Emotional Intelligence Helps Connect with Customers Better and Increase Video Marketing and Content Marketing ROI [Infographic]

Internet marketing is all about building strong relationships with customers. Video marketing is just one of the instruments you can use to connect to customers and your brand’s audience base on a more personal level. According to studies compiled by the University of Maryland, and its online MBA department, emotional intelligence has a bigger role in helping you connect with customers than you think. So it is essential to hire the right people who will excel in online content and video marketing. But how do you know? And, can you predict who will succeed and who will not?

Managers and professionals with high EI can actually understand non-verbal communications better than those individuals with a high IQ. They also have a better understanding of emotions conveyed through non-traditional means. A fascinating study depicted in the infographic below shows how “emotional intelligence” helps managers read signs of success of their employees in understanding the way customers are thinking, even with minimum data to work with.

In addition, emotional intelligence also means better work performance, an increased visual learning capacity, and higher ability to work under pressure, all of which are crucial to those running internet marketing campaigns and producing visual and video content. Find out more in the infographic below.

The Emotional IQ and You infographic was designed by the University of Maryland, Robert H. Smith School of Business.


University of Maryland’s Online MBA Program