Why Scripts are Just as Important as Visuals in Video Communications

It has only been a few years since the most popular form of web content switched from text to video content format, compelling marketers, website owners, and publishers to create more visually stimulating information that anybody can acesss from any device, especially mobile.

While most web surfers are more likely to check out videos rather than plain text format content, this is not to say that they don’t still have discerning tastes. At the University of Southern California, students studying the art of communication understand how video content scripting is vital to capturing the attention of audiences, driving home the point of each communication, and effectively selling overall messages for all types of marketing and communications. Since the most effective videos have great audio narration that effectively and efficiently communicates a message, you should learn why scripting is often the first step to creating great video content and setting up the audio narration.

What Is Needed for Successful Video Scripts?

OK, so you know that you want to create a video that delivers some type of message and you even know what kind of information you want to put in the script. Now you can begin to write out your video script from scratch, then dissect it, edit it, and fine-tune it until you have something really good.  In reality, video scripting is easier if you approach it in the manner that you learned about when studying effective communications for an online MCM degree. Timing, synchronizing, and transitions are important when you draft a video script; you want to be as considerate as possible of all of your resources and always think of the person viewing your video as you write.

Music, Text Accompaniments, and Voice Inflections

Just as impactful as is an effective script, rarely do online videos become popular if they don’t have some sort of background music. Many people with a master in communications degree find composers to create original background music, or locate onlne vocal-free audio tracks, which they can secure the rights to for their online videos. Additionally, subtitles and even full transcripts are included in videos that cover a lot of detailed information so that they can be better referenced. Lastly, online video scriptwriters have to know which areas of the video need to pack the most punch, so that narrators and professional voiceover actors can change the tone of their voices to help deliver the message being carried.

Choosing a Narrator (Voiceover Artist)

Prior to beginning production, choose a narrator so s/he can practice performing the script. Generally, video scripts are recorded in closed, professional studios so that the sound is crisp and free of static or distracting noises. Your narrator is going to tell an important story as viewers watch visual cues on the screen and listen. Great narrators have soothing voices and proper diction and can insert over-the-top enthusiasm when needed.  Finding a great voiceover artist always is worth the investment.

There are are numerous online resurces to find professional voice over narrators (just google “find a professional voiceover artist). The price to work with professional voiceover atists varies and they usually charge on a per minute basis. The best way to find out cost is to ask.

To ensure your video communicates effectively, it is essential to spend more time developing the script before you think about investing in voice actors, animation, or special effects. Always read your script aloud so that you know how long it will take to record the spoken portion, and then make changes as necessary to keep the video crisp and to the point.

And remember, ALWAYS invest the time and energy to make quality video content as the investment to make videos interesting and unique enough to get people talking and share them  online via social media channels will more than sufficient to justify the investment of your time and money.