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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

How to Optimize Your Videos for YouTube

| | Search Engine Watch
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So, you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, four times as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem. Making videos is one thing, but getting people to find and watch them is another. If you have tried your hand at YouTube marketing, you will have quickly realized that it’s not that simple... Read the full article »

YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

| | Marketing Profs
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We've looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what's left? Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well. Influencer marketing platform Izea put together an infographic that explains the ins and outs of YouTube advertising... Read the full article »

How to Optimize Your YouTube Channel [Infographic]

| | Social Media Today
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Given that YouTube is the second largest search engine in the world, you should already be using video for your business no matter your size. When you do, make sure to do it right and take the time to manage your channel like a professional. On the surface, this seems easy enough. Creating unique and attractive channel art for your banner and logo should be a given because these represent your channel in key places... Read the full article »

Beginner’s Guide to YouTube Marketing

| | AdEspresso
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It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider. The first is self-explanatory: video is huge right now. It is dominating the world of marketing and if you aren’t using video, you’ll almost certainly lose out to your competitors. Read the full article »

12 Video Marketing Tips to Help You Rank Higher on YouTube

| | The Next Web
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Achieving the goal of ranking higher in YouTube search results with your marketing videos can be a daunting task, but applying these 12 tips to your strategy will definitely smooth the way and clear a few things up. It’s all about crafting a brief quality video, tuning your YouTube SEO strategy, adding a few marketing tactics (such as calls to action and advertising) and then being social about it... Read the full article »

7 Killer Ad Tips for YouTube & Video

| | Marketing Land
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YouTube is incredibly popular. It’s consistently ranked as the second most trafficked site globally. Additionally, its content shows up frequently in Google searches (which happens to be the top site). Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers ... Read the full article »

12 Tips to Help Your YouTube Marketing

| | Forbes
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Video content is in demand at the moment, which means approaching the right influencers or regularly updating your own content can help you leverage YouTube marketing to appeal to younger generations. YouTube is just another channel for your message, one that Gen Z and millennials use the way Gen X and boomers use Google.... Read the full article »

4 Essential YouTube Tips

| | RIS Media
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One of the main reasons people create content for YouTube is to further branding efforts. With this in mind, many YouTube videos start with a logo followed by an introduction and a little bit about the channel. This opening (8-10 seconds) will lose you roughly 30 percent of your audience... Read the full article »

7 Vital Elements of a Successful YouTube Video

| | Search Engine Journal
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YouTube reportedly converts more customers than any other social site. This means a poor performance on the site has a significant negative effect on your sales. To improve performance, you’ll want to perk up your videos by including branded intro footage, background music that’s audible, keep videos short, and lastly, have a wittily-placed CTA... Read the full article »

Optimizing Your YouTube Marketing

| | Business
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YouTube is one of the most popular websites on the planet. YouTube marketing is not like regular marketing, though. Companies need to think differently about how to approach these advertisements. You need to take advantage of the tools available to you on YouTube in order to effectively optimize your marketing... Read the full article »

5 Tips to Boost YouTube Marketing

| | TechCo
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Although you may not break the one million mark of ultra-successful YouTube channels, your account can still gain significant follower traction with the right marketing plan that fits the YouTube platform. Developing your YouTube brand requires planning and... Read the full article »

Six Reasons to Invest in YouTube

| | iContact
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It’s impossible to talk about online video without mentioning YouTube. The Google-owned streaming video service is synonymous with the medium, and as a mechanism for delivering content (particularly to a younger or millennial audience), nothing beats it. As a marketer, you’d be unwise to ignore YouTube’s potential... Read the full article »