The reliance on SEO tools like Serpbook is evidence that SEO is still popular among business owners and individual brands. Other changes are also being embraced online, making way for new trends in content. More people today prefer multimedia content over text-based content alone.
Video content has had a massive impact on the behavior of audiences online. If you’re already creating amazing videos, you need to take it a step further and optimize them for better results. Here’s how to get started:
1. Check Content Quality
Ranking on YouTube search engines account for the duration users spend watching your videos. If your content isn’t good enough, it’s unlikely your audience is watching it to the end, which negatively impacts your ranking.
Consider topic matters that are trending, controversial, timely and relevant to your industry. Create videos that are fun all the way through, not just to keep people watching longer, but to give them a reason to visit more content on your channel.
With quality keyword research, you can get a perfect guide for which topics to settle on. Carefully choose topics that you’re well-conversant in and aim for evergreen content, which has more longevity. You can also do update older videos, which can create more traction on your content.
Optimizing the length of your videos can be tricky because of balancing the requirements of the audience versus those of search engines.
While keeping your audience on your content longer counts for ranking on search engines, videos that are too long tend to be boring and time consuming. This can cause your audience to exit sooner, and worse, they might not come back to your channel.
On average, users will spend around 90 seconds on a video. Ideally, keep your videos longer than 60 seconds but less than 5 minutes. If it’s longer than that, it had better be worth the extra time for the viewer.
Even with videos, keyword research is essential. Every of your videos should contain different content, and hence, should be titled differently. Titles are an effective way to take advantage of your primary keywords that users will use to find you.
After thorough keyword research, brainstorm on a couple of ideas that your target audience might love to watch, based on the keywords you chose. Determine titles that are descriptive so a user doesn’t have to struggle figuring out what you mean.
Make good use of long-tail keywords like ‘video SEO tips for beginners’ which convey the point and include the needs of searchers.
4. Create Comprehensive Descriptions
The description is the information displayed at the bottom of your video on YouTube, but more importantly, it’s the snippet that appears on Google. This is an opportunity for you to provide additional information for what the video is about, not just to audiences, but to search engines that will crawl your page.
Capitalize on your keywords in the description details, but be careful not to get too close to keyword stuffing. Stay away from terminologies that are drifting and incomprehensive for the average user. With tools like Google Display Planner, you can spot the best keywords for videos and base your description on them.
5. Share and Embed Links
If you create videos on platforms like YouTube and Vimeo, embed them on your website for more viewership. If not, consider sharing your videos through social media platforms like Facebook and Instagram, which both accommodate for video content. Links build your authority as a content creator and bring you more traffic.
You can share your videos or links to your videos on other pIatforms you run simultaneously, like a blog. Embed your videos there for more views on both your blog and your video.
Video is gaining traction in today’s generation. If you religiously follow these tips, your videos might just surprise you with the views they get.