If you’ve ever tried uploading a video to your website, you know that you can end up encountering a lot of problems. Most often, uploading videos to a website that has a standard hosting plan results in the video not playing at all, not playing correctly, or failing to load on mobile devices, which leads to a bad customer experience.
In order to avoid these problems, you need to have a strong hosting plan, such as hosting by Certa, in place for using video on your website. Continue reading to understand why the right video-hosting plan can make all the difference.
Self-Hosting Videos versus Embedding Videos
There are a lot of benefits derived from having videos on your website. And in order to derive those benefits, you need to be certain that your videos load and play through completely and correctly when viewed on any device – computer, tablets, and smartphones – and any browser and all bandwidth, smart phone, or Wi-Fi connection speeds. The first step in making it all work for you lies in comprehending the difference between self-hosting and embedding videos.
When you embed a video, you need to upload the file onto a third party hosting service designed for videos. Examples include Flimp Media, Vimeo, and YouTube. Next, you need to copy a bit of embed code provided to you and paste that into your website builder. Where you paste the code will determine where the video appears on the site and the size of the video, but it will stream from the video host server instead of your website’s server.
When you self-host a video, you’re in more control because you upload the file onto your website. You don’t have to worry about the third-party host encountering problems that can interfere sometimes with your video playing.
Videos Use a Lot of Bandwidth
Unlike images, videos can be really big, especially in HD format. Oftentimes, when a large file has too many requests, it will exceed your web server’s limits in a short period, and that could result in your site not functioning properly. Some web hosts may even prevent you from uploading large files, thereby making it really important to choose a strong hosting plan. That’s why some companies use online video platforms to host their videos for them, as these video platforms often allow for hosting of large video files up to 2GB and can serve online videos up to viewers quickly from redundant servers from anywhere in the world the viewer is watching.
Videos Need to Be Converted
The majority of your visitors will most likely be watching your videos from a laptop or desktop with high-speed Internet. These individuals can easily watch your videos in HD quality. But there will also be people who won’t be able to watch HD videos as more and people are watching videos on their mobile devices, so you must ensure to encode one two low-res, small versions of every video that can be served up to viewers with low bandwidth connections. This equates to more video files on your web server and you need a strong web-hosting plan to maintain these files and ensure the proper video file is served up in accordance with and supporting the device, bandwidth speed, and browser from which the viewer is watching you video.
Remember to Code Videos Appropriately
Finally, once you figure out which top video player you’ll use to actually play your videos, whether you opt for a built-in option on WordPress or you go with a third party plugin, you’ll have to write more code in order to tell the player the formats that are available and their locations on your server.
As you can see, there are several reasons why you need a really strong hosting plan if you are going to be self-hosting high quality and engaging b2b video marketing content and marketing videos on your website.