Your Global Video Marketing, Production, Advertising and Communications Weekly News -

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| Yahoo
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Yahoo’s latest research, which surveyed 1,251 participants, found mobile video views are on the rise and that there are several clear takeaways that marketers can take advantage of. Smartphone video views are up 55% and tablet views up 48%, both surpassing PC and laptop views, which are up 34% year over year. Read the full article »

| Ogilvy & Mather and Victorious
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The Ogilvy & Mather/Victorious massive 110-page Red Paper expose entitled "The Digital Social Contract," explores the evolutionary connection between creative content (namely video), social/community interaction, and the unspoken social rules that define the relationship for brands and online video marketers. This extensive essay provides valuable insights for online video and content marketers regarding the interplay between online social communities that passionate, inspiring creative content and how marketers and brands can harness this power to drive revenue.... Read the full article »

| brightcove
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The Hero’s Guide To Video Marketing (Chapters 1-3) presents survey data that explores elements of successful video marketing execution and how to increase video communications engagement and interaction. This guide covers a variety of related topics such as; aligning video content strategies with the customer lifecycle; evaluating essential elements of video content publication and syndication; how to assemble team to properly execute video marketing and video production strategies; and measuring and scaling repeatable video successes with advice from video marketing mentors. ... Read the full article »

| Limelight Networks
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The “State of Online Video” is Limelight Networks’ latest in a series of survey and industry trends reports that explore consumer perceptions and behaviors around video content marketing. This 18-page report highlights video communications and video marketing trends and statistics and includes people’s video production strategies, video distribution methods, and how and when they use video marketing platforms. This video trends report is based on responses from 1,206 consumers ranging in demographics, gender, and education.... Read the full article »

| FlimpCommunications
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Using Video and Interactive Multimedia for Benefits Enrollment: 27 Employer Case Studies and Results from 40 Campaigns. This Flimp Communications Case Study Report presents detailed results from 27 large employer’s video and multimedia email communications campaigns used to announce annual employee benefits open enrollment. These 40 campaigns generated an average 78% employee engagement rate and 94% response rate per video view. The average time employees engaged with the interactive content was 3.5 minutes per viewing session.... Read the full article »

| WVMC, Reelseo, Flimp Media
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Download the Web Video Marketing Council 2015 Online Video Marketing Survey and Trends Report. The 2015 Video Marketing Trends Report focuses on B2B video production trends and content marketing strategies. The 25 question survey report published in Q4 2015 covered a range of business video topics relevant to most companies, including video marketing applications , budgets, online video platforms, production challenges, video email marketing, YouTube and social media video sharing, creative styles and video marketing usage trends. Read the full article »

| flimpcommunications
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This 19-page, corporate video communications and online video marketing white paper from Lawrence Ragan Communications, Inc. is very helpful in breaking down why and how more companies are using video communications effectively to engage with employees. Learn why 71% of human resource professionals surveyed currently produce videos to communicate with employees, 72% will increase their use of online video production, and why 41% percent of those human resource professionals not using video communication today promise to do so for 2016.... Read the full article »

| Incite Group
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Web video marketing is “King of The Internet”. According to Cisco, by 2017, around 70 percent of online consumer traffic will consist of web marketing videos. As people have ready access to online video, and, therefore, consume more of it, marketers are increasingly using it as a hook to lead consumers to written subject matter. Facebook founder, Mark Zuckerberg said:  “People are gaining the power to share in richer and richer ways. We used to share with text and now we post mainly with photos. In the future, video will be even more important.’ Online video marketing trends show that using online marketing videos and images make a sudden impact. Words are important but video and images are vital and viral. Read this Incite Group, 10-page white paper on the whys and hows of using images, mobile video marketing, and internet video marketing properly and effectively... Read the full article »

| Aberdeen Group
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Today’s top marketers are ones who deliver the best experiences and video internet marketing is one of the most effective mediums for delivering experiences at scale. Figure 1 shows that there is a very positive trend among web video marketing experts using video. They generate more revenue and earn greater investments back into marketing through their reported budget growth. Report key findings show that online video marketing grows company revenues 49 percent faster year-over-year than organizations without video, videos users enjoy 27 percent higher click-through rates and 34% higher web conversion rates, compared to non-users. Read the full article »