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You might have heard about interactive videos or have viewed one yourself. A lot of people are calling them the next big thing in video marketing and we agree. Interactive video ads drive a 47 percent increase in viewing times compared to linear video ads. On top of that, they’re just more fun to watch. Many brands are promoting their interactive videos on YouTube because of the platform’s built-in video editing features. It’s quick and easy to add interactive elements to your YouTube videos in a matter of minutes. If you’re wondering what these types of YouTube videos are or how you can create one, we’ve created this handy guide to help you get started...

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