The world of entertainment is changing. Your average consumer doesn’t just unwind in front of a television anymore. Connecting to the Internet isn’t the process it was for so long: it’s presence is omnipresent for most–if not all–devices created today.
More than ever before, these gadgets are connecting users to social video networks, with billions of viewers tuning in every year. If you didn’t think this market was worth considering, perhaps it is time to rethink your business strategy.
With so much business being done through this burgeoning new media format, it is important to find the right way to exploit the market. After all, the same old tricks just don’t work anymore with modern viewers.
How do you connect with the most connected audience in the history of mankind? What kind of content do you want to create? Whether you’re looking to create your own channel and reach out to your customers directly or you just want to know how to advertise to them, the handy guide below will give you a good idea of where to start. Make the right choice for your business model, and you are sure to reap the rewards of the viral video revolution!
Author: Megan Ritter