Your Global Video Marketing, Production, Advertising and Communications Weekly News -

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| flimpcommunications
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This 19-page, corporate video communications and online video marketing white paper from Lawrence Ragan Communications, Inc. is very helpful in breaking down why and how more companies are using video communications effectively to engage with employees. Learn why 71% of human resource professionals surveyed currently produce videos to communicate with employees, 72% will increase their use of online video production, and why 41% percent of those human resource professionals not using video communication today promise to do so for 2016.... Read the full article »

| Incite Group
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Web video marketing is “King of The Internet”. According to Cisco, by 2017, around 70 percent of online consumer traffic will consist of web marketing videos. As people have ready access to online video, and, therefore, consume more of it, marketers are increasingly using it as a hook to lead consumers to written subject matter. Facebook founder, Mark Zuckerberg said:  “People are gaining the power to share in richer and richer ways. We used to share with text and now we post mainly with photos. In the future, video will be even more important.’ Online video marketing trends show that using online marketing videos and images make a sudden impact. Words are important but video and images are vital and viral. Read this Incite Group, 10-page white paper on the whys and hows of using images, mobile video marketing, and internet video marketing properly and effectively... Read the full article »

| Aberdeen Group
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Today’s top marketers are ones who deliver the best experiences and video internet marketing is one of the most effective mediums for delivering experiences at scale. Figure 1 shows that there is a very positive trend among web video marketing experts using video. They generate more revenue and earn greater investments back into marketing through their reported budget growth. Report key findings show that online video marketing grows company revenues 49 percent faster year-over-year than organizations without video, videos users enjoy 27 percent higher click-through rates and 34% higher web conversion rates, compared to non-users. Read the full article »