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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

11 YouTube Channels for Digital Marketing

| | Practical Commerce
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YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing. There are video tutorials on search engine optimization, social media strategies, landing pages, copywriting, and content marketing. All of these channels are free... Read the full article »

7 Simple Hacks to Effectively Engage Your YouTube Audience

| | Customer Think
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In recent years video marketing’s popularity has rapidly increased due to its ability to engage customers better than other marketing channels. Due to this increase in the use of video marketing, there is high competition for customers’ time and attention. Millions of videos are posted every day and all of them compete for attention from customers. But do all videos work? Do all videos manage to get the engagement they should... Read the full article »

YouTube Adds Vertical Video Ad Options

| | Social Media Today
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Not everyone's a fan of the vertical video format, but the usage stats don't lie, and with users becoming more accustomed to viewing content without having to turn their devices sideways, online video leader YouTube has been slowly adding in more features to align with the trend. Their latest announcement on this front comes in the form of new vertical video ad units, which will enable brands to capitalize on full-length presentation... Read the full article »

How YouTube Watch Time Is the Video Metric Marketers Need

| | CMS Wire
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Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the value of campaigns. Google has developed YouTube video metrics that are comparable to TV metrics. The platform’s analytics have evolved to the point where they can provide a strong link between programming impressions, customer interest, and online sales... Read the full article »

12 Creative Ways to Use YouTube for Branding

| | Forbes
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YouTube offers a range of ways to interact with your customer base, from using influencers to hawk your products to creating viral videos that consumers gravitate towards. Adding YouTube to your marketing arsenal can prove to be an effective way to reach more customers and make your brand more visible among the masses... Read the full article »

Turn YouTube into Your Next Big Marketing Tool

| | Salon
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Although YouTube isn’t considered a traditional social media site, it certainly performs like one: almost three-quarters of adults are tuning in and over 90% of teenagers and college students hop on to watch their favorite channels. Converting all those eyes into devoted followers for your company could mean big bucks, but without video editing experience and a thorough knowledge of YouTube’s structure, newbies are left floundering... Read the full article »

What Hank and John Green’s YouTube Can Teach Us About Video Marketing

| | SkyWord
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Video marketing, unlike the written word (where it can be difficult to convey tone) or audio (which lacks the benefit of facial expressions), is one of the most impactful ways of engaging customers and providing a full, immersive experience. And, as two YouTube entrepreneurs proved with a now eleven-year-long stream of video content, video provides an opportunity to connection with millions of international followers... Read the full article »

12 Ways to Optimize Your Business YouTube Channel [Infographic]

| | Social Media Today
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YouTube is fast becoming the silver screen of the world wide web and an essential network for getting in front of the right viewers. The Google-owned platform has huge reach and influence. YouTube recently reported it now sees more than 1.8 billion active users every month—that's a billion more than Instagram. At the same time, people are also increasingly eager to subscribe to their favorite channels, so they don’t miss a single video. Given this, it’s important to have a video marketing strategy that powers consistent updates for these eager viewers... Read the full article »

How to Measure the Effectiveness of Your YouTube Video Campaign

| | Business 2 Community
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One of the core needs in a marketing strategy is being able to measure the effectiveness of a campaign and online video should not be an exception. That is where YouTube and Google Analytics come in. The rationale is simple: if you know where your weaknesses are, you will be able to improve not only your content but also its distribution. And if you know where you’re succeeding in your YouTube rankings, then you’ll also know where to focus your efforts... Read the full article »

8 Interactive YouTube Video Examples

| | Business 2 Community
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You might have heard about interactive videos or have viewed one yourself. A lot of people are calling them the next big thing in video marketing and we agree. Interactive video ads drive a 47 percent increase in viewing times compared to linear video ads. On top of that, they’re just more fun to watch. Many brands are promoting their interactive videos on YouTube because of the platform’s built-in video editing features. It’s quick and easy to add interactive elements to your YouTube videos in a matter of minutes. If you’re wondering what these types of YouTube videos are or how you can create one, we’ve created this handy guide to help you get started... Read the full article »

Facebook vs YouTube for Marketing Videos

| | Forbes
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A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations, and needs can go far to bridge the gap between you and your target customers. No matter your video’s purpose—to explain a complex product or service in simple terms, to make company-wide announcements or to help drive traffic to an e-commerce site—placement is key. In other words, where your message lives is just as important as the message itself... Read the full article »

Four Ways for B2B Brands to Crush It on YouTube

| | Forbes
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When building out your brand, it's important to put a face to your company's name and infuse it with personality. Video is a great medium to showcase this. For example, after realizing that marketing videos were all bland interviews and boring tutorials, we attempted to fill the gap by teaching our audience PPC while making it fun and entertaining... Read the full article »

6 Ways You Can Use YouTube to Reach Your Target Audience

| | Entrepreneur
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Because YouTube allows you speak directly to your audience, you can use your videos to encourage viewers to take specific action after watching your video. Ask them to visit your website, “like” the video, subscribe to your YouTube channel, call a toll-free phone number, send someone an email, share the video’s link with their friends, make a donation or purchase... Read the full article »

YouTube Optimization Tips to Improve Your Video Rankings

| | Search Engine Watch
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One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.

Promote your videos on social media to build additional exposure, links, and re-shares... Read the full article »

Use Content Marketing Tools to Get More YouTube Views

| | Search Engine People
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Video marketing is critically impacting the consumer journey in many industries. Social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos affect consumer decisions. However, video marketers are faced with many challenges, the most common being the difficulty of building an audience... Read the full article »

20 YouTube Hacks & Tricks You'll Want to Know This Year

| | HubSpot
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When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled. YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google... Read the full article »