statistics are old and new research is surprisingly thin, which has  made it difficult to build an accurate picture of what’s really happening in online marketing. In our 2016 survey, we built on the foundations of our last report and dramatically increased our scope and focus. Whereas last year’s video marketing survey focused on b2b video marketing video and trends such as  spending, ROI, and video production strategies, this year we drill down into the audience’s take on branded video as well examining how videos play an important role in viewers online experiences.

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10 Tips for Adding Video Content to Your Digital Marketing Mix

March 2016 | IBM Marketing Cloud

Integrating video content into email, social media, and other digital channels can pay off big for marketers. Not only are more people engaging with video, but these video interactions are driving increased revenue. More importantly, if you want to build a video-marketing program that drives awareness, engagement, and revenue, you’ll need a well-thought-out plan that integrates with your company’s business goals. The 10 tips you can download now will get you on the right path, whether you just shot your first video with your iPhone, have a library of videos already, or are working with a video production company to create videos.

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Capture More Customers With Video: The Why, What and How

March 2016 | Jules Blundell

Honing a great video marketing strategy is essential for businesses, nonprofits and any organization that desires to communicate to today’s virtual audience, who consumes and loves visual content 24/7 on all mobile devices and computers.  In Capture More Customers with Video e-book, Jules Blundell reveals secrets to creating a robust video marketing strategy that will convert and retain.  The book is full of great practical advice from writing scripts, editing videos, and deciding when/how to hire a production company, and should be read by anyone using video in their business.

After reading this book, you will be able to produce educational, branding, explainer, b2c, and b2b video messages that are just as effective and just as sleek as those created by larger companies with full marketing departments and big video production budgets.

Enjoy this short video about the ebook and, complements of The Web Video Marketing Council, download it for free by clicking “Download the E-BOOK” button below.


“Simply put, if you are trying to figure out how to leverage video to help your business acquire and retain more customers, this book is for you.  From strategy to planning to execution, Jules literally leaves no shell unturned and gives away all the secrets to great video marketing.” - Joe Pulizzi, Founder, Content Marketing Institute and Author, Epic Content Marketing

"Video is the newest and boldest language of the Web and every business needs to master it quickly. Jules’ book expertly describes the entire process of creating a strategy to actually executing video that will move the marketing needle.”- Robert Rose, Chief Strategy Officer, Content Marketing Institute

The ebook is also available here: Kindle version; Paperback print version; and Audio version.

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Marketing Trends, Spend & Forecasts for 2016 [Video #4]

February 2016 | Alf Insight

Video content marketing has seen a 20% year on year increase as a content format.

Following the success of last year’s Marketing Trends, Spend and Forecasts report, we surveyed 200+ marketers to gain insight into the top marketing trends that both your peers and prospective customers will embrace in 2016. We looked into where marketers will invest budgets and what challenges they look to overcome. Whether you’re a supplier looking to understand needs and pain points of potential clients, or a brand looking to benchmark spend, this report provides a complete overview to help inform your 2016 strategy.

60% of marketers are looking to use b2b video marketing in 2016, making it this year’s highest climber, with a 20% year-on-year increase. Last year, video ranked as sixth most popular medium with only 40% of marketers using video marketing in their marketing mix. More businesses will integrate video on websites and incorporate it into their social media strategy. YouTube is no longer the only choice when it comes to digital video players and platforms.

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Beginners Guide to Making Online Interactive Videos

February 2016 | hapyak

hapyak presents this 21-page report on how to create interactive video. So what is interactive video?
Interactive video is an option to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize their path through the video. Interactivity provides 3x to 4x more viewer engagement and retention than traditional linear video across all use cases - training, lead generation and qualification, sales, and entertainment. Learn how you can solve online video content marketing and communications’ problems by using interactive video.

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75% of Mobile Viewing Will Be Online Video Content by 2020 [Cisco 2015-2020 Forecast Study]

February 2016 | Cisco

Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update is part of the comprehensive Cisco VNI Forecast. This comprehensive, 30+ page white paper presents Cisco’s major global mobile data traffic projections and growth trends including: mobile online video traffic accounting for 55 percent of total mobile traffic in 2015 and mobile video traffic now accounting for more than half of all mobile data traffic.

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Can Video & Native Formats Rule Mobile Advertising?

January 2016 | Trusted Media Brands

Sight, sound and motion give video the advantage of being an ad format that works for marketers at both the top and bottom of the consumer purchase funnel. Looking at these survey results from 300+ marketers, increased brand awareness is the number one benefit of video ads on mobile. Engagement and “better interactive from users” were second and third. Read this full report to answer these questions:
1- Will video become the predominant ad format in mobile?
2- Can native advertising overtake the banner on mobile platforms?
3- Why use video and native at all?

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B2B Content & Video Marketing: 2016 Benchmarks, Budgets, and Trends

January 2016 | Content Marketing Institute

Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends— North America report going into 2016. Key findings include: Only 30% of B2B marketers say their organizations are effective at content marketing and 79% say they will use video and video-related content marketing for 2016

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Mobile Advertising and Marketing Trends Roundup

January 2016 | eMarketer

Mobile now accounts for most of the time US adults spend with the internet, and marketers have responded. From mobile social network advertising to mobile programmatic, mobile video and push notifications, marketers are using an array of tools to reach their audience on the go. eMarketer has curated this Roundup of trends, insights and interviews to help advertisers and marketers keep up with the latest mobile marketing trends.

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White Paper: 2015 State of the Video Industry

December 2015 | Aol

According to nearly 300 brands, agencies and publishers surveyed in our sixth annual State of the Video Industry report, much has changed in the past year. Unprecedented and explosive growth in mobile and digital advertising has challenged the industry’s preconceptions of what disruption truly means. Digital ad spend in the US is projected to total more than $58 billion in 2015, up from just under $50 billion in 2014. This growth shows no signs of stopping with digital spend projections reaching $93.7 billion by 2019, and much of that growth acceleration coming from digital video.

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The State of Video in the Enterprise 2015

December 2015 | Kaltura

Video is used in a wide array of areas in organizations, most notably in training and in marketing. But the democratization of content creation is very apparent with employee generated content topping executive communications. The data in this survey firmly suggests that video technology is a major force in the enterprise world. In five to ten years, video will become a standard, as normal as email or phone calls or meetings are today. It will boost creativity, enable faster learning, and will drive a cultural change. In the words of one respondent, “video is drastically changing the landscape.” Organizations find value in integrating video into their existing systems and workflows, however there is also a firm belief that video deserves its own dedicated outlet in the shape of a corporate video portal, which provides a single access point for both internal and external audiences, and encourages video discovery and employee participation.

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White Paper: The Migration to Mobile Video [Yahoo Research]

November 2015 | Yahoo

Yahoo’s latest research, which surveyed 1,251 participants, found mobile video views are on the rise and that there are several clear takeaways that marketers can take advantage of. Smartphone video views are up 55% and tablet views up 48%, both surpassing PC and laptop views, which are up 34% year over year.

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The Digital Social Contract – Enlightening 110-Page Report on the Evolution of and Relationship Between Online Video, Social Communities and Content Engagement

November 2015 | Ogilvy & Mather and Victorious

The Ogilvy & Mather/Victorious massive 110-page Red Paper expose entitled "The Digital Social Contract," explores the evolutionary connection between creative content (namely video), social/community interaction, and the unspoken social rules that define the relationship for brands and online video marketers. This extensive essay provides valuable insights for online video and content marketers regarding the interplay between online social communities that passionate, inspiring creative content and how marketers and brands can harness this power to drive revenu.

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Report: Hero’s Guide To Video Marketing

November 2015 | Brightcove icons

The Hero’s Guide To Video Marketing (Chapters 1-3) presents survey data that explores elements of successful video marketing execution and how to increase video communications engagement and interaction. This guide covers a variety of related topics such as; aligning video content strategies with the customer lifecycle; evaluating essential elements of video content publication and syndication; how to assemble team to properly execute video marketing and video production strategies; and measuring and scaling repeatable video successes with advice from video marketing mentors.

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Industry Report: The State of Online Video

October 2015 | Limelight Networks icons

The “State of Online Video” is Limelight Networks’ latest in a series of survey and industry trends reports that explore consumer perceptions and behaviors around video content marketing. This 18-page report highlights video communications and video marketing trends and statistics and includes people’s video production strategies, video distribution methods, and how and when they use video marketing platforms. This video trends report is based on responses from 1,206 consumers ranging in demographics, gender, and education. Key findings include:

  • Longer-form content is propelling online video consumption
  • Video buffering drives abandonment, but only so far
  • For web video advertising must be personalized and skippable
  • Social media drives video sharing
  • Young Millennials are driving a transition from broadcast to online video
  • For Millennials, watching online video is all about the devices
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Report: 2015 Video Marketing Strategy Survey and Trends

October 2015 | Ascend2

The 2015 Video Marketing Strategy Survey is based on completed surveys of 280 marketing, sales and business professionals from around the world. The survey report concludes that online video is an extremely effective marketing and communications tool for engaging and educating customers, and for increasing brand awareness with effectiveness increasing for 87% of companies, and half indicating the improvement is significant when compared to other marketing methods, The survey results also reflect a fast growing rate of video marketing adoption. Topics covered in the report include:

  • The top objectives of an effective video marketing strategy
  • How to use video to increase sales leads and lead conversion
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Report: Ooyala 2015 Global Video Index Report

September 2015 | Ooyala

Tablet and Smartphone Video Trends: Younger consumers drive the global adoption of mobile video. Nearly half of all video plays in 2Q 2015 were on mobile devices with nearly 8X as many plays on smartphones as on tablets. 2Q 2015 saw mobile video plays exceed 44%, up 74% from 2014 and up a whopping 844% since Q2 2012. By the end of 2015, mobile will account for more than 50% of all video plays. Engagement Patterns by Device: Consumers have decided that any screen is suitable for watching any content.  

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White Paper: Online Video Marketing is King of The Web

September 2015 | Incite Group

Web video marketing is “King of The Internet”. According to Cisco, by 2017, around 70 percent of online consumer traffic will consist of web marketing videos. As people have ready access to online video, and, therefore, consume more of it, marketers are increasingly using it as a hook to lead consumers to written subject matter. Facebook founder, Mark Zuckerberg said:  “People are gaining the power to share in richer and richer ways. We used to share with text and now we post mainly with photos. In the future, video will be even more important.’ Online video marketing trends show that using online marketing videos and images make a sudden impact. Words are important but video and images are vital and viral. Read thisIncite Group, 10-page white paper on the whys and hows of using images, mobile video marketing, and internet video marketing properly and effectively.

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White Paper: Impact of Online Video Marketing

September 2015 | Aberdeen Group

Today’s top marketers are ones who deliver the best experiences and video internet marketing is one of the most effective mediums for delivering experiences at scale. Figure 1 shows that there is a very positive trend among web video marketing experts using video. They generate more revenue and earn greater investments back into marketing through their reported budget growth. Report key findings show that online video marketing grows company revenues 49 percent faster year-over-year than organizations without video, videos users enjoy 27 percent higher click-through rates and 34% higher web conversion rates, compared to non-users, and 41 percent experience
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White Paper: How Marketers Are Using Social Media & Video Marketing To Grow Their Businesses

August 2015 | WVMC

Video marketing is important and is more relevant as people watch videos all of the time on mobile devices. A significant 57% of marketers use video in their online marketing today and 72% want to learn more about video marketing and plan to increase using video for their online video marketing and video communications, according to this survey of more than 3,700 online marketing experts. Download this 53-page, 7th Annual Social Media & Video Marketing Survey Report from Social Media Examiner and learn some “not-so-obvious” ways to help with your social media online marketing using video.
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Report: July 2015 Employee Video Communications Case Study Report

July 2015 | FlimpCommunications

Using Video and Interactive Multimedia for Benefits Enrollment: 27 Employer Case Studies and Results from 40 Campaigns
This Flimp Communications Case Study Report presents detailed results from 27 large employer’s video and multimedia email communications campaigns used to announce annual employee benefits open enrollment. These 40 campaigns generated an average 78% employee engagement rate and 94% response rate per video view. The average time employees engaged with the interactive content was 3.5 minutes per viewing session.
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White Paper: Using Online Video with Tracking for Lead Generation

July 2015 | WVMC

This WVMC Intelligence Report explores the use of online video for sales lead generation. Recent surveys by WVMC and its partners show that 69 percent of professional marketers use online video and over 75 percent of business executives regularly view online video content. The WVMC Intelligence Report details five factors that drive online video lead generation success: engaging content, viewer interactivity, flexible distribution, actionable tracking, and CRM integration.
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White Paper: Communicating Employee Benefits with Video:
Solutions, Strategies and Case Studies

July 2015 | FlimpCommunications

This WVMC Intelligence Report reviews how online video is being used to improve employee benefits communications and annual enrollment. The Report provides four employer case studies showing how video with tracking is being used for employee benefits education and enrollment. Topics covered include; leveraging video to improve benefits communications, benefits video content options to consider, and the use of interactive video brochures for open enrollment communications.
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White Paper: Changing the Game for Direct Marketers

July 2015 | WVMC

This WVMC Intelligence Report reviews how online video is changing the way business's focus their direct marketing campaigns. Flimp video email, and video landing pages drive a higher response rate from the target audience, with real time tracking and analysis via email. The topics covered include; The next big thing for direct marketing, the need for more engaging direct marketing content, the emergence of a powerful new direct marketing application: video landing pages, critical components of effective video landing pages, Flimp - a new technology platform for video direct marketing, and conclusion - a new direct marketing paradigm.
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White Paper: Trends in Online Video Innovation: Video Editing in the Cloud

July 2015 | WVMC

This 10-page white paper examines trends in online video applications and examines the key benefits of cloud-based video technologies. Download the report to gain key insights for your organization, including:

  • Key Market Trends on Use, Deployment and Spending on Online Video Applications in the Business Sector.
  • Benefits of Cloud-Based Video Technologies and Solutions.
  • Best Practices that can be Followed for Video Production, Management and Delivery.
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