Your Global Video Marketing, Production, Advertising and Communications Weekly News -

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| My eVideo
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Video marketing can be short, sweet and effective with a variety of different videos. An explainer video is a short, but highly engaging, and informative video designed with the purpose of explaining a company’s product or service. In this 27 page ebook by MyeVideo, you’ll learn not only why your business should invest in explainer videos, but the benefits that come from them. Not only is it fun, but it’s also innovative. From increased ROI, to boosting SEO and conversion rates... Read the full article »

| MarketingProfs
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Video content marketing works. Whether you’re a novice or growing an existing program, now’s the time to put video content into the marketing spotlight. From production advice to distribution musts, this free, 32-page Video Marketing: 10 Lessons From the Experts E-Book from MarketingProfs provides practical advice and inspired ideas for developing expertise and delivering results by creating and using video for B2B Video Marketing, Social Media Video Marketing, Ecommerce, and more... Read the full article »

| Zefr.com
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Zefr.com conducted a March 2017 case study about the ever changing ways consumers are watching video. They analyzed major networks such as ABC, FOX, NBC and CBS and social media sites as YouTube being the leader in online video. In this 23 page report, Zefr examined the shifting nature of how consumers are watching and engaging with video and TV-based content and YouTube Marketing content. YouTube is powering the next generation of quality... Read the full article »

| Cisco
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This 22-page Cisco report covers forecast and methodology insights into video usage and growth from 2015–2020 across all viewing devices, including mobile. Every second, nearly a million minutes of video content will cross the network by 2020. Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015. Global IP video traffic will grow threefold from 2015 to 2020, a CAGR of 26 percent. Internet video traffic will grow fourfold from 2015 to 2020, a CAGR of 31 percent. Learn how video content marketing matters and why to execute your B2C and B2B video marketing strategies now to leverage this explosive marketplace... Read the full article »

| Brand Networks
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This 8-page report from Brand Networks is for social media marketers and agency creatives who want to use online video more effectively, more efficiently, and at a lower cost for Instagram. This report forecasts spending trends for the major digital ad formats — including search, display, and video — and mobile vs. desktop. We also examine trajectories for social ad spending and programmatic ad buying, which cut across digital formats. Finally, we look at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises. What follows are the results of a study examining more than 3.8 billion Instagram ad impressions over a nine-month period... Read the full article »

| Jules Blundell
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This ebook is written by Jules Blundell from Australia for marketers, communications directors, business leaders, and agency creatives who understand the importance of B2B video marketing. Jules walks you through video marketing trends, video marketing statistics for success, and provides whys and hows to successful marketing with video. Web Video Marketing Council is honored to provide this E-BOOK to you compliments of VideoBuzz and Jules Blundell.... Read the full article »

| Ludlow Media
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Ludlow Media - This 42-page ebook, by San Francisco video production company, Ludlow Media, is for marketers, communications directors, business leaders, and agency creatives who want to use online video more effectively, more efficiently, and at a lower cost. Developing a strategy to get the most out of your video content relies on planning as much as possible from the start. From the subject of your video and the proper genre, to where you will use it and how people will consume it. Video is the king of content formats and the most power communications tool. If you don’t know all the superpowers of video, you’re likely missing an opportunity and this ebook helps you know all the ways video can help you fly.... Read the full article »

| invodo
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The 29-page report covers topics related to online video content marketing as: millennials & video; video in digital marketing; social video marketing; mobile video marketing video; how video marketing helps you sell more; why shoppers love video; video industry statistics; and more. Lean how video content marketing matters and use these tips on the report to execute your B2C and B2B video marketing.... Read the full article »

| Econsultancy & Adobe
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The 40-page report covers various angles of the use of digital media content. Ninety-four percent say that improving the process behind content creation and delivery will be important in delivering a great customer experience. Further, 91% say the same about the importance of improving collaboration between creative and marketing teams. When asked to identify their strategic priorities for 2016, more organizations (53%) chose data-driven marketing with their top vote and using video content to increase engagement also was important.... Read the full article »

| Wyzowl
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When it comes to video marketing, there’s an accepted belief that using video is growing quickly. Statistics abound regarding online marketing video’s effectiveness, but many of these video marketing statistics are old and new research is surprisingly thin, which has  made it difficult to build an accurate picture of what’s really happening in online marketing. In our 2016 survey, we built on the foundations of our last report and dramatically increased our scope and focus. Whereas last year’s video marketing survey focused on b2b video marketing video and trends such as  spending, ROI, and video production strategies, this year we drill down into the audience’s take on branded video as well examining how videos play an important role in viewers online experiences.... Read the full article »

| IBM Marketing Cloud
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Integrating video content into email, social media, and other digital channels can pay off big for marketers. Not only are more people engaging with video, but these video interactions are driving increased revenue. More importantly, if you want to build a video-marketing program that drives awareness, engagement, and revenue, you’ll need a well-thought-out plan that integrates with your company’s business goals. The 10 tips you can download now will get you on the right path, whether you just shot your first video with your iPhone, have a library of videos already, or are working with a video production company to create videos.... Read the full article »

| Jules Blundell
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Honing a great video marketing strategy is essential for businesses, nonprofits and any organization that desires to communicate to today’s virtual audience, who consumes and loves visual content 24/7 on all mobile devices and computers. In Capture More Customers with Video e-book, Jules Blundell reveals secrets to creating a robust video marketing strategy that will convert and retain. ... Read the full article »

| Alf Insight
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Video content marketing has seen a 20% year on year increase as a content format.
Following the success of last year’s Marketing Trends, Spend and Forecasts report, we surveyed 200+ marketers to gain insight into the top marketing trends that both your peers and prospective customers will embrace in 2016. We looked into where marketers will invest budgets and what challenges they look to overcome. Whether you’re a supplier looking to understand needs and pain points of potential clients, or a brand looking to benchmark spend, this report provides a complete overview to help inform your 2016 strategy. 60% of marketers are looking to use b2b video marketing in 2016, making it this year’s highest climber, with a 20% year-on-year increase. Last year, video ranked as sixth most popular medium with only 40% of marketers using video marketing in their marketing mix. More businesses will integrate video on websites and incorporate it into their social media strategy. YouTube is no longer the only choice when it comes to digital video players and platforms.... Read the full article »

| hapyak
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hapyak presents this 21-page report on how to create interactive video. So what is interactive video? Interactive video is an option to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize their path through the video. Interactivity provides 3x to 4x more viewer engagement and retention than traditional linear video across all use cases - training, lead generation and qualification, sales, and entertainment. Learn how you can solve online video content marketing and communications’ problems by using interactive video. ... Read the full article »

| Cisco
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Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update is part of the comprehensive Cisco VNI Forecast. This comprehensive, 30+ page white paper presents Cisco’s major global mobile data traffic projections and growth trends including: mobile online video traffic accounting for 55 percent of total mobile traffic in 2015 and mobile video traffic now accounting for more than half of all mobile data traffic.... Read the full article »

| Trusted Media Brands
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Sight, sound and motion give video the advantage of being an ad format that works for marketers at both the top and bottom of the consumer purchase funnel. Looking at these survey results from 300+ marketers, increased brand awareness is the number one benefit of video ads on mobile. Engagement and “better interactive from users” were second and third. Read this full report to answer these questions:... Read the full article »

| Content Marketing Institute
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Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends— North America report going into 2016. Key findings include: Only 30% of B2B marketers say their organizations are effective at content marketing and 79% say they will use video and video-related content marketing for 2016. ... Read the full article »

| eMarketer
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Mobile now accounts for most of the time US adults spend with the internet, and marketers have responded. From mobile social network advertising to mobile programmatic, mobile video and push notifications, marketers are using an array of tools to reach their audience on the go. eMarketer has curated this Roundup of trends, insights and interviews to help advertisers and marketers keep up with the latest mobile marketing trends... Read the full article »

| AOL
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According to nearly 300 brands, agencies and publishers surveyed in our sixth annual State of the Video Industry report, much has changed in the past year. Unprecedented and explosive growth in mobile and digital advertising has challenged the industry’s preconceptions of what disruption truly means. Digital ad spend in the US is projected to total more than $58 billion in 2015, up from just under $50 billion in 2014. This growth shows no signs of stopping with digital spend projections reaching $93.7 billion by 2019, and much of that growth acceleration coming from digital video... Read the full article »

| Yahoo
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Yahoo’s latest research, which surveyed 1,251 participants, found mobile video views are on the rise and that there are several clear takeaways that marketers can take advantage of. Smartphone video views are up 55% and tablet views up 48%, both surpassing PC and laptop views, which are up 34% year over year. Read the full article »