Lights, Camera, Action: The Secrets of Commercial Video Production

Online video content and video commercials can have an amazing impact on any target audience if they’re done right. Of course, there are a lot of resources that need to go into such a project if you want to achieve the best result and create a quality product. If you’ve been planning to shoot a video for any commercial purpose, then there are some things you need to know about what goes into it.

  1. Planning the concept and overall process

When designing the appropriate concept of your video, the first thing you need to consider is your target audience. Who are you filming the video for? Who will watch it? Will they like it? All these questions need to be answered first. Then, you need to take care of branding, script and resource management. You need to include your brand seamlessly into the plot of the entire video commercial, as well as manage your resources in the most effective way possible.

  1. Shooting the video

This step is self-explanatory, but it doesn’t mean that it’s easy. There are many things that need to be taken care of to perfection in order to achieve a good video, such as cast, cameras, set, lights, props and make-up, to just name a few. These elements all need to be chosen bearing in mind everything that has been decided in the first step of the process.

  1. Video Post-production

Quality post-production includes processes such as audio effects and video editing. Obviously, you can’t film your video as a continuous take, because that requires a professional cast and crew, which are hard to find. This might be possible in films, but films have more than triple the budget of a video commercial. Therefore, good editing and post-adding of sound effects is what you need for a good video.

Can I do shoot a video myself?

Of course, you could go for the DYI route and do everything yourself or with the help of a couple of friends. That could be a cute project for you and your group, but if none of you have actual experience in the field, the video will most likely not be fit for commercial use. If you want to produce a quality video, you will most likely need to find a good video production company that can take over the hard part and do it for you.

Fortunately, there are many such companies across the world. A quick Google search within your area of interest will reveal that there is even a video production company in Dubai, among other places. This is very good news for everyone wishing to film and produce a quality video that then can then be shared anywhere online and vid via social media channels.