Losing your company’s data related to website engagement, video viewing, location data and all of the valuable data related to your outbound marketing efforts may not seem to be as serious as losing customer-related personal information data, but it is still frustrating and leads to a lot of time and money lost in losing such data. When you are marketing a business, you need to be as consistent as possible to make a good impression on your audience and all analytics, metrics, and data derived from all channels and sources where people engage with your website, marketing efforts, and campaigns matters.
Thankfully, there are ways to avoid this situation. We’ve listed some of the best ways to make sure that all data and analytics related to your marketing efforts that may include how people watched a video, where they are located, and how much and what parts of the video they watched, which is often referred to as heat mapping video metrics, are safe and secure.
1. Data Recovery Service
If it is too late and your marketing data and analytics related to communication campaigns and video content marketing has been lost, don’t worry. Chances are it could be a simple problem rectified by the right professional consultant who can hunt around the applications hosting your website and marketing efforts. Although, you may need to pay hard drive data recovery charges and this is often a more cost-effective option than starting all over again.
2. Cloud Storage Services
More and more businesses are switching to the cloud when it comes to storage and security protocols for their marketing solutions and it is easy to see why. By moving over to cloud storage solutions, companies securely store their data online. Since the information isn’t stored physically on a device, there’s no need to worry about a laptop, smartphone or tablet being lost, stolen, or damaged. You can simply log into your account from a different device and access your materials as the cloud stores all of your data and analytics.
3. Back-up Regularly
Even if you use cloud storage solutions, it is a good idea to set also have access to backup software that regular backups your data to preserve information and update new information. Not only will having the extra copies give you peace of mind, you’ll also be able to turn to them if anything goes wrong. If possible, set your system so that it backs up data as regularly as possible; it’s quite simple! Ideally, you always will back up to the cloud, if you are using the cloud to host your website, videos, and content, but you could use an external hard drive or another storage device if preferred to be extra safe. Here tips on “Using the Cloud” that includes applications as Drop Box, Amazon Web Services, Google drive, and others.
Viruses and cyber attacks don’t just affect the data that is targeted. At times, a cyber attack or another untoward happening in your company’s IT system can mean that other data is also compromised, damaged, or lost. Investing in a good anti-virus software program and firewalls for your company is a wise move, and essential.
5. Strong Passwords
Sound obvious, right? Well, you’d be surprised as most people create passwords that are easy to find through Internet bots such as A1234, or 123456, or !123, or 123456!. Advice: don’t use a simple password, create a complicated password and write it down somewhere. Always follow grandmother’s’ advice of … “Better safe than sorry.”
To keep marketing files, data, analytics, video metrics, and basically anything else hosted and/or accessed via the Internet always be as secure as possible. It is a good idea to require a password to access them, and not a simple password note above. This means that there’s less chance that your information and data will get into the hands of an unauthorized person, or even worse – a competitor trying to figure out how you’re so successful.
For the best results, you can use a password manager tool, which will generate strong, difficult to guess passwords, and also store them securely for you to access. Here are some of the “Best Password Managers of 2017” from PC Mag.
When we think of business security, we imagine a company being compromised. However, that isn’t the only issue – losing your marketing files, data, analytics, and marketing information and follow-up information can also lead to disaster.