In today’s digital age, it’s no surprise that many offline marketing methods appear to have been forgotten about and left behind. And with millions upon millions of people using the Internet, it makes sense to focus on keeping your online video marketing methods on websites and social media platforms where high amounts of users are bound to see them. But, did you know that you can use offline marketing to display your marketing videos to more people and market these videos to generate more interest, sales leads, and engagement? Here is how to do it.
Have you considered using print media to promote your video marketing efforts online? Obviously, it’s impossible to print a communications or marketing video on a business card or flyer and interact wit the video right away, but you can include QR codes on print materials and business cards from which people point their mobile device to view your video instantly. Also, if you have a YouTube channel, printing your URL address onto a business card , in addition to a QR code link, for people to find is a great way to increase website traffic. Another option is to display visual images of your videos on your business cards, flyers and posters, which encourage customers to visit your online site. Offline marketing in today’s world often is seen as a ‘novelty’, but, if you get it right, you’ll interest people simply because of the fact that it’s not seen very often anymore. Companies as Show Case Creative specialize in creating an array of customized and visually pleasing print materials experiences highlighting QR codes, website links, and images that leave people with a lasting impression.
Why not make sure that there’s no need for your customers and potential customers to be online just to view your sales and marketing videos? If you have a physical store, you can enhance your video marketing efforts simply by playing these videos on a constant loop on a television screen in the window of your business storefront, or displayed somewhere within the store itself. This means that even those customers who don’t shop with you online won’t miss out on your video marketing strategy, enabling you to increase screen time with potential customers to more people overall.
Fun television advertisements were the first form of video advertising and they are still going strong today. Although it might be expensive to get your video shown on the ad break of a prime time show, there are different alternatives to choose from which may not be as costly, whilst still getting your marketing video out to the masses – offline. Television is probably the next best thing to the internet when it comes to marketing – we all still watch it, and most of us watch it every day. There are plenty of ways to work with local TV stations that provide cost-effective methods to get your videos on television on a budget.
Word of Mouth
Lastly, don’t forget about good old ‘word-of-mouth’ when it comes to advertising your videos offline. Sharing has become bigger and bigger thanks to the domination of social media, but, people do still like to talk to each other about interesting things that they’ve seen in-person too. By ensuring that you put time and effort into your video campaigns, you’ll be able to get people talking about them and increase your exposure.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.