Get Serious About Online Video at the ReelSummit

ReelSummitThe 2014 Reel Video Summit, which will be held July 24-25 at the Hotel Nikko in San Francisco, is where marketers, storytellers, and retailers gather to get serious about online video. That’s why The Web Video Marketing Council is a Media Partner of the ReelSummit. And that’s also why we are offering you a 35% discount if you use this link to register for this must-attend event. Mark Robertson, founder and CEO of ReelSEO, the web’s leading resource on video marketing and commerce says, “This is without doubt the most important event on the calendar for marketers and brands wanting to dive deep into the latest trends and gain insights to success. This summit is not just about theory. We’ll be digging into case studies and reports about real brands running real campaigns. Nowhere else will you get to rub shoulders with more top practitioners in our industry. Just take a glance at this awesome speaker list and then reserve your pass today before places run out!” This year’s Reel Video Summit schedule has been expanded to a two-day summit featuring insights from the foremost influencers in video marketing, video advertising, and video analytics/results. As a result, the ReelSummit will feature several keynote speakers and thought leaders, including: Rob Davis, Executive Director/Founder of Content Marketing & Advanced Video Practices at Ogilvy; Jonathan Hunt, Global Marketing Director at VICE; Jon Klaff, Head of Media Solutions, Brand Activation Team at Google/YouTube; Jim Louderback, General Manager of Discovery Digital Networks; Christine Ngo, Head of Digital Marketing for Mountain Dew at Pepsico; Jonathan Perelman, GM of Video & VP Agency Strategy at BuzzFeed; Michael Weissman, General Manager of Creator Platform at Vimeo; and Jeroen “JW” Wijering, creator of the incredibly successful JW Media Players Davis, for example, will give an exclusive look at new research, which will be released just days prior to the summit.  The research will show that the consumer buying journey is impacted by online video in comparison to TV. It is NOT an anti-TV report, just an assessment of what works well online. And Wijering will showcase the latest and greatest in online video technology innovations.  With the proliferation of HTML5 Video, new innovations allow retailers and marketers to focus beyond the video player itself – to creating relevant, immersive and interactive viewing experiences. There are also in-depth sessions. This includes panels like “Micro-Video Strategies – Effective Marketing on Vine & Instagram,” which features Brands like Oreo, Dunkin Donuts, Ford, Samsung, Target, and Mini. This includes “Storytelling Formulas for Retail & E-Commerce Video,” which features leaders from Zappos.com, Crutchfield, Ogilvy, and Invodo. There’s a session entitled, “YouTube Strategies for Brands,” which features speakers from Pepsico, Discovery, and VICE. There’s another session entitled, “Video Ad Solutions – How to Choose Where to Place Video Ads in a Fissured Landscape,” which features speakers from Ogilvy, Seventeen Magazine, Mekanism, Sharethrough, and Swirl. There’s also a B2B session entitled, “Is Your Company’s Culture Killing your Video Marketing Potential,” which features speakers from Grainger and Cisco. Plus, there are three optional pre-Summit training workshops on “YouTube SEO & Audience Development for Marketers”, “Become an Expert in YouTube TrueView Advertising”, and “Branded Video Content Development – from Ideation to Creation.” There’s also something new on the agenda called “Grill the Gurus,” which features a different format. “Grill the Gurus” enables attendees to the 2014 Reel Video Summit to learn, network, and share information with their peers and industry professionals. You will have a wide range of industry topics and tables to choose from and can sit down in a low-key, small group setting and enjoy relaxed conversation while engaging in thought-provoking discussions on any of the relevant and valuable topics. Bonfire Labs, a Creative Content Agency and one of this year’s ReelSummit sponsors, created the event promo video below entitled, “The History of Video Marketing Part 1: Revolution.” The sequel, which will be shared with attendees at the opening of the summit and will set the tone for the two day event, is currently under development with Bonfire entitled, “The History of Video Marketing, Part 2: Evolution.”

As this promo video illustrates, if you’re interested in timely, relevant information and research about a range of online video topics and technologies, then simply click this link and register for next week’s Reel Video Summit.