Online marketing videos are an engaging medium to attract your target audience’s attention and form a core pillar of successful marketing campaigns. Since marketing videos can be used to deliver a large quantity of content interactively, they are excellent for brand promotion, delivering content through guest blogging services and turning leads into marketing and sales conversions.
However, these 5 video marketing mistakes are to be avoided at all costs because they can ruin an otherwise smoothly progressing marketing campaign.
Mistake 1: No Solid Plans for Video
Creating video content without planning out the details, such as the target audience, message, and content type always leads to disaster since there is no concrete objective of the video itself. When developing a video production, plan out the details before executing the content itself because it allows for a higher quality and detailed video production. Keep in mind the type of audience you are targeting, what content will be displayed and the anticipated reaction for maximum effectiveness in producing a successful video.
Mistake 2: Failing to Promote Brand
The main purpose of marketing is to promote your brand, content and services, which stresses emphasis on advertising in the best possible manner. In the heat of trying to produce a quality video, factors such as brand logo, website URL optimization and promotion within the content is neglected. Make sure that the video serves its marketing purpose and the audience is familiar with your brand name, what you offer, contact details and anything else that you wish to convey.
Mistake 3: Not Watching the Time Limit
The reason why videos are more highly viewed, as compared to text content, is because they contain a large quantity of information that easy to understand and viewable by the audience. By refraining to stick within a time limit, you will lose their interest, as they will view your video being either too long or not delivering the content they require. Instead of long openings, introduce your customers to the main goal of the video itself and include necessary information such as contact details, products and services somewhere within the start of the video (first 15 seconds) since most viewers don’t view the entire video.
Mistake 4: Too Much Going On
Online videos make great marketing content because they can promote a message effectively to the audience without altering its true meaning. However, if there is too much content within a single video, you will fail to highlight the original intent of the video and the audience will not be able to follow what you are delivering. Choose a primary objective for you video and build around it while promoting it because short videos are most effective and keeping a single theme helps the audience follow your content. You can always make more than video related to other products, services and topics.
Mistake 5: Not Knowing Your Audience
Creating videos without research into the preferences of your target audience leads to a video marketing campaign that fails to attract attention to the niche audience you are covering and targeting. In order to create effective videos that lead to engagement and viewing, you must present the video content in a creative and fun way while ALSO optimizing the video to suit the audience so that you can draw out your desired reaction from them. Targeting a large variety of people in one video makes it hard to appeal to – and target – a specific type of person, which then can lead to losing the interest of everyone. It is best to first research the habits of the target audience you want to reach with your video so you can successfully create, produce, and deliver your video marketing campaign across various marketing and social media channels.
Marketing videos serve as an excellent medium to bridge gap between brand and audience, but incorrectly executing video production and distribution will result in failure of the marketing campaign. Stick with these 5 aforementioned points of what not to do when developing video content to suit your brand and attract the attention towards your target niche and you will be more successful with video marketing.
About the author:
Komal Parveen is the CEO of Marketing Wind and is an experienced SEO Outreach expert and advertisement specialist. Her interests lie in Digital Marketing Management. She is an Internet marketing enthusiast and her specialty is in search engine optimization outreach and content marketing.