Businesses that hope to improve the reach of their marketing campaigns are taking advantage of video marketing. While you yourself may not be well versed in videography, many companies are proving you don’t need to be a video expert to make this type of marketing work for your business.
Making the Most of Digital Media
The rise of social media has made it easy for anyone with a strong message to get their content across through video. If your business isn’t using video already, it’s time to get on board. Whether you have a studio setup to shoot high-quality promo videos or you only have the most basic equipment, harnessing the power of video marketing for your business is mostly what you make of it.
1. Use Videos in Landing Pages
Having an intro video on your landing page has proven to increase business’ conversion rates. With videos, you’ll capture attention more easily and for a longer period. Whether you’re using short clips or long-form videos, you’ll notice you garner more interest through your videos than with written content. Just like an engaging episode of a popular show, videos have a way of reeling in interested viewers the way the written word cannot.
With landing page videos, it’s important to draw visitors in, not scare them away. Companies that surprise visitors with auto-play videos almost guarantee their video will never be viewed. Allowing potential customers to choose to watch a video is the best way to ensure your intro video is watched. Additionally, you’ll want to ensure your video has a call to action at the end of it. When visitors are presented with the in-video option to join the mailing list or sign up to receive more information, they’re more likely to follow through and provide their contact information.
2. Showcase Customer Testimonial Videos
Almost all consumers search for reviews and customer testimonials before making a purchase. Therefore it’s important for companies to display positive reviews on their website as well as in their newsletters. When you improve your emails with video, you’ll take full advantage their power by showing potential consumers real reactions to your services and products. When businesses give potential consumers an opportunity to see faces from their dedicated customer base, they’re establishing a connection based on trust.
3. Use Vlogging to Keep in Touch with Consumers
Blogging is one of the fastest ways any company can increase their SEO rankings. If you haven’t embarked on the world of blogging, it may be time to jump in with video blogging, also known as vlogging. With a vlog, companies can easily reach out to customers on a regular basis. Whether you’re introducing a new product, giving a tutorial, or providing a tour of your company, videos provide an exclusive look into the goings-on of your business. Similarly, with your video content, you can partner with other companies and platforms to share your videos through additional avenues. This will allow you to reach a wider audience, so be sure your vlogs and videos include a way for interested viewers to reach out to you.
With vlogging, companies can establish a stronger bond with their audience. As opposed to sending impersonal emails, posting video allows consumers to have the same face-to-face feeling derived from real-life interaction. This will make your company’s products more memorable, allowing you to stay at the front of customers’ minds.
4. Share Video Content Through Social Media
There’s no doubt your company should take full advantage of its presence on social media. However, too many companies shy away from creating and sharing video content, settling for written copy and photos. While actively posting on social media is beneficial, you’ll see an uptick in viewers and engagement when you start sharing video content. With videos, customers are more likely to view the entirety of your content. Similarly, videos are easier to share than written posts. The most successful videos on social media utilize catchy songs, powerful visuals and innovative phrasing to pull in customers.
5. Video Descriptions
Many companies are taking part in the trend of using video to provide descriptions of services and products. Companies offering niche products or services may find the average consumer gets confused when visiting their website or social media. Videos are a quick a way to provide a run-down of what your company has to offer. Through a digital demo, companies can walk viewers through complicated processes they may be unsure about.
Video marketing is an incredible avenue to provide consumers with compelling and informative content. Use these five strategies to create catchy content and effectively market your business. As you get the hang of video marketing, you’ll seamlessly make videos a part of your marketing campaigns.