Your Global Video Marketing, Production, Advertising and Communications Weekly News -

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| Wyzowl
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Video has soared during the last 12 months, with a 17% leap in usage. Learn about the current state of video marketing in 2018 and what's to come. About two out of three businesses not already using video plan to start in 2018 and those who do use video, plan to continue. The vast majority are set to increase or maintain their spending on video in the next twelve months-though it's interesting to note there's been a slight fall in the number of marketers reporting positive ROI from video. Video continues to benefit a wide variety of business functions. Its most common benefit is increasing user understanding, but increased dwell time, sales, and traffic, as well as reduced support queries are all thanks to video according to many marketers... Read the full article »

| Precise TV
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The world’s number one video platform offers unbeatable global reach. The videos span a huge variety of interests, trends, and topics, offering content to match every brand’s advertising strategy. But marketers are concerned that some of their ads are appearing alongside a long tail of YouTube videos, which can be irrelevant and sometimes damaging to their brand reputations. In this 14-page whitepaper from Precise TV, you’ll learn how to get the most from your YouTube ad spend without putting your brand at risk, as well as the best ways to get the most views for your brand... Read the full article »

| Innovid
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For decades, marketers have understood the power of video to communicate ideas and tell stories in a way that has unmatched emotional appeal. Like virtually all non-digital advertising, video is a one-to-many medium that has undergone evolutionary change since the first TV commercials. In this white paper from Innovid, examine how leading brand marketers perceive their adoption of video advertising, their beliefs about integrating data, their adoption of KPIs to determine success, and what their plans and expectations are for 2018 regarding the impact of video. Their reactions paint a picture of a rapidly evolving medium showing signs of success today and which ultimately promises to blend the art of engaging video with the science of data-driven marketing  ... Read the full article »

| Kaltura
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Online video platform Kaltura has released its State of Video in the Enterprise report for 2017 and the results show increased use of live and on-demand video at large businesses, an increase in video integration, and a desire for more of the same. Video has multiple purposes in the enterprise, with 29 percent of large companies saying they rely on video for five to eight use cases. Effective video commonly used for consumer-facing brand awareness platforms such as website video, social channels, and advertising include employee-created video, public event streaming, training, internal communications, and live internal broadcasts... Read the full article »

| Digital Brew
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Video marketing refers to the process of using video to provide value to your product or service. Video marketing doesn’t have to be directly promotional, but it often has that effect. Interesting video can increase your brand’s credibility, draw more users to and through your sales funnel, and sell more of your product or service. No matter what product, service, or experience you’ve created, we’re all in business to do one thing: solve a problem. The most important step in any business plan is identifying your unique selling proposition. A unique selling proposition is your company’s distinct offer to your target market. The more specific you can get early in your video marketing strategy, the easier everything will be down the line (and the better your video will be).... Read the full article »

| Olapic
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Short videos are becoming more popular and is a quick way to grab a customer's’ attention. This 20 page guide by Olapic explains three key steps to delighting shoppers with short-form video content. The guide discusses the best social platform to release specific content and which are the most popular. For mobile, Snapchat, Instagram and Facebook stories work best when it comes to short-form video. There are many channels to consider when planning your content strategy. The aforementioned options, however, are an ideal place to start when testing the animated content’s potential for your brand.  The guide uses real-world examples to spotlight successful short-form video use cases... Read the full article »

| Luth Research
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Stats do more than prove the value of video in marketing, they help make that video marketing more effective. This ebook by Luth Research provides a breakdown of content consumption that can help marketers better target their potential customers starting with the point that genre matters. By looking at the most popular genres across all devices and audiences, Luth Research gained valuable insights for companies with marketing strategies including YouTube advertising as well as for companies looking to generate leads from a channel of their own.... Read the full article »

| IAB Video Center
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Digital video advertising is evolving and growing alongside the television industry's shift to digital and streaming services. The Digital Video Committee, a group within the IAB Digital Video Center, recently published a 117 page guide detailing the latest in all areas of digital video advertising from markets and trends to automation and mobile video advertising. The continued growth in digital video advertising demonstrates the indomitable power of video to capture attention, drive engagement, and build brands. As U.S. digital advertising revenue increases, mobile advertising is driving the growth, overtaking desktop advertising revenues... Read the full article »

| FWCouncil
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This unique, 16-page study by FreeWheel takes a closer look at the engagement, expectations, and impact of different short-form video ad experiences and sheds light on how, as an industry, we can continue to create better experiences and business outcomes. There were three different scenarios set up where they studied the behavior of almost 3,000 viewers, listing their findings in this report. People are consuming more video as the content is made available on more screens. The rise of mobile and social media has only added to the consumption of short-form video and its importance for publishers and marketers in terms of improving the advertising experience.... Read the full article »

| Simply Measured
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Video marketing is essential to any social marketing strategy aimed at keeping consumers engaged, especially through social media. This 61 page report from Simply Measured explores the states of each social media platform and the types of marketing most effective for each. You will gain  insight and understanding of a dynamic industry where new networks emerge, old networks evolve, and user bases continue to rise at rapid rates. The report also exposes the contradictions at play in today's social marketing landscape. Simply Measured goes into depth about marketing budgets, which tend to be 12% of companies’ total budgets.... Read the full article »

| Koozai
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Video marketing is crucial in any marketing strategy. In this 39 page ebook from Koozai, you will learn how to have a strong presence on YouTube as well as other video sharing platforms. But before signing up for YouTube, you must decide what you’re going to publish. Branding is one way to go, but you have to be smart about it. You could get away with sticking your logo on any video, but for it to be effective you should offer a video that is useful, professional, and unique. Once you have a good idea of the content you want to promote, then you can start filming... Read the full article »

| Vidooly
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Video marketing through YouTube is extremely effective and it is crucial that companies have some sort of strategy. This report from Vidooly analyzes the top 20 travel channels based on seven parameters. From this report, you will learn some of these strategies, how to budget for a YouTube presence, the importance of viewership, subscription, likes, average views, length and engagement. These factors are vital to every business’ YouTube marketing strategy to keep consumers engaged and coming back for more.... Read the full article »

| EmailAppend
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Email (and video) marketing is utilized by businesses in every step of the customer experience, from acquisition to engagement to purchase to post-purchase to retention. In this 6 page whitepaper from EmailAppend, you learn how valuable email is, as well as creating a better customer experience with video. To create a better customer experience, identify your target audience, stay engaged, and drive easier purchase experiences. By turning an email address into a marketable data point, you will be able to cost effectively improve... Read the full article »

| Email Monks
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Rich media like videos and cinemagraphs created a stir in the world of email marketing. These work as flavoring  agents. However, the look of emails varies according to the purpose and industry. In this 16 page ebook by Email Monks learn the ways media should be applied emails. Each element has a specific circumstance from promotional emails, to event/product launches and many others. This ebook helps learn the secrets behind email marketing and how to keep consumers engaged... Read the full article »

| Oxagile
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Video is essential to keep consumers engaged and most of the time guarantees them to buy your product. When video becomes a cornerstone of your marketing strategy, an online video platform (OVP) can help you tackle the challenges of creating and delivering high-quality video content just as viewers want it—at any time and any place.In this 21-page whitepaper by Oxagile, they broke down the leading OVP providers based on the key aspects of video content delivery and the key benefits from OVP. You’ll learn about customization, organization, integration, delivery and so much more... Read the full article »

| Social Media Today
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Companies want to tap the power of video to drive sales and engage customers. But video requires a major investment of time, money and expertise. It’s clear Video marketing is effective and grabs viewers’ attention. But while it  sometimes may take hours to produce one short video, the outcome is worth it. In this 13 page playbook by Social Media Today, you’ll learn six ways to get video produced much faster. Not only will it save time and money, but it’ll also keep viewers happy... Read the full article »

| My eVideo
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Video marketing can be short, sweet and effective with a variety of different videos. An explainer video is a short, but highly engaging, and informative video designed with the purpose of explaining a company’s product or service. In this 27 page ebook by MyeVideo, you’ll learn not only why your business should invest in explainer videos, but the benefits that come from them. Not only is it fun, but it’s also innovative. From increased ROI, to boosting SEO and conversion rates... Read the full article »

| MarketingProfs
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Video content marketing works. Whether you’re a novice or growing an existing program, now’s the time to put video content into the marketing spotlight. From production advice to distribution musts, this free, 32-page Video Marketing: 10 Lessons From the Experts E-Book from MarketingProfs provides practical advice and inspired ideas for developing expertise and delivering results by creating and using video for B2B Video Marketing, Social Media Video Marketing, Ecommerce, and more... Read the full article »

| Zefr.com
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Zefr.com conducted a March 2017 case study about the ever changing ways consumers are watching video. They analyzed major networks such as ABC, FOX, NBC and CBS and social media sites as YouTube being the leader in online video. In this 23 page report, Zefr examined the shifting nature of how consumers are watching and engaging with video and TV-based content and YouTube Marketing content. YouTube is powering the next generation of quality... Read the full article »

| Cisco
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This 22-page Cisco report covers forecast and methodology insights into video usage and growth from 2015–2020 across all viewing devices, including mobile. Every second, nearly a million minutes of video content will cross the network by 2020. Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015. Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26 percent. Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent. Learn how video content marketing matters and why to execute your B2C and B2B video marketing strategies now to leverage this explosive marketplace... Read the full article »