Did you know that by the year 2019, 80% of consumer Internet traffic worldwide will be consumer internet video traffic? Yes, that is how dominant video is becoming. Video will be the main medium for users to connect with each other, engage with each other, learn from one another and consume information online.
Video-on-demand traffic will double what it is presently by 2019, and HD video will be 70% of this total. Social media video will drive video distribution and, in 2016, Facebook and Snapchat are in the lead.
As consumers will be more informed and sophisticated than ever, poor quality explainer videos will turn them off and, as a result, will have a knock-on effect on sales. To be effective, videos will need to entertain, inform and inspire. Did you know that close to two out of every three people say that they would share a video if it is informative? And, one in two people say that they would share a video one if it inspired them.
For brands, switching to video from text based advertising and content will be key to their content marketing strategies and mobile video will be crucial. For example, 18 to 24 year olds spend 36 minutes per week viewing video content on their smartphones and brands will need to leverage this generation to move forward.
To find out more about the power of online video marketing and communications and where it is leading, see the below infographic created by One Productions. Enjoy!