Your Global Video Marketing, Production, Advertising and Communications Weekly News -

One of the core needs in a marketing strategy is being able to measure the effectiveness of a campaign and online video should not be an exception. That is where YouTube and Google Analytics come in. The rationale is simple: if you know where your weaknesses are, you will be able to improve not only your content but also its distribution. And if you know where you’re succeeding in your YouTube rankings, then you’ll also know where to focus your efforts...

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