Your Global Video Marketing, Production, Advertising and Communications Weekly News -

When it comes to video marketing, there’s an accepted belief that using video is growing quickly. Statistics abound regarding online marketing video’s effectiveness, but many of these video marketing statistics are old and new research is surprisingly thin, which has ┬ámade it difficult to build an accurate picture of what’s really happening in online marketing. In our 2016 survey, we built on the foundations of our last report and dramatically increased our scope and focus. Whereas last year’s video marketing survey focused on b2b video marketing video and trends such as ┬áspending, ROI, and video production strategies, this year we drill down into the audience’s take on branded video as well examining how videos play an important role in viewers online experiences....

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