You’ve set up your website and are ready to start promoting your online store through search marketing. You’ve done the basic SEO tricks on the site itself, but now you’ve heard video marketing was something you have to get involved in.
The problem is you don’t have any idea where to get started. In this post, we will look at six ways to increase search visibility for your store and sales with video marketing.
1. Start with Killer Content
Let’s get this out there right now. Nothing but the best is going to be good enough. Your videos must be properly lit and contain content that’s interesting and well-made. The content should interest your viewers with the aim of it going viral if possible.
There are a few different types of content video you want to consider.
- Product videos: These go through products and their benefits. They can be useful but should be kept short and to the point.
- Tutorials: Where people need to read instructions before using a product, it’s a good idea to shoot a tutorial video they can watch instead. Again, short and sweet.
- Related Content: So, this is content that you would share related to the product. Basically, a way to reinforce the benefits of the product by showing the client how it works, rather than an actual push sell.
- Interesting Content: This is one where your products don’t necessarily feature at all. The idea here is solely to add value for your clients. So, you could, for example, do a video that gives advice about alternative techniques or necessary components you don’t provide (for example, different inks and paper styles if you’re selling a stamp-positioning machine for producing cards).
2. Edit & Re-Edit
The more time you spend editing your videos, the better the result will be. People watching videos have notoriously short attention spans. That means get rid of extraneous footage that does not add value. If you’re demonstrating something, use time jumps or time lapse to speed through sections that involve waiting and skip to your end result.
3. Sign up for YouTube
Uploading your videos to YouTube makes sense in more ways than one. For starters, you can easily embed the videos in your web page, so they’re easily accessible. By keeping them hosted off your site, you’re improving your website’s load times. The faster your site loads, the better you rank in search engine results. Also, research has shown the video thumbnails displayed in search results by Google are, nine out of ten times, videos on YouTube.
Then, of course, YouTube itself can be valuable in attracting attention. Your video could be big on YouTube, and that would be good for you.
4. Use Labels Properly
Search engines are not able to take the actual content of your videos into account, so they must be properly labeled. Use descriptive titles, labels, and tags so people can see at a glance what the videos are about.
5. Provide a Backlink to Your Site
Have you ever been on YouTube and watched a video where they brought up a page with their site name on it in the video in a way that meant you had to type it in yourself? And how many times have you bothered to do this? Add a backlink to your site in the description so people can click through easily.
6. Write out a Transcript
It seems a waste of time to complete a transcript when the video is there, but there will be people who would rather read the transcript. At the same time, the transcript gives the search engines more information about your site.
As with any exercise you do to improve your SEO, follow one rule – quality before quantity. If you can produce videos your audience will love, they’re going to do a lot of work promoting the videos for you.